Jaspercoin aims to democratize cryptocurrency mining by allowing anyone, including consumers and businesses, to mine coins using simple plug-and-play devices called Jaspberries. This will replace the current model where a few large mining operations control the majority of the process. Businesses can use the mined coins for low-cost loyalty programs and marketing. Consumers will be able to mine and exchange coins for real-world products from partner businesses. The founders expect this will lead to widespread adoption as customers share their mining successes on social media.