F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    1
                                 2552
F F F       F                                               2552
    Internet User Profile of Thailand 2009

                             F F F      F                                          2552
    Internet User Profile of Thailand 2009
    ISBN 978-616-120-045-9
         F     1(             2552)
            500 F


                              . . 2552                .. .           F . . 2537
                  F                                    F                   F F
      F               F                                          F     F
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    Copyright©2009 by:
    National Electronics and Computer Technology Center
    National Science and Technology Development Agency
    Ministry of Science and Technology
    112 Thailand Science Park, Phahon Yothin Road,
    Klong 1, Klong luang, Pathumthani 12120, THAILAND.
    Tel. +66(0)2-564-6900 ext. 2354 Fax. +66(0)2-564-6860

                  :


                              F
          F                                   F                      F F
                                          F                           F
                                  F
    112                               F
                                                                         12120
            F 0-2564-6900 F 2354                                     0-2564-6860
    http://www.nectec.or.th/srii/




2             F                                   F                        F F
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                                            F F F                                              F                                                            F                                                   F                   2542
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F                                                                              F                                                                    F                                                                               F F                                    F
            F           F                                                                                                                                                                                                                                                          F
                            F                                                                                      F                                                                              2552                                                                                             F
                                                                                                                                                F                                       F (Online News)
                                                                                           F               F                                                                F
                                F                                                                                                                                   F                           F                           F                          F                                   F
                    F                                                                                                                                                                   F                           F
                                        F      F                                   F                                   F
                                                                                                                               F           F               F                                                                                                   F                               F
                                                           F                                                                           (Traditional Media)                                                                                                                     F
                                                                   F                   F                                                                                                                                                                           F                   F
                                             F F                                                       F                                                                                            F                                     F
    F           F                                      F                                                                                                        F               F                                                    F                     F
                                    F                                      F                                   F                                                                                            F                   F                                      F
        F                                                                                          F                                                                                                    F
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                                                                                                                           F                                                                F                                                 F F    1
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    Internet User Profile of Thailand 2009

                                                       F                            10       F
                                                                 F                                   F               F
                           F                                                F                                    F
                     (self-selection)       F                                                    F                       F    F
                                 F F    F                                                F                   F
                                   F  F       F
            F                  F          F
                                                   F                    F                                F
                                    F                    F      F       F
      F                  F               F (thaiecommerce.org),           F F
             F               (tispa.or.th),                       F F
    (internetfoundation.or.th),            F F                 F (thaisafenet.org),
    dailynews.co.th, sanook.com, thaigoodview.com, nationgroup.com, dek-
    d.com,          gmember.com,                siamsport.com,       goosiam.com,
    lemononlinemarket.com, pantip.com, kapook.com, narak.com, moohin.com,
    adslthailand.com, numwan.com, zabzaa.com, truehits.net, playpark.com,
    vcharkarn.com, paysbuy.com              sti.or.th       F                  F



                                               F                                F                                    F F
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                                  F                       F                F
                           F F            F



                                                                               F


1.

                                      F    F      F F            F        F
         F              F F F Net Generation              F
     F             F         2000            2009             F      380      F
                                F   F         F     F    F 1,734 F
                                                  1
               F        25.6
                 F         F          F F       F                  2551 F F
                                  2
             F           16.1 F                     2552           F F          F
                                                                            3
 F                   1.3 F                118.04 F          (page view) F

1 http://www.internetworldstats.com/stats.htm                                      2552
       F   16          2552
2                    F                      F                 F F
3 F        Truehits.net 18            2552                             F
          11,000          F

                                              F               F                    F F    1
                                                                                     2552
F F F       F                                                                      2552
    Internet User Profile of Thailand 2009

                                                              F               F                                   F            F F     F
                                                                                                                           (content)
                                                                      F                                               (Critical Mass) F                         F
                                                                                                                        F
                              F           /                       F                                    F                     F       F F
                                                                                  (content)
          F                                F             F F    F         F                   F                                                F                    F
                                                     F                                      F
      F                           F              F                                   F F                                                                                        F
                                       (Traditional Media) F                  F                                                                            F
          F                                                  F F            F
                                F                      F        (Terminal Equipment)                                                                   F
                                         (Mobile Information Device)                    F       FF                                                                                  F
                      F              F             F              F                   F            F                                                           F F
                              F                               F                    F      F                                                                                 F
              F                                                       F         F
                                    F F
                                              F                                                    F                         F F           F
                                                                                                                F F                F
                                                                                          F                           F                            F
                                                                          F                                F (Online News)
                                                      F F                             F                                                                                 F
                  F                   F           F                                            F           F                           F
                                  F                       F                       F                                      F



2                         F                           F                                       F F
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2.                                       F       F                           F (Online News)

                                     F                               F                         F        F                        F                   F                       F                                F
             F   F F           F                                                                                                                                                 F                           (New
Medium Carriers)        F         F                                                                     F F                                                              F                               F
      F            F (e-Reader)                                                                                                                                  F                           F                             F
                       F F                                                                                                                                                           F           F
                     F           F F                                                                                 F                                               F                   F           F
        F                    F                                                                                               F                               F

                                                     F                                                                                                    F
                 F           F                                                            F                  F                                           60
 F           F                                                           F
     F                                                       F                                      F                                                                                                        F         F
         F                                                                            F                                                                                                                          F F
                                                                                              F F                F                   F
                                                                                                                                         F               F
                                 F                       F                                                               F                   F
                                             F                   F            F    F F         F          F
                                             F                   F (online newspaper       e-newspaper )
                                                                      F                                     (streaming
video)                                                                    2.0                                F F
                     F                                             F             F twitter       facebook      F       F
                         F                                                           F       F


                                                                                  F                                                              F                                           F F    3
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                                                                  F                                                                   F                                                            FF                                                                F                                              F
                                                      F                                                                                                                                          F F                                             F                                                          F
                                  F                                                       F                                   F                                            F                                                                                                     F                F F                                           F
                                                                                                                                                      F                                                  F F                             F                                                                                  F
                                                                          F       F                                                       F                                              F                                                           F                                                  F                               F                   F                        F
          F                                                           F                                           F                                                                                        F                                                             F                   F
                                                                              F                                                   F F                                                                                        F                                   F                               F F                                        F
      F                                       F                                                   F                                                                        F F                       F                                                       F
                                          F                                                   F                                                                    F                                                                                                                                                                                                         F
                      F                                   F                                                                                                F                                     F                                                                                                 F                    F
                                                                                                                      F
                              F                               F

                                                                                                                                                            WWW                                                                               1990   F   F
                                                  F                                                                                                            F F                                                                             F   F   F FF
                                      F                                               F                                                                   FF F                                                                               F F F F                                                                                                            F
                                                                                                                          F                                                                                            F F                                                                                                                                                       F
                                                                                                                                  F                                                      F FF                                                                                        F                                          F                                        F
                                          (subscriber)                                                                                                         F                                                   F
                          F
                                                                                                                                              F                                                                F                             F                                                                  F


                                                                                                      F                                                                F                     F                                                                                                                                      F                   F
              F                                                                                           F                                                                    F                                                 F                       F                   F                                                                                      FF



4                 F                                                                                           F                                                                    F F
                                                                                                                  2552
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                   (one way communication) F
         F                    F         F
    2.0        F          F F F                F                                                                F F
F F        F F      F       F F           F
      F          F     F                    FF
    (two way communication)      F                                                                                F                       F


     •            F                     F                        F                 F               F       F/
                                F                                          F                   F       F               F
          F                                 F           F F                    F

     •            F                                                  F                                                F Really
         Simple Syndication (RSS)                                         Atom

     •                    F                         F                                  F                    F              ( F
                                    F                   F RSS Feed)

     •                                              /              (content)                                                     FF
                      F            (text)                       (audio)      F (image)                                                F
                              (video)                               (multimedia)

     •                                                          (data management)                                           F
              F                                               F          F        F F
                              metadata




                                                F                                          F                      F F    5
                                                                                                                    2552
F F F       F                                                                                                                                                                                                            2552
    Internet User Profile of Thailand 2009

                                                                               F                                                 F                                   F                           F                                                                       F                                                            F
                                                                                                                     F                                                           F                       4                       F                                   F

                                                       1.                                                    F                           F                                                                   F                                                                                                                                    F                                                    F
                                                                                                 F                           F                                                               F                           F                                   F                                                                                                             F                   F
                                               F                                    F F                                                                                  F                                                                       F                                           F                                            F                                                                                F
                                                                                                                                                 F                           F                                               F                                               F                                                    F                                    F                   F                                   F
                                                                           F                                                                                                                                                                                     F                                                        F                   F
                                           F F                                     F F                                                                                                               F                               F F                                                                      F                                                                                                F
              F                                            F                                                                                         F                               F                           F F                                                                                                                                          F
          F                    F                                   F                                     F                                                                                                                                                                                                                                                        F                        F F

                                                       2.                                                        F                           F                                                                   F
                      F F                                                                F                                                               F                                                           F               F                                                                                                                                         F
                                           F                                                                                         F                                                                   F                                                                           F                                                                                                                             F
                                                                                                                                                                                                             F F                                                                                          F                                           F
                                                   F                                                 F                                                       F                                                                           F                                                                            F
                                                               F                                                                                                                                                                                     F                                            F
                                                                       F                                                                                         F                                                                           F                                                                                F

                                                       3.                           F F                F                                                                                                                                                                                         F F                                                                                   F
                                       F                                   (social networking website)                                                                                                                                                                           F                                                        F F
                  F                                                                            F F                                                                                                                                                                                                    F
                       F                                                             F                                                                                                                                                                                                                            F                                               FF                               F
      F                                                                                                                                                                                                                                                                                  F                                                                                                                             F

                                   F                   F                                                                 F                                                               F                                                               F                                                                                                F                        F                       F


6                          F                                                                 F                                                                                           F F
                                                                                                         2552
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                                                                                                                        Internet User Profile of Thailand 2009


F                                                       F F                                                                                             F
            F                               RSS/Atom Feeds

                    4.                                                F               F                                                                           F
                                                          F                               F             F                    F        F                                                F F F
                                F                                 F                               F 120-200                                        F                                    F
                    F                   F                                                              F F                                                                     F
                                                                                  F                                              F                1-2                  F                        F
                                                                              F               F                                               F
        F                   F                                                                                     F      F                                  F              F                F
                                    F             F                                                                  F F                                                           F    F
    F                                                                                                 F (real time)                                         F F
                F       F                                 F F                                                 F F                                      F F
  F                                         F F                           F                       F                F                 , instant messaging
                                                                                                                                     F
SMS F                                                         F                                      F F                                  F                F
    F F                                                                                             F F        F F                     FF       F        F
                                                      F                                                    F




                                                                                                       F                                  F                           F F    7
                                                                                                                                                                        2552
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                                                          1             F                      F           F

                                                                                           F

                      F                                 F      F                     F F cnn.com, bbc.com,
                                                  dailynews.co.th,                       mcot.co.th
                                                  nationgroups.com                     F

                          F                               F      F   F F pantip.com, sanook.com
                                                          kapook.com   F

                                                       F            F               F F Slashdot, Blognone
                                                  Bloggang                  F

                                                       F     F                       F F Twitter, noknok
                                                  playground                    F




    3.                                                         F                                       F               F

                              F   F                   F                                            F               F
      F       F                           F                                                                    F
                  F                           F                                                                FF



8         F                           F                       F F
                                          2552
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                                                                    Internet User Profile of Thailand 2009


(Personal Computer : PC)                  F                          604                        F
 F    F                 F                                         2000           F
        F          F F                            F           F                          F F
                                              F                   F                  F
             F           F   F                     F
            F                     desktop internet computing
                    F              F                                   F
     F            F F       F                            F                  F     F
              F                      (mobile internet computing)          F
     F                                  F         F F
     F F                Real time           F              F                  F
                      F               F         F            F                  F F
 F                        F                   F                  F (e-Reader)
                F        F F              F
               e-Reader                               F               F
                   F                              F               F
            F F         F                F Sony, Barnes&Noble       Amazon Kindle
                     F                         Amazon     F F F            F        F
             F                               F              F 3G Wireless       F F
           F FF                           Reader F F F F            F
                                                                        F
                 F                         F                          F
                                     F F        F            F Newscorp
                     F           F                    F F                 10-15

4 IBM System/360 Model 50: 1964

                                                          F                  F                 F F    9
                                                                                                 2552
F F F       F                                                                                                                                       2552
     Internet User Profile of Thailand 2009

                                                                             F                              F                                                                                                                            F        F
                                         F                                            F                                                                                                                                  F
                                                                                          F                                                                          F                           F               F                                    F F
               F F                                   F                                                                                                                                                   F           F
                                                             F                                                                                       F                       F F                     F                       F
                                                                                              F                 F               F
                                                                         F                                                  F               F                                              e-Reader                F
           F                                                     F                                        F F                                                    F                                F                       PC
                                     F                                            F               Search engine                                                                                       F           Multimedia
                                                                                                   F F                                                                                          F           F        FF F
                         F                               F                                               F                                                                                               FF                     F
                                                                                       F SmartPhone F i-phone                                                                          SkypePhone                             F
                                 F                                               F          F F                  F                                                                            F                         F
                                             F                                       F               F     F                                                                                            Real time           F
                             F                                                                               F                                                                           F                      F
                                                                                   F         F     F F F                                                                             F              F         F           F
       F                                                                                  F            F       F                                                                                          F
                                                                                                                                            PC                                   F           F                                   F                     F
                                                                     F                                                          -F                                       F               F                                                                  F
                                                                                                                                                 F                                                           F                               F
                         F Video Call                                                               F                                   F                F                   F                                                       F
                                                                                                                                    F                        F                                                                                   F F
                                                 F                                                                      F                                                                                                                          F F
                                                                                                                    F



10                   F                                                                                  F                                       F F
                                                                                                                    2552
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                                                                   Internet User Profile of Thailand 2009


                                    F                               F                          F
               F   F                            F               2000            F                  F
F                                                                                                      F
       F               F                F
                                F           F


                           1                                F                          F                   F

                                                                            1990s                2000s
      1960s                      1970s                    1980s
                                                                           Desktop               Mobile
    Mainframe                     Mini                    Personal
                                                                            Internet             Internet
    computing                  Computing                Computing
                                                                          Computing            Computing

                                                                                           Notebook,
                                                                                           SmartPhone,
                                                                                           e-Reader,
                                                                                           Entertainment
                                                                                           Nintendo

           :                    Gantz, John. (2004)                  Meeker, Mary. (2009)




                                                    F                       F                 F F    11
                                                                                                2552
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     4.                                                                       F                                             F

                                                             F                    F                                     F                                                                      F
                                                                 F                                                  F                                                   F
                                 F                                                                                                  F                                                                  F F
                   F                                                                      F F                                   F                                   F
                                         F                                                      F                                       F           F                                    (Wireless
     Device)                                                                          F                                                                                              F
                       F                                 F           F                                  F                                                   F
                                                     F                   F                                      F                                       F
                                                                                            F F                                             F                                   FF                 F
                                             F                                            19-33                                                                 F           F                                F
               F             F                   F
       F                     F F                             88.5                                           F                                   F                                          F
                                                               F F                                  F                       F (                                                           2)




12         F                         F                                       F F
                                         2552
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                                                                             Internet User Profile of Thailand 2009


                                   2                                                 F                       F

                            F (Webboard)                                                                         93.9

                                  F (Website)                                                            87.1

                                       (Blog)                                                     68.7

                              (Comment)                                                      61.9

                                              F
                                                                                         57.4
                       (Social Network)
                                  F (Email)                               34.9


                        F (Write News)                         16.2
                                                                                                                          F
                                                                                                                         Percent
                                                   0 10 20 30 40 50 60 70 80 90 100


                                         (                 :          F             F 1                  )


                              2          F        F F    F                      F                 F              F                 F F
                 F                  (F             93.9)                                 F F                         F
    F                87.1           68.7                                                                 F F                                 F
             F                F F                                           F            F
F                                                                                                        F                    F      F
                                    F F F                       (F    35.7) F                                                            F
        (F             20) F                      (F            17.1)   F                                                            3


                                                       F                                      F                           F F    13
                                                                                                                            2552
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     Internet User Profile of Thailand 2009



                                                    3                                           F                          F

                                           (Politics)                                                                                        35.7

                                                    (Social)                                                  20.0

                                (Entertainment)                                                             17.1

                                     (Technology)                                         10.0


                                     (Economics)                                      8.9

                                                (Sport)                             6.6

                                     (Education)                          1.7
                                                                                                                                                            F
                                                                                                                                                           Percent
                                                                      0              10                      20                        30             40




                                                                  F                                 F                              F        F F                 F
                                F FF                                                                    F                                                      F F
                                                      F                         F             F F                      F
                                 F                                                                                             F                  F
       F                    F               F                 F                           F                        F                                       F
               F   F                                                        F                 F F
                       F                        F         F                                    F                   F F


14         F                          F                               F F
                                          2552
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                                                                                                   Internet User Profile of Thailand 2009


                                                F                                    F               F         F
            F                                  4


                                                        4                                    F             F                             F


                                                                                                                                56.5
                            (Convenience)


                                (Freedom)                                       18.3

                                       F        F
                            (Participation)                                13.2


                                 / F
                                                                          9.8
                              (Low Cost)


                                 (Others)                       2.2
                                                                                                                                                   F
                                                                                                                                                  Percent
                                                        0           10          20           30      40            50           60           70

                                                                                         F                                       F
    F               F                      F                F                                                               F                       F
                                                    F
                                                                F                                                                                                       F
F                       F                               F                                                               F
        F       F                                                                                        F F                         F                              F


                                                                      F                                             F                                   F F    15
                                                                                                                                                          2552
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     Internet User Profile of Thailand 2009

                                                         F                                                                      F                                F                               F                                                             F
                                                                                                F                   F                        F                               FF                          F                                   F
        F



     5.

                                                                            /                                   F                                                            F                       F
                        F                                        F F                  F                     F                                                                                                        F
            F                                                                                                                                    F                               F                               F                                   F
                                F               F F                                                                         F                                            F                                   F
                                    F                                                     F                                 F F                          F
                                                                                                        F                                                                                                                            F
                    F                                                         /   F F                                                                                                                                        F
                            F                                F          New York Times                                                                       F                                                           F
                                                                         F      4 2552                                                                               F
                                                     F                25 F             F                                                                                                                                                 F
                                                                 5
                                        F                10                                                                                                                                                                      F                   2548
                2551                             F                                                                                  F                F                                   F
                                            F                                                       F                                                                                        F                                                           F F
                200 (                                            2)                                                                                                                                                                              F
                  F                                              F                                                                       F F                                         F



     5 http://www.nytco.com/press/index.html                                                                            F               16                                   2552


16              F                                                      F                      F F
                                                                           2552
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                                                        Internet User Profile of Thailand 2009


F                      F     blogs, twitter           F
     subscribe F           F     F


               2                              F           F                       2009
                                                                 F        F

                                                  (       F $ US)

                                       2548                    2551           (%)

    Newspaper                          56.2                   44.5            -20.7

    Broadcast TV                       41.9                   44.7             6.6

    Cable      TV/       Direct        70.6                   105.8           49.7
    Broadcasting Satellite

    Magazines                          19.6                   24.0            22.7

    Radio                              19.1                   17.7            -7.4

    Music publishing                   11.9                    8.5            -28.5

    Movie theaters/DVD                 30.9                   32.0             3.5

    Internet                            7.3                   23.4            222.7

                F                     257.4                   300.6           16.8



                                        F                             F          F F    17
                                                                                   2552
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     Internet User Profile of Thailand 2009


                                                                              (       F $ US)

                                                                   2548                 2551               (%)

                GDP                                             10,960.8              14,264.6             30.1
             : David Waterman, Indiana University, Old Media vs. the Internet in the United
        States, Presentation in 7th Annual Asian Media and Communications Forum and Asian
        City Forum, China, Aug.16th, 2009




                                    F                   F                 F       F                    F                 F
                        F                       F                F F                                                 F F / F
        F                                   F                   F F F           F              F
                    F                   F                     F      F Google                      F                           F
            F               F                                           F                                   F
                                F                           F         F   F   F                                                    F
                                                                                                                 F




18              F                                   F               F F
                                                        2552
F F F        F                      2552
                                                                                                                                                                                         Internet User Profile of Thailand 2009


6.

                                                                                                                                               F                                                       FF                                       F                                           F
                                                                                     F                 F                                                                                                                                                F                   F
                          F F                                                            F                                                             F                                                                                                            F
        F                                F                       F                                                         F                                               F                                                                F
                F F                                                              F                                                                                                                                              F                                                   F
            F                              F              F F                                                                                                                                  F
                                        F (Social Network) F F                                                                                                                 F                                                                    F
                                    F
                                                     F                                                                                                     F                               F                                                                                    F                             F
                                F                                                                                                              F F                                     F                                                    FF                                                                        F
    F                                            F F                                                       F                                                   F                                                                                                        F                               F FF
                                                                                                                                                                                                                                            /
                          F                                                                                                                                                        F F                      F                                       F F                                     /
                                             F                                                    F                F                   F
                                                                                                      F F                      F / F                                                               F                                                                                                F             F
                                        F F                          F                                                                                                                                                      F
                                                                                                                                                                                                                                6
                                                                                                 (Dominate)                                                                        F                                                                            F                                         F F
                                                                                                 F                                                                                                                  F

6                                                        F                                                                                                             F                                F F                                                                                     F
                F                                                        F                                     F                           F                                                                                            F
                    F F                          F                           F               F                         F                           F                                                                    F                                   F
                                                                                                                                   F                               F                                            F                                   F FF                                F                 /
                                                             F

                                                                                                                               F                                                                                                    F                                           F F    19
                                                                                                                                                                                                                                                                                  2552
F F F       F                                                                                               2552
     Internet User Profile of Thailand 2009

                        F               F                   F                                                           F                                                                        FF F                     F
                F                                                                                                                                              F                     F                                                        F
       F                    F                                                                  F                                                                                                          F
                                F           F                                                          F                             F                                                                                        F
                                                                                                                                 F               F F                                     F                        F
                                                                                   F
                                                                        F F                                                 FF                       blogs, mobile message,
     twitter                                                                                                        F                            F     F
                                                                F                                                                                  F                F



     7.                                                             F

                                        F F                                                                                 FF                         F                                     F                        F
                                                                                                                                             F                     F             F                            F
           FF                                                                              F                                                               F                 F                    F
                    F                                                     F            F                                                                                 F
                                    •                                                              :                                                                                                  F                               F
                                                                              F F                           F                                                                                                                     F
                                                F                                                               F            (                     Applications                                                                                   F
                                                                          )                                                                                                                                                               F
                                                F                                                          F F                           (                 F /                                                            )
                                                                                                                                                                       F F
                                                    F                          F



20          F                                           F                                                  F F
                                                                2552
F F F        F                      2552
                                                                                                       Internet User Profile of Thailand 2009


•                                                    :                                                       F                                               F F
                                             F                                       F                                                                         F
                                     F                                   F                   F                           F                       F                               F             F                        F
                                                                                                                                                                                                                             F
                                                                                                     F                                       F


•                                                                                                                                :                                           F                                  F
                                         F                                                                   F F                                                    F                               F
                            F                                    F                                                                                                                                                               F
        F                                                                                                                                            F F F                                F
                                FF                                                                                           F
                    F                                                        F                                   F                                   F                                                      F
                                                                                                                                                                                                        F
            F                                                                                                                            F                                           F                              F
                                                                     F                           F                   F                                                                        F F
                                                 F                                                                                                       F
                                                                                         F               F                                                         F F
                                                                                 F



                F                                            F
                        F                                                                                                                                                F                    (                         .)

    F

                                                         F                                                                           F                                                   F F    21
                                                                                                                                                                                           2552
F F F       F                                               2552
     Internet User Profile of Thailand 2009

                                    F                      F       F                                                  F
                F       F                           F F                F         F                      F         F
                                                      F                                  F                  F F               F
        F                   F                                              F                    F                         F
                                F                     F                              F              F                                 F
                                        F                      F                                                                  F
                    F                       F




22          F                                   F                          F F
                                                    2552
F F F        F                      2552
                                           Internet User Profile of Thailand 2009




        F
United Press International, Inc. (2009), Media revenue streams in modern
shift ,http://www.upi.com/Business_News/2009/12/16/Media-revenue-
streams-in-modern-shift/UPI-30961260995323/, F               16
2552

Gantz, John. (2004). 40 years of IT: Looking back, Looking ahead.
Massachusetts : IDC

Meeker, Mary. (2009). The Mobile Internet Report Key Themes. New
York : Morgan Stanley




                                F                   F               F F    23
                                                                      2552
F F F       F          2552
     Internet User Profile of Thailand 2009




24       F                       F            F F
                                     2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    25
                                 2552
F F F       F                                                                  2552
     Internet User Profile of Thailand 2009




                                                                                                    F

                                                  F F F                   F                                                2552                                                    F
                                          F                                                                                    F                                   F
                                              F F                     F             F           F                            F
                                                                                            F
                     2552                             F                                                       F    F                           F
                                                                                                        F                                          F                           F
       F F            F



                                                  F F F                   F                                                        2552
                          F F F                     F                                                                  F       F
             F                        F                                                                                            F
                     F F                      F                                 F                                                      F
                                                                                        F
     2552                                                                                                                                  F               F               F
                 F                F                           F                                                                                                F       F
           F                F                                     F                                                        F                           F
     11,991                                               F                   12,992



26       F                                        F                       F F
                                                      2552
F F F        F                      2552
                                                                                            Internet User Profile of Thailand 2009




                                                     F           F               F                F
                       F               F

                                                 F          : F          F F     F                                                                     F
           F                                               FF      52.3      F                                                                                        F
           F F                 F                                    F F                                                                                                           F
                                                                FF      37.0   F                                                                 F                        F
                                   F         F                20.01 . 24.00 . ( F                                                             37.3)
                                                         F F F               F            :                                                                       F F F
               F                                                         F                                        F                       F                         F
                                   ADSL                                              F        F                                                    F
       F                 40.3                                                                         F                               F
                       F F                     Network/LAN                                                        /                                               F
24.2                        F                          F                                                  F                       F                         F F
 F F                     F    F                    F                                               F                                                                                      F
                   F                         F           F                               F (dial-up)                                           F F
                                                F          F                                                              F                     ADSL
                                           F         F                                                        F                                    (F
74.2)                                                        F F                          F                                   F                                                       F
                   F                                                                                                                           F                              F
                           F




                                                                     F                                                F                                    F F    27
                                                                                                                                                             2552
F F F       F                                                                                                                                             2552
     Internet User Profile of Thailand 2009

                                                                                                                                        F         :                            F                                                                                                F
                F                                   F                                                                                                                  F                                                                  (F                               29.7)
                                                            F F                                            F                                F                                           F(F                                             21.9)                                 F F
                                F                                                  F                                                                                                   F F                                                                       F
                                                                (F                             9.3 )                                                                                                                                    F F                                         F
                                            F                         F                          F   (F                                                           8.0)                                                                                   F               0.1
                                                            F                                                                                                                                                           F                    F                           F 20
                                        F                                                      F                                                                                                                                    F                        F                                      F
                                            F /                                                                                                                    F                        F                   F
                                                                                                                                F                         F            :                                                    F                                                                   F
                                                                                                                                                                                                                                                                     F             (F
        48.4)                                                                                                                                   F F                                                                                                      F F              (F
     32.9)                                                                                                                          F                                                                   F                                F
           F                                                                                               (F                           24.2)
                                                                                                                                                                                                    F                                                            :
                                                                                                                                                                                   F                        F                                                                               F
                                                                                                       F                   (F                    41.9)                                                              F
        F                                       F                                 F F                                       F
                            F                                     F                F                                   F                (F                        34.1)                                                                                                   F
                                                                                                               F                                                                                                                         F(F                             29.8)
                    F                                                         F                                                                               F                                                                          F
                                                        F                 F
                                                                                           F                                                                               F            :
                        F                                                              F                           F                                                                            F                                                    F                                  F
                                    F                                                                                                                 F                                                                         F                F                             F


28          F                                                                                      F                                             F F
                                                                                                               2552
F F F        F                      2552
                                                                                                                                                         Internet User Profile of Thailand 2009


                                 F                              F           F                     47.8                                                 F               45.9                           2551
        F                          F                                         F                                                 F                                       F                              (F   13.9)
                                2551 ( F                                16.3)                                                      F                   F F                F
                                                                                                           F               F                                   F
                                                                    F                       F F                                            F         :                                                                                              F
            F                                F                          F                                                                          F F F                F                             F                                         F
                    F                    F           (F                      61.3)                                                                     F                                          F                           F         F
                                     F               F( F                   59.9)                                                                        F                      F                             F
                                                                                                   F                                               : F F
                                                                                                                                                   F                                F                                     F
                                                     F      F                                          F                                                                                                  F
                        F                                                                    F                                                             F                                F                     F                    88.5
                F                                F                                  F                          F                                                                        F                                         F
                                                                                        F                              F                       F                                                                                            F
F                                                                               F                                                              F (F                    93.9)
    F  F     F F            F                                                                                                                   F                  F                                (e-Newspaper)
 F    87.1           F                                                                                                                 F                                                           F F F
(F     35.7)  F                                                                                                                                    F           (F                               20.0)
    F      F     F F
      F F (F       56.5)                                                                                                                                                                                              F           (F
18.3)




                                                                                                                   F                                                        F                                                 F F    29
                                                                                                                                                                                                                                2552
F F F       F          2552
     Internet User Profile of Thailand 2009




30       F                       F            F F
                                     2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    31
                                 2552
F F F       F                             2552
     Internet User Profile of Thailand 2009



                                              F                                        2552
                                 F F F     F                                            2552         F
                                   12,992                                    F                           F
                          F            F F                             11,991                F
     8,693                      3,298                                     FF   F         F       F
          F                                                        F       F F
                              F F                                                  F
       F              F             F                F                        F                                  F
                                                         F


               (Gender)
                                                    F F                             11,991                   F
                              (F                   72.5)                (F        22.5) (
                    1)         F                                        F
                     F


                                                   1 F



                    Females                                                            Males
                    72.5 %                                                             22.5%




32         F                            F                    F F
                                            2552
F F F        F                      2552
                                                    Internet User Profile of Thailand 2009




        (Age)
                                 F          F   F F F                F
20-29 ( F      42.2)         F   30-39 ( F     22.8) F
15-19 ( F       16.5) F     40-49 ( F   8.9)      F      50-
59 ( F      3.3)          (             2)
  F       F               F                F           F
    F                   F      F F           F

