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Best Search Engine Optimization Course in Jalandhar
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- 2. Search Engine Optimization(SEO) Course • SEO stands for Search Engine Optimization • Purpose: Increase visibility in search engines (Google, Bing) • Difference between paid vs. organic results
- 3. Search Engine Functioning Crawling Findingcontent Indexing Storing information Ranking Displaying results based on relevance Example Googlebot crawling your website
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- 5. On-Page SEO Techniques •Title tags, meta descriptions • Header tags (H1, H2) • Keyword placement • Internal linking and image alt text
- 6. • Techniques usedoutside your website to improve rankings • Focuses on increasing domain authority and trust Off-Page SEO & Backlinks Off-Page SEO Backlinks • Google sees backlinks as a sign of content quality and relevance • More high-quality backlinks = higher chances of ranking
- 7. • Site speedand mobile responsiveness • HTTPS (SSL certificate) • XML sitemap and robots.txt • Canonical tags and structured data Technical SEO Fundamentals
- 8. • Focus onquality, originality, and relevance • Use of primary and secondary keywords • Content length and formatting • Answering user intent. Content Optimization
- 9. • Google BusinessProfile optimization • NAP consistency (Name, Address, Phone) • Local citations and reviews • Location-specific keywords Local SEO
- 10. Tools for KeywordResearch Free Tools Google Keyword Planner, Ubersuggest Paid Tools Ahrefs, SEMrush, Moz
- 11. • AI andmachine learning (e.g., Google’s RankBrain) • Voice search • Core Web Vitals • Video and visual search • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) SEO Trends & Future
- 12. • What SEOis and how search engines work • Importance of On-Page, Off-Page, and Technical SEO • Role of keyword research and content quality • Tools and metrics for tracking SEO performance Conclusion
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