Top 20 team in the 2019 High School Utah Entrepreneur Challenge at the University of Utah. https://lassonde.utah.edu/hsuec

1. CheapEats
$10 worth of restaurant food for $5

2. Problem
All restaurants, regardless of how busy they may be, have slow and low profitable hours of the day (2-5 and 9-
close). According to the National Restaurant Association, more than half of consumers under the age of 35 make
late-night restaurant visits several times a month, as compared to just a quarter of consumers over 35. Also, one-
third of 18 to 34 year-olds agree that they would visit restaurants late more often if these locations stayed open
later, compared to just 16 percent of consumers aged 35 and older. This means people are willing to go out to eat
late at night, but restaurants are closing down early in the day because very few people eat past 9 PM. Our app
solves this by providing $10 worth of food for half the price for customers who go in during the slow and low
profitable hours of the day.
Solution
With CheapEats we can kill three birds with one stone by creating a win-win-win situation for all parties involved.
For example, the restaurant gets business they otherwise wouldn’t have during slow and low profitable hours of
the day. The app user gets a deal on a meal they otherwise wouldn’t receive. The owner of the app wins by
receiving a percentage of the sale. The restaurant does not get charged a fee unless someone purchases a meal
using our app.

3. Market
By being an app that is completely free to users, students can use this app to easily save money while eating out.
We simplify the experience with a simplistic app that is easy to navigate and use. CheapEats is a compelling app to
restaurants because it brings in extra revenue during slow times of the day that they otherwise wouldn't receive.
Our target market is characterized by male and female high school and college students aged 16-24. CheapEats
will appeal to them because it saves them money every single time they eat out. Whether its snagging an after
class snack, or craving a late night burrito. College students will love the $5 meals they receive from using the app.
To learn more, we surveyed students of Dixie State University. 58% percent of the participants said they eat out 1-
2 times a week, and 37.5% said they eat out 3-4 times a week. When asked if they would use an app that offers
discounts to users who go into restaurants during slow hours of the day, 87.5% said yes.

4. Prototype