                          2 F                                    F

 F
Percent
 45.0                    42.2
 40.0
 35.0
 30.0
                                     22.8
 25.0
 20.0            16.5
 15.0                                            8.9
 10.0      5.8
                                                           3.3
  5.0                                                                    0.5
  0.0                                                                                ( )
                                                                                Age (years)
          <=14   15-19   20-29       30-39      40-49    50-59           >=60




                                      F                      F                  F F    33
                                                                                  2552
F F F       F                                  2552
     Internet User Profile of Thailand 2009



                       F (Urban versus Rural)
                         F                              F         F     F
                             (F          54.9)                                         F
                   F                                                                            F          F        F
                                     F        F                                F
         F         23.5                            F                               F                21.1
     (                                        3)


                                              3 F

      F
     Percent
      60.0                    54.9
      50.0

      40.0
      30.0                                             23.5
                                                                       21.1
      20.0

      10.0                                                                                                               F
                                                                                                0.5
                                                                                                               Urban vs Rural
             0.0
                       .                                                                   F
                   Bangkok & Suburbs              Other Urban         Rural                    Abroad




34            F                           F                     F F
                                              2552
F F F        F                      2552
                                                                Internet User Profile of Thailand 2009




                          (Education Level)
                                                 F                                     F           F
                             (F              58.8)                     F                                   F
                                             (F     11.0)
 (F              9.7)                              4


                                         4 F


 F
Percent
70.0
                                                              58.8
60.0
50.0
40.0
30.0
20.0                                                                            11.0
            8.2           9.7                         8.1
10.0                                   3.5                                                 0.7
                                                                                                       Education Level
 0.0
             F                                         /       .            .            .
                    High School    Lower                    Bachelor       Master      Doctorate
       Less Than                  Vocational    Upper
      High School                              Vocational




                                                  F                         F                 F F    35
                                                                                                2552
F F F       F                                2552
     Internet User Profile of Thailand 2009



                               (Employment Status)
                                 F                                                 F
       F                                             F               F                 F                   F
                F( F       51.3) F              F                                      F                F( F
                29.8)          F                                 F        (F           10.3)              (
                                 5)


                                         5 F
      F
     Percent
      60.0
                        51.3
      50.0

      40.0
                                                                            29.8
      30.0

      20.0
                                         10.3            8.2
      10.0
                                                                                           0.4
           0.0
                           F                          F F                          F              F
                   Employed      Employed           Unemployed           Unemployed        Retired (Employment
                                (Part-Time                               (Full-Time                  Status)
                                 Student)                                 Student)




36          F                        F                   F F
                                         2552
F F F        F                      2552
                                                                       Internet User Profile of Thailand 2009




                      (Type of Employment)
                  F                                              F         F
                             F    F         F              F                                               (F
42.9)                                                                          (F         23.7)
         F                   (F          15.4)
             F          (                                 6)



                                           6 F


  F
 Percent
  50.0
                      42.9

  40.0

  30.0                                  23.7

  20.0                                                    15.4
                                                                               13.1

  10.0                                                                                          4.9

   0.0
                                                                                                           (Occupation)
                                                          F         F                                  F
                 Private Sector       Government        Government Own Business             F
                                       Enterprise                                               NGO




                                                    F                                 F               F F    37
                                                                                                        2552
F F F       F                                                      2552
     Internet User Profile of Thailand 2009


                                                               F                 F            (Proportion of Internet Users per
     Household)
                                                                                                                         F           F                F
               F                                                   F                                     F                               F F
                                                           F                 F            2                                    F      32.0
        F F                                     F         F                          3                       (F                  24.0)       F                F
                   F           1    (F                 17.6)                                         F            F               F 4 (F
     15.0)                         (                                                     7)


                          7 F                                                                                                               F     F



      F
     Percent
      35.0                         32.0
      30.0
                                                      24.0
      25.0
      20.0             17.6
                                                                       15.0
      15.0
      10.0                                                                                     5.9
                                                                                                                       3.6
        5.0                                                                                                                         1.9
        0.0
                                                                                                                                                          F
                       1           2                  3                4                      5                        6           >6             F
                       1Pers       2 Pers             3 Pers           4 Pers                 5 Pers                  6 Pers      >6 Pers       ( )




38       F                                  F                          F F
                                                    2552
F F F        F                      2552
                                                                Internet User Profile of Thailand 2009


    F                          F                (Monthly Household Income)
                                            F             F                                          F
                           F            F                                      F                         F
  F                                F                                                   F 10,001-
20,000      (F                        26.4)                                  F F                F
30,001-50,000                         (F           16.6)                   F     F 20,001-30,000
     (F    15.6)                           F                 F           F 10,000         (F
15.6)                              F         F 50,001-70,000              (F       10.4)
(                                    1)                                             F             F
     F                                   F

                     1 F                                            F               F
        F        F                                                        ( )            F
10,001-20,000                                                      3,096                 26.4
30,001-50,000                                                      1,944                 16.6
20,001-30,000                                                      1,824                 15.6
    F 10,000                                                       1,832                 15.6
50,001-70,000                                                      1,217                 10.4
70,001-90,000                                                           688                  5.9
            F 150,000                                                   432                  3.7
90,001-110,000                                                          344                  2.9
110,001-130,000                                                         240                  2.0
130,001-150,000                                                     96                   0.9
                                                                  11,713                 100




                                                     F                     F             F F    39
                                                                                           2552
F F F       F                                  2552
     Internet User Profile of Thailand 2009



                                 F F         (Home Computer Ownership)
                   F                               F           F                   F F F                     F
     91.1                                                                     F                   F              F
                                                   F F F                                                             F
               F           (                               8                      2)



                                  8 F                                                                  F F



                               Have
                               91.1 %


                                                                                            F
                                                                                       Don't have
                                                                                         8.9%



                                 2                                    F F         2551                2552
                                                                   2551                         2552
                                             F F
                                                                            F                           F
                       F                                       90.8         9.2          91.1           8.9




40       F                              F                  F F
                                            2552
F F F        F                      2552
                                                                         Internet User Profile of Thailand 2009




                                                               F                                  F
                                      F                            F         F                                F
          F F                F                              2550                F                     F               F               F                  F
                          F (demographic variable) F F
           F                        F        F               F F                                                                  F
                 F                      F          F          F                                                                                      F
         F F                   F
                       : F
                       : F                       F                   F                                                                    F 20
     F               20-29            (               F                                           )                           F                              F
30
                                      : F                              F                                      ( F F
                                                                               )                                                                 ( F F
                                                        )
                           F                : F                          F                                        F        F 5
 F                               F F 5                           F                        F                               F 2                    F
   F                    F 5                    F                           F                                                                                     F
                   F
                                       F F                F                                               F                                  F
                                          F          F F                   24                 F
       F       F
                      F 1 (M<20Urb/a)                                             F   20                                  F
             F                    F 5                   F


                                                        F                             F                                                   F F    41
                                                                                                                                            2552
F F F       F                                                                                            2552
     Internet User Profile of Thailand 2009

                                              F                   2 (M<20Urb/b)                                                              F 20      F
             F                                                       F 5                  F
                                              F                   3 (M<20Rur/a)                                                               F 20             F
                          F                                                   F 5                                 F
                                                      F           4 (M<20Rur/b)                                                               F 20         F
                      F                                                  F 5                  F
                                                  F               5 (M20-29Urb/a)                                                            20-29                         F
                      F                                                      F 5                          F
                                                  F               6 (M20-29Urb/b)                                                            20-29                                 F
                              F                                            F 5                    F
                                              F                   7 (M20-29Rur/a)                                                            20-29                     F
                          F                                                    F 5                            F
                                                      F           8 (M20-29Rur/b)                                                            20-29                 F
                      F                                                   F 5                 F
                                              F                   9 (M≥30Urb/a)                                                                F 30                                                F
                                                                F                     F 5                                         F
                                              F                   10 (M≥30Urb/b)                                                                F 30                                           F
                                                              F                     F 5                                   F
                                          F                       11 (M≥30Rur/a)                                                               F 30                                        F
                                                            F                        F 5                                      F
                                      F                           12 (M≥30Rur/b)                                                               F 30                                    F
                                                          F                        F 5                                F
                                  F                               13 (F<20Urb/a)                                                               F 20                            F
                  F                                                         F 5                       F




42       F                                                          F                   F F
                                                                        2552
F F F        F                      2552
                                                                                                             Internet User Profile of Thailand 2009


                                                    F    14 (F<20Urb/b)                                                   F 20                     F
                F                                              F 5                 F
                                                    F   15 (F<20Rur/a)                                               F 20          F
                F                                              F 5                     F
                                            F           16 (F<20Rur/b)                                               F 20                  F
            F                                                 F 5              F
                                                    F   17 (F20-29Urb/a)                                             20-29                                 F
                    F                                         F 5        F
                                                F       18 (F20-29Urb/b)                                             20-29                             F
        F                                                     F 5        F
                                        F               19 (F20-29Rur/a)                                           20-29                       F
    F                                                          F 5       F
                                    F                   20 (F20-29Rur/b)                                           20-29               F
F                                                             F 5        F
                        F                                 21 (F≥30Urb/a)                                                   F 30                                              F
                                                        F          F 5                                 F
                                F                         22 (F≥30Urb/b)                                                   F 30                                          F
                                                        F          F 5                         F
                            F 23 (F≥30Rur/a)                                                                              F 30                                       F
                            F           F 5                                                        F
                        F 24 (F≥30Rur/b)                                                                                  F 30                                   F
                          F            F 5                                                 F


                                                                           F                                          F                                        F F    43
                                                                                                                                                                 2552
F F F       F                             2552
     Internet User Profile of Thailand 2009

                              F                   F          24    F          F
       F           F      F           F

                   3              F           F          F                            F       F
                                                                                  F
                                                                       ( )
                                                                        11,991         100
               M<20Urb/a                                                   344          2.9
               M<20Urb/b                                                   192          1.6
               M<20Rur/a                                                    32         0.3
               M<20Rur/b                                                    48          0.4
               M20-29Urb/a                                                 584          4.9
               M20-29Urb/b                                                 416          3.5
               M20-29Rur/a                                                 168          1.4
               M20-29Rur/b                                                 128          1.1
               M≥30Urb/a                                                   480          4.0
               M≥30Urb/b                                                   488          4.1
               M≥30Rur/a                                                   192          1.6
               M≥30Rur/b                                                   152          1.3
               F<20Urb/a                                                   760          6.3
               F<20Urb/b                                                   712          5.9
               F<20Rur/a                                                   320          2.7
               F<20Rur/b                                                   200          1.7
               F20-29Urb/a                                               1,800        15.0
               F20-29Urb/b                                               1,176         9.8
               F20-29Rur/a                                                 440          3.7
               F20-29Rur/b                                                 224          1.9
               F≥30Urb/a                                                 1,264        10.5
               F≥30Urb/b                                                 1,016          8.5

44         F                              F                  F F
                                                  2552
F F F        F                      2552
                                                                   Internet User Profile of Thailand 2009


                                                                                                     F
                                                                      ( )
              F≥30Rur/a                                                  384                                                     3.2
              F≥30Rur/b                                                  200                                                     1.7
                  *                                                      272                                                     2.0
              : *               F   F                             F                              F       F                        F F
24   F              F                           F    F                                                                       F          F



                        F F                             F F     F       F     F
                    F 20-29             F                   F             F 5
         F          (F20-29Urb/a)               F   F                 F         15.0
                            F                     F 30        F                        F
                      F 5             F      (F≥30Urb/a) F      10.5                 F
                          F 20-29             F                   F             F 5
                F          (F20-29Urb/b) F          9.8             F       F      F
                  F               F       F 20            F                       F F
                     F 5            F        (M<20Rur/a)


                        F   F           F           (Years on Internet)
                F                           F                F           F                   F               F
             F 5 (F        69.6)                                                 F                                   F                          F
              F 4    F F 5 (F                             8.5)                           F                               F                          F
               F 3  F F 4 (F                              7.6)                       F                           F                          F
                F 2    F F     3                         (F    7.5)                                                                F                    F


                                                         F                   F                                                   F F    45
                                                                                                                                   2552
F F F       F                                                                            2552
     Internet User Profile of Thailand 2009

                          F                 F 1                     F F                   2                     (F          3.1)
                                              F             (                                                              9)



                                        9 F                                                                                      F      F              F

      F
     Percent
        80.0                                                                                                                                69.6
        70.0
        60.0
        50.0
        40.0
        30.0
        20.0                                                                                                                                                               F
                                                                                          7.5                        7.6        8.5
        10.0                      1.5       2.2             3.1                                                                                                F
            0.0                                                                                                                                            F
                                                                                                                                                    Year on
                              <6        6     -1            1-2                           2-3                        3-4       4-5          >5
                                                                                                                                                  Internet
                              6months 6m.-1yrs              1-2yrs                        2-3yrs                 3-4yrs        4-5yrs       >5yrs ( /year)



                                                                F                     F                                          F          F
                              F                         F                         F                     F                    F 5                   F                           F
                                        F 5                               F                                           F        F                                   F
        F                         F           F 5                                                           F                           F 20-29
                      F                           F 5                                               F                                                                  F
                  F                             F                             F                 F                          F 5                             F



46          F                                     F                                   F F
                                                      2552
F F F        F                      2552
                                           Internet User Profile of Thailand 2009



                      4            F       F            F
                  F       F       <2            2-5             >5
              F
                                  6.8            23.6           69.6
M<20Urb/a                         12.8           23.1           64.1
M<20Urb/b                          4.5           21.6           73.9
M<20Rur/a                          5.2           25.0           69.8
M<20Rur/b                          2.2           16.7           81.1
M20-29Urb/a                        2.9           20.6           76.5
M20-29Urb/b                        2.2           15.2           82.6
M20-29Rur/a                        6.3           18.7           75.0
M20-29Rur/b                        6.6           20.1           73.3
M≥30Urb/a                         14.2           15.8           70.0
M≥30Urb/b                          4.2           29.1           66.7
M≥30Rur/a                          5.3           26.3           68.4
M≥30Rur/b                         13.3           16.4           70.3
F<20Urb/a                          8.1           17.5           74.4
F<20Urb/b                         10.7           24.6           64.7
F<20Rur/a                          2.9           26.5           70.6
F<20Rur/b                          4.0           26.0           70.0
F20-29Urb/a                        7.0           22.1           70.9
F20-29Urb/b                        2.4           29.0           68.6
F20-29Rur/a                       10.4           33.3           56.3
F20-29Rur/b                        7.7           26.9           65.4
F≥30Urb/a                          8.6           27.5           63.9
F≥30Urb/b                          7.4           22.0           70.6
F≥30Rur/a                          7.2           31.8           61.0
F≥30Rur/b                          9.1           24.2           66.7


                              F                     F                F F    47
                                                                       2552
F F F       F                                                    2552
     Internet User Profile of Thailand 2009

                                                F                  F                <2                2-5                        >5
                                            F
                                                                                    5.6                   28.9                   65.3
                          :                                                 F                               F                                F
                                    F                         F            F F F                                                       F


                              F                     F             (Frequency of Use)
                  F                                                                             F       F F         F
       F F                                              F              F             F (Weekly Hours of Use)          F 20
                (F       34.6)                                                     F                F         F F            F
               F 5 . . 10 . .                                                    F         17.6           F                F
                 F   F        F F 3                                             . 5 . . (F               13.4)
                       FF F F    F                                                      F     F       F     F     F
                   F       F (                                                             10)
                                                    10                                    F           F         F            F
      F
     Percent
      40.0                                                                                                                   36.8
                       2551 (2008)                                                                                                    34.6

      30.0             2552 (2009)

      20.0                                                                    17.9 17.6
                                                                       13.4                   13.4                    11.5
                                                            11.5                                     11.7
      10.0                        9.7 9.9                                                                       8.3

                2.4 1.3
       0.0
                 <=1              >1-3                        >3-5              >5-10          >10-15 >15-20                      20+            Hours



48       F                              F                                     F F
                                                2552
F F F        F                      2552
                                                                          Internet User Profile of Thailand 2009


                    F                                               F                 F                        F       F             F                 F
         F       F F F                                F
                                                   F 20                                       F                                                            F
                  F F F                          F 30                                     F                                                    F
                                               F      F                           F                                F                               F
F                                             F FF F                                              F                                        F
     F       F                                                                                                                   F
                          F         F     F                 F             F

                   5                              F             F             F                            F               F
                 F F     F <=1 >1-3 >3-5 >5-10 >10- >15-                                                                             20+
     Weekly Hours of Use                        15   20
                              1.3       9.9               13.4            17.6                            11.7         11.5      34.6
    M<20Urb/a                 0.0       17.9               7.7            17.9                             7.7         10.3      38.5
    M<20Urb/b                 8.7        0.1              13.0            21.7                            26.1          8.7      21.7
    M<20Rur/a                 2.0       10.0              15.5             7.5                            13.3         14.3      37.4
    M<20Rur/b                 0.5        8.8               9.1            16.7                            13.8         15.7      35.4
    M20-29Urb/a               4.4        4.5              13.2            19.1                            10.3         17.6      30.9
    M20-29Urb/b               2.2        4.3              10.9            21.7                            10.9         10.9      39.1
    M20-29Rur/a               0.0       18.7              12.5            12.5                            10.0          6.3      40.0
    M20-29Rur/b               2.0        6.5              20.0            20.0                            13.3          6.7      31.5
    M≥30Urb/a                 3.1       10.7              14.3            19.6                            14.7         12.5      25.1
    M≥30Urb/b                 4.1       14.6              10.4            16.7                            16.7         12.5      25.0
    M≥30Rur/a                 0.0       15.7              5.3             26.3                            5.3          0.0       47.4
    M≥30Rur/b                 0.1       13.3              13.3             6.7                            13.3         20.0      33.3
    F<20Urb/a                 1.2        5.8              11.6            20.9                             9.3         15.1      36.1
    F<20Urb/b                 0.1       18.8              11.8            15.3                            12.9         12.9      28.2
    F<20Rur/a                 0.0        5.9              20.6            20.6                             8.8         17.6      26.5
    F<20Rur/b                 0.0       8.0               20.0            8.0                             12.0         4.0       48.0


                                              F                                                       F                        F F    49
                                                                                                                                 2552
F F F       F                                      2552
     Internet User Profile of Thailand 2009

                               F F     F <=1 >1-3 >3-5 >5-10 >10- >15-                                                   20+
                   Weekly Hours of Use                        15   20
           F20-29Urb/a                                 0.0    9.3        16.7    18.1               7.4          9.3     39.2
           F20-29Urb/b                                 0.7   10.9        11.7    18.0              18.8          6.3     33.6
           F20-29Rur/a                                 0.0    6.3        16.7    12.4              14.6         12.5     37.5
           F20-29Rur/b                                 0.1   11.5        19.2    19.2              11.5          7.7     30.8
           F≥30Urb/a                                   2.2    9.4         9.4    21.0              13.8         13.8     30.4
           F≥30Urb/b                                   0.9   10.1        13.8    15.6               9.2         12.8     37.6
           F≥30Rur/a                                   0.0    9.7         9.8    14.6              10.1         19.2     36.6
           F≥30Rur/b                                   0.0   15.2        27.3    15.1               6.5          5.5     30.4
                                                       0.1    0.3         1.5    35.4               2.6         14.7     45.4
                               :                         F                             F                         F           F
           F                    F            F F F                                                  F




       F                            F         F                    (Time of Use)
                                                               F           F       F           F            F
                   F                                                                       F            F                        F
                                        F       F (F    37.3)       F F        F                                                     F
                                          F 20:01-24:00 .      F          F                                          F   F
                       F   F            F     F 04:01-08:00 . ( F       0.9) F
                                           F    (                 11)




50             F                                  F                F F
                                                      2552
F F F        F                      2552
                                                        Internet User Profile of Thailand 2009




                      11 F                                  F             F          F

 F
Percent
60.0
                                                                                 2551 (2008)
50.0
                                                                                 2552 (2009)
40.0                                                        37.3
                       26.3
30.0                          23.8                   29.3
          22.0 18.0                  20.5 18.9
20.0
10.0                                                                   1.4 1.1       0.5 0.9
 0.0
           08:01-       12:01-         16:01-         20:01-           00:01-            04:01-
            12:00        16:00         20:00           24:00            04:00            08:00
                                                                                                Hours



                       6 F             F         F                               F
        F         F           08:01-   12:01-        16:01-     20:01-        00:01-      04:01-
       Time of Use             12:00    16:00         20:00      24:00         04:00       08:00
                               18.0     23.8          18.9       37.3           1.1         0.9
M<20Urb/a                       20.5     25.6          10.3       35.9          5.1         2.6
M<20Urb/b                       16.7     33.3          12.5       33.3          4.2         0.0
M<20Rur/a                       12.8     38.4          22.5       25.0          0.9         0.4
M<20Rur/b                       16.7     33.3          16.7       33.3          0.0         0.0
M20-29Urb/a                     14.7     30.9          25.0       24.5          4.4         0.5
M20-29Urb/b                     17.4     26.1          13.0       41.3          0.0         2.2
M20-29Rur/a                     12.5      6.3          18.8       62.4          0.0         0.0
M20-29Rur/b                     20.0     36.8          20.6       20.2          2.0         0.4

                                           F                       F                     F F    51
                                                                                           2552
F F F       F                                       2552
     Internet User Profile of Thailand 2009

             F         F                           08:01-           12:01-   16:01-            20:01-       00:01-            04:01-
            Time of Use                             12:00            16:00    20:00             24:00        04:00             08:00
        M≥30Urb/a                                    23.2             17.9     14.3              44.6         0.0               0.0
        M≥30Urb/b                                    16.7             25.0     31.3              26.7         0.0               0.3
        M≥30Rur/a                                    10.5             10.5     10.5              67.9         0.0               0.6
        M≥30Rur/b                                    13.3             33.3     13.4              40.0         0.0               0.0
        F<20Urb/a                                    20.8             22.1     12.8              43.0         1.2               0.1
        F<20Urb/b                                    17.6             22.1     24.7              35.3         0.1               0.2
        F<20Rur/a                                    14.7             14.7     11.9              52.9         2.9               2.9
        F<20Rur/b                                    16.0             20.0     24.0              40.0         0.0               0.0
        F20-29Urb/a                                  17.6             24.5     18.2              38.2         0.5               1.0
        F20-29Urb/b                                  20.3             27.3     17.2              34.4         0.8               0.0
        F20-29Rur/a                                  22.9             20.8     20.8              31.3         0.0               4.2
        F20-29Rur/b                                  11.6             26.9     11.5              46.2         0.0               3.8
        F≥30Urb/a                                    13.0             21.8     18.8              42.8         1.4               2.2
        F≥30Urb/b                                    21.1             21.1     24.8              30.3         1.8               0.9
        F≥30Rur/a                                    22.0             31.7     14.6              31.7         0.0               0.0
        F≥30Rur/b                                    22.7             13.6     36.4              27.3         0.0               0.0
                                                     35.7             11.3     27.1              23.5         1.4               1.0
                       :                             F                                 F                F                 F
                   F                                     F F F                             F                         F



                               F       F                           (Point of Access)
                                   F                                                            F            F                   F
                               F               F               F             F                                   F
              FF               52.3                        F             F                          F
        F F                F                       (F                37.0)         F                                     (F          6.1)


52       F                                 F                         F F
                                               2552
F F F        F                      2552
                                                                                                 Internet User Profile of Thailand 2009


                                                     F                     F                                               F                 F
  F                    F         F               F                                                             F                                 F
      F                    F                                                             F         (                                                             12)


                                                         12                          F             F                               F

 F
Percent
 70
 60
                               52.3                                                                                                                  2551 (2008)
 50               44.8                               44.9
                                                                   37.0                                                                              2552 (2009)
 40
 30
 20
                                                                                             6.1
 10                                                                                 5.9                                2.4                 2.5                      2.1
                                                                                                                                                           2.0
      0
                           F Home                                 Office                      School               F                                 F            Others
                                                                                                                       Internet Café




                                                         F                         F F F                   F                                                           F
                   F                     F                    F                                                        F                                                   F
          F                          F                                                                 F                               F                     F
              F            F F               F                                           (                                                  7)




                                                                               F                                               F                           F F    53
                                                                                                                                                             2552
F F F       F                        2552
     Internet User Profile of Thailand 2009

                          7                     F             F      F                      F
                                           F                                     F
             Point of Access             Home           Office    School                F     Others
                                                                               Internet Cafe'
                                         52.3           37.0      6.1                2.5            2.1
        M<20Urb/a                        56.2           38.5       0.1               2.6            2.6
        M<20Urb/b                        65.2           30.4       4.3               0.1            0.0
        M<20Rur/a                        48.8           46.0       1.2               2.3            1.7
        M<20Rur/b                        45.6           41.3       9.1               2.9            1.1
        M20-29Urb/a                      46.9           45.6       5.9               0.1            1.5
        M20-29Urb/b                      53.7           36.1       8.9               0.0            1.3
        M20-29Rur/a                      62.4           28.8       5.5               1.0            2.3
        M20-29Rur/b                      49.3           33.3       7.3               3.4            6.7
        M≥30Urb/a                        50.0           33.9       7.2               7.1            1.8
        M≥30Urb/b                        52.1           41.6       2.1               0.0            4.2
        M≥30Rur/a                        59.4           31.6       5.2               2.6            1.2
        M≥30Rur/b                        59.0           26.7       6.0               1.6            6.7
        F<20Urb/a                        55.8           32.6       8.1               2.3            1.2
        F<20Urb/b                        54.1           28.2      10.6               2.4            4.7
        F<20Rur/a                        52.9           29.5       8.8               2.9            5.9
        F<20Rur/b                        40.0           48.0      12.0               0.0            0.0
        F20-29Urb/a                      47.5           40.7       7.4               2.9            1.5
        F20-29Urb/b                      48.4           40.6       5.5               3.9            1.6
        F20-29Rur/a                      45.7           39.6       6.3               6.3            2.1
        F20-29Rur/b                      63.3           30.8       3.8               2.1            0.0
        F≥30Urb/a                        56.5           31.2       5.1               5.1            2.1
        F≥30Urb/b                        50.4           42.2       4.6               2.8            0.0
        F≥30Rur/a                        41.4           51.2       3.9               3.1            0.4
        F≥30Rur/b                        51.1           38.4       6.9               2.5            1.1
                   :                      F         F                      F          F         F
               F                     F

54       F                       F                      F F
                                     2552
F F F        F                      2552
                                                                                               Internet User Profile of Thailand 2009


                  F                        F               (Type of Internet Access)
                           F     F F                                                                       F                  F
10,424           F     F    F       F                                                              F                                               F F
        F(F      57.0)          F F                                                                                    F F                                   F
          F (ISP) ( F    27.8)        F                                                                F                 F                                   F
      F                  (F    10.2)                                                                           (                                             8)

                                       8 F                                                                         F                      F

              F                        F                                                                                     ( )                        F
                           F F                                      F                                                        5,944                          57.0
                           F F                                  F                        F (ISP)
                                                                                                                             2,896                          27.8
  F       F                        F                                    F            F
                                                                                                                             1,064                          10.2
  F       F                        F                                    F
                                                                                                                           520                               5.0
                                                                                                                        10,424                              100



                       F                               F                    (Mode of Connectivity)
                                                                                   F F F      F                                                    F F
                               F               F                             F F          ADSL                                                F             40.3
                       F F                         F                           Network/LAN                                            /
      F               24.2                                  F                           F                                         F                 F
                        F F                            F F                       F   F          F


                                                                               F                               F                                  F F    55
                                                                                                                                                    2552
F F F       F                                         2552
     Internet User Profile of Thailand 2009

           F               F    10.1                                       F          7.1                       F F
                   F     F Cable Modem                                            F F                 2.8 (
                       13)            F                                        F F        F           F
       F             F F         F   ADSL                                       F   F                                  F

                                                   13                          F               F

                                              ADSL                                                                     40.3
                                                                                                                           43.5

                    F       F            /                                                         24.2
                    Office/School s leased                                                          25.1

                                           Dial Up                        10.7
                                                                          10.3

                                               F                          10.1
                               F            Mobile                  7.1

                               Cable modem                    2.8
                                                              2.2
                                                                                                            2552 (2009)
                                             ISDN           1.4                                             2551 (2008)
                                                             2.2

                                   F                        1.3
                                           Sattellite        1.7

                                       F                              9.2                                                   F
                                   Don t know                        7.9                                                   Percent

                                                        0            10                   20           30         40




56             F                       F                    F F
                                           2552
F F F        F                      2552
                                                       Internet User Profile of Thailand 2009


                               9                F              F
              F          1     2   3     4      5        6     7    8
           F            Dial ISDN ADSL Cable Satellite Mobile LAN Don t
Mode of Connectivity*   up             modem           Phone      know
                        10.7 1.4 40.3 2.8                   1.3        10.1 24.2 9.2
M<20Urb/a               5.1    0.0       30.8       5.1      0.1       17.9   35.9     5.1
M<20Urb/b               7.3    1.3       30.4       3.5      1.2       10.9   30.4     15.0
M<20Rur/a               20.8   2.2       30.0       1.8      1.4       12.1   25.0     6.7
M<20Rur/b               10.5   1.2       48.2       6.7      0.0       16.7   0.0      16.7
M20-29Urb/a             16.4   0.1       32.8       4.5      3.0       13.4   14.9     14.9
M20-29Urb/b             11.1   0.0       35.6       0.0      0.0       8.9    31.1     13.3
M20-29Rur/a             7.3    1.1       56.3       0.5      0.4       8.3    18.8     7.3
M20-29Rur/b             6.7    0.0       25.7       5.7      1.2       8.7    40.0     12.0
M≥30Urb/a               16.1   1.8       30.4       5.4      3.6       14.1   17.9     10.7
M≥30Urb/b               14.9   2.1       38.3       0.0      0.0       14.9   23.4     6.4
M≥30Rur/a               15.8   0.0       42.1       0.0      0.0       10.5   26.3     5.3
M≥30Rur/b               20.0   2.7       42.0       0.4      2.0       6.7    13.0     13.2
F<20Urb/a               5.8    0.3       54.7       2.3      1.2       7.7    24.4     3.6
F<20Urb/b               3.9    1.2       37.3       2.2      1.2       12.0   22.9     19.3
F<20Rur/a               14.7   3.9       43.2       2.9      1.8       4.1    20.6     8.8
F<20Rur/b               0.0    4.0       60.0       4.0      0.0       4.0    28.0     0.0
F20-29Urb/a             16.3   1.5       42.6       2.5      1.5       6.4    21.8     7.4
F20-29Urb/b             13.4   0.8       42.5       1.6      1.8       6.3    22.0     11.6
F20-29Rur/a             8.5    2.1       30.0       6.4      2.1       8.1    30.0     12.8
F20-29Rur/b             7.7    3.8       50.0       3.8      3.8       7.7    23.1     0.1
F≥30Urb/a               5.8    1.4       41.8       3.6      1.2       11.4   21.2     12.6
F≥30Urb/b               8.3    1.8       34.9       2.6      1.8       10.3   32.1     6.2
F≥30Rur/a               12.2   0.4       36.6       1.0      1.0       12.2   31.7     4.9
F≥30Rur/b               10.5   1.1       48.1       1.8      1.0       10.2   18.2     9.1


