The chapter introduces marketing as both an organizational function and societal process. It is defined as creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization. The chapter outlines the importance of marketing to different types of organizations and individuals. It also distinguishes between viewing marketing as an organizational philosophy focused on customer satisfaction versus other philosophies like production or selling. Additionally, the chapter describes the key components of a marketing strategy including target markets and the marketing mix. It identifies common marketing positions, institutions, activities, and environments. The overall goal is to provide an overview of the contemporary marketing framework.
The PPT presents at length the idea of dealing with competition. Includes Porter's 5 Force model. Segment rivalry. Various examples and relevant cases are included.
The PPT presents at length the idea of dealing with competition. Includes Porter's 5 Force model. Segment rivalry. Various examples and relevant cases are included.
Meta (Facebook and Instagram) Ads Session - for the Startups in AssamSyed Mohsin Raja
ย
Facebook and Instagram Ads session for the startups, held on 13th Nov 2022 at Assam Startup - The Nest, Ambari, Guwahati, Assam.
The session was organized by LinkedinLocalGuwahati.
The session covered all the aspects of Facebook advertising ranging from Categories to Models, Pixel to iOS14 updates, targeting to audience types etc.
Further, by the end of the slides you will find some really helpful tips that the presenter acquired over the years while serving his clients across the globe.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, โNice to see you.โ The response can be, โNice to be seen.โ This exemplifies marketing which in todayโs world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Chapter 1Marketing in Todayโs BusinessMilieuPart 1 DiscoEstelaJeffery653
ย
Chapter 1:
Marketing in Todayโs Business
Milieu
Part 1: Discover Marketing Management
1-1
McGraw-Hill Education
Copyright ยฉ McGraw-Hill Education.ย All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
1
Learning Objectives
Identify typical misconceptions about marketing, why they persist, and the resulting challenges for marketing management.
Define what marketing and marketing management really are and how they contribute to firm success.
Appreciate how marketing has evolved from its early roots to be practiced as it is today.
Recognize the impact of key change drivers on the future of marketing.
1-2
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
2
Welcome to
Marketing Management
Marketing is relevant to everyone across all business functions.
Marketing your โpersonal brandโ helps you land a job or promotion.
1-3
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
Source: Toyota Motor Sales, U.S.A., Inc.
3
Marketing Misconceptions
Catchy and entertaining advertisements.
Pushy salespeople.
Spam to your e-mail or smartphone.
Famous brands and their celebrity spokespeople.
Product claims that turn out to be overstated or just plain false.
Marketing departments โownโ the marketing initiative.
1-4
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
4
More Marketing Misconceptions
Marketing is all about advertising.
Marketing is all about selling.
Marketing is all about the sizzle.
Marketing is inherently unethical and harmful to society.
Only marketers market.
Marketing is just another cost center in a firm.
1-5
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
Realities:
Advertising is just one way that marketing is communicated to potential customers.
Marketers have to decide on a mix of marketing communication approaches that (in addition to advertising and personal selling) might also include public relations/publicity, sales promotion, and direct marketing.
Marketing also has aspects that involve sophisticated research, detailed analysis, careful decision making, and thoughtful development of strategies and plans. For many organizations, marketing represents a major investment and firms are naturally reluctant to invest major resources without a reasonable level of assurance of a satisfactory payback.
M ...
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Meta (Facebook and Instagram) Ads Session - for the Startups in AssamSyed Mohsin Raja
ย
Facebook and Instagram Ads session for the startups, held on 13th Nov 2022 at Assam Startup - The Nest, Ambari, Guwahati, Assam.
The session was organized by LinkedinLocalGuwahati.
The session covered all the aspects of Facebook advertising ranging from Categories to Models, Pixel to iOS14 updates, targeting to audience types etc.
Further, by the end of the slides you will find some really helpful tips that the presenter acquired over the years while serving his clients across the globe.
