2. BUY
BYME
Food Facts
In the USA, 30-40% of the food supply is wasted, equaling
more than 20 pounds of food per person per month.
Whenever a food product expires, it is sent to a food bank
which does the job of feeding the hungry and needful and
thereby ensuring that starvation is not a matter of concern.
Dr. Ted Labuza, a professor of food science at the
University of Minnesota has stated that “Foods can remain
safe to consume for some time beyond sell-by and even
use-by dates provided they are handled and stored
properly"
Outdated, damaged, and out-of-season items from
supermarkets, collectively known as "unsaleables," are sent
to large clearing houses known as reclamation centers.
Here, dangerous items such as broken jars and obviously
contaminated or spoiled foods are disposed of.
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CONTENT
3 . A b o u t
5 . C o m p e t i t i v e A n a l y s i s
6 . U s e r F l o w s
7 . U s e r
9 . U s e r S u r v e y
1 0 . S ke t c h e s
1 1 . S i te M a p
1 2 . I n i t i a l W i re f ra m e s
1 4 . U s e r Te s t i n g
1 6 . I n te ra c t i v e Pro to t y p e
1 8 . H i - F i W i re f ra m e
2 2 . C o n c l u s i o n
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Akshay Iyer, the guy from Mumbai, did his undergrad in
Information Technology from the University of Mumbai.
Currently a freshman Grad Student in Integrated Digital
Media at the NYU Tandon School of Engineering, he
wishes to make it big in the world of graphic design,
web and mobile app designing.
Email: akshay.iyer@nyu.eduBUY
BYME
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ABOUT
Story
Overview
Milk, Bread and Eggs, could be considered as some of the most important commodities in the life of a person. All his daily
activities require at least one amongst the following three products. But each of these products, arrives with an expiration date.
The nearer the expiration date, the less are the chances of a person buying it, there by leading to wastage of food. What if this
wastage could be avoided? The answer simply is BuyMeBy.
BuyMeBy, an online service, allows stores to publish discounts on items that are approaching their expiration date.
The closer to the date, the lower the price, this at least allows the store makes some money, rather than throwing the food out
after it expires. Shoppers could check for deals nearby on a mobile app or look up marked-down groceries online and book
delivery from the store or a service like Delivery.com
BuyMeBy would automate the process and take it online, by allowing grocery stores to reach outside their doors and pull
customers in with these sales sections that historically were only accessible to foot traffic.
If products still don't sell by the expiration date, BuyMeBy could send out automated alerts to food banks, which can accept items
that are past the printed expiration date. The main objective of BuyMeBuy is to reduce the wastage of food, buy providing the
same at discounted prices, so that the needy and those people who require it for a small interval of time can benefit from the
same.
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COMPETITVE ANALYSIS
Analysis
Competitive analysis was conducted
on 4 different websites/mobile
applications on various parameters.
The websites which were used for the
competitive analysis were
1. FourSquare.com
2. Groupon.com
3. Yelp.com
4. BigBasket.com
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Yelp FourSquare Groupon BigBasket
User Friendliness
Groceries
Discounted Prices
Location Services
Payment on Delivery
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USERS
Dylan is a 21-year-old international student from Berlin, Germany. He lives with 3 other international students in
Brooklyn, New York. He loves to listen to rock, and metal music and is a die hard fan of Soccer (English football).
His favorite social networking websites are Facebook and Instagram. He would like to cut down on his expenses for
grocery shopping, but not compromise on food and health. He prefers work to be done on his iPhone.
-Loves Online and Mobile E-Commerce.
-Lives on a fixed budget
-Doesn’t mind travelling much
Alan is a 23-year-old New Yorker who studies at New York University. He is a big fan of Pixar films and he enjoys
watching them regularly. He loves to play games on his PS4 and he wishes to become a Game Designer someday.
Alan enjoys house parties and he loves to host them every other week. He is currently looking out for a medium
with which he could be able to reduce his expenditure in house parties. He prefers most of his communication via
Phone.
-Loves to shop from Amazon
-Highly Unorganized
-Hate’s online advertisements.
Dylan
Erica
Alan
Erica is a 35-year-old head chef of a restaurant in Long Island, New York. She is married since 10 years and a
mother of two kids. She is famous for her italian and mexican cuisines. During her leisure time, she loves to watch
Modern Family. She is not happy with the food wastage which is taking place and she wishes to control he same.
She is more comfortable with using her iPad and not her iPhone, since she works as the chef and a PC is
inaccessible.
-Is not comfortable with paying for products online.
-Highly organized.
-Does not like to travel much.
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SURVEY
User Survey
A survey was conducted in order to understand the views associated with people regarding food wastage and how
often do they visit the grocery store.
The following were the questions
-Which age group do you fall in?
-There is a huge amount of food wastage taking place in recent years?
-What is your preferred device for accessing the internet?
-How often do you visit the grocery store?
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TESTING FEEDBACK
There was testing conducted on a majority of people aged between 23-35 and a huge amount of feedback was gained,
on the basis of which the application was further refined and re-tested
Based on the testing conducted with the paper prototype and the initial wireframes, the following were the points that
were majorly highlighted.
-There should be a one click sign-up using Facebook/Google Plus
- No need to keep a seperate page for selecting the payment option, the same can be included in the cart itself.
-The MRP should also be present, along with the discounted rate, to show the amount of discount.
-A feature to classify based on the store should also be included.
-An option of Quick Buy or a user preferred purchase should be included.
-Change the way the expiry date is showcased, its better understandable if its ‘Expires in x Days’
-Inclusion of Brand and Types is important to increase user preference.
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HI-FI WIREFRAMES
The location list/map page which shows all locations
The settings page, to increase discount/distance Location
Information 20
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CONCLUSION
BuyMeBuy, is an attempt to reduce food wastage, one date at a time. In the
future, the major work would be on adding new functionality to the application,
namely the quick-buy feature, and a feature to classify based on the store. Apart
from this, a test prototype would be launched at a general store, to see how the
response is to the application.
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