                                     F                             F            F F    57
                                                                                  2552
F F F       F          2552
     Internet User Profile of Thailand 2009

                   F       1      2   3         4      5       6     7        8
                 F        Dial ISDN ADSL Cable Satellite Mobile LAN Don t
      Mode of Connectivity*up                 modem          Phone         know
                          7.6 1.0 41.9 1.2           0.5 12.6 31.4 5.8
                               F            F              F       F          F
           F F        F                       F
        *1. dial up ( F                   ) 2.
                                          F            ISDN 3.          ADSL
        4.        Cable modem 5.        F           6.           F       F
        7.         F      Network/LAN                         8.      F     F
             F F




                 F     F (Browser)

                                         F F                  F    F
       F F           F Internet Explorer          (F         82.7)
        F        F Mozilla                               F       F    F    11.8
           F       12.3              F F Text Mode Browser F Lynx, PDA,
               F            (F       1.8)              F Netscape Navigator F F
                          F      0.2                       F            F
                   F            F F          F       F F F                     F
             F          F      (                   14)




58       F                       F            F F
                                     2552
F F F        F                      2552
                                                                                      Internet User Profile of Thailand 2009




                                                                         14                F    F

 F
Percent
 100
  90                       82.7
              82.1                                                                             2551 (2008)
  80
                                                                                               2552 (2009)
  70
  60
  50
  40
  30
  20                                      12.3
  10                                  11.8                   1.8
                                                       1.4           1.0 0.2 0.5 0.6                1.0 0.6          2.2 1.8
   0                                                                                                                                         F
                      IE               Mozilla         Text Mode     Netscape       Opera                   Safari   Others Browser



                                  F                      F        (Internet Activities)
                                                                                                        F                                F
  F           F               F                  F           F                  F      F         (F                   29.7)          F
                                                F( F               21.9)                       F (F                  9.3)
      F               F F F                      F                    F                                                 F
          F            F                     0.1                   F     8.0                                                     F
                  F                           F                          F F F
          F (F                        5.3)                       F          F( F                    4.1) (                     15)



                                                                     F                              F                    F F    59
                                                                                                                           2552
F F F       F                                   2552
     Internet User Profile of Thailand 2009

                                                 15                                 F
                               F    F                                                                 29.7
                    (Information Search)
                                                                                                        31.4
                               F       F                                                     21.9
                              (E-mail)                                                        23.0
                                    F                               9.3
                   (News,Timely Report)                               10.3
                         F F                F                     8.0
                                                0.1
                                   (E-learning)
                                                            5.7
                                                               7.1
                                  (Chat)
             F /                       F                    5.3
                             (Web Board)              1.4
                           F             F                4.1
                          (Game Online)                2.3
                        F          F F               1.3
                                                     1.3
                   (Download Software)
                                        F             1.9
                       (Online Music)                        5.8
                     F      F                       1.0                                         2552 (2009)
                              (Website)            0.4
                                      F
                                                   0.4
                                                                                                2551 (2008)
                           (Shopping)               0.8
                              F                      1.5
                       (Download Music)             0.7
                     F          /      F             1.6
                       (Download Movie)              1.4
                                   /                 1.5
                          (Blogs/Diary)                        7.4
                                 F
                                                  0.2
                       (Download Game)            0.1
                          F              F          1.2
                         (Upload Photo)                 2.7
                                       F             1.3
                            (TV Online)              1.0
                                                  0.1
                         F F          F           0.3
                                (VoIP)                                                                          F
                          F         F             0.2                                                          Percent
                     (Video Conference)            0.3
                                                         3.6
                                      (Others)         2.2
                                                 0                10                    20           30              40


60       F                               F                  F F
                                             2552
F F F        F                      2552
                                                                 Internet User Profile of Thailand 2009


                           10                              F                                 F
F                                                   F             (Top Activity on Internet)**
*     1   2   3    4   5        6   7   8       9       10 11 12       13       14     15        16 17 18    19   20
     21.9 5.7 5.3 9.3 29.7 0.4 4.1 0.2 1.3 1.5 1.6 1.3 1.9                      8.0   0.2 0.1 1.0 1.2 1.5 3.6
1    17.9 0.0 10.3 10.7 38.5 1.1 5.1 0.2 1.2 1.4 0.4 2.6 2.6                    5.1   1.1 0.2 0.0 0.0 1.6 0.0
2    13.0 4.3 4.3 5.9 39.1 0.0 2.3 0.2 1.0 1.9 0.2 4.3 4.8                      10.7 0.0 0.0 4.3 0.0 0.4 4.3
3    38.0 0.5 6.5 8.9 25.0 1.3 0.5 1.2 2.7 2.7 0.9 2.0 3.0                       0.3 0.3 0.0 0.0 0.0 0.9 5.0
                                                                                         0.3
4    35.3 7.3 1.9 8.9 33.4 0.5 7.1 0.0 1.1 1.9 0.6 0.2 1.8                      0.0   0.0 0.0 0.0 0.0 0.0 0.0
5    23.9 4.5 6.0 13.4 20.4 0.7 3.0 0.0 1.1 2.6 0.0 0.3 1.5                     14.6 0.4 0.1 0.0 3.0 1.5 3.0
6    28.9 2.2 8.9 4.4 23.4 0.2 6.7 0.0 0.5 1.2 1.9 0.0 2.2                      8.9   2.3 0.0 0.0 0.0 1.6         6.7
7    25.0 3.6 10.5 8.2 19.0 0.0 0.0 0.2 1.1 1.8 3.5 5.3 0.0                     12.5 0.3 0.0 0.0 6.4 1.6 0.0
8    13.3 6.7 2.5 6.7 48.3 0.3 6.7 0.0 1.0 1.6 3.9 0.1 2.1                      0.0   0.0 0.0 0.0 0.0 1.1 6.7
9    16.1 5.4 7.1 7.1 32.1 1.8 7.6 0.0 1.0 0.0 0.0 0.9 0.9                      12.5 0.0 0.0 0.0 0.0 2.1 5.4
10   34.0 2.1 2.1 12.8 25.6 0.1 1.2 0.3 0.6 0.9 3.7 2.1 0.0                     8.5   0.0 0.1 2.1 0.0 1.7 2.1
11   21.1 5.3 0.0 5.3 29.5 0.0 2.1 1.3 1.8 0.2 0.0 0.0 5.3                      10.5 0.0 0.0 10.5 0.0 1.8 5.3
12   20.0 6.7 6.7 13.3 16.6 0.0 0.0 0.1 0.9 1.4 2.0 5.7 0.0                     13.3 0.5 0.0 0.0 2.3 2.8 6.7
13   14.0 10.5 9.3 10.5 23.3 0.0 3.5 0.0 1.9 2.8 0.0 0.0 3.5                    10.5 0.0 0.0 0.0 0.0 2.4 7.8
14   25.3 7.8 2.4 10.8 28.9 1.3 6.0 0.2 0.9 1.8 1.2 1.2 2.4                     6.0   0.0 0.0 0.0 0.0 0.2 3.6
15   20.6 5.9 5.9 8.8 32.0 0.1 2.9 0.1 0.0 1.7 0.6 0.0 0.7                      5.9   0.0 0.1 2.9 8.0 0.9 2.9
16   8.0 8.0 12.0 8.0 44.0 0.0 0.0 0.0 4.0 2.1 1.0 0.0 1.7                      8.0   0.2 0.0 0.0 3.0 0.0 0.0
17   23.8 7.4 4.5 8.4 27.7 0.4 5.5 0.1 1.0 1.1 2.3 0.5 1.5                      7.4   0.0 0.0 0.5 2.4 1.5 5.0
18   18.1 8.1 5.5 10.2 31.5 0.0 3.9 0.8 1.0 1.6 2.0 1.6 1.6                     4.7   0.0 0.0 1.6 2.1 1.8 3.9
19   14.9 11.0 1.1 8.5 23.4 2.1 9.3 0.1 0.5 1.6 2.1 1.0 2.0                     17.0 0.3 0.0 0.0 0.0 1.2 4.3
20   15.4 9.5 1.6 19.2 23.1 0.2 5.5 0.1 1.0 1.5 2.3 0.0 0.0                     11.5 1.8 0.2 1.8 0.7 2.6 0.0
21   22.5 9.0 5.1 10.9 30.4 0.2 3.6 0.3 0.7 1.0 0.0 1.2 1.4                     7.2   0.2 0.0 1.2 0.0 1.9 2.2
22   32.1 5.5 4.6 7.3 23.7 0.1 1.8 0.2 1.1 0.9 5.4 1.8 0.9                      6.4   0.0 0.0 0.0 0.0 2.7 5.5
23   17.1 4.9 2.4 9.8 34.1 0.1 2.4 0.0 2.9 0.4 1.6 2.4 7.3                      9.8   0.3 0.2 0.1 0.0 1.9 2.3
24   27.3 0.0 5.3 4.5 40.2 0.1 9.1 0.1 1.0 1.6 2.9 0.0 1.9                      0.2   0.3 0.0 0.1 1.5 1.4 3.7




                                            F                               F                    F F    61
                                                                                                   2552
F F F       F                                                                   2552
     Internet User Profile of Thailand 2009

                   : * 1.                                                 F       F                 F                        F
               ** 2.                       F F 1.            F             F (e-mail) 2.
     (Chat) 3. F                               F (Web Board) 4.                F (News, Timely
     Report) 5. F        F (Information Search) 6.             F (Shopping) 7. F       (Games)
     8.      F            (Downloads Games) 9.        F              F F (Downloads Software)
     10.       F              (Downloads Music) 11.                F          /          / F
                                                                                         F
     (Downloads Series/Movie/Anime) 12.                    F F           F (Online T.V.) 13.
                     F (Online Music) 14.         F         F F           F (e-learning) 15.
                          F        F    (Video Conference) 16.                   F F       F
     (VoIP) 17. F              F        (website) 18. F /              F         (Upload Photo)
     19.               F                 20.        (Others)


                                            F                                             F
                                                        F             F       F                         F                                F                   F
                                        F                         F                   F                                          F           F                   F
                                                                              F F                           24   F   F               F

                    1. F            F                            (Information Search)                                                                F
             F F                F                                          1                                                                             F     F
       F F                  F                   F                      F           F                                                             F       20-29
         F                                                         F (F         48.3)                                    F                                  F
                                                            F




62       F                                          F                                         F F
                                                                2552
F
                                                                                                                                                                                        F




                           0
                               10
                                    20
                                               30
                                                           40
                                                                          50
                                                                                                                                        0
                                                                                                                                            10
                                                                                                                                                 20
                                                                                                                                                            30
                                                                                                                                                                        40
                                                                                                                                                                                          50




                                                                                 Percent
                                                                                                           F F
                                                                                                                                                                                       Percent
              M<20Urb/a                                                                                                     M<20Urb/a




                                                                                                     F
             M<20Urb/b




                                                                                                                 2.




                                                           38.5 39.1
                                                                                                                           M<20Urb/b




                                                                                                           F
                                                                                                                                                                        38.5 39.1
              M<20Rur/a




                                                                                           17
                                                                                                                            M<20Rur/a




                                            25.0
                                                                                                     F
                                                                                                                                                         25.0




                                                                                                F
             M<20Rur/b




                                                      33.4
                                                                                                                           M<20Rur/b

                                                                                                                                                                   33.4




                                                                                           F
            M20-29Urb/a                                                                                                  M20-29Urb/a




                                                                                                                 F
                                                                                                                                                                                                  16




                                    20.4
                                                                                                                                                 20.4




                                                                                           F
            M20-29Urb/b




                                        23.4
                                                                                                                         M20-29Urb/b
                                                                                                                                                     23.4
                                                                                                                                                                                                  F




            M20-29Rur/a                                                                                                  M20-29Rur/a




                                                                                           F




                                             19.0
            M20-29Rur/b
                                                                                                                                                          19.0
                                                                                                                                                                                                  F




                                                                                                                         M20-29Rur/b




                                                                              48.3
                                                                                                                                                                                           48.3




                                                                                                2
             M>=30Urb/a                                                                                                    M>=30Urb/a




                                                                                                  F
                                                                                                                                                                                                  F




                                                                                                    F


                                                                                           F
             M>=30Urb/b




                                                   25.6
                                                                                                                          M>=30Urb/b
                                                                                                                                                                25.6




    F
             M>=30Rur/a




                                               32.1 29.5
                                                                                                                           M>=30Rur/a
                                                                                                                                                            32.1 29.5




                                                                                                            F
                                                                                                                                                                                                  F




             M>=30Rur/b




                                    16.6
                                                                                                                          M>=30Rur/b
                                                                                                                                                 16.6




              F<20Urb/a                                                                                                     F<20Urb/a




                                        23.3
                                                                                                      F (e-mail)
                                                                                                                                                     23.3




                                                                                           -F
              F<20Urb/b                                                                                                     F<20Urb/b




                                                28.9
                                                                                                                                                             28.9




                                                                                                                 F 5
                                                                                                                     F
                                                                                                                                                                                                  F




              F<20Rur/a
                                                                                                                                                                                                       F F F




                                                    32.0
                                                                                                                            F<20Rur/a
                                                                                                                                                                 32.0




              F<20Rur/b                                                                                                     F<20Rur/b




                                                                       44.0
                                                                                                                                                                                    44.0




                                                                                           F
                                                                                                                                                                                                  F




    F
            F20-29Urb/a



                                                                                                           F




                                             27.7
                                                                                                                          F20-29Urb/a
                                                                                                                                                                                                                    F




                                                                                                                                                          27.7




            F20-29Urb/b                                                                                                  F20-29Urb/b



                                                                                                F 20




                                                    31.5
                                                                                                                                                                 31.5




                                                                                                    (F
            F20-29Rur/a                                                                                                   F20-29Rur/a
                                                                                                                 F




                                        23.4
                                                                                                                                                     23.4




            F20-29Rur/b                                                                                    F             F20-29Rur/b




                                                                                           F
              F>=30Urb/a




                                               30.4
                                                                                                                           F>=30Urb/a
                                                                                                                                                            30.4
                                                                                                                                                                                                  F




             F>=30Urb/b




F F
                                           23.1 23.7
                                                                                                                           F>=30Urb/b
                                                                                                  F
                                                                                                                                                        23.1 23.7




             F>=30Rur/a




                                                       34.1
                                                                                                                           F>=30Rur/a
                                                                                                           F

                                                                                                38.0)
                                                                                                                                                                    34.1




  2552
             F>=30Rur/b

                                                                                           F



                                                              40.2
                                                                                                                           F>=30Rur/b
                                                                                                                                                                           40.2
                                                                                                                                                                                                         Internet User Profile of Thailand 2009
                                                                                                                                                                                                                                           2552




       63
F F F       F                                                        2552
     Internet User Profile of Thailand 2009

                          3.F (News, Timely Report)                                                                                                        F
                             3     F                                                                                                              F
                    F 20-29          F                                                                            F                                             F
                F 5         (F    19.2)                                                                               F                                               F
                      F      F

                                               18               F     F       F             F                             F                   F

      F
     Percent
        20                                                                                                                             19.2


                                                                            12.8         13.3
                                             13.4
                10.7                                                                        10.5 10.8                         10.2         10.9                     9.8
       10                       8.9 8.9                                                                 8.8 8.4
                                                          8.2         7.1                                 8.0                    8.5
                          5.9                                   6.7                                                                                       7.3
                                                                                   5.3                                                                                    4.5
                                                    4.4

        0
                    M<20Urb/a

                    M<20Rur/a

                 M20-29Urb/a

                 M20-29Rur/a

                   M>=30Urb/a

                   M>=30Rur/a

                    F<20Urb/a

                    F<20Rur/a

                  F20-29Urb/a

                  F20-29Rur/a

                   F>=30Urb/a

                   F>=30Rur/a
                   M<20Urb/b

                   M<20Rur/b

                 M20-29Urb/b

                 M20-29Rur/b

                  M>=30Urb/b

                  M>=30Rur/b

                    F<20Urb/b

                    F<20Rur/b

                 F20-29Urb/b

                 F20-29Rur/b

                   F>=30Urb/b

                   F>=30Rur/b




                          4.                                F (e-learning)                                  F                                                         F F
                      F                                          F                                      F                              F
                                     F                              F                                           F 20-29                               F
                                         F                     F          F 5                                        F
                  F         F                (F               17.0)




64          F                                        F                            F F
                                                          2552
F




                                                                     F
                                                                                                                     0
                                                                                                                            5
                                                                                                                                                  10
                                                                                                                                                              15
                                                                                                                                                                              20




                           0
                                       5
                                                        10
                                                                       15
                                                                                                                                                                                   Percent




                                                                    Percent
                                                                                   F
                                                                              F
                                                                                                                            5.1
                                                                                                        M<20Urb/a




                           0.1
               M<20Urb/a
                                                                                                        M<20Urb/b




                                                                                             5.
                                                                                                                                                       10.7




                                       4.3
              M<20Urb/b
                                                                                                        M<20Rur/a




                                                                                                                      0.3
               M<20Rur/a




                           0.5
                                                                                   20-29
                                                                                                        M<20Rur/b




                                                                                        FF
                                                                                                                     0.0




                                               7.3
              M<20Rur/b
                                                                                                                                                                                             19


                                                                                                      M20-29Urb/a




                                       4.5
                                                                        20
            M20-29Urb/a
                                                                                                      M20-29Urb/b                                                   14.6




                               2.2
            M20-29Urb/b


                                                                                                                                            8.9
                                                                                                                                                                                             F




                                                                                   F
                                                                                         F



                                                                        F
                                                                                                      M20-29Rur/a




                                                                              F




                                       3.6
            M20-29Rur/a                                                                                                                                   12.5
                                                                                                                                                                                             F




                                                                                                      M20-29Rur/b




                                                                                                                      0.1




                                                                        F
            M20-29Rur/b




                                             6.7
                                                                                                                                                                                             F




                                                                                                       M>=30Urb/a




                                                                                             (Chat)




                                         5.4
                                                                        F
              M>=30Urb/a
                                                                                                                                                           12.5



                                                                                                       M>=30Urb/b
                                                                                                                                              8.5

             M>=30Urb/b




                                 2.1




    F
              M>=30Rur/a                                                                               M>=30Rur/a




                                             5.3
                                                                                                                                                       10.5
                                                                                                                                                                                             F




                                                                        F
                                                                              (F
                                                                                                       M>=30Rur/b




                                               6.7
             M>=30Rur/b
                                                                                                                                                                 13.3




                                                                                                         F<20Urb/a




                                                                                         F
               F<20Urb/a
                                                                                                                                                   10.5




                                                             10.5
               F<20Urb/b                                                                                F<20Urb/b




                                                   7.8
                                                                                             F F

                                                                                F
                                                                                                                                                                                                  F F F




               F<20Rur/a                                                                                 F<20Rur/a




                                             5.9
                                                                                                        F<20Rur/b




                                                                              11.0)
               F<20Rur/b




    F
                                                                                                                                                                                                               F




                                                                                                      F20-29Urb/a
                                                                                                                                6.0 5.9 8.0 7.4




             F20-29Urb/a
                                                                                             F F      F20-29Urb/b




                                               8.0 7.4 8.1
                                                                                                                            4.7




            F20-29Urb/b




                                                                        F
                                                                                                                                                                                             F




             F20-29Rur/a                                                                              F20-29Rur/a
                                                                                                                                                                           17.0




                                                             11.0
            F20-29Rur/b                                                                  F            F20-29Rur/b
                                                                                                                                                    11.5




                                                                                             F

                                                                                   F 5                  F>=30Urb/a
                                                                                                                                    7.2




                                                       9.5 9.0
              F>=30Urb/a




F F
                                                                        F
                                                                                                       F>=30Urb/b
                                                                                                                                                                                             F




                                                                                                                                6.4




                                         5.5
              F>=30Urb/b




  2552
                                                                                                        F>=30Rur/a




                                       4.9
                                                                                                                                                  9.8




              F>=30Rur/a
                                                                                                       F>=30Rur/b
                                                                                                                     0.2




                           0.0
              F>=30Rur/b
                                                                                                                                                                                                    Internet User Profile of Thailand 2009
                                                                                                                                                                                                                                      2552




       65
F F F       F                                       2552
     Internet User Profile of Thailand 2009

                                       F                  F         (Perceived Problems Concerning the
     Internet)
                                                                                                  F       F     (
        F          F     F           F F              3 F )                 F             F                              F
                                                                            (F        48.4)
                        F F                                             F            32.9                            F
                                 F               F                                            F                 (F
                24.2)                                                                   F             F
                  F F        F                                      F            (                            21)




66          F                              F                  F F
                                               2552
F F F        F                      2552
                                                                                Internet User Profile of Thailand 2009


                                                            21                                   F
                                    Problems
                                            -                                                   48.4
                                    Virus                                                                     64.4
                        F F                  -                                     32.9
                                    Speed                                                              56.2
                                F            -                            24.2
                           Pornography                                                                      60.6
                                  F      -                             19.0
                             Junk Mail                                18.1
                        F            F -                               19.0
                          Data Integrity                             17.0
                    F /             F -                             16.1
                               Hacking                              16.2
                     F                F -
                    Network Reliability
                                                                  14.0
                                                                  13.9
                          F F               -                     13.5
                              Impolite                          11.2
                                F FF -                           12.1
                              Expenses                            13.5
                                           -                   11.1
             Lack of Law for web-based                          11.2
                                 F         -                   10.7
                                   Privacy                    9.3
         F       F                       F -                7.8
             Commercial Use of Internet                     7.5
                                            F-             6.5
               Difficulty in Web Search                   5.8
         F                               F-               5.7
                                                          5.8
Lack of Confidence on On-line Payment
                                          -              5.1
                             Language
                                                          5.3
                     F        F           -           1.5
                        Social Isolation               2.6
                                                       2.5
                                       -                2.4                            2552 (2009)
                   Cultural Dominance                0.9
                         F F           -
                        Digital Divide
                                                      1.6                              2551 (2008)
                                       -             0.7
              Domain Name Registration               0.8                                                       F
                                                     0.9
                                       -              1.1                                                     Percent
                                Others
                                                 0                  20                 40              60



                                                              F                             F               F F    67
                                                                                                              2552
F F F       F                                                   2552
       Internet User Profile of Thailand 2009

                                                     11                                                 F                          F
                    1        2      3      4          5          6      7      8      9      10         11      12     13 14            15    16    17    18     19
   Perceived
   Problems
                   6.5      32.9   14.0   19.0       11.1       24.2   13.5   16.1   12.1    7.8   0.9         19.0   48.4   1.5       2.5   5.1   0.7    5.7   10.7
 M<20Urb/a         8.6      23.8   14.0   21.5       14.7       24.1   14.1   16.0    9.8    0.8   0.7         14.9   53.2   1.9       1.4   6.4   0.7    5.7   14.3
 M<20Urb/b         7.7      24.3   14.1   28.9       15.4       18.2    8.5   13.1   16.5    0.3   0.9         13.5   48.0   1.4       4.4   3.4   0.7    9.9    4.1
 M<20Rur/a         7.2      34.7   12.2   27.6       15.1       28.6   15.8   18.5    9.1    1.5   1.3         16.6   57.9   1.9       1.4   3.0   0.5    6.8   22.2
 M<20Rur/b         8.3      64.9   15.6   26.2        0.0       25.0   15.6   16.7   15.6    2.1   0.0         15.0   49.2   2.7       2.3   2.9   0.0    6.3    3.5
 M20-29Urb/a       6.9      27.9   13.6   17.5       14.        21.4   10.4   14.5    5.7    4.1   0.8         19.3   45.9   1.9       3.7   1.5   0.6    3.3    7.7
 M20-29Urb/b       7.4      21.6   10.1   15.0       12.3
                                                       1        19.6    7.1   11.0   12.8    4.2   0.4         19.8   46.5   2.6       3.8   4.3   0.8    3.5    3.5
 M20-29Rur/a       5.0      45.7   12.8   20.1   20.0           23.9   15.6   18.7    4.3    5.5   2.4         25.7   56.3   1.2       2.4   4.3   0.6    1.1    9.8
 M20-29Rur/b       7.4      47.1   14.7   10.8   10.0           26.3    6.3   14.7    5.6    5.5   0.0         17.9   57.1   1.8       7.4   3.9   0.0   11.1    5.3
 M≥30Urb/a         5.3      25.8   14.0   15.9   10.9           23.2   12.0   17.6   10.8   25.6   0.8         25.2   39.0   1.5       1.8   6.8   0.7    3.9   15.3
 M≥30Urb/b         4.6      23.7   15.3   14.5    8.8           19.5   13.2   12.3   15.3   10.5   0.5         24.8   34.7   0.0       1.0   6.4   1.0    7.6    5.9
 M≥30Rur/a         4.9      50.6   14.7   17.5   11.8           24.4   17.1   22.8   11.5    7.3   4.5         28.2   42.0   0.9       4.3   6.4   0.8    2.6   19.7
 M≥30Rur/b         7.0      46.7   14.1   11.5    0.0           22.8    8.0   14.9   13.0   18.2   0.9         22.5   38.4   1.2       1.4   5.7   0.0    6.5    8.0
 F<20Urb/a         7.5      13.8   15.3   22.3   7.19           28.5   17.8   20.4   13.6   10.8   0.8         14.5   53.4   1.4       1.7   2.6   0.8    7.4   15.8
 F<20Urb/b         7.1      13.7   14.8   23.3    8.5           27.4   16.3   15.8   20.3    8.6   1.5          8.7   49.0   2.8       1.3   6.7   0.9   10.3    5.7
 F<20Rur/a         7.4      32.6   17.0   26.7   13.0           30.0   17.6   24.5   12.1   10.8   2.8         17.1   58.5   1.8       1.2   4.8   0.8   7.1    26.1
 F<20Rur/b         8.2      26.3   12.7   25.0    8.5           24.6   11.5   14.8    6.6   12.1   0.0         21.3   54.0   1.7       2.5   4.6   1.7    6.6   16.4
 F20-29Urb/a       6.5      28.3   13.8   16.2   10.9           26.4   14.9   17.8   5.87    8.3   0.6         18.5   47.8   2.1       2.0   6.3   0.8    0.0    9.8
 F20-29Urb/b       6.3      35.0   14.2   13.8    9.1           22.5   10.6   11.1   10.9    8.0   0.1         19.8   41.3   1.1       1.8   6.7   0.5    4.5    3.8
F20-29Rur/a        4.8      32.6   14.5   17.2    6.5           22.4   16.9   20.1   10.2    4.9   1.1         20.4   51.2   1.6       2.0   4.3   1.1    4.1   14.7
F20-29Rur/b        5.9      38.0   17.9   15.5   25.0           25.9   10.5   14.8   19.1    6.4   0.8         14.1   54.7   1.6       1.3   6.4   0.8    3.3    2.2
F≥30Urb/a          5.6      34.5   13.0   16.8   13.9           28.0   18.6   18.6   18.2    7.0   0.6         12.5   46.0   1.5       2.3   6.3   0.8    5.5   15.6
F≥30Urb/b          6.0      33.9   14.5   13.6    2.4           26.2   13.3   10.6   14.8   10.7   0.4         20.4   49.4   0.0       2.0   5.7   0.4    6.7    7.1
F≥30Rur/a          5.9      30.3   13.3   18.4   17.6           23.5   16.2   15.9   10.1    6.5   0.5         22.4   40.1   0.9       4.1   5.9   1.6    5.4   10.7
F≥30Rur/b          4.7      34.6   10.5   18.5    9.9           18.2   15.8   10.3   18.2    8.2   0.0         21.8   47.7   0.4       2.1   5.8   0.6    5.3   10.4
                        :                                   F                                      F                                    F F F
         F                                               F (      F                                    F 1              )              1=
                                   F (Difficulty in Web Search) 2=                                       F F                           (Speed)




  68           F                                 F                            F F
                                                      2552
F F F        F                      2552
                                                                             Internet User Profile of Thailand 2009


3=                  F                  F (Network Reliability) 4=            F
 F     (Data Integrity) 5=
(Lack of Law for web-based business transaction) 6=                        F
(Pornography) 7=             F F              (Impolite/Inappropriate Content) 8=
      F /               F     (Hacking) 9=           F F F (Expenses) 10=                F
        F                          F (Commercial Use of Internet) 11=             F F
          (Digital Divide) 12=           F (Junk Mail) 13=         (Virus) 14=
    F         F           (Social Isolation) 15=                               (Cultural
Dominance) 16=                      (Language) 17=                         (Registration
Domain Name) 18=                     F                                    F (Lack of
confidence on On-line payment) 19=                    F        (Privacy)



                                                                                            F                       F
                          F           F            F                                                            F           F                F
                                                        F F            24             F                 F               F

                     1.                       (Virus)                                                                                          F
     F                                                                            F                                             F          F 20
             F                                           F F                              F 5                                       F
                 F            F                58.5                F                        F
         F                        F             F F      F             F                                        F 30
                                          F                                   F                 F           F




                                                               F                                    F                                   F F    69
                                                                                                                                          2552
F
                                                                                                                                                                                                    F




  70
                                                                                                                                           30
                                                                                                                                                       40
                                                                                                                                                                          50
                                                                                                                                                                                            60




                            10
                                       30
                                                                     50
                                                                              70
                                                                                                    F
                                                                                                         F




                                                                                     Percent
                                                                                                                                                                                                   Percent




       F
                                                                                                                               M<20Urb/a




                                                                                                                                                                                  53.2
               M<20Urb/a




                                                                                                                  F
               M<20Urb/b                                                                                                      M<20Urb/b




                                                                                                                                                                          48.0




                                    23.8 24.3
                                                                                                                      2.
                                                                                                                               M<20Rur/a




                                                                                                         F 20
                                                                                                                                                                                            57.9
               M<20Rur/a




                                                34.7
                                                                                                                  F
                                                                                                                              M<20Rur/b




                                                                                                                                                                              49.2
               M<20Rur/b




                                                                                                    F




                                                                              64.9
                                                                                               23
                                                                                                                            M20-29Urb/a




                                                                                                                                                                   45.9
             M20-29Urb/a




                                           27.9
                                                                                                                                                                                                             22




                                                                                                         F
                                                                                                                            M20-29Urb/b




                                                                                               F
                                                                                                                                                                       46.5
                                                                                                                                                                                                                                          F F F