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, โNice to see you.โ The response can be, โNice to be seen.โ This exemplifies marketing which in todayโs world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Chapter 1Marketing in Todayโs BusinessMilieuPart 1 DiscoEstelaJeffery653
ย
Chapter 1:
Marketing in Todayโs Business
Milieu
Part 1: Discover Marketing Management
1-1
McGraw-Hill Education
Copyright ยฉ McGraw-Hill Education.ย All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
1
Learning Objectives
Identify typical misconceptions about marketing, why they persist, and the resulting challenges for marketing management.
Define what marketing and marketing management really are and how they contribute to firm success.
Appreciate how marketing has evolved from its early roots to be practiced as it is today.
Recognize the impact of key change drivers on the future of marketing.
1-2
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
2
Welcome to
Marketing Management
Marketing is relevant to everyone across all business functions.
Marketing your โpersonal brandโ helps you land a job or promotion.
1-3
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
Source: Toyota Motor Sales, U.S.A., Inc.
3
Marketing Misconceptions
Catchy and entertaining advertisements.
Pushy salespeople.
Spam to your e-mail or smartphone.
Famous brands and their celebrity spokespeople.
Product claims that turn out to be overstated or just plain false.
Marketing departments โownโ the marketing initiative.
1-4
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
4
More Marketing Misconceptions
Marketing is all about advertising.
Marketing is all about selling.
Marketing is all about the sizzle.
Marketing is inherently unethical and harmful to society.
Only marketers market.
Marketing is just another cost center in a firm.
1-5
ยฉMcGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. ย No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
Realities:
Advertising is just one way that marketing is communicated to potential customers.
Marketers have to decide on a mix of marketing communication approaches that (in addition to advertising and personal selling) might also include public relations/publicity, sales promotion, and direct marketing.
Marketing also has aspects that involve sophisticated research, detailed analysis, careful decision making, and thoughtful development of strategies and plans. For many organizations, marketing represents a major investment and firms are naturally reluctant to invest major resources without a reasonable level of assurance of a satisfactory payback.
M ...
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Part 5Marketing Developing Relationshipsยฉ 2015 McGraw-Hil.docxherbertwilson5999
ย
Part 5
Marketing: Developing Relationships
ยฉ 2015 McGraw-Hill Education.
We continue part 5 of your textbook, Marketing: Developing Relationships.
1
CHAPTER 11Customer-Driven MarketingCHAPTER 12Dimensions of Marketing StrategyCHAPTER 13Digital Marketing and Social Networking
12-2
Welcome to chapter 12, Dimensions of Marketing Strategy.
The key to developing a marketing strategy is selecting a target market and maintaining a marketing mix that creates long-term relationships with customers.
Getting the right mix of product, price, promotion and distribution is critical if a business is to satisfy its target customers and achieve its own objectives.
2
Learning Objectives
LO 12-1 Describe the role of product in the marketing mix, including how products are developed, classified, and identified.
LO 12-2 Define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ.
LO 12-3 Identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage.
LO 12-4 Specify the activities involved in promotion as well as promotional strategies and promotional positioning.
12-3
In chapter 11, we introduced the marketing concept and the various activities important in developing a marketing strategy.
In this chapter, weโll take a closer look at the four dimensions of the marketing mix โ product, price, distribution and promotion โ used to develop the marketing strategy.
The focus of these marketing mix elements is a marketing strategy that builds customer relationships and satisfaction.
3
The Marketing Mix
12-4
The marketing mix is the part of the marketing strategy that involves decisions regarding controllable variables
After selecting a target market, marketers develop and manage the dimensions of the marketing mix to give their firm an advantage over competitors
Successful companies offer at least one dimension of the marketing mix that surpasses all competitors
These companies must also maintain acceptable, and if possible distinguishable, differences in the other dimensions as well
The marketing mix is the part of the marketing strategy that involves decisions regarding controllable variables.
