This document outlines the marketing decision-making process and case analysis. It discusses the 6 steps of the decision-making process: 1) define the problem, 2) enumerate decision factors, 3) consider relevant information, 4) identify the best alternative, 5) develop an implementation plan, and 6) evaluate the decision. It also covers how to approach, formulate, and communicate a case analysis, including framing the industry, organization, potential actions and outcomes, and recommending a course of action supported by analysis.