             M20-29Urb/b




       F
                                   21.6
                                                                                                                      F F
                                                                                                                            M20-29Rur/a
                                                                                                                                                                                                             F




                                                                                                    F
             M20-29Rur/a                                                                                                                                                               56.3




                                                                     45.7
                                                                                                                            M20-29Rur/b
                                                                                                                                                                                           57.1




2552
                                                                                                                                                                                                                                                      F




             M20-29Rur/b




                                                                                               F




                                                                       47.1
                                                                                                                              M>=30Urb/a
                                                                                                                                                                                                                  Internet User Profile of Thailand 2009




                                                                                                                                                       39.0
              M>=30Urb/a
                                                                                                                                                                                                             F




                                                                                                                             M>=30Urb/b



                                                                                                                                                34.7
              M>=30Urb/b




                                   25.823.7
                                                                                                                              M>=30Rur/a




                                                                                               F
                                                                                                                                                       42.0
              M>=30Rur/a




       F F
                                                                       50.6
                                                                                                                             M>=30Rur/b
                                                                                                                                                                                                             F




                                                                                                                                                           38.4
              M>=30Rur/b




                                                                     46.7
                                                                                                                               F<20Urb/a
                                                                                                                                                                                  53.4




                                                                                         F
               F<20Urb/a




                             13.8
                                                                                                                               F<20Urb/b




                                                                                                            F



                                                                                        F F
                                                                                                                                                                          49.0




               F<20Urb/b




                                  13.7
                                                                                                                               F<20Rur/a




                                                                                                              F F
                                                                                                                                                                                            58.5




                                                                                                         (Speed)
               F<20Rur/a
                                                                                                                                                                                                                                     2552




                                                                                                                               F<20Rur/b
                                                                                                                                                                                  54.0




               F<20Rur/b




                                         26.3
                                                                                                                             F20-29Urb/a
                                                                                                                                                                      47.8




             F20-29Urb/a




                                     32.6 28.3
                                                                                                                            F20-29Urb/b
                                                                                                                                                            41.3




             F20-29Urb/b                                                                                                     F20-29Rur/a
                                                                                                                                                                              51.2




                                                                                                    (F
             F20-29Rur/a                                                                                              F     F20-29Rur/b
                                                                                                                                                                                     54.7




             F20-29Rur/b
                                                                                                                  F




                                            35.0 38.0
                                                                                                                              F>=30Urb/a
                                                                                                                      F
                                                                                                                                                                   46.0




                                                                                                       F 5
               F>=30Urb/a                                                                                                     F>=30Urb/b
                                                                                                                                                                           49.4
                                                                                                                                                                                                             F




              F>=30Urb/b                                                                                                      F>=30Rur/a




                                                         33.9
                                                                                                                                                        40.1




              F>=30Rur/a                                                                                  64.9)               F>=30Rur/b
                                                                                                                                                                      47.7




              F>=30Rur/b




                                                32.6 34.5 30.334.6
F F F        F                      2552
                                                                                                                                                                                            Internet User Profile of Thailand 2009


                                  3.                                                             F                                                                   (Pornography)                                                                                   F                                                                  F
                                                                                                                                F                    F                                                                                                                                               F                F
                                  F                       F 20                                                      F                                                                                                                                                           F F
          F 5                                                F                                                                                   F                                    F
    (F                       30.0)

                                                  24                                  F                                 F                                F                                            F
 F                                                                                                                                                                               F
Percent
  30                              28.6                                                                                                                                    28.5 30.0                                                                                                            28.0
                                                                                                     26.3                                                                     27.4      26.4
                                                                                                                                                                                   24.6                                                                                         25.9                        26.2
          24.1                                25.0                                                                                           24.4
                                                                                      23.9                                                                                                                                                                                                                      23.5
                                                                                                                   23.2                                      22.8                                                                                   22.5 22.4
                                                          21.4
  20                  18.2                                    19.6                                                              19.5                                                                                                                                                                                                            18.2




  10
                                                                                                                   M>=30Urb/a


                                                                                                                                             M>=30Rur/a


                                                                                                                                                                          F<20Urb/a


                                                                                                                                                                                                          F<20Rur/a


                                                                                                                                                                                                                                      F20-29Urb/a


                                                                                                                                                                                                                                                                  F20-29Rur/a
          M<20Urb/a


                                  M<20Rur/a


                                                          M20-29Urb/a


                                                                                      M20-29Rur/a




                                                                                                                                                                                                                                                                                               F>=30Urb/a


                                                                                                                                                                                                                                                                                                                          F>=30Rur/a
                      M<20Urb/b


                                              M<20Rur/b


                                                                        M20-29Urb/b


                                                                                                     M20-29Rur/b


                                                                                                                                M>=30Urb/b


                                                                                                                                                             M>=30Rur/b


                                                                                                                                                                                          F<20Urb/b


                                                                                                                                                                                                                      F<20Rur/b


                                                                                                                                                                                                                                                    F20-29Urb/b


                                                                                                                                                                                                                                                                                 F20-29Rur/b


                                                                                                                                                                                                                                                                                                            F>=30Urb/b


                                                                                                                                                                                                                                                                                                                                       F>=30Rur/b




                     F                                                                                                                                                                                                                       F
       (Policy Concerning the Internet)
                                                                                                                                                                                                               F                                                         F
                                      F                   (                                  F                              F 1 F )                                                        F                                                           F                          F                               F                         F

                      F (F                                          41.9)
                                                                                                                            (F                                   34.1)


                                                                                                                                             F                                                                                    F                                                            F F    71
                                                                                                                                                                                                                                                                                                 2552
F F F       F                                 2552
            Internet User Profile of Thailand 2009

                   F                                                F                                                     F
              (F                 29.8)

                                      12                                  F             F                                     F
                             1    2      3   4       5      6   7         8   9    10        11    12    13    14    15            16    17    18
     Policy
                       34.1 13.6 41.9 11.1 28.6 7.3 29.8 18.5 12.8 6.1 10.5 12.3 8.5 4.5 2.5 0.7 1.2 1.4
M<20Urb/a                  46.9 9.0 38.7 11.1 22.5 6.3 22.6 16.7 0.0              5.5 10.4 15.4 10.7 4.1            3.2           0.9 1.0     0.0
M<20Urb/b                  45.5 10.6 37.6 5.9 29.3 9.9 27.6 16.5 4.2              0.0 10.7 12.4 10.5 3.4            2.9           0.0   1.1   1.7
M<20Rur/a                  40.1 8.1 27.3 19.4 22.6 6.7 20.5 23.7 1.8              3.6       7.1   8.0   2.5   2.6   1.8           0.8 0.9     1.6
M<20Rur/b                  39.7 9.2 35.3 8.6 15.0 3.6 20.0 18.4 1.6               0.0 17.6 7.6          9.4 5.3     0.0           0.3   1.1   1.4
M20-29Urb/a 45.5 17.0 28.9 8.3 26.8 7.2 27.3 14.8 11.2 2.4                                  2.2 14.8 13.5 4.1       1.2           0.3   1.4   0.0
M20-29Urb/b 40.5 13.7 43.8 5.8 33.3 7.1 36.5 15.6 21.1 2.5 14.7 12.9 6.4 3.9                                        1.3           0.3   0.7   1.0
M20-29Rur/a 38.7 11.0 57.1 13.4 21.6 6.6 23.3 14.6 8.3                            4.0       3.8 10.2 11.1 3.5       2.3           1.0   0.3   0.9
M20-29Rur/b 35.0 11.6 51.9 5.3 28.6 8.8 32.1 16.3 15.0 10.0 9.8                                   9.8 20.0 1.8      1.8           0.9   1.1   1.5
M≥30Urb/a                  36.4 16.4 36.5 12.4 30.2 11.7 27.8 17.5 9.4            3.3 16.4 11.3 8.8           4.1   2.2           1.0   1.5   0.0
M≥30Urb/b                  24.3 18.8 42.2 8.9 39.2 10.3 34.0 16.5 30.0 0.0 26.1 11.1 8.1 3.2                        1.3           0.2   1.2   0.0
M≥30Rur/a                  31.8 13.0 50.7 10.1 23.8 5.7 29.1 19.4 19.5 3.6                  5.7 11.4 8.8      4.1   1.3           0.9 1.9     0.0
M≥30Rur/b                  26.5 14.4 50.0 3.6 31.1 10.0 40.0 14.3 29.7 0.0 15.8 14.9 14.3 3.0                       1.9           0.0   1.1   0.7
F<20Urb/a                  39.3 17.5 34.2 14.7 19.7 7.0 27.1 16.8 3.4             6.0       8.0 11.2 8.0      3.1   3.9           2.9   1.0   0.0
F<20Urb/b                  34.0 16.4 41.5 8.8 30.4 7.3 20.3 23.7 3.0 11.8 19.7 10.7 8.7                       4.8   3.5           0.0   1.1   5.9
F<20Rur/a                  34.3 14.3 63.3 21.4 34.4 8.5 26.9 18.7 1.0             7.4       5.9 10.7 4.3      5.3   3.7           1.7   2.3   2.5
F<20Rur/b                  38.3 13.4 54.2 13.1 33.3 5.3 26.7 27.0 1.8             0.0 15.3 9.3          2.5   7.5   0.0           0.0   1.1   3.0
F20-29Urb/a                30.4 18.9 47.3 12.7 30.8 6.6 33.7 21.7 8.5 12.5 5.3 16.8 6.3 10.0 1.8                                  0.8   0.8   2.1
F20-29Urb/b                32.5 11.8 46.2 7.4 39.3 5.7 45.7 22.1 20.6 11.8 9.8 11.6 4.5 5.2                         5.0           1.0 0.9     2.7
F20-29Rur/a                34.1 15.1 47.2 16.1 20.2 6.3 26.0 21.4 10.5 17.8 3.5 12.6 2.2                      6.1   2.9           0.5   1.0   0.7
F20-29Rur/b                33.4 15.0 55.7 4.5 37.8 7.6 40.6 23.7 15.0 4.5                   7.7 11.4 12.5 4.7       0.0           0.0   1.1   1.9
F≥30Urb/a                  22.2 11.7 32.3 14.9 33.7 7.2 35.0 20.0 21.0 17.5 3.5 14.7 5.6                      4.1   5.2           0.3   0.8   2.0
F≥30Urb/b                  20.4 15.0 36.8 11.2 30.7      7.2 41.4 16.7 35.7 6.9 22.2 15.3 9.5                 4.8   6.9           0.2 2.7     1.8
F≥30Rur/a                  25.6 17.8 35.3 15.1 24.4 6.9 29.0 19.3 14.6 10.3 8.1 16.9 10.0 4.1                       3.9           0.5   1.1   2.2
F≥30Rur/b                  23.7 16.8 51.3 13.2 24.5 5.8 27.8 19.6 26.3 4.5 14.4 14.9 2.5                      4.7   1.3           1.1   2.1   0.6




     72                F                         F                  F F
                                                     2552
F F F        F                      2552
                                                                                                                                           Internet User Profile of Thailand 2009


                              :                                                             F                                                                   F                                                        F F F
 F                                                                                                      F (                  F                      F 1                              )                                   1=
                                                                                                          F              F           F               F                             2=                    F
                                       F                                                F                3=                                                                              F
                                           F               4=                                               F                                                                F                         F (Spam, junk
mail) 5=                                       F                    F               F                                                       F                               6=                       F F
                                                   F                            F                           7=                                                                 F
                          F                                                                                   F 8=                                                                 F                                                     F
                                                              F               9=                                                                                                                                         F
          F                                                F 10=               F                                     F                                          11=                                                          F   F
              F                                                             F 12=                                                                           F                                                                                    F
13=                                                                                                                              F                      F                14=                                                     F F
                      F            15=                                      F                   F                F                              F                          F                         16=
                                     17=                                                                                                                                18=                  F


                                                       F                                                F                            F 24                           F                                                F
     F

                                  1.                                                                                                                                    F                        F                                           F
                                                                F                                                                                                                                            F
                  F                                                     F                           F                                               F                                                                                F
                                                                                        F  F 20    F                                                                                                             F
         F 5                                                F                           (F   63.6)




                                                                                                             F                                                              F                           F F    73
                                                                                                                                                                                                          2552
F




  74
                                                                                                                                                                                                  F




                                                                                                                                    20
                                                                                                                                         30
                                                                                                                                                40
                                                                                                                                                              50
                                                                                                                                                                            60
                                                                                                                                                                                          70




                           10
                                20
                                             30
                                                           40
                                                                                50
                                                                                       Percent




       F
                                                                                                                                                                                                 Percent
               M<20Urb/a                                                                                               M<20Urb/a




                                                                                46.9
                                                                                                                                                     38.7
               M<20Urb/b                                                                                               M<20Urb/b




                                                     45.5
                                                                                                                                                37.6




                                                                                                                2.
               M<20Rur/a                                                                                               M<20Rur/a




                                                         40.1
              M<20Rur/b                                                                                                M<20Rur/b




                                                                                                                                             35.3




                                                             39.7
                                                                                                  F 5
             M20-29Urb/a                                                                                             M20-29Urb/a
                                                                                                                                                                                                   F




                                                                                                                                         27.3 28.9




                                                                 45.5
                                                                                         F
             M20-29Urb/b                                                                                             M20-29Urb/b
                                                                                                                                                                                                                                        F F F




                                                                    40.5




       F
                                                                                                                                                                 43.8
                                                                                                                     M20-29Rur/a




                                                                                             26
             M20-29Rur/a




                                                                                                        F
                                                                                                                                                                                   57.1
                                                                                                                                                                                                           25
                                                                                                                                                                                                   F


                                                                                                                     M20-29Rur/b




2552
             M20-29Rur/b
                                                                                                                                                                                                                                                    F




                                                                                                  F
                                                                                                                                                                    51.9




                                                                             35.0
                                                                                             F
                                                                                                                                                                                                                Internet User Profile of Thailand 2009

                                                                                                                                                                                                           F




              M>=30Urb/a                                                                                              M>=30Urb/a


                                                                                                                                               36.5




                                                                         38.7 36.4
                                                                                             F
              M>=30Urb/b                                                                                              M>=30Urb/b
                                                                                                                                                                                                           F




                                      24.3
                                                                                                                                                            42.2




                                                                                                            F
              M>=30Rur/a                                                                                              M>=30Rur/a




       F F
                                                31.8
                                                                                                  (F

                                                                                             F
                                                                                                                                                                                                           F




                                                                                                                      M>=30Rur/b




                                                                                                        F
              M>=30Rur/b




                                          26.5
                                                                                                                                                                50.7 50.0




               F<20Urb/a                                                                                                F<20Urb/a




                                                                39.3
                                                                                         F
                                                                                                                                              34.2


               F<20Urb/b                                                                                                F<20Urb/b




                                                   34.0
                                                                                                                                                      41.5




               F<20Rur/a                                                                                                F<20Rur/a




                                                      34.3
                                                                                                                                                                                                   F
                                                                                                                                                                                                                                   2552




                                                                                                                                                                                          63.6




                                                                                                   F 20
                                                                                                  46.9)
                                                                                                                F
               F<20Rur/b                                                                                                F<20Rur/b




                                                                  38.3
                                                                                                                                                            54.2




             F20-29Urb/a                                                                                             F20-29Urb/a




                                                30.4
                                                                                                        F
                                                                                                            F




                                                                                         F
             F20-29Urb/b                                                                                             F20-29Urb/b




                                                    32.5
                                                                                                                                                               47.3 46.2




             F20-29Rur/a                                                                                             F20-29Rur/a
                                                                                                                                                                       47.2




                                                       34.1
                                                                                                            F
                                                                                                                                                                                                   F




             F20-29Rur/b                                                                                             F20-29Rur/b
                                                                                                                                                                            55.7




                                                   33.4
              F>=30Urb/a                                                                                               F>=30Urb/a




                                      22.2
                                                                                                                F

              F>=30Urb/b                                                                                              F>=30Urb/b




                                 20.4
                                                                                                                                               36.8




              F>=30Rur/a                                                                                               F>=30Rur/a
                                                                                                                                           32.3 35.3




                                     25.6
                                                                                                                F



              F>=30Rur/b                                                                                               F>=30Rur/b
                                                                                                        F




                                         23.7
                                                                                                                                                                   51.3
F




                          10
                               20
                                           30
                                                          40
                                                                        50
                                                                             Percent
                                                                                                                       F
                                                                                                                   F
              M<20Urb/a




                                    22.6
                                                                                                                           3.
              M<20Urb/b




                                             27.6
              M<20Rur/a




                                                                                                    F 5
             M<20Rur/b




                               20.520.0
            M20-29Urb/a




                                           27.3
            M20-29Urb/b




                                                                                               27




                                                        36.5
            M20-29Rur/a




                                    23.3
                                                                                                    F


                                                                                               F
            M20-29Rur/b




                                                 32.1
                                                                                           F
                                                                                               F
             M>=30Urb/a
                                                                                                                   F




    F
             M>=30Urb/b




                                             34.0
                                                                                                    (F


             M>=30Rur/a                                                                        F




                                          27.8 29.1
                                                                                                                           F




             M>=30Rur/b




                                                               40.0
                                                                                                                       F




              F<20Urb/a
                                                                                       F
              F<20Urb/b
                                                                                                                                F F F




                                    20.3
                                                                                                       F 20-29
                                                                                                           45.7)




              F<20Rur/a




    F
              F<20Rur/b
                                                                                                                       F
                                                                                                                                             F




                                27.1 26.9 26.7
                                                                                                          F
                                                                                                                   F




            F20-29Urb/a



                                                   33.7
                                                                                       F



            F20-29Urb/b                                               45.7
                                                                                                                   F
                                                                                                                       F




            F20-29Rur/a



                                      26.0
            F20-29Rur/b
                                                                                                                       F




                                                                                               F




                                                                40.6
                                                                                           F




F F
             F>=30Urb/a
                                                       35.0




  2552
             F>=30Urb/b
                                                                                           F




                                                                 41.4




             F>=30Rur/a
                                                                                                                                  Internet User Profile of Thailand 2009
                                                                                                                                                                    2552




       75
                                                                                                          F




             F>=30Rur/b
                                           29.0 27.8
F F F       F                                                                                    2552
     Internet User Profile of Thailand 2009



                                                                                F                                                                                       F

                                    F                   F                                    F                                                         F
                                                F                                       F                                                                                               F
                                                                                                                                                                                                F
                 2552                   F                                                                                                                    F                      F                           F
                                F           F                   F           F
                                                                                                                                                   F                            F
                        F                                               F                                     F                            F                        F                                       F
                                F                                   F                                 F



                            F                               F                                                                          F               (Internet Purchase)
                                                                                                  F                                F                                                        F
                                              F                                     F                                     F                            F F                  F
                                              10,352                                                      F           F
             F                            F         F                                                                          F                                    F                                   F
           F                                F                                                                     F                            F                 47.8                               F
         45.9                           F       (                                           28)




76       F                                          F                                       F F
                                                        2552
F F F        F                      2552
                                                                                                      Internet User Profile of Thailand 2009




                                                            28                          F                               F


      F
     Percent
              100
               90      2551 (2008)
               80
                       2552 (2009)
               70
                                                                                                          54.1              52.2
               60                                                    47.8
                                     45.9
               50
               40
               30
               20
               10
                0
                                                                                                              F
                                   Yes, at least once                                                       No, never



                                                    F            F                          F                                      F
    F F                    F                F                                                                                  F
          F                             F                                                       F             F                                 F
                               F                                      F                                   F 20-29                           F
                       F                                                        F                   F           F
F              87.5                                     F                   F                           F   F                          F
                F 30                            F                                                     F           (F                       20.6)


                                                                                    F                            F                     F F    77
                                                                                                                                         2552
F F F       F                                      2552
     Internet User Profile of Thailand 2009


                                     29             F        F          F                      F                     F
                                                                            F
  F
 Percent
     100
                                                87.5
      90
      80          73.9
      70                                                                        62.3
               61.6                          60.9                                                                    60.0
      60                                 53.9                               57.7
                                  52.4
      50                  47.8                                     45.0 50.8                       47.6
                                                                                                          43.4
                              40.0                                                                            42.2
      40                                                38.2 42.0
                                                            34.5                           33.3                              31.935.0
      30                                                                                                                                    24.3
      20                                                                                                                             20.6

      10
                 M<20Urb/a

                 M<20Rur/a

               M20-29Urb/a

               M20-29Rur/a

                M>=30Urb/a

                M>=30Rur/a

                  F<20Urb/a

                  F<20Rur/a

                F20-29Urb/a

                F20-29Rur/a

                 F>=30Urb/a

                 F>=30Rur/a
                 M<20Urb/b

                 M<20Rur/b

               M20-29Urb/b

               M20-29Rur/b

                M>=30Urb/b

                M>=30Rur/b

                  F<20Urb/b

                  F<20Rur/b

               F20-29Urb/b

               F20-29Rur/b

                 F>=30Urb/b

                 F>=30Rur/b




                      F                        F (Last Purchase)

                             F                                      F                      F                             F
     4,948       F       F F                                      F F                  F             F                         1
      F    (F      39.7)                                               F F                           1                         F F           6
          (F   33.7)       6                                      F F 1 (F                                  15.8)                            F
     1 (F     10.8)          (                                        30)




78         F                              F                 F F
                                              2552
F F F        F                      2552
                                                   Internet User Profile of Thailand 2009



                        30              F             F              F

                                  >1
                                 10.8%                            >1-6
        >6         -1                                               33.7%
             15.8%



                                            <1
                                             39.7%




    F               F        F         (Purchased Value)
               F                            F             F              F
4,948          F   F                F 1,000        (F     33.8)                         F
    F 1,001-5,000        (F     37.4)     F      F 5,001- 10,000
(F      12.6)    F      F 10,001-20,000       (F       8.5)     F                           F
20,001-40,000        (F       5.7)          F      F 40,000
(F       2.0)                  F F                          F
(          31)




                                   F                          F              F F    79
                                                                               2552
F F F       F                                 2552
     Internet User Profile of Thailand 2009




                       31 F                                                 F     F                     F
                                                    >40,000
                          20,001-40,000                2.0%
                                       5.7%
              10,001-20,000                                                               <1,000
                    8.5%                                                                    33.8%

             5,001-10,000
                  12.6%

                                                             1,001-5,000
                                                                  37.4%



                            13          F               F                             F             F
            F               < 1,000            1,000-             5,001-        10,001-   20,001-           > 40,000
     Value (Baht)                              5,000              10,000        20,000    40,000
                             33.8               37.4               12.6           8.5       5.7               2.0
M<20Urb/a                    36.8               15.7               21.1          15.8       5.3               5.3
M<20Urb/b                    36.0               40.0                8.8          11.2       4.0               0.0
M<20Rur/a                    32.3               40.5               10.3          10.9       5.5               0.5
M<20Rur/b                    33.3               41.1               14.5           6.7       4.3               0.1
M20-29Urb/a                  44.1               26.5               14.7           8.8       5.9               0.0
M20-29Urb/b                  22.7               40.9               13.6          13.6       9.1               0.1
M20-29Rur/a                  55.6               30.3                0.0          11.1       0.0               3.0
M20-29Rur/b                   0.0               69.3               12.1           0.0      18.0               0.6
M≥30Urb/a                    34.4               31.3               25.0           6.3       3.0               0.0
M≥30Urb/b                    40.7               29.6               14.8           7.4       7.4               0.1
M≥30Rur/a                    27.3               45.5                9.1           0.0      13.6               4.5



80       F                          F                       F F
                                            2552
F F F        F                      2552
                                                                                           Internet User Profile of Thailand 2009


            F              < 1,000            1,000-                        5,001-            10,001-       20,001-          > 40,000
   Value (Baht)                                 5,000                       10,000            20,000        40,000
M≥30Rur/b                   32.0                 39.8                         0.0              10.0           0.0                    18.2
F<20Urb/a                   48.4                 22.6                        12.9               3.2          12.9                    0.0
F<20Urb/b                   17.6                 41.2                        17.6              17.6           5.9                    0.1
F<20Rur/a                   30.0                 50.0                        20.0               0.0           0.0                    0.0
F<20Rur/b                   27.7                 46.0                         0.0              23.3           3.0                    0.0
F20-29Urb/a                 36.4                 35.2                        10.1               9.1           8.1                    1.1
F20-29Urb/b                 32.3                 40.0                        15.1               0.8           6.5                    5.3
F20-29Rur/a                 29.4                 41.2                         5.9              17.6           5.9                    0.0
F20-29Rur/b                 54.5                 27.3                        12.2               0.0           0.4                    5.6
F≥30Urb/a                   28.3                 52.6                         6.6               2.6           6.6                    3.3
F≥30Urb/b                   35.7                 39.2                         5.4              14.3           5.4                    0.0
F≥30Rur/a                   38.9                 27.8                        16.7              11.1           5.5                    0.0
F≥30Rur/b                   37.5                 25.0                        37.0               0.0           0.5                    0.0
              :                               F                                   F              F    F
          F     F F                                F                            F


       F                                                                        F        (Goods and Services
   Purchased)
                       F                                                    F                    F               F
   4,948                    F          F                            F               F                                F
                       (F                  36.3)                                         F                     F             F
     F                             F                                                           F( F         30.9)                F
               F            F                           F                                (F      21.5)                     F F F
          (F               20.2)                            F                               F (F     13.9)                              F
                   F                                                    F               16.3 (         32)

                                                                F                                    F                   F F    81
                                                                                                                           2552
F F F       F                                                    2552
     Internet User Profile of Thailand 2009

                                                         32             F                                          F
                                                                                                                            36.3
                                           Book
                                                                                                                            36.4
                                               F                                                                 30.9
                                     Reservation
                                                                                                                30.7
                             F               F                                                     21.5
                           Clothes, Accessories                                              17.7
                                      F( F       )                                               20.2
                         Film (sent via postal)                                              18.1
                                   F              F
                                                                                        13.9
                               Computer device                                             16.3
                           (F               F )                                     11.7
                       Music (download online)                                     10.5
                                  F F( F        )                           7.5
                       Software (sent via postal)                   4.1
                                                  F                 4.3
                                     e-Auction                      4.2
                                                                            8.1
                                      Cosmetic                       5.4
                                       /F
                                       F                           4.2
                          e-Book, Information                     4.0
             F     F               F     , PDA                      4.6
                          Camera, Mobile, PDA                    3.1
                                                   F                4.8
                                                                                                                        2552 (2009)
                                                 Toy            2.7
                                             F                     4.3
                                                                                                                        2551 (2008)
                               Electrical Appliances             3.2
                                                                     5.1
                 Medication, Food Supplement                    2.5
                     F F( F             F )                   1.7
                  Software (download online)                    2.7
                                                F             1.5
                                    Stock Trading
                                                                2.6
                                        (F          )           3.0
                           Music (sent via postal)               3.1
                         F F               F F                  2.0
                                Household items               1.7
                               F( F               )
                                                  F
                                                      0.9
                         Film (download online) 0.8
                                                              1.9
                                            Food
                                                              1.3                                                                    F
                                                                    3.9                                                             Percent
                                            Others                   4.2

                                                         0          5        10         15    20      25   30          35      40       45


82       F                                           F                            F F
                                                         2552
F F F        F                      2552
                                                                                                                  Internet User Profile of Thailand 2009




                   F                   F                   F                               (Reasons against Internet Purchase)
                               F                                                            F           F                         F                   F
5,404           F                                                                      F                    F            F F
   F F       F                                                             F                                          F F F           F           F
    F      F F    (F       61.3)                                                                                     F F F                                            F
      F F(F       59.9) F                                                                                                (F               44.6)
        F      (F    40.7)       F                                                 F                        F F                              F                F
(F        31.1)          (                                                                 33)

                                                   F           F                                                 F
       F                           F       F                       F                                F                                                     F
               F                                       F                       F                                        F F               F F
 F                     F                       F                                                                                                                  F
           F               F                                                                    F




                                                                       F                                                      F                       F F    83
                                                                                                                                                        2552
F F F       F                                             2552
     Internet User Profile of Thailand 2009


                                                       33                 F            F                                   F

                                    F F F                                                                                          61.3
                     Don't trust merchandisers                                                                                   59.1

             F             F      F F                                                                                            59.9
                Untouchable Productst                                                                                            58.9
                   F                                                                                               44.6
     Unconfident with Payment System                                                                                46.0
                                        F                                                                   40.7
                                Too complicate                                                              40.7
           F       F                                                                            31.1
Don't want to reveal credit card number                                                           34.2
                            F F F         F                            16.3
                 Concern for satified guaruntee                       15.1

         F                             F                             14.6
                     Concern for loss/damage                        13.4
                                                                    12.9                                                       2552 (2009)
                             F
                                                                     14.2
                 Don't have credit card                                                                                        2551 (2008)
                         F F             F                          13.1
           Don't want to wait for goods                              14.1
                                delivery                2.3
       F F F           F               F
      Don't know websites for shopping                   2.9
                                                        1.3
                             F      F F
                       No interesting products          1.1
                               F         F F             2.1
                                     Expensive          2.1
       F F                F F F                       0.3
       Don't want to buy foreign goods                 0.6
                                                                              18.8                                                    F
                                          F
                                 Not Interested                                                 31.7                                 Percent
                                                  0            10             20           30          40             50        60        70
                                                               :                   F       F 1 F



84               F                            F                     F F
                                                  2552
F F F        F                      2552
                                                                          Internet User Profile of Thailand 2009


    F                     F                    (Usage of Broadband Internet)
                      F                                        11,991                        F F          59.1          F
F                 F                                                                                   F             F
         F            40.9             F   F           F            F                          (                 34)



                                      34           F            F                        F


 F
Percent
        100                                2551 (2008)                   2552 (2009)
             80
                               63.1            59.1
             60
                                                                              36.9                 40.9
             40

             20

             0
                                          F                                       F     F
                              Yes, at least once                                No, never




                                                           F                         F                     F F    85
                                                                                                             2552
F F F       F                                                     2552
     Internet User Profile of Thailand 2009


                                 35     F             F           F                     F                          F                   F
  F
 Percent
100

                                                                                                                                      81.0
 80
                                                                      66.7                      66.7
           66.7                           62.5 62.363.0                  64.3                                                  65.9
                                 60.0 58.1 60.0                                             59.7                      60.9
                                                                                                               59.856.8 58.1
 60                                  56.9                                               57.7
                                                                                                           54.5
                                                                                                                            57.4
               50.0                                                                                    47.6