After selecting a target market, marketers develop and manage the dimensions of the marketing mix to give their firm an advantage over competitors.
Successful companies offer at least one dimension of the marketing mix that surpasses all competitors.
These companies must also maintain acceptable, and if possible distinguishable, differences in the other dimensions as well.
4
Product Strategy
12-5
Product Development Process
Thousands of new products are introduced annually, few succeed
It takes time to get a new product to market
Sometimes a product or idea is shelved, only to be returned to later
The term product refers to goods, services and ideas and the product strategy involves development, classification, mix, life cycle .
Marketing Basics Guide for Small BusinessInJust5.com
ย
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
Similar to Chap001 an overview of contemporary marketing (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
ย
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
ย
According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
ย
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
๐ข Email Access
๐ข Bank Added
๐ข Card Verified
๐ข Full SSN Provided
๐ข Phone Number Access
๐ข Driving License Copy
๐ข Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1โช(218) 203-5951โฌ
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
ย
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
1. C H A P T E R
ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
An Overview of
Contemporary
Marketing
1
2. 1-2 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Learning Objectives
After studying this chapter, you should be able to:
๏ง Discuss what marketing is and why it is important to
organizations and individuals.
๏ง Distinguish between marketing as an organizational
philosophy and a societal process.
๏ง Understand the components of a marketing strategy and
the different activities involved in marketing products and
services.
๏ง Be aware of the various types of marketing institutions
and the different marketing positions available in these
institutions.
๏ง Understand the basic elements and relationships in the
contemporary marketing framework.
3. 1-3 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Amazon: An Entrepreneurial Story
Amazon.com represents an
interesting entrepreneurial story.
Jeff Bezos started Amazon.com as
a book retailer in 1995.
The companyโs mission was to use
the Internet to transform book
buying into the fastest, easiest,
and most enjoyable shopping
experience available.
Sales have increased from about
$150 million in 1997 to over $7
billion today.
4. 1-4 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Amazon and Marketing
The Amazon.com story
illustrates a basic principle of
successful marketing:
๏ง Identify market opportunities
and respond by developing and
executing marketing strategies
to take advantage of the
opportunities better than
competitors do.
5. 1-5 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing - Definition
What is marketing?
Marketing is an organizational function and a
set of processes for creating, communicating,
and delivering value to customers and for
managing customer relationships in ways that
benefit the organization and its stakeholders.
- American Marketing Association
www.marketingpower.com
6. 1-6 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Why is marketing important?
Marketing is important to
many organizations.
For example, the Humane
Society uses advertising to
promote animal protection.
7. 1-7 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Different Types
of Organizations
Social
Entrepreneurs
Farmers
Nonprofit
Individuals
Small Firms
The Importance of Marketing
8. 1-8 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing as
an Organizational
Philosophy
Production
Philosophy
Selling
Philosophy
Marketing
Philosophy
Views of Marketing
9. 1-9 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Selling
Philosophy
Marketing
Philosophy
A selling philosophy
predominates where the selling
function is most valued.
A marketing philosophy
suggests that the organization
focuses on satisfying the needs
of customers.
Production
Philosophy
A production philosophy exists
when an organization emphasizes
the production function.
Marketing as an Organizational Philosophy
10. 1-10 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Practicing the Marketing Concept
Marketing as an organizational philosophy has
been based on the marketing concept. This
concept consists of three interrelated principles:
๏ง An organizationโs basic purpose is to satisfy customer
needs.
๏ง Satisfying customer needs requires integrated,
coordinated efforts throughout the organization.
๏ง Organizations should focus on long-term success.
11. 1-11 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Developing a Market Orientation
A market orientation consists of creating
norms and values that encourage customer-
oriented behavior throughout the organization,
including:
Generating
Market
Intelligence
Disseminating
Market
Intelligence
Responding to
Market
Intelligence
12. 1-12 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Customer Equity
Customer equity is the financial value of a firmโs
customer relationships. It consists of profits from first-
time customers plus expected profits from future sales to
these and other customers. Customer equity can be
increased in several ways:
๏ง Acquire more profitable customers at a lower cost.
