This document discusses three markets: the business market, government market, and consumer market. The business market involves marketing products to businesses and institutions, with firms experiencing greater interdependence due to electronic collaboration. The government market is the largest buyer worldwide, purchasing over $200 billion annually, with strict supplier rules and advance bidding announcements. The consumer market involves marketing directly to end customers.

1. CHAPTER 8 BY: KATHLEEN COOK

2. THREE MARKETS BUSINESS MARKET GOVERNMENT MARKET CONSUMER MARKET

3. BUSINESS MARKET INVOLVES THE MARKETING OF PRODUCTS TO BUSINESSES, GOVERNMENT, AND INSTITITIONS. MANY FIRMS EXPERIENCE GREATER INTERDEPENDENCE IN THEIR VALUE CHAIN DUE TO ELECTRONIC COLLABORATION PRACTICES. MANY CHALLENGES AND OPPORTUNITIES EXIST FOR FIRMS IN THE BUSINESS TO BUSINESS (B2B)MARKET.

4. GOVERNMENT MARKET THE U.S. GOVERNMENT IS THE WORLDS LARGEST BUYER, PERCHASING MORE THEN $200 BILLION IN GOODS AND SERVICES EVERY YEAR. GOVERNMENT AGENCIES HAVE MANY RULES FOR SUPPIERS TO FOLLOW WEBSITES ANNOUNCE THEIR BUYING NEEDS IN ADVANCE OF THE BIDDING PROCESS THE INTERNET HAS HELPED BUSINESSES TO BE MORE EFFECTIVE IN GOVERNMENT MARKET.

5. CONSUMER MARKET INVOLVES MARKETING GOODS AND SURVICES TO THE END CUSTOMER. sourse:E-Marketing Fourth Edition