 40
                              25.0
 20
                  M<20Urb/a

                  M<20Rur/a

               M20-29Urb/a

               M20-29Rur/a

                 M>=30Urb/a

                 M>=30Rur/a

                  F<20Urb/a

                  F<20Rur/a

                F20-29Urb/a

                F20-29Rur/a

                 F>=30Urb/a

                 F=>30Rur/a
                 M<20Urb/b

                 M<20Rur/b

               M20-29Urb/b

               M20-29Rur/b

                M>=30Urb/b

                M>=30Rur/b

                  F<20Urb/b

                  F<20Rur/b

               F20-29Urb/b

               F20-29Rur/b

                 F>=30Urb/b

                 F>=30Rur/b




                                                              F             F                   F              F       F
                  F                                       F                     F                          F               F                 F
                      F                                                             F                              F 30                          F
                                                  F                                 F 5                      F       (F          81.0)
                          F             F F                             F                                F     F 20               F
                                         F                            F 5                                  F        (F           25.0)
     (                           35)




86         F                                  F                       F F
                                                  2552
F F F        F                      2552
                                                                                                     Internet User Profile of Thailand 2009


                         F                F                                            (Reason for Broadband Internet Usage)
                                  F                                                        F           F                       F                                   7,087
          F                   F                         F                              F                                                            F
                                                 F F                     (F                        38.4)                                                F                         F
              F          /                                  F                                        (F                                31.6)                           F
                         (F                   18.4)                                           F                                        F     F                                F
                  F                                         F( F                           11.6) (                                       36)

                                                       36                                      F                F
 F
Percent
 50
                             38.4
 40                                                             31.6
 30
                                                                                                                    18.4
 20                                                                                                                                                         11.6
 10
  0
                                                                                                                                                                          F
                                                            Download Information




                                                                                                                                                 Use as Part of Telephone
                                                                                                           Work/Education
                                                                                                            Nescessary for
                       Convenience Data
                                    F F

                           Transfer




                                                                        F




                                                                                                                                                         Services
                                                                                                                                                               F
                                                                                                                F
                                                                  F




                                                                                                                                                  F




                                                                               F                                                   F     F FF                F
                           ADSL                                 (F                             74.2)                        F F Cable Modem
(F                      5.9)    ISDN (                  F     3.5)                                                       (F     1.3)
     F                            F                     15.1       F                                        F          F              F F F
                      F       (                           37)

                                                                                   F                                       F                                F F    87
                                                                                                                                                              2552
F F F       F                                                 2552
     Internet User Profile of Thailand 2009

                                                  37                                       F                                 F
        F
       Percent
         80.0          74.2
         70.0
         60.0
         50.0
         40.0
         30.0
         20.0                                                                                                                    15.1
                                                           5.9               3.5
         10.0                                                                                         1.3
             0.0
                    ADSL/XDSL                   Cable M odem                 ISDN                   Satellite                    Others



                        F                   F                                (Duration of Broandband Internet
     Usage)
                        F                                                                               F        F
                   7,087                           F             F F           F                            F        F
                                                       F                               F           F
             1-2              F                                   F 3 (F                       34.2)                     F                F
             (                    38)

                                                   38                              F            F
                                                           2-3
                                                           19.3%
                                                                                                                >3
                                                                                                                34.2%
                             1-2
                            17.9%

                                                                       <1
                                                                       28.6%



88       F                              F                              F F
                                                2552
F F F        F                      2552
                                                                                Internet User Profile of Thailand 2009


                             F FF F              F           F                                                                      F
    F(F                   68.6)       F FF     F 501-1,000                                                   F
    F FF                      F 1,001-2,000        F      (F                                                     12.0)
  F FF F                   F 500       F    (F       9.0)                                                    (                     39)

                            39                 F                                 F F                 F
 F
Percent
                                 68.6
      70
      60
      50
      40
      30
      20                                                12.0
               9.0                                                            5.2
      10                                                                                           2.9                  2.3
          0                                                                                                                         Baht
               <500          501-1,000             1,001-2,000           2,001-3,000           3,001-4,000             >4,000




                F F                    F                             (Reason of Non-Use)
                      F            F       F        F                F                                                  F F                 F
                             F F                                                       F           F FF
(F                60.1)                                          F       FF                                        F           F
(F            41.6)      F                               F                                                                 F
      F         F (F       28.7)                               F                           F             F                              F
  F                     F F (F                               20.6) (                           14)                                              F


                                                             F                                 F                       F F    89
                                                                                                                         2552
F F F       F                                                                 2552
     Internet User Profile of Thailand 2009

            F               F                                                                          F
        F                                   F       F                                          F                    F F F               F
                        F               F                                                                                                   F F
                                                                   F           F                                    F F F       F                        F
                                    F                                  F                                    F                           F F          F
                F               F                                 F F F F                          F

                                                            14                           F F                    F
                                                          F F       F                                                                              F
                                                  Reason against Broadband Usage                                                                  Percent
                    /                           F FF                                                                                               60.1
     Too expensive fee
        FF                     F                                                                                                                   41.6
     No information on how to get the services
            F          F                                    F             F                                                         F              28.7
     Technical impossibility to get the services in the area of residence
        F                F                            F                                                                                            20.6
     Not Necessary
      F                                                                                                                                            5.5
     Complexity of process to apply to certain services
          F                                                                                                                                        3.2
     Do Not trust the service
                                                                                                                                                   1.8
     Others
                                        :                   F F            F                                                F       F 1




90                  F                                   F                          F F
                                                            2552
F F F        F                      2552
                                                                                                       Internet User Profile of Thailand 2009




                                                                 F                           F                                  F F           F
                                  F             F            F                F 20                                                F
                          F                         F                     F                                         F                             F
                   F                    F                                                        F                      F
                              F

                                                        15                             F F                 F
                                            F                        FF                                F                    F         F   F
                                        Not                                    F     F                                                                Others
                 Too                  Necessary                            Complexity in      Technical      Do Not trust
              expensive                                   No information      Using       impossibility to in service
                 fee                                     on how to get the               get the services in
                                                             services                          the area
               60.1                     41.6                  28.7            20.6               5.5            3.3                                   1.8
M<20Urb/a      60.4                     38.7                   22.5           19.3                3.8           3.9                                   2.9
M<20Urb/b      61.9                     37.6                   29.3           18.8                6.6           3.2                                   1.5
M<20Rur/a      50.0                     27.3                   12.6           13.2                8.7           3.0                                   3.1
M<20Rur/b      75.0                     45.3                   15.0           15.0                3.8           3.9                                   1.8
M20-29Urb/a    62.5                     28.9                   26.8           19.2                3.8           2.8                                   1.1
M20-29Urb/b    45.7                     43.8                   33.3           17.5                4.8           1.7                                   0.7
M20-29Rur/a    65.6                     51.3                   21.6           24.4                3.6           1.8                                   0.9
M20-29Rur/b    60.3                     35.5                   28.6           18.5                4.3           4.4                                   0.0.
M≥30Urb/a      53.0                     39.8                   30.2           23.2                5.3           3.8                                   1.1
M≥30Urb/b      49.1                     32.3                   39.2           24.1                7.2           3.2                                   0.4
M≥30Rur/a      73.9                     55.7                   23.8           17.5                7.0           3.4                                   0.8
M≥30Rur/b      60.7                     47.2                   31.1           31.0                3.8           3.3                                   0.0
F<20Urb/a      57.1                     46.2                   19.7           13.2                5.6           3.0                                   3.7
F<20Urb/b      67.7                     47.3                   30.4           21.3               12.4           2.6                                   1.7
F<20Rur/a      68.1                     54.2                   24.4           15.2                3.8           2.3                                   3.9
F<20Rur/b      64.4                     43.3                   33.3           17.3                5.9           0.9                                   0.0
F20-29Urb/a    60.0                     41.5                   31.4           20.3                6.0           3.6                                   2.1
F20-29Urb/b    57.8                     34.2                   41.9           20.3                4.0           2.1                                   2.2


                                                                                   F                            F                         F F    91
                                                                                                                                            2552
F F F       F                                                      2552
        Internet User Profile of Thailand 2009

                                              F                FF                                 FF         F F
                                           Not                                F       F                                                              Others
                             Too         Necessary                          Complexity in      Technical      Do Not trust
                          expensive                        No information      Using       impossibility to in service
                             fee                          on how to get the               get the services in
                                                              services                          the area
F20-29Rur/a                 62.3              40.0              30.8           20.7                 4.7          2.7                                  2.4
F20-29Rur/b                 65.5              40.7              39.3           21.6                 5.4          5.4                                  2.3
F≥30Urb/a                   66.7              42.2              20.2           28.3                 5.1          4.6                                  2.0
F≥30Urb/b                   43.3              36.5              37.8           32.6                 3.7          5.4                                  1.5
F≥30Rur/a                   61.5              41.9              33.7           19.8                 5.7          5.8                                  3.9
F≥30Rur/b                   49.7              47.1              30.7           22.4                 6.2          3.4                                  3.2




                                              F F                                   F
                                          F                         F F                                F                             F        F
            F                                                             F
                              F F        (F             58.6)                                                                F
                                                  F      F                                                 (F       42.0)                F
                    F F                             F F    F                       F F                          F F     (F                   34.7)
        (                          40)                                                   F                 F                     F
                                                                                             F F                    F




   92           F                                   F                             F F
                                                        2552
F F F        F                      2552
                                                                                                   Internet User Profile of Thailand 2009




                                           40                                              F F                      F


                                                                                                                                                       58.6
                                                       Acceptable price

                   F
                                                                                                                                      42.0
                           Only one service provider in the area

                   F              F F    F F                                                                                34.7
Already customer of this provider, do not want to change


                                  F        /                F                                                  31.7
                                      Good credibility of provider
                                                                                                   19.4
                                                         Good services

                       F              F           F                                              15.9
                                 Recommendation from friends

                                                                                     2.2
                                                                    Others                                                                                           F
                                                                                 0         10    20       30                     40          50       60
                                                                                                                                                                   Percent
                                                                                                                                                                  70


                                           :                         F F               F                                                          F        F 1



                                               F                F
                                                           F                                                                F F                               F
               F                                                             F                                          F                    F(F                  44.5)
       F                                                                               F                                     F                         F F
                                                   F           (F                     34.8)                                              F                               F
           F                           F                                                                                         F            F

                                                                                 F                              F                                     F F    93
                                                                                                                                                        2552
F F F       F                                                        2552
     Internet User Profile of Thailand 2009

       F F            F                                                F                     F F                                           F
                              F                       F                    F
                                                                  F                  F                           F
                                                  F           F

                                           41                                                 F           F


                                    F                                                                                 44.5
              Speed lower than claimed/advertised                                                              36.1
                          F                                                                                    34.8
                                      Technical Problems                                                       35.1
                                  F                                                                           32.8
                                          Expensive Fee                                                                45.9
                         F                                                                   17.2
     Complexily of application/approval process
                                                                                              19.1
                                                                                                                             2552 (2009)
                                 F F      F                                    7.3
                   Complexily of log-in process                                                                              2551 (2008)
                                                                               6.8
                                                                      1.9
                                                  Others               2.9                                                         F
                                                                                                                                 Percent
                                                                  0            10            20      30         40      50      60


                                                          :                              F         F 1




94        F                                F                          F F
                                               2552
F F F        F                      2552
                                                                                                                                                                                   Internet User Profile of Thailand 2009


                                                                                                                                                                                       F                                               F
                                                                             (Use of Online News Services)
                                                                                                      F                                           F                 F              F                           F
    F F                                      F                                        F                                                                                                    F
                                 F                   F                                                                                                                                                                                              F       F
                                                                                                              F

                                                         F                                                                                            F                      F                                                                  F


                                                                                          F F                                 F                                                                                                            2552                 F
                                                                                           F                                                                      F F                                                      F
                                                                                                                  F                                                F F                                                                                  F
                    FF                                           F                F           F                                                               F                                                                F
            F                            F                                                                                                F               F              F                                             F
    F                                F                                   F                F                               F                                                                                                        F        F
                             F                                               FF                           F                                                                                        F
                F                                            F                                    F                   F                       F                                                        F           F
F                        F                       F                   F                                                            F                                                            F
        F




                                                                                                                                      F                                                                    F                                        F F    95
                                                                                                                                                                                                                                                      2552
F F F       F                                                                                    2552
     Internet User Profile of Thailand 2009


                                        F                                          F                    F
                                            F                                                       F                            9,392        F              F
                            F                       F            F                     F                        F                F     88.5                      F               F
                                                F            F           F                 F                            F          F     11.5 (
     42)

                                                                                   42                               F                F           F


                                                                                                                                                   F
                             Yes                                                                                                                  No
                            88.5%                                                                                                                11.5%




                                                                                                                                         F               F                   F
                                                                             F                 F            F                                F
                    F               F                    F                                 F (F                             93.9)          F F     F                     F
       F                        F                       F                                     F                             F (F    87.1)      F F                   F
               (F                                       68.7)                               F                                 FF (F    61.9) F
                        F                                                                       F F                               (F      16.2) (
                                            43)


96         F                                                         F                             F F
                                                                                 2552
F F F        F                      2552
                                                                          Internet User Profile of Thailand 2009




                               43                                             F       F                 F

                    F F F          F                                                                        93.9
               Read News by Webboard

        F    F F             F       F                                                                 87.1
            Read News by E-Newspaper              12.9

                       F F F                                                               68.7
                    Read News by Blog                           31.3

                         F /       FF                                                 61.9
                  Write&Criticize News                                38.1                                              F

         F F F                     F                                              57.4
    Read News by Social Networking                                     42.6

                        F F F         F                              34.9
                   Read News by Email                                                     65.1

                       F F                         16.2
            Present News by Clip Video                                                                83.8           F
                                                                                                                    Percent
                                            10 20 30 40 50 60 70 80 90 100

                                                            :                     F             F 1




                                    F         F                  F                                            F
F   F                     F             F               F

                                                    F                                       F                      F F    97
                                                                                                                     2552
F F F       F                                                                                               2552
     Internet User Profile of Thailand 2009

                                 1.             F               F                            F F                                     F                     F
                                                                                               F                                 F                                                                  F
                       F      F 20       F                                                                                                   F                             F 5                          F
                           (F     100.0)                                                                                                                                                    FF
                                F F F                                                    F                                                         F


                                                                                    44             F         F                                   F F               F                        F
      F
     Percent
     100                       99.9100.099.9 98.4 97.6                                  93.5        96.8100.0 94.790.5 92.9 94.9
                                                                                                                     95.5
                                                                                92.3 90.6 88.2 95.0
                                                                                             92.3           93.9          91.5 88.9 88.4
                   87.9                                                     86.7
      80

      60

      40

      20
                          M<20Urb/a

                          M<20Rur/a

                       M20-29Urb/a

                       M20-29Rur/a

                         M>=30Urb/a

                         M>=30Rur/a

                          F<20Urb/a

                          F<20Rur/a

                        F20-29Urb/a

                        F20-29Rur/a

                         F>=30Urb/a

                         F>=30Rur/a
                         M<20Urb/b

                         M<20Rur/b

                       M20-29Urb/b

                       M20-29Rur/b

                        M>=30Urb/b

                        M>=30Rur/b

                          F<20Urb/b

                          F<20Rur/b

                       F20-29Urb/b

                       F20-29Rur/b

                         F>=30Urb/b

                         F>=30Rur/b




                                 2.                 F                       F        F                           F           F                                         F                F                   F
           F                                                F                                                                            F             F                        F               F
       F           F                      F F           F                       F                      F                 F                                     F                    F
                           F                                        F                F 20                            F                                                      F                                   F
      5                               F                 (F                             96.7)



98             F                                                        F                                  F F
                                                                            2552
F
                                                                                                                                                                                                           F




                           40
                                    60
                                                                               80
                                                                                                        100
                                                                                                                                                         40
                                                                                                                                                              60
                                                                                                                                                                          80
                                                                                                                                                                                                100




                                                                                                                         F


                                                                                                              Percent
                                                                                                                                                                                                          Percent
               M<20Urb/a                                                                                                                     M<20Urb/a




                                                                                                                                                                      78.1
              M<20Urb/b                                                                                                                     M<20Urb/b




                                                                76.5
                                                                                                                                     3.
                                                                                                                                                                           82.4
               M<20Rur/a                                                                                                                     M<20Rur/a




                                                            66.7 66.7
                                                                                                                                                                              88.2
              M<20Rur/b




                                                                                                 88.0
                                                                                                                                            M<20Rur/b




                                                                                                                                     F
                                                                                                                                                                                                   96.7




                                                                                                                               F F
            M20-29Urb/a                                                                                                                   M20-29Urb/a




                                                                              78.0
                                                                                                                                     F
            M20-29Urb/b                                                                                                                   M20-29Urb/b




                                56.1
                                                                                                                                                                           82.3 83.3
                                                                                                                                                                                                                    45




                                                                                                                                     F
            M20-29Rur/a                                                                                                                   M20-29Rur/a




                                                                                78.6
                                                                                                                               F
                                                                                                                         F
                                                                                                                                                                                    86.7

            M20-29Rur/b                                                                                                                   M20-29Rur/b




                                 56.0
                                                                                                                                                                   70.0
                                                                                                                                                                                                                    F




              M>=30Urb/a




                                                         65.3
                                                                                                                                            M>=30Urb/a
                                                                                                                                                                          78.8
                                                                                                                                                                                                                    F




                                                                                                                    46
             M>=30Urb/b                                                                                                                    M>=30Urb/b




    F
                                                                                                                                                                             84.1
                                                                                                                                                                                                                    F




              M>=30Rur/a                                                                                                                    M>=30Rur/a
                                                                                                                                                                                 88.2




                                                                                          81.0 81.3
                                                                                                                                     F



                                                                                                                    F
             M>=30Rur/b                                                                                                                    M>=30Rur/b
                                                                                                                                                                                                   95.6




                                                                                                                    F
                                                                                                                                                                                                            F




                                                                                                                                     F
               F<20Urb/a                                                                                                                     F<20Urb/a




                                                                                                                         F 5
                                                                                                                                                                               86.2




                                                                                                                    F
                                                                                                                                                                                                                    F




               F<20Urb/b                                                                                                                     F<20Urb/b




                                 61.5 61.463.8
                                                                                                                                                                                                                         F F F




               F<20Rur/a                                                                                                                     F<20Rur/a




                                                                                                                               F
                                                                                                                                                                                                                    F




               F<20Rur/b                                                                                                                     F<20Rur/b
                                                                                                                                                                                           95.0




    F
                                                                                                                         F
                                                                                                                                                                                                                                      F




             F20-29Urb/a                                                                                                                   F20-29Urb/a




                                             64.368.466.5
            F20-29Urb/b                                                                                                                   F20-29Urb/b




                                                          71.3
                                                                                                                                                                                                85.3




             F20-29Rur/a                                                                                                                   F20-29Rur/a




                                                             56.1
                                                                                                                                                                                   90.089.7 90.4 92.9




                                                                                                                    F
                                                                                                                               F
                                                                                                                         (F
            F20-29Rur/b                                                                                                                   F20-29Rur/b




                                                                  63.6
                                                                                                                                                                                     95.5
                                                                                                                                                                                                                    F




              F>=30Urb/a                                                                                                                    F>=30Urb/a
                                                                                                                                                                                        90.2




F F
              F>=30Urb/b                                                                                                                    F>=30Urb/b




                                                                     75.2 73.9
                                                                                                                                     F
                                                                                                                                                                           84.9




  2552
              F>=30Rur/a                                                                                                                    F>=30Rur/a




                                                                              66.7
                                                                                                                                                                              81.1




                                                                                                                         F 20
                                                                                                                                                                                                                    F




                                                                                                                                     F
                                                                                                                                                                                                                           Internet User Profile of Thailand 2009
                                                                                                                                                                                                                                                             2552




                                                                                                                          88.0)

              F>=30Rur/b                                                                                                                    F>=30Rur/b




       99
                                                                                   58.8
                                                                                                                                                                                         94.4
F




                           10
                           20
                                30
                                40
                                50
                                60
                                                         70
                                                         80




  100
                                                                                                                                                                                                                F




                                                                                                                    20
                                                                                                                         40
                                                                                                                                                 60
                                                                                                                                                                                                   80




                                                                        Percent
                                                                                  20




       F
               M<20Urb/a




                                                                                          F
                                                                                                                                                                                                               Percent
                                                                                                                                                                                                                             F




                                                                                  76.5)
                                                                                                       M<20Urb/a
               M<20Urb/b




                                                         70.0 76.5
                                                                                                       M<20Urb/b




                                                                                                                                                             60.0 64.7




                                                                                    F
               M<20Rur/a




                                                                 66.7
                                                                                                5.
                                                                                                       M<20Rur/a
                                                                                                                                                                                                                                             4.




                                                                                                                                                                     66.4
              M<20Rur/b




                                   40.0
                                                                                                       M<20Rur/b




                                                                                                                                                                                                                             (F




                                                                                                                              50.0
                                                                                                                                                                                                                                       F




                                              54.4
             M20-29Urb/a




                                                                                                F
                                                                                                     M20-29Urb/a




                                                                                                                              62.1
             M20-29Urb/b
                                                                                                                                                                                                                                 F




                                                 57.9
                                                                                                     M20-29Urb/b




                                                                                                F
                                                                                                                                                                                                                                                                           F F F




       F
                                                                            48
                                                                                                                                   67.5
             M20-29Rur/a




                            21.4
                                                                                          F F
                                                                                                                                                                                                                             F 20-29
                                                                                                     M20-29Rur/a


                                                                                                                                                                                                                       47




                                                                                                F
                                                                                                                                        50.0
             M20-29Rur/b
                                                                                                                                                                                                                                             F /




                                          55.6
                                                                            F
                                                                                                     M20-29Rur/b
                                                                                                                                                                                                                                   76.4)




2552
                                                                                                                                                                                                                                                                                       F




                                                                                                                                            60.0
              M>=30Urb/a




                                              51.1
                                                                                                                                                                                                                                                   Internet User Profile of Thailand 2009




                                                                                                                                                                                                                                         F




                                                                                          F
                                                                                                      M>=30Urb/a




                                                                            F
                                                                                    F
              M>=30Urb/b




                                                  61.5
                                                                                                      M>=30Urb/b
                                                                                                                                                                                                                                             FF




                                                                            F
                                                                                                                                                58.3 57.5
              M>=30Rur/a




                                                            75.0
                                                                                                      M>=30Rur/a
                                                                                                                                                                                                                                       F




       F F
                                                                                                                                                         68.8
               M>30Rur/b
                                                                                                                                                                                                                                             F



                                                                                                                                                                                                                       F /

                                                                                                      M>=30Rur/b
                                                                                                                                                            73.3
               F<20Urb/a
                                                                                                        F<20Urb/a
               F<20Urb/b




                                              66.7 69.1
                                                                                                                                                                                                                       FF




                                                                                                F
                                                                                                                                                                                                                                       F




                                                                                                       F<20Urb/b
                                                                                                                                                                63.2 63.6

               F<20Rur/a




                                                  54.4 57.1
                                                                                                                                                                                                                                             F



                                                                                                                                                                                                                       F




                                                                                                        F<20Rur/a




                                                                                    F 5
                                                                                                                                                                                                                                                                      2552




                                                                                                                                                                         75.0




               F<20Rur/b




                                          47.4
                                                                                                F
                                                                                                       F<20Rur/b
                                                                                                                                                                             52.6



             F20-29Urb/a




                                                                            F



                                             56.3
                                                                                                                                                                                                                                 F




                                                                                                     F20-29Urb/a




                                                                                                F
                                                                                                                                                                                 60.4




                                                                                          F
             F20-29Urb/b




                                                56.4
                                                                                                     F20-29Urb/b
                                                                                                                                                                                                                                             F



                                                                                                                                                                                                                       F




             F20-29Rur/a




                                     45.0
                                                                                    F
                                                                                                     F20-29Rur/a
                                                                                                                                                                                     65.0 65.0




             F20-29Rur/b




                                                            72.7
                                                                            F
                                                                                                                                                                                                                                             F




                                                                                                     F20-29Rur/b
                                                                                                                                                                                               76.4




              F>=30Urb/a
                                                                                                       F>=30Urb/a
                                                                                                                                                                                                  52.6




              F>=30Urb/b




                                             54.4 57.3
                                                                                                      F>=30Urb/b
                                                                                          F
                                                                                                                                                                                                                                 F 5




                                                                                                                                                                                                       58.4
                                                                                                                                                                                                                                       F




              F>=30Rur/a

                                                                                    (F




                                                     63.6
                                                                                                                                                                                                                       F




                                                                                                       F>=30Rur/a
                                                                                                                                                                                                           62.9




                                                                                                F
              F>=30Rur/b




                                      46.7
                                                                                          F
                                                                                                      F>=30Rur/b
                                                                                                                                                                                                                50.0
F F F        F                      2552
                                                                                                 Internet User Profile of Thailand 2009


                                      F                     F
                           F                                                F                                             F           F       F               F
           F                   8,311     F                                                            F                           F                      F         F
                   2           (F     30.9)                                                                               1                   (F              28.1)
                 F 5           (F    17.4) (                                                        49)

                                          49                            F                       F                             F                    F
 F
Percent
     40
                               30.9
     30        28.1


     20                                                 17.2                                                                                      17.4


     10
                                                                                         3.4                      3.0                                          F
                                                                                                                                                             No. of Usage
     0                                                                                                                                                       per Week
             1                 2                       3                                4                     5              F 5
          Once a day           2 times                 3 times                          4 times               5 times More than 5 times


                                                   F                                F                                                                                 F
                       F          F            F                                F                             F                           F
 F             35.7                                             F                                                 F                                               F
(F              20.0) F                                (F                   17.1)                         F
(F             10.0)


                                                                    F                                                 F                                F F    101
                                                                                                                                                         2552
F F F       F                                               2552
      Internet User Profile of Thailand 2009



                                                      50                          F                F


                                                (Politics)                                                       35.7

                                                  (Social)                                      20.0

                            (Entertainment)                                                17.1

                             (Technology)                                        10.0


                                  (Economics)                                8.9

                                                 (Sport)                   6.6

                                  (Education)                        1.7
                                                                                                                         F
                                                                                                                        Percent
                                                             0              10              20         30          40




                      F                 F                        F
                                                  F                                         F                F                F
              F               F                              F                        F
               F F (F                           56.5)                                                                     F (F
              18.3) F F             F                                                                  F(F              13.2)



102       F                                 F                        F F
                                                 2552
F F F        F                      2552
                                                                                        Internet User Profile of Thailand 2009


                   F FF / F                                F       F                 (F               9.8)                       (
     51)

                                                51                               F               F                     F
      F
     Percent
 60.0               56.5
 50.0
 40.0
 30.0
                                               18.3
 20.0                                                                        13.2
                                                                                                             9.8
 10.0                                                                                                                                 2.2
     0.0
                                                                           Participation
                             Convenience




                                                 Freedom




                                                                                                                                       Others
                                                                                                                F FF
                                                                                 F F




                                                                                                           Low Cost




                         F                       F
                                                                                      F                            F        F
 F                   F                     F                           F                   F F                             F F    F
               F                   (F          48.4)                                                                        F         (F
22.7)                           F (F            19.2)                          (F                    5.0)                             (F
4.0)                             (              52)




                                                               F                                       F                         F F    103
                                                                                                                                   2552
F F F       F                                                                        2552
      Internet User Profile of Thailand 2009



                                                                 52                                                F                                F

                                                F (Television)                                                                                                      48.4


                                     F          (Newspaper)                                                                     22.7


                                            F             (Internet)                                                        19.2


                                                           (Radio)                               5.0


                                                 (Magazine)                                  4.0


                                                          (Other)                          0.7
                                                                                                                                                                      F
                                                                                                                                                                     Percent
                                                                                  0                       10               20          30               40      50


                                 F                                F                                   F

                                                                                                                                                                                F
        F                  F F              F                                     F                                                F        F                                       F
                    F (F                 44.8)                            F            F          F                             F FF                    F
                               F F                                                                             F       F                        F               F                       F
                           F                                          F                    28.6                             F                               F              FF
            F         F                               F      F                (                                15)


104             F                                 F                                   F F
                                                          2552
F F F        F                      2552
                                                                   Internet User Profile of Thailand 2009




             15                    F           F                  F F           F                          F
                                         F F         F                                                          F
                           Impact of Online News                                                               Percent
  F                      F      F          F           F                                    F                   44.8
No Change : still read both online news and newspaper
                  F F             F    F           F                                                            28.6
Change : reading online news more than newspaper
    F                         F F F             F F F                                                           15.8
No Change : do not normally read newspaper
      F / F                                                                                                     5.6
No Comment
                                                                                                                5.2
Others




                                                             F                          F            F F
                  F       F    F                       F                    F                   (F        87.1)
              F        F F F                       F                    F                            F( F    11.8)
         F            F F              F               1.1




                                           F                                        F                      F F    105
                                                                                                             2552
F F F       F                                     2552
      Internet User Profile of Thailand 2009



                                                               53                        F                 F



                                      (Yes)
                                      87.1%
                                                                                                       F
                                                                                                 (Not Sure)

                                                                                F F                 1.1%
                                                                               (No)

                                                                               11.8%




                              F           F            F                   F           F F   F                 F
                  F                   F       F F               F                (F     42.6)
            F F                                                                F F        (F                       26.7)
        F                 F                       F        F                F (F    21.4)                             F F
                                  F                   (F            4.9)            F F      F                      F
                      F                                    (F        3.3) (      54)




106          F                                F                      F F
                                                      2552
F F F        F                      2552
                                                                    Internet User Profile of Thailand 2009


                                       54                                     F                     F
                                   F
                                                                                                    42.6
    Varieties of Information
                        F F                                                   26.7
    Freedom of Expression
            F               F F        F                              21.4
      Increase Participation
                                                        4.9
                                  Speed
        F               F                           3.3
                 Foreign News
                                                1.1
                              Others
                                                                                                                       F
                                            0               10   20           30          40                 50       Percent

                                                                      F                   F                           F             F
         F          F                           F                         F                   F                                 F
F       (F                  74.2)                                   F F F                                         F                     F
        F( F                15.0)                       F         F     10.8 (                                              55)

                                       55                                         F                      F

         (Yes)
       74.2%                                                                                  F F         (Not Sure)
                                                                                                        15.0%


                                                                          F (No)
                                                                          10.8%



                                                    F                                 F                                   F F    107
                                                                                                                            2552
F F F       F                                              2552
      Internet User Profile of Thailand 2009

                                                                                F           F F
        F               F                       F F            F                             F                                                      F
            F               F                                                        F                                    F                    (F
         41.7)                          F F                F                                               F                              (F
      32.2)    F                                                                     F F              FF            F F                   (F
      14.0)                 (F                  12.1)                               (                      56)



                                                      56                                         F                    F


                    F                   F
                                                                                                                                   41.7
                  No Content Screening for Youth


                                F                                           F                                       32.2
                  No System to Screen Comments

                                            F                                              14.0
                                                      Not Neutral


