This document discusses strategies and information systems. It covers corporate strategy, business strategy, and functional strategy. It also discusses strategic information systems and how information systems can help implement various strategies. Key frameworks discussed include the value chain model, value web, and synergies from network-based strategies.

1. Chapter 2 Stratgy & Information
System
Mr.Warawut Khangkhan
e-Mail: awarawut@hotmail.com
Social Network: www.facebook.com/AjWarawut

2. F
2 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

3. F
F (Strategy) F F F
F ˂ F
F ˈ F
(Mission) F (Objective) F F
(Strategies) (Policy)
F F F ˈ
F F
3 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

4. F
F ˈ F F F F F
F F (How) (When)
(Where) F (Who) F
(What)
4 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

5. F
F F F F ˈ 3
F 1 F 2
( F ) ( F F )
F F
5 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

6. F F
F F F F ˈ 3 (Corporate Strategy)
F 1 F 2
( F ) ( F F )
F F
6 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

7. F
F F F F ˈ 3 F
(Business Strategy)
F 1 F 2
( F ) ( F F )
F F
7 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

8. F
F F F F ˈ 3
F F
F 1 F 2
(Functional Strategy)
( F ) ( F F )
F F
8 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

9. F (Corporate Strategy)
F F
F F F
9 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

10. F (Corporate Strategy)
F F
F (Growth Strategy) – F
F .
F F F F ˈ F
F (Stability Strategy) – F F F
F F F F
F F F
F (Retrenchment Strategy) – F F F
F F F F F
F F
10 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

11. F (Business Strategy)
F F (Competitive Strategy)
ˈ F F F F F F
F F F
ˈ F F F F F
F F F
11 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

12. F (Business Strategy)
F F
F F F F
F
1. ˈ F F F 2. F F
˂ F
3. F F
˂ ( ) F F () F F F
12 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

13. F (Business Strategy)
F F
F F F F
F
1. ˈ F F F 2. F F
˂ F
3. F F
˂ ( ) F F () F F F
ˈ F F F F F F F F
F F F F F F
F F ˆ F
ˆ F ˈ F
13 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

14. F (Business Strategy)
F F
F F F F
F
1. ˈ F F F 2. F F
˂ F
3. F F
˂ ( ) F F () F F F
F F F F F F
F F F F
F F F F F
F F F ˈ F ( F )
14 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

15. ˈ F F F F . F
(Business Strategy)
F F F ˈ F F
F F
F F F F F F ˈ F
F F F F
F F F2 (1) F F F (2)
F F˂ F F 1. F ˈ F FF F 2. F F F
3. F F
˂ ( ) F F () F F F
15 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

16. F F (Functional Strategy)
F (Operational
Strategy)”
ˈ F F . F
F ˂ F
16 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

17. F F (Functional Strategy)
F F F
F F (Marketing Strategy) - F
F F
F
F F (Financial Strategy) – F
3
F ˆ
17 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

18. F F (Functional Strategy)
F F F ( F )
F F (Production or
Operation Strategy) – F 5
F
F F
F F (Purchasing Strategy) – ˈ
F ˆ F ˆ
F F ˆ
F
18
F
Chapter 2 Strategy & Information System F Mr.Warawut Khangkhan

19. F
F (Strategic Information
Systems: SISs)
F F
F F F F
19 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

20. 5
20 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

21. 5
ˈ F F F F
F ˆ 5 F
F F
21 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

22. 5
F F F
F,
(New Entrants) F F F F
, F F
F F
F F F
F F
(Stakeholder) F
F ˆ (Buyers)
F
(Supplier)
F F
ˆ F F
(Substitutes)
22 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

23. F F F F
F F F F F
F F F (Electronic
Commerce: e-Commerce)
F F F F F F
F ˈ F
23 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

24. F F
5
5 F
F F F
F F F
F F F F F
F F F
F
F F ˆ F F F
F F F F ˆ
F F e-
Commerce F
24 Chapter 2 Strategy & Information System
F Mr.Warawut Khangkhan

25. F F
5
5 F
F F F F F F F
F F FF
F ˈ F F F F
F F F F F
F
F F
25 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

26. F F F F
26 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

27. F F F F
F F F F (Value Chain Model)
ˈ F ˈ F F
F F F F F
F F F
F F F (Value-Added) F
F F F F F
27 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

28. F F F F
F F F F F ˈ 2 F
F F F
(Primary Activities)
(Support Activities)
28 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

29. F F F F
F :
F: F
: F F (CAD System)
FF
F : F
FF FF
F F
F F
FF
F F F F F
F F ˆ F F F F
29 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

30. Value Web
Value Web F F
F F F
F F F F F F
F F F
F F
F F F F F
30 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

31. F F
F
F
F ˆ ERP
F
F F F
Extranet F (CRM)
F ˆ
F F
F
31 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

32. F F F
32 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

33. F F F
(Synergies) – F F
F F F
F F F
F (Enhancing Core
Competencies) – F F
F F
F F
33 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

34. F F F
F F (Network-based Strategy) –
F F F F3
F (Network Economic)
F (Virtual Company)
(Business Ecosystem)
34 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

35. F
F F F
35 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

36. F F
F F
ˆ
F
F F F
F
36 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan