Presented to South Carolina Recreation & Parks Association Annual Conference , Hilton Head, SC

1. NRPA
Directors School
August, 2014
Creating a CULTURE of Excellence

2. Every Organization has a CULTURE… is yours the one that you want?

3. Directors School Does the Directors School have a culture?

8. Twitter takes the top spot on the list with employees referencing the companies “open dialogue” and 10 Core Values.
Company with Best Culture? Glassdoor
The companies that fared the best in this evaluation are those with a clear mission statement and stated values that are congruent internally and externally.

9. Success can breed Failure
•
Xerox
•
Blockbuster
•
Kodak
Companies that never paid attention to “Culture.”

10. Success can breed Failure.
So can complacency!

11. Maybe this is your KODAK or XEROX, or BLOCKBUSTER

13. Know WHO your are

14. THEY HAVE TO MEAN SOMETHING!

Mission

Vision

Values
Just like Twitter

15. Changing an organizational culture in a Recreation Environment will be the toughest task you’ve ever faced. It takes time, and there is no finish line. Tom O’Rourke
CHANGE

16. Successful Park and Recreation Agencies have an ability to improvise.
Unsuccessful Park and Recreation Agencies blindly "stick to the plan.”

17. STEP ONE You must win the hearts and minds of the people you work with. This is step 2,3,4, and 5 too!

18. Culture Change
1. Why?
4 Things

19. Culture Change
2. Motivation
4 Things

20. Culture Change
3. Shift in Resources
4 Things

21. Calculate what the Citizens get for their tax dollars.
0
50,000
100,000
150,000
200,000
250,000
300,000
Passive
Parks
Youth
Programs
Adult
Programs
Youth
Athletics
Adult
Athletics
Senior
Programs
Special
Events
Arts
Programs
Aquatic
Programs
Camps
Breakdown of the $1,000,000 Budget
Don’t tell me your priorities, show me where you spend your money and I’ll show you your priorities.

22. Calculate the fees you collect
0
50,000
100,000
150,000
200,000
250,000
300,000
Passive
Parks
Youth
Programs
Adult
Programs
Youth
Athletics
Adult
Athletics
Senior
Programs
Special
Events
Arts
Programs
Aquatic
Programs
Camps
Front Row = Budgeted Amount
Back Row = Fees Collected

23. Analyze The Data
0
50,000
100,000
150,000
200,000
250,000
300,000
Passive
Parks
Youth
Programs
Adult
Programs
Youth
Athletics
Adult
Athletics
Senior
Programs
Special
Events
Arts
Programs
Aquatic
Programs
Camps
Front Row = Budgeted Amount - $1,000,000
Back Row = Fees Collected - $ 246,300
What is the foundation of your department?
Are any programs making money?

24. Culture Change
4. Institutional Buy-In
4 Things

25. What Institutions need to buy in?
2 Important Relationships in a Parks and Recreation Environment Your Agency – The Public Your Agency – Those that Govern You

26. Relationship Issue

27. Healthy Relationships

Build a Foundation of Respect and Appreciation

Really Listen

Establish a Win-Win situation (Relationship Wins)

Staying Involved with Each Other

Never stop Communicating

Be open to change and New Things

Learn how to respectfully resolve conflict

Don’t ignore problems

Be sensitive to what your partner likes

Mutual Respect

Trust

Honesty

Support

28. 5 Things
1.
Build a foundation of respect and appreciation
2.
Be Sensitive to what your partner likes
3.
Never Stop Communicating
4.
Don’t Ignore Problems – Resolve Conflict
5.
Build Trust – Honesty – and Support

29. Respect and Appreciation

What is it that you are being asked to respect and appreciate?

30. Respect and Appreciation

The Public

The people that Govern You
Who is it that you would like to have Respect and Appreciate you.

31. Individual Activity
•
List the Barriers you have that keep you from having a Culture of Excellence?
•
Make a list of things you will do to bring the discussion of “Culture” into your department.

32. The end