                                                                                          12.1
                                                                   Others
                                                                                                                                                F
                                                                                0    10          20            30             40          50   Percent




108         F                       F                                 F F
                                        2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    109
                                 2552
F F F       F          2552
      Internet User Profile of Thailand 2009




110       F                       F            F F
                                      2552
F F F        F                      2552
          Internet User Profile of Thailand 2009


    F                  2552




F                  F               F F    111
                                     2552
F F F       F          2552
      Internet User Profile of Thailand 2009




112       F                       F            F F
                                      2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    113
                                 2552
F F F       F          2552
      Internet User Profile of Thailand 2009




114       F                       F            F F
                                      2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    115
                                 2552
F F F       F          2552
      Internet User Profile of Thailand 2009




116       F                       F            F F
                                      2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    117
                                 2552
F F F       F          2552
      Internet User Profile of Thailand 2009




118       F                       F            F F
                                      2552
F F F        F                      2552
      Internet User Profile of Thailand 2009




F              F               F F    119
                                 2552
F F F       F          2552
      Internet User Profile of Thailand 2009




120       F                       F            F F
                                      2552
F F F        F                      2552
           Internet User Profile of Thailand 2009




         F


             .      F                   F
             .
             .
FF
                            F




     F                  F           F F    121
                                      2552

Thailand Internet User Profile 2009

  • 1.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 1 2552
  • 2.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 2552 Internet User Profile of Thailand 2009 ISBN 978-616-120-045-9 F 1( 2552) 500 F . . 2552 .. . F . . 2537 F F F F F F F F F F F F Copyright©2009 by: National Electronics and Computer Technology Center National Science and Technology Development Agency Ministry of Science and Technology 112 Thailand Science Park, Phahon Yothin Road, Klong 1, Klong luang, Pathumthani 12120, THAILAND. Tel. +66(0)2-564-6900 ext. 2354 Fax. +66(0)2-564-6860 : F F F F F F F F 112 F 12120 F 0-2564-6900 F 2354 0-2564-6860 http://www.nectec.or.th/srii/ 2 F F F F 2552
  • 3.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F 2542 F F F F F F F F F F F F F F F F 2552 F F F (Online News) F F F F F F F F F F F F F F F F F F F F F F (Traditional Media) F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 1 2552
  • 4.
    F F F F 2552 Internet User Profile of Thailand 2009 F 10 F F F F F F F (self-selection) F F F F F F F F F F F F F F F F F F F F F F F F F (thaiecommerce.org), F F F (tispa.or.th), F F (internetfoundation.or.th), F F F (thaisafenet.org), dailynews.co.th, sanook.com, thaigoodview.com, nationgroup.com, dek- d.com, gmember.com, siamsport.com, goosiam.com, lemononlinemarket.com, pantip.com, kapook.com, narak.com, moohin.com, adslthailand.com, numwan.com, zabzaa.com, truehits.net, playpark.com, vcharkarn.com, paysbuy.com sti.or.th F F F F F F 2552 2 F F F F 2552
  • 5.
    F F F F 2552 Internet User Profile of Thailand 2009 F F : F F F 1 F F F F 2552 F .......................................................... 26 F ............................................... 32 F F .............................................. 41 F F .................................... 76 F F .................................................. 85 F .F ...................................... 95 F .................................................................. 111 FF ...................................................................... 121 F F F F 1 2552
  • 6.
    F F F F 2552 Internet User Profile of Thailand 2009 2 F F F F 2552
  • 7.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F 1. F F F F F F F F F F Net Generation F F F 2000 2009 F 380 F F F F F F 1,734 F 1 F 25.6 F F F F F 2551 F F 2 F 16.1 F 2552 F F F 3 F 1.3 F 118.04 F (page view) F 1 http://www.internetworldstats.com/stats.htm 2552 F 16 2552 2 F F F F 3 F Truehits.net 18 2552 F 11,000 F F F F F 1 2552
  • 8.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F (content) F (Critical Mass) F F F F / F F F F F (content) F F F F F F F F F F F F F F F F F (Traditional Media) F F F F F F F F F (Terminal Equipment) F (Mobile Information Device) F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F (Online News) F F F F F F F F F F F F F F 2 F F F F 2552
  • 9.
    F F F F 2552 Internet User Profile of Thailand 2009 2. F F F (Online News) F F F F F F F F F F F F F (New Medium Carriers) F F F F F F F F (e-Reader) F F F F F F F F F F F F F F F F F F F F F F F F 60 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F (online newspaper e-newspaper ) F (streaming video) 2.0 F F F F F twitter facebook F F F F F F F F F 3 2552
  • 10.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F WWW 1990 F F F F F F F F FF F F FF F F F F F F F F F F F F FF F F F (subscriber) F F F F F F F F F F F F F F F F F F FF 4 F F F F 2552
  • 11.
    F F F F 2552 Internet User Profile of Thailand 2009 (one way communication) F F F F 2.0 F F F F F F F F F F F F F F F F F F FF (two way communication) F F F • F F F F F F/ F F F F F F F F F F • F F F Really Simple Syndication (RSS) Atom • F F F F ( F F F RSS Feed) • / (content) FF F (text) (audio) F (image) F (video) (multimedia) • (data management) F F F F F F metadata F F F F 5 2552
  • 12.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F 4 F F 1. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 2. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 3. F F F F F F F (social networking website) F F F F F F F F F F FF F F F F F F F F F F F F 6 F F F F 2552
  • 13.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F RSS/Atom Feeds 4. F F F F F F F F F F F F F F 120-200 F F F F F F F F F 1-2 F F F F F F F F F F F F F F F F F F F F (real time) F F F F F F F F F F F F F F F F , instant messaging F SMS F F F F F F F F F F F F FF F F F F F F F F 7 2552
  • 14.
    F F F F 2552 Internet User Profile of Thailand 2009 1 F F F F F F F F F cnn.com, bbc.com, dailynews.co.th, mcot.co.th nationgroups.com F F F F F F pantip.com, sanook.com kapook.com F F F F F Slashdot, Blognone Bloggang F F F F F Twitter, noknok playground F 3. F F F F F F F F F F F F F F FF 8 F F F F 2552
  • 15.
    F F F F 2552 Internet User Profile of Thailand 2009 (Personal Computer : PC) F 604 F F F F 2000 F F F F F F F F F F F F F F F F desktop internet computing F F F F F F F F F F F (mobile internet computing) F F F F F F F Real time F F F F F F F F F F F F F (e-Reader) F F F F e-Reader F F F F F F F F F Sony, Barnes&Noble Amazon Kindle F Amazon F F F F F F F F 3G Wireless F F F FF Reader F F F F F F F F F F F F F Newscorp F F F F 10-15 4 IBM System/360 Model 50: 1964 F F F F 9 2552
  • 16.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F e-Reader F F F F F F F PC F F Search engine F Multimedia F F F F FF F F F F FF F F SmartPhone F i-phone SkypePhone F F F F F F F F F F F F Real time F F F F F F F F F F F F F F F F F F F PC F F F F F -F F F F F F F F Video Call F F F F F F F F F F F F F F 10 F F F F 2552
  • 17.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F 2000 F F F F F F F F F 1 F F F 1990s 2000s 1960s 1970s 1980s Desktop Mobile Mainframe Mini Personal Internet Internet computing Computing Computing Computing Computing Notebook, SmartPhone, e-Reader, Entertainment Nintendo : Gantz, John. (2004) Meeker, Mary. (2009) F F F F 11 2552
  • 18.
    F F F F 2552 Internet User Profile of Thailand 2009 4. F F F F F F F F F F F F F F F F F F F F F F (Wireless Device) F F F F F F F F F F F F F F FF F F 19-33 F F F F F F F F F 88.5 F F F F F F F ( 2) 12 F F F F 2552
  • 19.
    F F F F 2552 Internet User Profile of Thailand 2009 2 F F F (Webboard) 93.9 F (Website) 87.1 (Blog) 68.7 (Comment) 61.9 F 57.4 (Social Network) F (Email) 34.9 F (Write News) 16.2 F Percent 0 10 20 30 40 50 60 70 80 90 100 ( : F F 1 ) 2 F F F F F F F F F F (F 93.9) F F F F 87.1 68.7 F F F F F F F F F F F F F F F (F 35.7) F F (F 20) F (F 17.1) F 3 F F F F 13 2552
  • 20.
    F F F F 2552 Internet User Profile of Thailand 2009 3 F F (Politics) 35.7 (Social) 20.0 (Entertainment) 17.1 (Technology) 10.0 (Economics) 8.9 (Sport) 6.6 (Education) 1.7 F Percent 0 10 20 30 40 F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 14 F F F F 2552
  • 21.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 4 4 F F F 56.5 (Convenience) (Freedom) 18.3 F F (Participation) 13.2 / F 9.8 (Low Cost) (Others) 2.2 F Percent 0 10 20 30 40 50 60 70 F F F F F F F F F F F F F F F F F F F F F F F F F 15 2552
  • 22.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F FF F F F 5. / F F F F F F F F F F F F F F F F F F F F F F F F F F F F / F F F F F New York Times F F F 4 2552 F F 25 F F F 5 F 10 F 2548 2551 F F F F F F F F F 200 ( 2) F F F F F F 5 http://www.nytco.com/press/index.html F 16 2552 16 F F F F 2552
  • 23.
    F F F F 2552 Internet User Profile of Thailand 2009 F F blogs, twitter F subscribe F F F 2 F F 2009 F F ( F $ US) 2548 2551 (%) Newspaper 56.2 44.5 -20.7 Broadcast TV 41.9 44.7 6.6 Cable TV/ Direct 70.6 105.8 49.7 Broadcasting Satellite Magazines 19.6 24.0 22.7 Radio 19.1 17.7 -7.4 Music publishing 11.9 8.5 -28.5 Movie theaters/DVD 30.9 32.0 3.5 Internet 7.3 23.4 222.7 F 257.4 300.6 16.8 F F F F 17 2552
  • 24.
    F F F F 2552 Internet User Profile of Thailand 2009 ( F $ US) 2548 2551 (%) GDP 10,960.8 14,264.6 30.1 : David Waterman, Indiana University, Old Media vs. the Internet in the United States, Presentation in 7th Annual Asian Media and Communications Forum and Asian City Forum, China, Aug.16th, 2009 F F F F F F F F F F F F / F F F F F F F F F F F F Google F F F F F F F F F F F F F 18 F F F F 2552
  • 25.
    F F F F 2552 Internet User Profile of Thailand 2009 6. F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F (Social Network) F F F F F F F F F F F F F F FF F F F F F F F F FF / F F F F F F / F F F F F F F / F F F F F F F F 6 (Dominate) F F F F F F 6 F F F F F F F F F F F F F F F F F F F F F F F FF F / F F F F F 19 2552
  • 26.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F FF F F F F F F F F F F F F F F F F F F F F F F F FF blogs, mobile message, twitter F F F F F F 7. F F F FF F F F F F F F FF F F F F F F F F • : F F F F F F F F ( Applications F ) F F F F ( F / ) F F F F 20 F F F F 2552
  • 27.
    F F F F 2552 Internet User Profile of Thailand 2009 • : F F F F F F F F F F F F F F F F F • : F F F F F F F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F ( .) F F F F F 21 2552
  • 28.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 22 F F F F 2552
  • 29.
    F F F F 2552 Internet User Profile of Thailand 2009 F United Press International, Inc. (2009), Media revenue streams in modern shift ,http://www.upi.com/Business_News/2009/12/16/Media-revenue- streams-in-modern-shift/UPI-30961260995323/, F 16 2552 Gantz, John. (2004). 40 years of IT: Looking back, Looking ahead. Massachusetts : IDC Meeker, Mary. (2009). The Mobile Internet Report Key Themes. New York : Morgan Stanley F F F F 23 2552
  • 30.
    F F F F 2552 Internet User Profile of Thailand 2009 24 F F F F 2552
  • 31.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 25 2552
  • 32.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 2552 F F F F F F F F F F F 2552 F F F F F F F F F F F F F F 2552 F F F F F F F F F F F F F F F 2552 F F F F F F F F F F F F F 11,991 F 12,992 26 F F F F 2552
  • 33.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F : F F F F F F FF 52.3 F F F F F F F F FF 37.0 F F F F F 20.01 . 24.00 . ( F 37.3) F F F F : F F F F F F F F ADSL F F F F 40.3 F F F F Network/LAN / F 24.2 F F F F F F F F F F F F F F F F F (dial-up) F F F F F ADSL F F F (F 74.2) F F F F F F F F F F F F F 27 2552
  • 34.
    F F F F 2552 Internet User Profile of Thailand 2009 F : F F F F F (F 29.7) F F F F F(F 21.9) F F F F F F F (F 9.3 ) F F F F F F (F 8.0) F 0.1 F F F F 20 F F F F F F / F F F F F : F F F (F 48.4) F F F F (F 32.9) F F F F (F 24.2) F : F F F F (F 41.9) F F F F F F F F F F (F 34.1) F F F(F 29.8) F F F F F F F F : F F F F F F F F F F F 28 F F F F 2552
  • 35.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F 47.8 F 45.9 2551 F F F F F (F 13.9) 2551 ( F 16.3) F F F F F F F F F F F : F F F F F F F F F F F F (F 61.3) F F F F F F( F 59.9) F F F F : F F F F F F F F F F F F F F 88.5 F F F F F F F F F F F F F (F 93.9) F F F F F F F (e-Newspaper) F 87.1 F F F F F (F 35.7) F F (F 20.0) F F F F F F (F 56.5) F (F 18.3) F F F F 29 2552
  • 36.
    F F F F 2552 Internet User Profile of Thailand 2009 30 F F F F 2552
  • 37.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 31 2552
  • 38.
    F F F F 2552 Internet User Profile of Thailand 2009 F 2552 F F F F 2552 F 12,992 F F F F F 11,991 F 8,693 3,298 FF F F F F F F F F F F F F F F F F F (Gender) F F 11,991 F (F 72.5) (F 22.5) ( 1) F F F 1 F Females Males 72.5 % 22.5% 32 F F F F 2552
  • 39.
    F F F F 2552 Internet User Profile of Thailand 2009 (Age) F F F F F F 20-29 ( F 42.2) F 30-39 ( F 22.8) F 15-19 ( F 16.5) F 40-49 ( F 8.9) F 50- 59 ( F 3.3) ( 2) F F F F F F F F F F 2 F F F Percent 45.0 42.2 40.0 35.0 30.0 22.8 25.0 20.0 16.5 15.0 8.9 10.0 5.8 3.3 5.0 0.5 0.0 ( ) Age (years) <=14 15-19 20-29 30-39 40-49 50-59 >=60 F F F F 33 2552
  • 40.
    F F F F 2552 Internet User Profile of Thailand 2009 F (Urban versus Rural) F F F F (F 54.9) F F F F F F F F F 23.5 F F 21.1 ( 3) 3 F F Percent 60.0 54.9 50.0 40.0 30.0 23.5 21.1 20.0 10.0 F 0.5 Urban vs Rural 0.0 . F Bangkok & Suburbs Other Urban Rural Abroad 34 F F F F 2552
  • 41.
    F F F F 2552 Internet User Profile of Thailand 2009 (Education Level) F F F (F 58.8) F F (F 11.0) (F 9.7) 4 4 F F Percent 70.0 58.8 60.0 50.0 40.0 30.0 20.0 11.0 8.2 9.7 8.1 10.0 3.5 0.7 Education Level 0.0 F / . . . High School Lower Bachelor Master Doctorate Less Than Vocational Upper High School Vocational F F F F 35 2552
  • 42.
    F F F F 2552 Internet User Profile of Thailand 2009 (Employment Status) F F F F F F F F( F 51.3) F F F F( F 29.8) F F (F 10.3) ( 5) 5 F F Percent 60.0 51.3 50.0 40.0 29.8 30.0 20.0 10.3 8.2 10.0 0.4 0.0 F F F F F Employed Employed Unemployed Unemployed Retired (Employment (Part-Time (Full-Time Status) Student) Student) 36 F F F F 2552
  • 43.
    F F F F 2552 Internet User Profile of Thailand 2009 (Type of Employment) F F F F F F F (F 42.9) (F 23.7) F (F 15.4) F ( 6) 6 F F Percent 50.0 42.9 40.0 30.0 23.7 20.0 15.4 13.1 10.0 4.9 0.0 (Occupation) F F F Private Sector Government Government Own Business F Enterprise NGO F F F F 37 2552
  • 44.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Proportion of Internet Users per Household) F F F F F F F F F F 2 F 32.0 F F F F 3 (F 24.0) F F F 1 (F 17.6) F F F 4 (F 15.0) ( 7) 7 F F F F Percent 35.0 32.0 30.0 24.0 25.0 20.0 17.6 15.0 15.0 10.0 5.9 3.6 5.0 1.9 0.0 F 1 2 3 4 5 6 >6 F 1Pers 2 Pers 3 Pers 4 Pers 5 Pers 6 Pers >6 Pers ( ) 38 F F F F 2552
  • 45.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Monthly Household Income) F F F F F F F F F F 10,001- 20,000 (F 26.4) F F F 30,001-50,000 (F 16.6) F F 20,001-30,000 (F 15.6) F F F 10,000 (F 15.6) F F 50,001-70,000 (F 10.4) ( 1) F F F F 1 F F F F F ( ) F 10,001-20,000 3,096 26.4 30,001-50,000 1,944 16.6 20,001-30,000 1,824 15.6 F 10,000 1,832 15.6 50,001-70,000 1,217 10.4 70,001-90,000 688 5.9 F 150,000 432 3.7 90,001-110,000 344 2.9 110,001-130,000 240 2.0 130,001-150,000 96 0.9 11,713 100 F F F F 39 2552
  • 46.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Home Computer Ownership) F F F F F F F 91.1 F F F F F F F F ( 8 2) 8 F F F Have 91.1 % F Don't have 8.9% 2 F F 2551 2552 2551 2552 F F F F F 90.8 9.2 91.1 8.9 40 F F F F 2552
  • 47.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F 2550 F F F F F F (demographic variable) F F F F F F F F F F F F F F F F : F : F F F F 20 F 20-29 ( F ) F F 30 : F F ( F F ) ( F F ) F : F F F F 5 F F F 5 F F F 2 F F F 5 F F F F F F F F F F F F 24 F F F F 1 (M<20Urb/a) F 20 F F F 5 F F F F F 41 2552
  • 48.
    F F F F 2552 Internet User Profile of Thailand 2009 F 2 (M<20Urb/b) F 20 F F F 5 F F 3 (M<20Rur/a) F 20 F F F 5 F F 4 (M<20Rur/b) F 20 F F F 5 F F 5 (M20-29Urb/a) 20-29 F F F 5 F F 6 (M20-29Urb/b) 20-29 F F F 5 F F 7 (M20-29Rur/a) 20-29 F F F 5 F F 8 (M20-29Rur/b) 20-29 F F F 5 F F 9 (M≥30Urb/a) F 30 F F F 5 F F 10 (M≥30Urb/b) F 30 F F F 5 F F 11 (M≥30Rur/a) F 30 F F F 5 F F 12 (M≥30Rur/b) F 30 F F F 5 F F 13 (F<20Urb/a) F 20 F F F 5 F 42 F F F F 2552
  • 49.
    F F F F 2552 Internet User Profile of Thailand 2009 F 14 (F<20Urb/b) F 20 F F F 5 F F 15 (F<20Rur/a) F 20 F F F 5 F F 16 (F<20Rur/b) F 20 F F F 5 F F 17 (F20-29Urb/a) 20-29 F F F 5 F F 18 (F20-29Urb/b) 20-29 F F F 5 F F 19 (F20-29Rur/a) 20-29 F F F 5 F F 20 (F20-29Rur/b) 20-29 F F F 5 F F 21 (F≥30Urb/a) F 30 F F F 5 F F 22 (F≥30Urb/b) F 30 F F F 5 F F 23 (F≥30Rur/a) F 30 F F F 5 F F 24 (F≥30Rur/b) F 30 F F F 5 F F F F F 43 2552
  • 50.
    F F F F 2552 Internet User Profile of Thailand 2009 F F 24 F F F F F F 3 F F F F F F ( ) 11,991 100 M<20Urb/a 344 2.9 M<20Urb/b 192 1.6 M<20Rur/a 32 0.3 M<20Rur/b 48 0.4 M20-29Urb/a 584 4.9 M20-29Urb/b 416 3.5 M20-29Rur/a 168 1.4 M20-29Rur/b 128 1.1 M≥30Urb/a 480 4.0 M≥30Urb/b 488 4.1 M≥30Rur/a 192 1.6 M≥30Rur/b 152 1.3 F<20Urb/a 760 6.3 F<20Urb/b 712 5.9 F<20Rur/a 320 2.7 F<20Rur/b 200 1.7 F20-29Urb/a 1,800 15.0 F20-29Urb/b 1,176 9.8 F20-29Rur/a 440 3.7 F20-29Rur/b 224 1.9 F≥30Urb/a 1,264 10.5 F≥30Urb/b 1,016 8.5 44 F F F F 2552
  • 51.
    F F F F 2552 Internet User Profile of Thailand 2009 F ( ) F≥30Rur/a 384 3.2 F≥30Rur/b 200 1.7 * 272 2.0 : * F F F F F F F 24 F F F F F F F F F F F F F F 20-29 F F F 5 F (F20-29Urb/a) F F F 15.0 F F 30 F F F 5 F (F≥30Urb/a) F 10.5 F F 20-29 F F F 5 F (F20-29Urb/b) F 9.8 F F F F F F 20 F F F F 5 F (M<20Rur/a) F F F (Years on Internet) F F F F F F F 5 (F 69.6) F F F F 4 F F 5 (F 8.5) F F F F 3 F F 4 (F 7.6) F F F F 2 F F 3 (F 7.5) F F F F F F 45 2552
  • 52.
    F F F F 2552 Internet User Profile of Thailand 2009 F F 1 F F 2 (F 3.1) F ( 9) 9 F F F F F Percent 80.0 69.6 70.0 60.0 50.0 40.0 30.0 20.0 F 7.5 7.6 8.5 10.0 1.5 2.2 3.1 F 0.0 F Year on <6 6 -1 1-2 2-3 3-4 4-5 >5 Internet 6months 6m.-1yrs 1-2yrs 2-3yrs 3-4yrs 4-5yrs >5yrs ( /year) F F F F F F F F F 5 F F F 5 F F F F F F F 5 F F 20-29 F F 5 F F F F F F F 5 F 46 F F F F 2552
  • 53.
    F F F F 2552 Internet User Profile of Thailand 2009 4 F F F F F <2 2-5 >5 F 6.8 23.6 69.6 M<20Urb/a 12.8 23.1 64.1 M<20Urb/b 4.5 21.6 73.9 M<20Rur/a 5.2 25.0 69.8 M<20Rur/b 2.2 16.7 81.1 M20-29Urb/a 2.9 20.6 76.5 M20-29Urb/b 2.2 15.2 82.6 M20-29Rur/a 6.3 18.7 75.0 M20-29Rur/b 6.6 20.1 73.3 M≥30Urb/a 14.2 15.8 70.0 M≥30Urb/b 4.2 29.1 66.7 M≥30Rur/a 5.3 26.3 68.4 M≥30Rur/b 13.3 16.4 70.3 F<20Urb/a 8.1 17.5 74.4 F<20Urb/b 10.7 24.6 64.7 F<20Rur/a 2.9 26.5 70.6 F<20Rur/b 4.0 26.0 70.0 F20-29Urb/a 7.0 22.1 70.9 F20-29Urb/b 2.4 29.0 68.6 F20-29Rur/a 10.4 33.3 56.3 F20-29Rur/b 7.7 26.9 65.4 F≥30Urb/a 8.6 27.5 63.9 F≥30Urb/b 7.4 22.0 70.6 F≥30Rur/a 7.2 31.8 61.0 F≥30Rur/b 9.1 24.2 66.7 F F F F 47 2552
  • 54.
