The document outlines the evolution of advertising from Ads 1.0 to Ads 2.0, featuring a panel discussion at the IAB Annual Meeting on February 22, 2010. It highlights the shift from traditional advertising methods to more personalized and social advertising approaches. Socialmedia.com emphasizes the importance of community-driven content in creating effective advertising solutions.

1. -- d
raf
Ads 2.0t --
IAB Annual Meeting
Carlsbad, CA
Monday February 22, 2010
SocialMedia.com Confidential

2. Featuring:
•Seth Goldstein @seth
Chairman at SocialMedia.com
• Tim Kendall
Director, Monetization at Facebook
• Jed Nachman
VP Sales at Yelp
• Anamitra Bannerji
Product Management, Monetization at Twitter
SocialMedia.com Confidential

3. 2005: Web 1.0 - Web 2.0
– as per Tim OReilly
SocialMedia.com Confidential

4. SocialMedia.com Confidential

5. Decimalization of Media
•Tweets
•Check-ins
•“Likes”
•Ratings
SocialMedia.com Confidential

6. Decimalization of Ads
•Who (identity)
•What (status)
•Where (geo)
•With Whom (social)
SocialMedia.com Confidential

7. 2010: Ads 1.0 - Ads 2.0
Ads 1.0 Ads 2.0
fake --> real
pages --> people
statements --> questions
static images --> dynamic data
generic --> personalized
Google AdSense --> Facebook Connect
banners --> messages
keywords --> conversations
CTR --> Virality
cookies --> identity
ad servers --> apis
behavioral targeting --> explicitly opting-in
professional spots --> amateur videos
multimedia megabytes --> 140 characters txt
SocialMedia.com Confidential

8. Today’s Panel
SocialMedia.com Confidential