Chapter 6 models of the purchase decision – making process
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The document discusses models of the tourism consumer purchase decision-making process. It outlines characteristics of tourism products and services like intangibility, inseparability, and heterogeneity. Factors that influence holiday decisions include both internal factors like personal motivations and external factors like recommendations and political restrictions. Models presented include the consumer decision-making framework, Wahab, Crompton & Rothfield model of consumer behavior in tourism, and Schmoll model of the travel decision process.
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Assessing the Influence of Transportation on the Tourism Industry in Nigeria
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
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Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
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https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
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Chapter 6 models of the purchase decision – making process
- 1. Models of The Purchase Decision – Making Process Chapter: 6
- 2. Tourism Product And Services Intangibility: Services have the characteristics of being intangible in that they they cann’t be seen, or tasted or smelled before purchase. Inseparability: Services have the characteristics of overlap between the production and performance of the service and the consumption of it. Heterogeneity: It is very difficult for the tourism provider to give the same level of service at every consumption time. Lack of ownership: the consumer only has access to the activity or facility when he or she buys the service.
- 3. Convenience VS Shopping Goods A convenience good is a manufactured item that has a typically low price and is bought more frequently. A shopping good has a typically high price and is bought less frequently.
- 4. The Complexity Of Consumer Behavior In Tourism The consumer Strongly influenced by other people Long term decision Considerable emotional significance Tourism product the provider High level of information search High level of insecurity linked to intangibility High involvement in purchase decision high consumer commitment
- 5. Factors Influencing The Holiday Decision Internal to the tourist Personal motivators. Personality. Disposable income. Health. Family commitment. Work commitment. Past experience. Hobbies and interests. Lifestyle Attitudes, opinions and perceptions. External to the tourist Availability of suitable products. Advice of travel agents Information obtained from destinations. Word of mouth recommendation. Political restriction on travel. Health problem and vaccination. The climate/destination of regions.
- 6. The Consumer Decision Making Framework Socioeconomic influences Cultural influences Motivation or energizers Perception Consumer or decision maker Personality / attitude Learning Reference group influences Family influences
- 7. The Wahab, Crompton & Rothfield Model of Consumer Behavior In Tourism Initial framewor k Design of stimulus Decision Outcome Forecast of consequence s Conceptual alternatives Definition of assumption Costs & benefits of alternatives Fact gathering
- 8. The Schmoll Model of The Travel Decision Process Consumer Travel stimuli Personal determinants of travel behavior External variable Characteristic s and features of the service destination