    F F F F 2552 Internet User Profile of Thailand 2009 F F <2 2-5 >5 F 5.6 28.9 65.3 : F F F F F F F F F F F (Frequency of Use) F F F F F F F F F F (Weekly Hours of Use) F 20 (F 34.6) F F F F F F 5 . . 10 . . F 17.6 F F F F F F 3 . 5 . . (F 13.4) FF F F F F F F F F F F ( 10) 10 F F F F F Percent 40.0 36.8 2551 (2008) 34.6 30.0 2552 (2009) 20.0 17.9 17.6 13.4 13.4 11.5 11.5 11.7 10.0 9.7 9.9 8.3 2.4 1.3 0.0 <=1 >1-3 >3-5 >5-10 >10-15 >15-20 20+ Hours 48 F F F F 2552
  • 55.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F 20 F F F F F F 30 F F F F F F F F F FF F F F F F F F F F F F 5 F F F F F F F F <=1 >1-3 >3-5 >5-10 >10- >15- 20+ Weekly Hours of Use 15 20 1.3 9.9 13.4 17.6 11.7 11.5 34.6 M<20Urb/a 0.0 17.9 7.7 17.9 7.7 10.3 38.5 M<20Urb/b 8.7 0.1 13.0 21.7 26.1 8.7 21.7 M<20Rur/a 2.0 10.0 15.5 7.5 13.3 14.3 37.4 M<20Rur/b 0.5 8.8 9.1 16.7 13.8 15.7 35.4 M20-29Urb/a 4.4 4.5 13.2 19.1 10.3 17.6 30.9 M20-29Urb/b 2.2 4.3 10.9 21.7 10.9 10.9 39.1 M20-29Rur/a 0.0 18.7 12.5 12.5 10.0 6.3 40.0 M20-29Rur/b 2.0 6.5 20.0 20.0 13.3 6.7 31.5 M≥30Urb/a 3.1 10.7 14.3 19.6 14.7 12.5 25.1 M≥30Urb/b 4.1 14.6 10.4 16.7 16.7 12.5 25.0 M≥30Rur/a 0.0 15.7 5.3 26.3 5.3 0.0 47.4 M≥30Rur/b 0.1 13.3 13.3 6.7 13.3 20.0 33.3 F<20Urb/a 1.2 5.8 11.6 20.9 9.3 15.1 36.1 F<20Urb/b 0.1 18.8 11.8 15.3 12.9 12.9 28.2 F<20Rur/a 0.0 5.9 20.6 20.6 8.8 17.6 26.5 F<20Rur/b 0.0 8.0 20.0 8.0 12.0 4.0 48.0 F F F F 49 2552
  • 56.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F <=1 >1-3 >3-5 >5-10 >10- >15- 20+ Weekly Hours of Use 15 20 F20-29Urb/a 0.0 9.3 16.7 18.1 7.4 9.3 39.2 F20-29Urb/b 0.7 10.9 11.7 18.0 18.8 6.3 33.6 F20-29Rur/a 0.0 6.3 16.7 12.4 14.6 12.5 37.5 F20-29Rur/b 0.1 11.5 19.2 19.2 11.5 7.7 30.8 F≥30Urb/a 2.2 9.4 9.4 21.0 13.8 13.8 30.4 F≥30Urb/b 0.9 10.1 13.8 15.6 9.2 12.8 37.6 F≥30Rur/a 0.0 9.7 9.8 14.6 10.1 19.2 36.6 F≥30Rur/b 0.0 15.2 27.3 15.1 6.5 5.5 30.4 0.1 0.3 1.5 35.4 2.6 14.7 45.4 : F F F F F F F F F F F F F (Time of Use) F F F F F F F F F F F (F 37.3) F F F F F 20:01-24:00 . F F F F F F F F 04:01-08:00 . ( F 0.9) F F ( 11) 50 F F F F 2552
  • 57.
    F F F F 2552 Internet User Profile of Thailand 2009 11 F F F F F Percent 60.0 2551 (2008) 50.0 2552 (2009) 40.0 37.3 26.3 30.0 23.8 29.3 22.0 18.0 20.5 18.9 20.0 10.0 1.4 1.1 0.5 0.9 0.0 08:01- 12:01- 16:01- 20:01- 00:01- 04:01- 12:00 16:00 20:00 24:00 04:00 08:00 Hours 6 F F F F F F 08:01- 12:01- 16:01- 20:01- 00:01- 04:01- Time of Use 12:00 16:00 20:00 24:00 04:00 08:00 18.0 23.8 18.9 37.3 1.1 0.9 M<20Urb/a 20.5 25.6 10.3 35.9 5.1 2.6 M<20Urb/b 16.7 33.3 12.5 33.3 4.2 0.0 M<20Rur/a 12.8 38.4 22.5 25.0 0.9 0.4 M<20Rur/b 16.7 33.3 16.7 33.3 0.0 0.0 M20-29Urb/a 14.7 30.9 25.0 24.5 4.4 0.5 M20-29Urb/b 17.4 26.1 13.0 41.3 0.0 2.2 M20-29Rur/a 12.5 6.3 18.8 62.4 0.0 0.0 M20-29Rur/b 20.0 36.8 20.6 20.2 2.0 0.4 F F F F 51 2552
  • 58.
    F F F F 2552 Internet User Profile of Thailand 2009 F F 08:01- 12:01- 16:01- 20:01- 00:01- 04:01- Time of Use 12:00 16:00 20:00 24:00 04:00 08:00 M≥30Urb/a 23.2 17.9 14.3 44.6 0.0 0.0 M≥30Urb/b 16.7 25.0 31.3 26.7 0.0 0.3 M≥30Rur/a 10.5 10.5 10.5 67.9 0.0 0.6 M≥30Rur/b 13.3 33.3 13.4 40.0 0.0 0.0 F<20Urb/a 20.8 22.1 12.8 43.0 1.2 0.1 F<20Urb/b 17.6 22.1 24.7 35.3 0.1 0.2 F<20Rur/a 14.7 14.7 11.9 52.9 2.9 2.9 F<20Rur/b 16.0 20.0 24.0 40.0 0.0 0.0 F20-29Urb/a 17.6 24.5 18.2 38.2 0.5 1.0 F20-29Urb/b 20.3 27.3 17.2 34.4 0.8 0.0 F20-29Rur/a 22.9 20.8 20.8 31.3 0.0 4.2 F20-29Rur/b 11.6 26.9 11.5 46.2 0.0 3.8 F≥30Urb/a 13.0 21.8 18.8 42.8 1.4 2.2 F≥30Urb/b 21.1 21.1 24.8 30.3 1.8 0.9 F≥30Rur/a 22.0 31.7 14.6 31.7 0.0 0.0 F≥30Rur/b 22.7 13.6 36.4 27.3 0.0 0.0 35.7 11.3 27.1 23.5 1.4 1.0 : F F F F F F F F F F F F (Point of Access) F F F F F F F F F FF 52.3 F F F F F F (F 37.0) F (F 6.1) 52 F F F F 2552
  • 59.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F ( 12) 12 F F F F Percent 70 60 52.3 2551 (2008) 50 44.8 44.9 37.0 2552 (2009) 40 30 20 6.1 10 5.9 2.4 2.5 2.1 2.0 0 F Home Office School F F Others Internet Café F F F F F F F F F F F F F F F F F F F F ( 7) F F F F 53 2552
  • 60.
    F F F F 2552 Internet User Profile of Thailand 2009 7 F F F F F F Point of Access Home Office School F Others Internet Cafe' 52.3 37.0 6.1 2.5 2.1 M<20Urb/a 56.2 38.5 0.1 2.6 2.6 M<20Urb/b 65.2 30.4 4.3 0.1 0.0 M<20Rur/a 48.8 46.0 1.2 2.3 1.7 M<20Rur/b 45.6 41.3 9.1 2.9 1.1 M20-29Urb/a 46.9 45.6 5.9 0.1 1.5 M20-29Urb/b 53.7 36.1 8.9 0.0 1.3 M20-29Rur/a 62.4 28.8 5.5 1.0 2.3 M20-29Rur/b 49.3 33.3 7.3 3.4 6.7 M≥30Urb/a 50.0 33.9 7.2 7.1 1.8 M≥30Urb/b 52.1 41.6 2.1 0.0 4.2 M≥30Rur/a 59.4 31.6 5.2 2.6 1.2 M≥30Rur/b 59.0 26.7 6.0 1.6 6.7 F<20Urb/a 55.8 32.6 8.1 2.3 1.2 F<20Urb/b 54.1 28.2 10.6 2.4 4.7 F<20Rur/a 52.9 29.5 8.8 2.9 5.9 F<20Rur/b 40.0 48.0 12.0 0.0 0.0 F20-29Urb/a 47.5 40.7 7.4 2.9 1.5 F20-29Urb/b 48.4 40.6 5.5 3.9 1.6 F20-29Rur/a 45.7 39.6 6.3 6.3 2.1 F20-29Rur/b 63.3 30.8 3.8 2.1 0.0 F≥30Urb/a 56.5 31.2 5.1 5.1 2.1 F≥30Urb/b 50.4 42.2 4.6 2.8 0.0 F≥30Rur/a 41.4 51.2 3.9 3.1 0.4 F≥30Rur/b 51.1 38.4 6.9 2.5 1.1 : F F F F F F F 54 F F F F 2552
  • 61.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Type of Internet Access) F F F F F 10,424 F F F F F F F F(F 57.0) F F F F F F (ISP) ( F 27.8) F F F F F (F 10.2) ( 8) 8 F F F F F ( ) F F F F 5,944 57.0 F F F F (ISP) 2,896 27.8 F F F F F 1,064 10.2 F F F F 520 5.0 10,424 100 F F (Mode of Connectivity) F F F F F F F F F F ADSL F 40.3 F F F Network/LAN / F 24.2 F F F F F F F F F F F F F F F 55 2552
  • 62.
    F F F F 2552 Internet User Profile of Thailand 2009 F F 10.1 F 7.1 F F F F Cable Modem F F 2.8 ( 13) F F F F F F F F F ADSL F F F 13 F F ADSL 40.3 43.5 F F / 24.2 Office/School s leased 25.1 Dial Up 10.7 10.3 F 10.1 F Mobile 7.1 Cable modem 2.8 2.2 2552 (2009) ISDN 1.4 2551 (2008) 2.2 F 1.3 Sattellite 1.7 F 9.2 F Don t know 7.9 Percent 0 10 20 30 40 56 F F F F 2552
  • 63.
    F F F F 2552 Internet User Profile of Thailand 2009 9 F F F 1 2 3 4 5 6 7 8 F Dial ISDN ADSL Cable Satellite Mobile LAN Don t Mode of Connectivity* up modem Phone know 10.7 1.4 40.3 2.8 1.3 10.1 24.2 9.2 M<20Urb/a 5.1 0.0 30.8 5.1 0.1 17.9 35.9 5.1 M<20Urb/b 7.3 1.3 30.4 3.5 1.2 10.9 30.4 15.0 M<20Rur/a 20.8 2.2 30.0 1.8 1.4 12.1 25.0 6.7 M<20Rur/b 10.5 1.2 48.2 6.7 0.0 16.7 0.0 16.7 M20-29Urb/a 16.4 0.1 32.8 4.5 3.0 13.4 14.9 14.9 M20-29Urb/b 11.1 0.0 35.6 0.0 0.0 8.9 31.1 13.3 M20-29Rur/a 7.3 1.1 56.3 0.5 0.4 8.3 18.8 7.3 M20-29Rur/b 6.7 0.0 25.7 5.7 1.2 8.7 40.0 12.0 M≥30Urb/a 16.1 1.8 30.4 5.4 3.6 14.1 17.9 10.7 M≥30Urb/b 14.9 2.1 38.3 0.0 0.0 14.9 23.4 6.4 M≥30Rur/a 15.8 0.0 42.1 0.0 0.0 10.5 26.3 5.3 M≥30Rur/b 20.0 2.7 42.0 0.4 2.0 6.7 13.0 13.2 F<20Urb/a 5.8 0.3 54.7 2.3 1.2 7.7 24.4 3.6 F<20Urb/b 3.9 1.2 37.3 2.2 1.2 12.0 22.9 19.3 F<20Rur/a 14.7 3.9 43.2 2.9 1.8 4.1 20.6 8.8 F<20Rur/b 0.0 4.0 60.0 4.0 0.0 4.0 28.0 0.0 F20-29Urb/a 16.3 1.5 42.6 2.5 1.5 6.4 21.8 7.4 F20-29Urb/b 13.4 0.8 42.5 1.6 1.8 6.3 22.0 11.6 F20-29Rur/a 8.5 2.1 30.0 6.4 2.1 8.1 30.0 12.8 F20-29Rur/b 7.7 3.8 50.0 3.8 3.8 7.7 23.1 0.1 F≥30Urb/a 5.8 1.4 41.8 3.6 1.2 11.4 21.2 12.6 F≥30Urb/b 8.3 1.8 34.9 2.6 1.8 10.3 32.1 6.2 F≥30Rur/a 12.2 0.4 36.6 1.0 1.0 12.2 31.7 4.9 F≥30Rur/b 10.5 1.1 48.1 1.8 1.0 10.2 18.2 9.1 F F F F 57 2552
  • 64.
    F F F F 2552 Internet User Profile of Thailand 2009 F 1 2 3 4 5 6 7 8 F Dial ISDN ADSL Cable Satellite Mobile LAN Don t Mode of Connectivity*up modem Phone know 7.6 1.0 41.9 1.2 0.5 12.6 31.4 5.8 F F F F F F F F F *1. dial up ( F ) 2. F ISDN 3. ADSL 4. Cable modem 5. F 6. F F 7. F Network/LAN 8. F F F F F F (Browser) F F F F F F F Internet Explorer (F 82.7) F F Mozilla F F F 11.8 F 12.3 F F Text Mode Browser F Lynx, PDA, F (F 1.8) F Netscape Navigator F F F 0.2 F F F F F F F F F F F F ( 14) 58 F F F F 2552
  • 65.
    F F F F 2552 Internet User Profile of Thailand 2009 14 F F F Percent 100 90 82.7 82.1 2551 (2008) 80 2552 (2009) 70 60 50 40 30 20 12.3 10 11.8 1.8 1.4 1.0 0.2 0.5 0.6 1.0 0.6 2.2 1.8 0 F IE Mozilla Text Mode Netscape Opera Safari Others Browser F F (Internet Activities) F F F F F F F F F (F 29.7) F F( F 21.9) F (F 9.3) F F F F F F F F F 0.1 F 8.0 F F F F F F F (F 5.3) F F( F 4.1) ( 15) F F F F 59 2552
  • 66.
    F F F F 2552 Internet User Profile of Thailand 2009 15 F F F 29.7 (Information Search) 31.4 F F 21.9 (E-mail) 23.0 F 9.3 (News,Timely Report) 10.3 F F F 8.0 0.1 (E-learning) 5.7 7.1 (Chat) F / F 5.3 (Web Board) 1.4 F F 4.1 (Game Online) 2.3 F F F 1.3 1.3 (Download Software) F 1.9 (Online Music) 5.8 F F 1.0 2552 (2009) (Website) 0.4 F 0.4 2551 (2008) (Shopping) 0.8 F 1.5 (Download Music) 0.7 F / F 1.6 (Download Movie) 1.4 / 1.5 (Blogs/Diary) 7.4 F 0.2 (Download Game) 0.1 F F 1.2 (Upload Photo) 2.7 F 1.3 (TV Online) 1.0 0.1 F F F 0.3 (VoIP) F F F 0.2 Percent (Video Conference) 0.3 3.6 (Others) 2.2 0 10 20 30 40 60 F F F F 2552
  • 67.
    F F F F 2552 Internet User Profile of Thailand 2009 10 F F F F (Top Activity on Internet)** * 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21.9 5.7 5.3 9.3 29.7 0.4 4.1 0.2 1.3 1.5 1.6 1.3 1.9 8.0 0.2 0.1 1.0 1.2 1.5 3.6 1 17.9 0.0 10.3 10.7 38.5 1.1 5.1 0.2 1.2 1.4 0.4 2.6 2.6 5.1 1.1 0.2 0.0 0.0 1.6 0.0 2 13.0 4.3 4.3 5.9 39.1 0.0 2.3 0.2 1.0 1.9 0.2 4.3 4.8 10.7 0.0 0.0 4.3 0.0 0.4 4.3 3 38.0 0.5 6.5 8.9 25.0 1.3 0.5 1.2 2.7 2.7 0.9 2.0 3.0 0.3 0.3 0.0 0.0 0.0 0.9 5.0 0.3 4 35.3 7.3 1.9 8.9 33.4 0.5 7.1 0.0 1.1 1.9 0.6 0.2 1.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5 23.9 4.5 6.0 13.4 20.4 0.7 3.0 0.0 1.1 2.6 0.0 0.3 1.5 14.6 0.4 0.1 0.0 3.0 1.5 3.0 6 28.9 2.2 8.9 4.4 23.4 0.2 6.7 0.0 0.5 1.2 1.9 0.0 2.2 8.9 2.3 0.0 0.0 0.0 1.6 6.7 7 25.0 3.6 10.5 8.2 19.0 0.0 0.0 0.2 1.1 1.8 3.5 5.3 0.0 12.5 0.3 0.0 0.0 6.4 1.6 0.0 8 13.3 6.7 2.5 6.7 48.3 0.3 6.7 0.0 1.0 1.6 3.9 0.1 2.1 0.0 0.0 0.0 0.0 0.0 1.1 6.7 9 16.1 5.4 7.1 7.1 32.1 1.8 7.6 0.0 1.0 0.0 0.0 0.9 0.9 12.5 0.0 0.0 0.0 0.0 2.1 5.4 10 34.0 2.1 2.1 12.8 25.6 0.1 1.2 0.3 0.6 0.9 3.7 2.1 0.0 8.5 0.0 0.1 2.1 0.0 1.7 2.1 11 21.1 5.3 0.0 5.3 29.5 0.0 2.1 1.3 1.8 0.2 0.0 0.0 5.3 10.5 0.0 0.0 10.5 0.0 1.8 5.3 12 20.0 6.7 6.7 13.3 16.6 0.0 0.0 0.1 0.9 1.4 2.0 5.7 0.0 13.3 0.5 0.0 0.0 2.3 2.8 6.7 13 14.0 10.5 9.3 10.5 23.3 0.0 3.5 0.0 1.9 2.8 0.0 0.0 3.5 10.5 0.0 0.0 0.0 0.0 2.4 7.8 14 25.3 7.8 2.4 10.8 28.9 1.3 6.0 0.2 0.9 1.8 1.2 1.2 2.4 6.0 0.0 0.0 0.0 0.0 0.2 3.6 15 20.6 5.9 5.9 8.8 32.0 0.1 2.9 0.1 0.0 1.7 0.6 0.0 0.7 5.9 0.0 0.1 2.9 8.0 0.9 2.9 16 8.0 8.0 12.0 8.0 44.0 0.0 0.0 0.0 4.0 2.1 1.0 0.0 1.7 8.0 0.2 0.0 0.0 3.0 0.0 0.0 17 23.8 7.4 4.5 8.4 27.7 0.4 5.5 0.1 1.0 1.1 2.3 0.5 1.5 7.4 0.0 0.0 0.5 2.4 1.5 5.0 18 18.1 8.1 5.5 10.2 31.5 0.0 3.9 0.8 1.0 1.6 2.0 1.6 1.6 4.7 0.0 0.0 1.6 2.1 1.8 3.9 19 14.9 11.0 1.1 8.5 23.4 2.1 9.3 0.1 0.5 1.6 2.1 1.0 2.0 17.0 0.3 0.0 0.0 0.0 1.2 4.3 20 15.4 9.5 1.6 19.2 23.1 0.2 5.5 0.1 1.0 1.5 2.3 0.0 0.0 11.5 1.8 0.2 1.8 0.7 2.6 0.0 21 22.5 9.0 5.1 10.9 30.4 0.2 3.6 0.3 0.7 1.0 0.0 1.2 1.4 7.2 0.2 0.0 1.2 0.0 1.9 2.2 22 32.1 5.5 4.6 7.3 23.7 0.1 1.8 0.2 1.1 0.9 5.4 1.8 0.9 6.4 0.0 0.0 0.0 0.0 2.7 5.5 23 17.1 4.9 2.4 9.8 34.1 0.1 2.4 0.0 2.9 0.4 1.6 2.4 7.3 9.8 0.3 0.2 0.1 0.0 1.9 2.3 24 27.3 0.0 5.3 4.5 40.2 0.1 9.1 0.1 1.0 1.6 2.9 0.0 1.9 0.2 0.3 0.0 0.1 1.5 1.4 3.7 F F F F 61 2552
  • 68.
    F F F F 2552 Internet User Profile of Thailand 2009 : * 1. F F F F ** 2. F F 1. F F (e-mail) 2. (Chat) 3. F F (Web Board) 4. F (News, Timely Report) 5. F F (Information Search) 6. F (Shopping) 7. F (Games) 8. F (Downloads Games) 9. F F F (Downloads Software) 10. F (Downloads Music) 11. F / / F F (Downloads Series/Movie/Anime) 12. F F F (Online T.V.) 13. F (Online Music) 14. F F F F (e-learning) 15. F F (Video Conference) 16. F F F (VoIP) 17. F F (website) 18. F / F (Upload Photo) 19. F 20. (Others) F F F F F F F F F F F F F F F F 24 F F F 1. F F (Information Search) F F F F 1 F F F F F F F F F 20-29 F F (F 48.3) F F F 62 F F F F 2552
  • 69.
    F F 0 10 20 30 40 50 0 10 20 30 40 50 Percent F F Percent M<20Urb/a M<20Urb/a F M<20Urb/b 2. 38.5 39.1 M<20Urb/b F 38.5 39.1 M<20Rur/a 17 M<20Rur/a 25.0 F 25.0 F M<20Rur/b 33.4 M<20Rur/b 33.4 F M20-29Urb/a M20-29Urb/a F 16 20.4 20.4 F M20-29Urb/b 23.4 M20-29Urb/b 23.4 F M20-29Rur/a M20-29Rur/a F 19.0 M20-29Rur/b 19.0 F M20-29Rur/b 48.3 48.3 2 M>=30Urb/a M>=30Urb/a F F F F M>=30Urb/b 25.6 M>=30Urb/b 25.6 F M>=30Rur/a 32.1 29.5 M>=30Rur/a 32.1 29.5 F F M>=30Rur/b 16.6 M>=30Rur/b 16.6 F<20Urb/a F<20Urb/a 23.3 F (e-mail) 23.3 -F F<20Urb/b F<20Urb/b 28.9 28.9 F 5 F F F<20Rur/a F F F 32.0 F<20Rur/a 32.0 F<20Rur/b F<20Rur/b 44.0 44.0 F F F F20-29Urb/a F 27.7 F20-29Urb/a F 27.7 F20-29Urb/b F20-29Urb/b F 20 31.5 31.5 (F F20-29Rur/a F20-29Rur/a F 23.4 23.4 F20-29Rur/b F F20-29Rur/b F F>=30Urb/a 30.4 F>=30Urb/a 30.4 F F>=30Urb/b F F 23.1 23.7 F>=30Urb/b F 23.1 23.7 F>=30Rur/a 34.1 F>=30Rur/a F 38.0) 34.1 2552 F>=30Rur/b F 40.2 F>=30Rur/b 40.2 Internet User Profile of Thailand 2009 2552 63
  • 70.
    F F F F 2552 Internet User Profile of Thailand 2009 3.F (News, Timely Report) F 3 F F F 20-29 F F F F 5 (F 19.2) F F F F 18 F F F F F F F Percent 20 19.2 12.8 13.3 13.4 10.7 10.5 10.8 10.2 10.9 9.8 10 8.9 8.9 8.8 8.4 8.2 7.1 8.0 8.5 5.9 6.7 7.3 5.3 4.5 4.4 0 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b 4. F (e-learning) F F F F F F F F F F 20-29 F F F F 5 F F F (F 17.0) 64 F F F F 2552
  • 71.
    F F 0 5 10 15 20 0 5 10 15 Percent Percent F F 5.1 M<20Urb/a 0.1 M<20Urb/a M<20Urb/b 5. 10.7 4.3 M<20Urb/b M<20Rur/a 0.3 M<20Rur/a 0.5 20-29 M<20Rur/b FF 0.0 7.3 M<20Rur/b 19 M20-29Urb/a 4.5 20 M20-29Urb/a M20-29Urb/b 14.6 2.2 M20-29Urb/b 8.9 F F F F M20-29Rur/a F 3.6 M20-29Rur/a 12.5 F M20-29Rur/b 0.1 F M20-29Rur/b 6.7 F M>=30Urb/a (Chat) 5.4 F M>=30Urb/a 12.5 M>=30Urb/b 8.5 M>=30Urb/b 2.1 F M>=30Rur/a M>=30Rur/a 5.3 10.5 F F (F M>=30Rur/b 6.7 M>=30Rur/b 13.3 F<20Urb/a F F<20Urb/a 10.5 10.5 F<20Urb/b F<20Urb/b 7.8 F F F F F F F<20Rur/a F<20Rur/a 5.9 F<20Rur/b 11.0) F<20Rur/b F F F20-29Urb/a 6.0 5.9 8.0 7.4 F20-29Urb/a F F F20-29Urb/b 8.0 7.4 8.1 4.7 F20-29Urb/b F F F20-29Rur/a F20-29Rur/a 17.0 11.0 F20-29Rur/b F F20-29Rur/b 11.5 F F 5 F>=30Urb/a 7.2 9.5 9.0 F>=30Urb/a F F F F>=30Urb/b F 6.4 5.5 F>=30Urb/b 2552 F>=30Rur/a 4.9 9.8 F>=30Rur/a F>=30Rur/b 0.2 0.0 F>=30Rur/b Internet User Profile of Thailand 2009 2552 65
  • 72.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Perceived Problems Concerning the Internet) F F ( F F F F F 3 F ) F F F (F 48.4) F F F 32.9 F F F F (F 24.2) F F F F F F ( 21) 66 F F F F 2552
  • 73.
    F F F F 2552 Internet User Profile of Thailand 2009 21 F Problems - 48.4 Virus 64.4 F F - 32.9 Speed 56.2 F - 24.2 Pornography 60.6 F - 19.0 Junk Mail 18.1 F F - 19.0 Data Integrity 17.0 F / F - 16.1 Hacking 16.2 F F - Network Reliability 14.0 13.9 F F - 13.5 Impolite 11.2 F FF - 12.1 Expenses 13.5 - 11.1 Lack of Law for web-based 11.2 F - 10.7 Privacy 9.3 F F F - 7.8 Commercial Use of Internet 7.5 F- 6.5 Difficulty in Web Search 5.8 F F- 5.7 5.8 Lack of Confidence on On-line Payment - 5.1 Language 5.3 F F - 1.5 Social Isolation 2.6 2.5 - 2.4 2552 (2009) Cultural Dominance 0.9 F F - Digital Divide 1.6 2551 (2008) - 0.7 Domain Name Registration 0.8 F 0.9 - 1.1 Percent Others 0 20 40 60 F F F F 67 2552
  • 74.
    F F F F 2552 Internet User Profile of Thailand 2009 11 F F 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Perceived Problems 6.5 32.9 14.0 19.0 11.1 24.2 13.5 16.1 12.1 7.8 0.9 19.0 48.4 1.5 2.5 5.1 0.7 5.7 10.7 M<20Urb/a 8.6 23.8 14.0 21.5 14.7 24.1 14.1 16.0 9.8 0.8 0.7 14.9 53.2 1.9 1.4 6.4 0.7 5.7 14.3 M<20Urb/b 7.7 24.3 14.1 28.9 15.4 18.2 8.5 13.1 16.5 0.3 0.9 13.5 48.0 1.4 4.4 3.4 0.7 9.9 4.1 M<20Rur/a 7.2 34.7 12.2 27.6 15.1 28.6 15.8 18.5 9.1 1.5 1.3 16.6 57.9 1.9 1.4 3.0 0.5 6.8 22.2 M<20Rur/b 8.3 64.9 15.6 26.2 0.0 25.0 15.6 16.7 15.6 2.1 0.0 15.0 49.2 2.7 2.3 2.9 0.0 6.3 3.5 M20-29Urb/a 6.9 27.9 13.6 17.5 14. 21.4 10.4 14.5 5.7 4.1 0.8 19.3 45.9 1.9 3.7 1.5 0.6 3.3 7.7 M20-29Urb/b 7.4 21.6 10.1 15.0 12.3 1 19.6 7.1 11.0 12.8 4.2 0.4 19.8 46.5 2.6 3.8 4.3 0.8 3.5 3.5 M20-29Rur/a 5.0 45.7 12.8 20.1 20.0 23.9 15.6 18.7 4.3 5.5 2.4 25.7 56.3 1.2 2.4 4.3 0.6 1.1 9.8 M20-29Rur/b 7.4 47.1 14.7 10.8 10.0 26.3 6.3 14.7 5.6 5.5 0.0 17.9 57.1 1.8 7.4 3.9 0.0 11.1 5.3 M≥30Urb/a 5.3 25.8 14.0 15.9 10.9 23.2 12.0 17.6 10.8 25.6 0.8 25.2 39.0 1.5 1.8 6.8 0.7 3.9 15.3 M≥30Urb/b 4.6 23.7 15.3 14.5 8.8 19.5 13.2 12.3 15.3 10.5 0.5 24.8 34.7 0.0 1.0 6.4 1.0 7.6 5.9 M≥30Rur/a 4.9 50.6 14.7 17.5 11.8 24.4 17.1 22.8 11.5 7.3 4.5 28.2 42.0 0.9 4.3 6.4 0.8 2.6 19.7 M≥30Rur/b 7.0 46.7 14.1 11.5 0.0 22.8 8.0 14.9 13.0 18.2 0.9 22.5 38.4 1.2 1.4 5.7 0.0 6.5 8.0 F<20Urb/a 7.5 13.8 15.3 22.3 7.19 28.5 17.8 20.4 13.6 10.8 0.8 14.5 53.4 1.4 1.7 2.6 0.8 7.4 15.8 F<20Urb/b 7.1 13.7 14.8 23.3 8.5 27.4 16.3 15.8 20.3 8.6 1.5 8.7 49.0 2.8 1.3 6.7 0.9 10.3 5.7 F<20Rur/a 7.4 32.6 17.0 26.7 13.0 30.0 17.6 24.5 12.1 10.8 2.8 17.1 58.5 1.8 1.2 4.8 0.8 7.1 26.1 F<20Rur/b 8.2 26.3 12.7 25.0 8.5 24.6 11.5 14.8 6.6 12.1 0.0 21.3 54.0 1.7 2.5 4.6 1.7 6.6 16.4 F20-29Urb/a 6.5 28.3 13.8 16.2 10.9 26.4 14.9 17.8 5.87 8.3 0.6 18.5 47.8 2.1 2.0 6.3 0.8 0.0 9.8 F20-29Urb/b 6.3 35.0 14.2 13.8 9.1 22.5 10.6 11.1 10.9 8.0 0.1 19.8 41.3 1.1 1.8 6.7 0.5 4.5 3.8 F20-29Rur/a 4.8 32.6 14.5 17.2 6.5 22.4 16.9 20.1 10.2 4.9 1.1 20.4 51.2 1.6 2.0 4.3 1.1 4.1 14.7 F20-29Rur/b 5.9 38.0 17.9 15.5 25.0 25.9 10.5 14.8 19.1 6.4 0.8 14.1 54.7 1.6 1.3 6.4 0.8 3.3 2.2 F≥30Urb/a 5.6 34.5 13.0 16.8 13.9 28.0 18.6 18.6 18.2 7.0 0.6 12.5 46.0 1.5 2.3 6.3 0.8 5.5 15.6 F≥30Urb/b 6.0 33.9 14.5 13.6 2.4 26.2 13.3 10.6 14.8 10.7 0.4 20.4 49.4 0.0 2.0 5.7 0.4 6.7 7.1 F≥30Rur/a 5.9 30.3 13.3 18.4 17.6 23.5 16.2 15.9 10.1 6.5 0.5 22.4 40.1 0.9 4.1 5.9 1.6 5.4 10.7 F≥30Rur/b 4.7 34.6 10.5 18.5 9.9 18.2 15.8 10.3 18.2 8.2 0.0 21.8 47.7 0.4 2.1 5.8 0.6 5.3 10.4 : F F F F F F F ( F F 1 ) 1= F (Difficulty in Web Search) 2= F F (Speed) 68 F F F F 2552
  • 75.
    F F F F 2552 Internet User Profile of Thailand 2009 3= F F (Network Reliability) 4= F F (Data Integrity) 5= (Lack of Law for web-based business transaction) 6= F (Pornography) 7= F F (Impolite/Inappropriate Content) 8= F / F (Hacking) 9= F F F (Expenses) 10= F F F (Commercial Use of Internet) 11= F F (Digital Divide) 12= F (Junk Mail) 13= (Virus) 14= F F (Social Isolation) 15= (Cultural Dominance) 16= (Language) 17= (Registration Domain Name) 18= F F (Lack of confidence on On-line payment) 19= F (Privacy) F F F F F F F F F F 24 F F F 1. (Virus) F F F F F 20 F F F F 5 F F F 58.5 F F F F F F F F F 30 F F F F F F F F 69 2552
  • 76.
    F F 70 30 40 50 60 10 30 50 70 F F Percent Percent F M<20Urb/a 53.2 M<20Urb/a F M<20Urb/b M<20Urb/b 48.0 23.8 24.3 2. M<20Rur/a F 20 57.9 M<20Rur/a 34.7 F M<20Rur/b 49.2 M<20Rur/b F 64.9 23 M20-29Urb/a 45.9 M20-29Urb/a 27.9 22 F M20-29Urb/b F 46.5 F F F M20-29Urb/b F 21.6 F F M20-29Rur/a F F M20-29Rur/a 56.3 45.7 M20-29Rur/b 57.1 2552 F M20-29Rur/b F 47.1 M>=30Urb/a Internet User Profile of Thailand 2009 39.0 M>=30Urb/a F M>=30Urb/b 34.7 M>=30Urb/b 25.823.7 M>=30Rur/a F 42.0 M>=30Rur/a F F 50.6 M>=30Rur/b F 38.4 M>=30Rur/b 46.7 F<20Urb/a 53.4 F F<20Urb/a 13.8 F<20Urb/b F F F 49.0 F<20Urb/b 13.7 F<20Rur/a F F 58.5 (Speed) F<20Rur/a 2552 F<20Rur/b 54.0 F<20Rur/b 26.3 F20-29Urb/a 47.8 F20-29Urb/a 32.6 28.3 F20-29Urb/b 41.3 F20-29Urb/b F20-29Rur/a 51.2 (F F20-29Rur/a F F20-29Rur/b 54.7 F20-29Rur/b F 35.0 38.0 F>=30Urb/a F 46.0 F 5 F>=30Urb/a F>=30Urb/b 49.4 F F>=30Urb/b F>=30Rur/a 33.9 40.1 F>=30Rur/a 64.9) F>=30Rur/b 47.7 F>=30Rur/b 32.6 34.5 30.334.6
  • 77.
    F F F F 2552 Internet User Profile of Thailand 2009 3. F (Pornography) F F F F F F F F 20 F F F F 5 F F F (F 30.0) 24 F F F F F F Percent 30 28.6 28.5 30.0 28.0 26.3 27.4 26.4 24.6 25.9 26.2 24.1 25.0 24.4 23.9 23.5 23.2 22.8 22.5 22.4 21.4 20 18.2 19.6 19.5 18.2 10 M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b F F (Policy Concerning the Internet) F F F ( F F 1 F ) F F F F F F (F 41.9) (F 34.1) F F F F 71 2552
