CHAPTER 1 MARKETING

1. CHAPTER 1
The Principles of Marketing

2. What is Marketing?
• Advertising
• Selling
• Sales people
• Retail stores and merchants
• More selling
• Promos and giveaways
• Press releases
• Product development
• More selling

3. To a layman, marketing is all about selling a product. But to
a marketing professional, marketing is a process.
Effective marketing needs an involvement and support of all
the other fields of a management---operations, finance,
human resources, information systems, and even corporate
planning.
Marketing is also about communication.

4. ‘’Marketing is the activity, set of institutions and processes
for creating, communicating, delivering and exchanging
offerings that have value for customers, clients, partners,
and society at large.” –American Marketing Association