  • 78.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F (F 29.8) 12 F F F 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Policy 34.1 13.6 41.9 11.1 28.6 7.3 29.8 18.5 12.8 6.1 10.5 12.3 8.5 4.5 2.5 0.7 1.2 1.4 M<20Urb/a 46.9 9.0 38.7 11.1 22.5 6.3 22.6 16.7 0.0 5.5 10.4 15.4 10.7 4.1 3.2 0.9 1.0 0.0 M<20Urb/b 45.5 10.6 37.6 5.9 29.3 9.9 27.6 16.5 4.2 0.0 10.7 12.4 10.5 3.4 2.9 0.0 1.1 1.7 M<20Rur/a 40.1 8.1 27.3 19.4 22.6 6.7 20.5 23.7 1.8 3.6 7.1 8.0 2.5 2.6 1.8 0.8 0.9 1.6 M<20Rur/b 39.7 9.2 35.3 8.6 15.0 3.6 20.0 18.4 1.6 0.0 17.6 7.6 9.4 5.3 0.0 0.3 1.1 1.4 M20-29Urb/a 45.5 17.0 28.9 8.3 26.8 7.2 27.3 14.8 11.2 2.4 2.2 14.8 13.5 4.1 1.2 0.3 1.4 0.0 M20-29Urb/b 40.5 13.7 43.8 5.8 33.3 7.1 36.5 15.6 21.1 2.5 14.7 12.9 6.4 3.9 1.3 0.3 0.7 1.0 M20-29Rur/a 38.7 11.0 57.1 13.4 21.6 6.6 23.3 14.6 8.3 4.0 3.8 10.2 11.1 3.5 2.3 1.0 0.3 0.9 M20-29Rur/b 35.0 11.6 51.9 5.3 28.6 8.8 32.1 16.3 15.0 10.0 9.8 9.8 20.0 1.8 1.8 0.9 1.1 1.5 M≥30Urb/a 36.4 16.4 36.5 12.4 30.2 11.7 27.8 17.5 9.4 3.3 16.4 11.3 8.8 4.1 2.2 1.0 1.5 0.0 M≥30Urb/b 24.3 18.8 42.2 8.9 39.2 10.3 34.0 16.5 30.0 0.0 26.1 11.1 8.1 3.2 1.3 0.2 1.2 0.0 M≥30Rur/a 31.8 13.0 50.7 10.1 23.8 5.7 29.1 19.4 19.5 3.6 5.7 11.4 8.8 4.1 1.3 0.9 1.9 0.0 M≥30Rur/b 26.5 14.4 50.0 3.6 31.1 10.0 40.0 14.3 29.7 0.0 15.8 14.9 14.3 3.0 1.9 0.0 1.1 0.7 F<20Urb/a 39.3 17.5 34.2 14.7 19.7 7.0 27.1 16.8 3.4 6.0 8.0 11.2 8.0 3.1 3.9 2.9 1.0 0.0 F<20Urb/b 34.0 16.4 41.5 8.8 30.4 7.3 20.3 23.7 3.0 11.8 19.7 10.7 8.7 4.8 3.5 0.0 1.1 5.9 F<20Rur/a 34.3 14.3 63.3 21.4 34.4 8.5 26.9 18.7 1.0 7.4 5.9 10.7 4.3 5.3 3.7 1.7 2.3 2.5 F<20Rur/b 38.3 13.4 54.2 13.1 33.3 5.3 26.7 27.0 1.8 0.0 15.3 9.3 2.5 7.5 0.0 0.0 1.1 3.0 F20-29Urb/a 30.4 18.9 47.3 12.7 30.8 6.6 33.7 21.7 8.5 12.5 5.3 16.8 6.3 10.0 1.8 0.8 0.8 2.1 F20-29Urb/b 32.5 11.8 46.2 7.4 39.3 5.7 45.7 22.1 20.6 11.8 9.8 11.6 4.5 5.2 5.0 1.0 0.9 2.7 F20-29Rur/a 34.1 15.1 47.2 16.1 20.2 6.3 26.0 21.4 10.5 17.8 3.5 12.6 2.2 6.1 2.9 0.5 1.0 0.7 F20-29Rur/b 33.4 15.0 55.7 4.5 37.8 7.6 40.6 23.7 15.0 4.5 7.7 11.4 12.5 4.7 0.0 0.0 1.1 1.9 F≥30Urb/a 22.2 11.7 32.3 14.9 33.7 7.2 35.0 20.0 21.0 17.5 3.5 14.7 5.6 4.1 5.2 0.3 0.8 2.0 F≥30Urb/b 20.4 15.0 36.8 11.2 30.7 7.2 41.4 16.7 35.7 6.9 22.2 15.3 9.5 4.8 6.9 0.2 2.7 1.8 F≥30Rur/a 25.6 17.8 35.3 15.1 24.4 6.9 29.0 19.3 14.6 10.3 8.1 16.9 10.0 4.1 3.9 0.5 1.1 2.2 F≥30Rur/b 23.7 16.8 51.3 13.2 24.5 5.8 27.8 19.6 26.3 4.5 14.4 14.9 2.5 4.7 1.3 1.1 2.1 0.6 72 F F F F 2552
  • 79.
    F F F F 2552 Internet User Profile of Thailand 2009 : F F F F F F F ( F F 1 ) 1= F F F F 2= F F F 3= F F 4= F F F (Spam, junk mail) 5= F F F F 6= F F F F 7= F F F 8= F F F 9= F F F 10= F F 11= F F F F 12= F F 13= F F 14= F F F 15= F F F F F 16= 17= 18= F F F F 24 F F F 1. F F F F F F F F F F F F 20 F F F 5 F (F 63.6) F F F F 73 2552
  • 80.
    F 74 F 20 30 40 50 60 70 10 20 30 40 50 Percent F Percent M<20Urb/a M<20Urb/a 46.9 38.7 M<20Urb/b M<20Urb/b 45.5 37.6 2. M<20Rur/a M<20Rur/a 40.1 M<20Rur/b M<20Rur/b 35.3 39.7 F 5 M20-29Urb/a M20-29Urb/a F 27.3 28.9 45.5 F M20-29Urb/b M20-29Urb/b F F F 40.5 F 43.8 M20-29Rur/a 26 M20-29Rur/a F 57.1 25 F M20-29Rur/b 2552 M20-29Rur/b F F 51.9 35.0 F Internet User Profile of Thailand 2009 F M>=30Urb/a M>=30Urb/a 36.5 38.7 36.4 F M>=30Urb/b M>=30Urb/b F 24.3 42.2 F M>=30Rur/a M>=30Rur/a F F 31.8 (F F F M>=30Rur/b F M>=30Rur/b 26.5 50.7 50.0 F<20Urb/a F<20Urb/a 39.3 F 34.2 F<20Urb/b F<20Urb/b 34.0 41.5 F<20Rur/a F<20Rur/a 34.3 F 2552 63.6 F 20 46.9) F F<20Rur/b F<20Rur/b 38.3 54.2 F20-29Urb/a F20-29Urb/a 30.4 F F F F20-29Urb/b F20-29Urb/b 32.5 47.3 46.2 F20-29Rur/a F20-29Rur/a 47.2 34.1 F F F20-29Rur/b F20-29Rur/b 55.7 33.4 F>=30Urb/a F>=30Urb/a 22.2 F F>=30Urb/b F>=30Urb/b 20.4 36.8 F>=30Rur/a F>=30Rur/a 32.3 35.3 25.6 F F>=30Rur/b F>=30Rur/b F 23.7 51.3
  • 81.
    F 10 20 30 40 50 Percent F F M<20Urb/a 22.6 3. M<20Urb/b 27.6 M<20Rur/a F 5 M<20Rur/b 20.520.0 M20-29Urb/a 27.3 M20-29Urb/b 27 36.5 M20-29Rur/a 23.3 F F M20-29Rur/b 32.1 F F M>=30Urb/a F F M>=30Urb/b 34.0 (F M>=30Rur/a F 27.8 29.1 F M>=30Rur/b 40.0 F F<20Urb/a F F<20Urb/b F F F 20.3 F 20-29 45.7) F<20Rur/a F F<20Rur/b F F 27.1 26.9 26.7 F F F20-29Urb/a 33.7 F F20-29Urb/b 45.7 F F F20-29Rur/a 26.0 F20-29Rur/b F F 40.6 F F F F>=30Urb/a 35.0 2552 F>=30Urb/b F 41.4 F>=30Rur/a Internet User Profile of Thailand 2009 2552 75 F F>=30Rur/b 29.0 27.8
  • 82.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F 2552 F F F F F F F F F F F F F F F F F F F F F F (Internet Purchase) F F F F F F F F F 10,352 F F F F F F F F F F F F 47.8 F 45.9 F ( 28) 76 F F F F 2552
  • 83.
    F F F F 2552 Internet User Profile of Thailand 2009 28 F F F Percent 100 90 2551 (2008) 80 2552 (2009) 70 54.1 52.2 60 47.8 45.9 50 40 30 20 10 0 F Yes, at least once No, never F F F F F F F F F F F F F F F F F 20-29 F F F F F F 87.5 F F F F F F 30 F F (F 20.6) F F F F 77 2552
  • 84.
    F F F F 2552 Internet User Profile of Thailand 2009 29 F F F F F F F Percent 100 87.5 90 80 73.9 70 62.3 61.6 60.9 60.0 60 53.9 57.7 52.4 50 47.8 45.0 50.8 47.6 43.4 40.0 42.2 40 38.2 42.0 34.5 33.3 31.935.0 30 24.3 20 20.6 10 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b F F (Last Purchase) F F F F 4,948 F F F F F F F 1 F (F 39.7) F F 1 F F 6 (F 33.7) 6 F F 1 (F 15.8) F 1 (F 10.8) ( 30) 78 F F F F 2552
  • 85.
    F F F F 2552 Internet User Profile of Thailand 2009 30 F F F >1 10.8% >1-6 >6 -1 33.7% 15.8% <1 39.7% F F F (Purchased Value) F F F F 4,948 F F F 1,000 (F 33.8) F F 1,001-5,000 (F 37.4) F F 5,001- 10,000 (F 12.6) F F 10,001-20,000 (F 8.5) F F 20,001-40,000 (F 5.7) F F 40,000 (F 2.0) F F F ( 31) F F F F 79 2552
  • 86.
    F F F F 2552 Internet User Profile of Thailand 2009 31 F F F F >40,000 20,001-40,000 2.0% 5.7% 10,001-20,000 <1,000 8.5% 33.8% 5,001-10,000 12.6% 1,001-5,000 37.4% 13 F F F F F < 1,000 1,000- 5,001- 10,001- 20,001- > 40,000 Value (Baht) 5,000 10,000 20,000 40,000 33.8 37.4 12.6 8.5 5.7 2.0 M<20Urb/a 36.8 15.7 21.1 15.8 5.3 5.3 M<20Urb/b 36.0 40.0 8.8 11.2 4.0 0.0 M<20Rur/a 32.3 40.5 10.3 10.9 5.5 0.5 M<20Rur/b 33.3 41.1 14.5 6.7 4.3 0.1 M20-29Urb/a 44.1 26.5 14.7 8.8 5.9 0.0 M20-29Urb/b 22.7 40.9 13.6 13.6 9.1 0.1 M20-29Rur/a 55.6 30.3 0.0 11.1 0.0 3.0 M20-29Rur/b 0.0 69.3 12.1 0.0 18.0 0.6 M≥30Urb/a 34.4 31.3 25.0 6.3 3.0 0.0 M≥30Urb/b 40.7 29.6 14.8 7.4 7.4 0.1 M≥30Rur/a 27.3 45.5 9.1 0.0 13.6 4.5 80 F F F F 2552
  • 87.
    F F F F 2552 Internet User Profile of Thailand 2009 F < 1,000 1,000- 5,001- 10,001- 20,001- > 40,000 Value (Baht) 5,000 10,000 20,000 40,000 M≥30Rur/b 32.0 39.8 0.0 10.0 0.0 18.2 F<20Urb/a 48.4 22.6 12.9 3.2 12.9 0.0 F<20Urb/b 17.6 41.2 17.6 17.6 5.9 0.1 F<20Rur/a 30.0 50.0 20.0 0.0 0.0 0.0 F<20Rur/b 27.7 46.0 0.0 23.3 3.0 0.0 F20-29Urb/a 36.4 35.2 10.1 9.1 8.1 1.1 F20-29Urb/b 32.3 40.0 15.1 0.8 6.5 5.3 F20-29Rur/a 29.4 41.2 5.9 17.6 5.9 0.0 F20-29Rur/b 54.5 27.3 12.2 0.0 0.4 5.6 F≥30Urb/a 28.3 52.6 6.6 2.6 6.6 3.3 F≥30Urb/b 35.7 39.2 5.4 14.3 5.4 0.0 F≥30Rur/a 38.9 27.8 16.7 11.1 5.5 0.0 F≥30Rur/b 37.5 25.0 37.0 0.0 0.5 0.0 : F F F F F F F F F F F (Goods and Services Purchased) F F F F 4,948 F F F F F (F 36.3) F F F F F F( F 30.9) F F F F (F 21.5) F F F (F 20.2) F F (F 13.9) F F F 16.3 ( 32) F F F F 81 2552
  • 88.
    F F F F 2552 Internet User Profile of Thailand 2009 32 F F 36.3 Book 36.4 F 30.9 Reservation 30.7 F F 21.5 Clothes, Accessories 17.7 F( F ) 20.2 Film (sent via postal) 18.1 F F 13.9 Computer device 16.3 (F F ) 11.7 Music (download online) 10.5 F F( F ) 7.5 Software (sent via postal) 4.1 F 4.3 e-Auction 4.2 8.1 Cosmetic 5.4 /F F 4.2 e-Book, Information 4.0 F F F , PDA 4.6 Camera, Mobile, PDA 3.1 F 4.8 2552 (2009) Toy 2.7 F 4.3 2551 (2008) Electrical Appliances 3.2 5.1 Medication, Food Supplement 2.5 F F( F F ) 1.7 Software (download online) 2.7 F 1.5 Stock Trading 2.6 (F ) 3.0 Music (sent via postal) 3.1 F F F F 2.0 Household items 1.7 F( F ) F 0.9 Film (download online) 0.8 1.9 Food 1.3 F 3.9 Percent Others 4.2 0 5 10 15 20 25 30 35 40 45 82 F F F F 2552
  • 89.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F (Reasons against Internet Purchase) F F F F F 5,404 F F F F F F F F F F F F F F F F F (F 61.3) F F F F F F(F 59.9) F (F 44.6) F (F 40.7) F F F F F F (F 31.1) ( 33) F F F F F F F F F F F F F F F F F F F F F F F F F F F 83 2552
  • 90.
    F F F F 2552 Internet User Profile of Thailand 2009 33 F F F F F F 61.3 Don't trust merchandisers 59.1 F F F F 59.9 Untouchable Productst 58.9 F 44.6 Unconfident with Payment System 46.0 F 40.7 Too complicate 40.7 F F 31.1 Don't want to reveal credit card number 34.2 F F F F 16.3 Concern for satified guaruntee 15.1 F F 14.6 Concern for loss/damage 13.4 12.9 2552 (2009) F 14.2 Don't have credit card 2551 (2008) F F F 13.1 Don't want to wait for goods 14.1 delivery 2.3 F F F F F Don't know websites for shopping 2.9 1.3 F F F No interesting products 1.1 F F F 2.1 Expensive 2.1 F F F F F 0.3 Don't want to buy foreign goods 0.6 18.8 F F Not Interested 31.7 Percent 0 10 20 30 40 50 60 70 : F F 1 F 84 F F F F 2552
  • 91.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Usage of Broadband Internet) F 11,991 F F 59.1 F F F F F F 40.9 F F F F ( 34) 34 F F F F Percent 100 2551 (2008) 2552 (2009) 80 63.1 59.1 60 36.9 40.9 40 20 0 F F F Yes, at least once No, never F F F F 85 2552
  • 92.
    F F F F 2552 Internet User Profile of Thailand 2009 35 F F F F F F F Percent 100 81.0 80 66.7 66.7 66.7 62.5 62.363.0 64.3 65.9 60.0 58.1 60.0 59.7 60.9 59.856.8 58.1 60 56.9 57.7 54.5 57.4 50.0 47.6 40 25.0 20 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F=>30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b F F F F F F F F F F F F F F 30 F F F 5 F (F 81.0) F F F F F F 20 F F F 5 F (F 25.0) ( 35) 86 F F F F 2552
  • 93.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Reason for Broadband Internet Usage) F F F F 7,087 F F F F F F F (F 38.4) F F F / F (F 31.6) F (F 18.4) F F F F F F( F 11.6) ( 36) 36 F F F Percent 50 38.4 40 31.6 30 18.4 20 11.6 10 0 F Download Information Use as Part of Telephone Work/Education Nescessary for Convenience Data F F Transfer F Services F F F F F F F FF F ADSL (F 74.2) F F Cable Modem (F 5.9) ISDN ( F 3.5) (F 1.3) F F 15.1 F F F F F F F ( 37) F F F F 87 2552
  • 94.
    F F F F 2552 Internet User Profile of Thailand 2009 37 F F F Percent 80.0 74.2 70.0 60.0 50.0 40.0 30.0 20.0 15.1 5.9 3.5 10.0 1.3 0.0 ADSL/XDSL Cable M odem ISDN Satellite Others F F (Duration of Broandband Internet Usage) F F F 7,087 F F F F F F F F F 1-2 F F 3 (F 34.2) F F ( 38) 38 F F 2-3 19.3% >3 34.2% 1-2 17.9% <1 28.6% 88 F F F F 2552
  • 95.
    F F F F 2552 Internet User Profile of Thailand 2009 F FF F F F F F(F 68.6) F FF F 501-1,000 F F FF F 1,001-2,000 F (F 12.0) F FF F F 500 F (F 9.0) ( 39) 39 F F F F F Percent 68.6 70 60 50 40 30 20 12.0 9.0 5.2 10 2.9 2.3 0 Baht <500 501-1,000 1,001-2,000 2,001-3,000 3,001-4,000 >4,000 F F F (Reason of Non-Use) F F F F F F F F F F F F FF (F 60.1) F FF F F (F 41.6) F F F F F (F 28.7) F F F F F F F (F 20.6) ( 14) F F F F F 89 2552
  • 96.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 14 F F F F F F F Reason against Broadband Usage Percent / F FF 60.1 Too expensive fee FF F 41.6 No information on how to get the services F F F F F 28.7 Technical impossibility to get the services in the area of residence F F F 20.6 Not Necessary F 5.5 Complexity of process to apply to certain services F 3.2 Do Not trust the service 1.8 Others : F F F F F 1 90 F F F F 2552
  • 97.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F 20 F F F F F F F F F F F 15 F F F F FF F F F F Not F F Others Too Necessary Complexity in Technical Do Not trust expensive No information Using impossibility to in service fee on how to get the get the services in services the area 60.1 41.6 28.7 20.6 5.5 3.3 1.8 M<20Urb/a 60.4 38.7 22.5 19.3 3.8 3.9 2.9 M<20Urb/b 61.9 37.6 29.3 18.8 6.6 3.2 1.5 M<20Rur/a 50.0 27.3 12.6 13.2 8.7 3.0 3.1 M<20Rur/b 75.0 45.3 15.0 15.0 3.8 3.9 1.8 M20-29Urb/a 62.5 28.9 26.8 19.2 3.8 2.8 1.1 M20-29Urb/b 45.7 43.8 33.3 17.5 4.8 1.7 0.7 M20-29Rur/a 65.6 51.3 21.6 24.4 3.6 1.8 0.9 M20-29Rur/b 60.3 35.5 28.6 18.5 4.3 4.4 0.0. M≥30Urb/a 53.0 39.8 30.2 23.2 5.3 3.8 1.1 M≥30Urb/b 49.1 32.3 39.2 24.1 7.2 3.2 0.4 M≥30Rur/a 73.9 55.7 23.8 17.5 7.0 3.4 0.8 M≥30Rur/b 60.7 47.2 31.1 31.0 3.8 3.3 0.0 F<20Urb/a 57.1 46.2 19.7 13.2 5.6 3.0 3.7 F<20Urb/b 67.7 47.3 30.4 21.3 12.4 2.6 1.7 F<20Rur/a 68.1 54.2 24.4 15.2 3.8 2.3 3.9 F<20Rur/b 64.4 43.3 33.3 17.3 5.9 0.9 0.0 F20-29Urb/a 60.0 41.5 31.4 20.3 6.0 3.6 2.1 F20-29Urb/b 57.8 34.2 41.9 20.3 4.0 2.1 2.2 F F F F 91 2552
  • 98.
    F F F F 2552 Internet User Profile of Thailand 2009 F FF FF F F Not F F Others Too Necessary Complexity in Technical Do Not trust expensive No information Using impossibility to in service fee on how to get the get the services in services the area F20-29Rur/a 62.3 40.0 30.8 20.7 4.7 2.7 2.4 F20-29Rur/b 65.5 40.7 39.3 21.6 5.4 5.4 2.3 F≥30Urb/a 66.7 42.2 20.2 28.3 5.1 4.6 2.0 F≥30Urb/b 43.3 36.5 37.8 32.6 3.7 5.4 1.5 F≥30Rur/a 61.5 41.9 33.7 19.8 5.7 5.8 3.9 F≥30Rur/b 49.7 47.1 30.7 22.4 6.2 3.4 3.2 F F F F F F F F F F F F F (F 58.6) F F F (F 42.0) F F F F F F F F F F (F 34.7) ( 40) F F F F F F 92 F F F F 2552
  • 99.
    F F F F 2552 Internet User Profile of Thailand 2009 40 F F F 58.6 Acceptable price F 42.0 Only one service provider in the area F F F F F 34.7 Already customer of this provider, do not want to change F / F 31.7 Good credibility of provider 19.4 Good services F F F 15.9 Recommendation from friends 2.2 Others F 0 10 20 30 40 50 60 Percent 70 : F F F F F 1 F F F F F F F F F F(F 44.5) F F F F F F (F 34.8) F F F F F F F F F F 93 2552
  • 100.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F 41 F F F 44.5 Speed lower than claimed/advertised 36.1 F 34.8 Technical Problems 35.1 F 32.8 Expensive Fee 45.9 F 17.2 Complexily of application/approval process 19.1 2552 (2009) F F F 7.3 Complexily of log-in process 2551 (2008) 6.8 1.9 Others 2.9 F Percent 0 10 20 30 40 50 60 : F F 1 94 F F F F 2552
  • 101.
    F F F F 2552 Internet User Profile of Thailand 2009 F F (Use of Online News Services) F F F F F F F F F F F F F F F F F F F F F F 2552 F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F F 95 2552
  • 102.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 9,392 F F F F F F F F 88.5 F F F F F F F F 11.5 ( 42) 42 F F F F Yes No 88.5% 11.5% F F F F F F F F F F F (F 93.9) F F F F F F F F F (F 87.1) F F F (F 68.7) F FF (F 61.9) F F F F (F 16.2) ( 43) 96 F F F F 2552
  • 103.
    F F F F 2552 Internet User Profile of Thailand 2009 43 F F F F F F F 93.9 Read News by Webboard F F F F F 87.1 Read News by E-Newspaper 12.9 F F F 68.7 Read News by Blog 31.3 F / FF 61.9 Write&Criticize News 38.1 F F F F F 57.4 Read News by Social Networking 42.6 F F F F 34.9 Read News by Email 65.1 F F 16.2 Present News by Clip Video 83.8 F Percent 10 20 30 40 50 60 70 80 90 100 : F F 1 F F F F F F F F F F F F F 97 2552
  • 104.
    F F F F 2552 Internet User Profile of Thailand 2009 1. F F F F F F F F F F F 20 F F F 5 F (F 100.0) FF F F F F F 44 F F F F F F F Percent 100 99.9100.099.9 98.4 97.6 93.5 96.8100.0 94.790.5 92.9 94.9 95.5 92.3 90.6 88.2 95.0 92.3 93.9 91.5 88.9 88.4 87.9 86.7 80 60 40 20 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b 2. F F F F F F F F F F F F F F F F F F F F F F F F F F F 20 F F F 5 F (F 96.7) 98 F F F F 2552
  • 105.
    F F 40 60 80 100 40 60 80 100 F Percent Percent M<20Urb/a M<20Urb/a 78.1 M<20Urb/b M<20Urb/b 76.5 3. 82.4 M<20Rur/a M<20Rur/a 66.7 66.7 88.2 M<20Rur/b 88.0 M<20Rur/b F 96.7 F F M20-29Urb/a M20-29Urb/a 78.0 F M20-29Urb/b M20-29Urb/b 56.1 82.3 83.3 45 F M20-29Rur/a M20-29Rur/a 78.6 F F 86.7 M20-29Rur/b M20-29Rur/b 56.0 70.0 F M>=30Urb/a 65.3 M>=30Urb/a 78.8 F 46 M>=30Urb/b M>=30Urb/b F 84.1 F M>=30Rur/a M>=30Rur/a 88.2 81.0 81.3 F F M>=30Rur/b M>=30Rur/b 95.6 F F F F<20Urb/a F<20Urb/a F 5 86.2 F F F<20Urb/b F<20Urb/b 61.5 61.463.8 F F F F<20Rur/a F<20Rur/a F F F<20Rur/b F<20Rur/b 95.0 F F F F20-29Urb/a F20-29Urb/a 64.368.466.5 F20-29Urb/b F20-29Urb/b 71.3 85.3 F20-29Rur/a F20-29Rur/a 56.1 90.089.7 90.4 92.9 F F (F F20-29Rur/b F20-29Rur/b 63.6 95.5 F F>=30Urb/a F>=30Urb/a 90.2 F F F>=30Urb/b F>=30Urb/b 75.2 73.9 F 84.9 2552 F>=30Rur/a F>=30Rur/a 66.7 81.1 F 20 F F Internet User Profile of Thailand 2009 2552 88.0) F>=30Rur/b F>=30Rur/b 99 58.8 94.4
  • 106.
    F 10 20 30 40 50 60 70 80 100 F 20 40 60 80 Percent 20 F M<20Urb/a F Percent F 76.5) M<20Urb/a M<20Urb/b 70.0 76.5 M<20Urb/b 60.0 64.7 F M<20Rur/a 66.7 5. M<20Rur/a 4. 66.4 M<20Rur/b 40.0 M<20Rur/b (F 50.0 F 54.4 M20-29Urb/a F M20-29Urb/a 62.1 M20-29Urb/b F 57.9 M20-29Urb/b F F F F F 48 67.5 M20-29Rur/a 21.4 F F F 20-29 M20-29Rur/a 47 F 50.0 M20-29Rur/b F / 55.6 F M20-29Rur/b 76.4) 2552 F 60.0 M>=30Urb/a 51.1 Internet User Profile of Thailand 2009 F F M>=30Urb/a F F M>=30Urb/b 61.5 M>=30Urb/b FF F 58.3 57.5 M>=30Rur/a 75.0 M>=30Rur/a F F F 68.8 M>30Rur/b F F / M>=30Rur/b 73.3 F<20Urb/a F<20Urb/a F<20Urb/b 66.7 69.1 FF F F F<20Urb/b 63.2 63.6 F<20Rur/a 54.4 57.1 F F F<20Rur/a F 5 2552 75.0 F<20Rur/b 47.4 F F<20Rur/b 52.6 F20-29Urb/a F 56.3 F F20-29Urb/a F 60.4 F F20-29Urb/b 56.4 F20-29Urb/b F F F20-29Rur/a 45.0 F F20-29Rur/a 65.0 65.0 F20-29Rur/b 72.7 F F F20-29Rur/b 76.4 F>=30Urb/a F>=30Urb/a 52.6 F>=30Urb/b 54.4 57.3 F>=30Urb/b F F 5 58.4 F F>=30Rur/a (F 63.6 F F>=30Rur/a 62.9 F F>=30Rur/b 46.7 F F>=30Rur/b 50.0
  • 107.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F 8,311 F F F F F 2 (F 30.9) 1 (F 28.1) F 5 (F 17.4) ( 49) 49 F F F F F Percent 40 30.9 30 28.1 20 17.2 17.4 10 3.4 3.0 F No. of Usage 0 per Week 1 2 3 4 5 F 5 Once a day 2 times 3 times 4 times 5 times More than 5 times F F F F F F F F F F 35.7 F F F (F 20.0) F (F 17.1) F (F 10.0) F F F F 101 2552
  • 108.
    F F F F 2552 Internet User Profile of Thailand 2009 50 F F (Politics) 35.7 (Social) 20.0 (Entertainment) 17.1 (Technology) 10.0 (Economics) 8.9 (Sport) 6.6 (Education) 1.7 F Percent 0 10 20 30 40 F F F F F F F F F F F F F (F 56.5) F (F 18.3) F F F F(F 13.2) 102 F F F F 2552
  • 109.
    F F F F 2552 Internet User Profile of Thailand 2009 F FF / F F F (F 9.8) ( 51) 51 F F F F Percent 60.0 56.5 50.0 40.0 30.0 18.3 20.0 13.2 9.8 10.0 2.2 0.0 Participation Convenience Freedom Others F FF F F Low Cost F F F F F F F F F F F F F F F (F 48.4) F (F 22.7) F (F 19.2) (F 5.0) (F 4.0) ( 52) F F F F 103 2552
  • 110.
    F F F F 2552 Internet User Profile of Thailand 2009 52 F F F (Television) 48.4 F (Newspaper) 22.7 F (Internet) 19.2 (Radio) 5.0 (Magazine) 4.0 (Other) 0.7 F Percent 0 10 20 30 40 50 F F F F F F F F F F F F F (F 44.8) F F F F FF F F F F F F F F F F 28.6 F F FF F F F F ( 15) 104 F F F F 2552
  • 111.
    F F F F 2552 Internet User Profile of Thailand 2009 15 F F F F F F F F F F Impact of Online News Percent F F F F F F 44.8 No Change : still read both online news and newspaper F F F F F 28.6 Change : reading online news more than newspaper F F F F F F F 15.8 No Change : do not normally read newspaper F / F 5.6 No Comment 5.2 Others F F F F F F F F F (F 87.1) F F F F F F F( F 11.8) F F F F 1.1 F F F F 105 2552
  • 112.
    F F F F 2552 Internet User Profile of Thailand 2009 53 F F (Yes) 87.1% F (Not Sure) F F 1.1% (No) 11.8% F F F F F F F F F F F F F (F 42.6) F F F F (F 26.7) F F F F F (F 21.4) F F F (F 4.9) F F F F F (F 3.3) ( 54) 106 F F F F 2552
  • 113.
    F F F F 2552 Internet User Profile of Thailand 2009 54 F F F 42.6 Varieties of Information F F 26.7 Freedom of Expression F F F F 21.4 Increase Participation 4.9 Speed F F 3.3 Foreign News 1.1 Others F 0 10 20 30 40 50 Percent F F F F F F F F F F F (F 74.2) F F F F F F( F 15.0) F F 10.8 ( 55) 55 F F (Yes) 74.2% F F (Not Sure) 15.0% F (No) 10.8% F F F F 107 2552
  • 114.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F (F 41.7) F F F F (F 32.2) F F F FF F F (F 14.0) (F 12.1) ( 56) 56 F F F F 41.7 No Content Screening for Youth F F 32.2 No System to Screen Comments F 14.0 Not Neutral 12.1 Others F 0 10 20 30 40 50 Percent 108 F F F F 2552
  • 115.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 109 2552
  • 116.
    F F F F 2552 Internet User Profile of Thailand 2009 110 F F F F 2552
  • 117.
    F F F F 2552 Internet User Profile of Thailand 2009 F 2552 F F F F 111 2552
  • 118.
    F F F F 2552 Internet User Profile of Thailand 2009 112 F F F F 2552
  • 119.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 113 2552
  • 120.
    F F F F 2552 Internet User Profile of Thailand 2009 114 F F F F 2552
  • 121.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 115 2552
  • 122.
    F F F F 2552 Internet User Profile of Thailand 2009 116 F F F F 2552
  • 123.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 117 2552
  • 124.
    F F F F 2552 Internet User Profile of Thailand 2009 118 F F F F 2552
  • 125.
    F F F F 2552 Internet User Profile of Thailand 2009 F F F F 119 2552
  • 126.
    F F F F 2552 Internet User Profile of Thailand 2009 120 F F F F 2552
  • 127.
    F F F F 2552 Internet User Profile of Thailand 2009 F . F F . . FF F F F F F 121 2552