๏ง Retain profitable customers longer.
๏ง Win back profitable customers.
๏ง Eliminate unprofitable customers.
๏ง Sell more to profitable customers.
๏ง Reduce service and operational costs.
13. 1-13 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Customer Equity Relationships
Marketing
Concept,
market
Orientation,
CRM
Providing
exceptional
customer
value
Achieving
completely
satisfied
customers
Earning
high
customer
loyalty
Increasing
sales growth
and
profits
Building
customer
equity
14. 1-14 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing as a Societal Process
Emphasis on:
Institution involved
Activities performed
Effectiveness of system
Efficiency of system
Consumers of
Goods & Services
Producers of
Goods & Services
Defined as a process that facilitates the flow of goods
and services from producers to consumers in a society.
15. 1-15 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
1
2
Identify the most important benefits of the
societal marketing system in the United States.
What changes would you recommend for this
system to be more beneficial to U.S. society?
3
Identify the most negative effects of the societal
marketing system in the United States.
4
What changes would you recommend to reduce
these negative effects?
Thinking Critically
16. 1-16 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing
Processes
Marketing
Exchanges
Marketing
Strategies
Marketing
Activities
Marketing
Institutions
Marketing
Positions
Marketing as a Set of Processes
17. 1-17 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Exchanges
Exchange is defined as the transfer of something
tangible or intangible, actual or symbolic, between two or
more social actors.
18. 1-18 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Strategies
Marketing strategies consist of selecting a target
market and developing a marketing mix to
satisfy that marketโs needs.
๏ง A target market is a defined group of consumers or
organizations with which a firm wants to create marketing
exchanges and relationships.
๏ง A marketing mix is the overall marketing offer to appeal to
the target market.
19. 1-19 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Mix Decisions
20. 1-20 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Strategies
The cosmetics industry is a good place to look
for examples of different marketing strategies.
21. 1-21 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Activities
22. 1-22 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Product
manager
Develops goals, objectives, plans,
strategies, marketing mixes for product
line or brand
Marketing
manager
Directs all companyโs marketing
activities, including planning, organizing,
staffing, directing, controlling, evaluating
performance
more
Marketing Positions
23. 1-23 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Supply chain
manager
Manages distribution system, including
storage and transportation for all
products and services
Advertising
manager
Devises advertising policy and strategy,
selects advertising agencies, develops
promotional campaigns, selects media,
allocates advertising expenditures
more
Marketing Positions (conโt)
24. 1-24 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing
research
manager
Develops research designs for specific
problems; collects, analyzes, interprets
data; presents results to top
management
Purchasing
manager
Manages all purchasing activities,
including buying product ingredients or
components, supplies, equipment,
needed materials
more
Marketing Positions (conโt)
25. 1-25 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Public
relations
manager
Manages all communications with media
and company stakeholders
to present favorable public image
Marketing Positions (conโt)
Customer
service
manager
Provides customer service, handles
customer complaints
Sales
manager
Organizes, develops, directs, controls,
evaluates sales force
26. 1-26 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Institutions
Retailers
Wholesalers
Marketing
research firms
Advertising
agencies
27. 1-27 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Marketing Environment
Exhibit 1-9
28. 1-28 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Key Marketing Perceptive
Relationship
Building partnerships with firms outside the
organization and encouraging teamwork
among different functions within the
organization to develop long-term customer
relationships.
Global
Viewing the world as the potential
marketplace to include identifying and
responding both to market opportunities
around the world and to different cultural
groups within each market.
more
29. 1-29 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Customer
value
Constantly looking for ways to give customers
more for less.
Ethics
Addressing the morality of marketing
decisions and practicing social
responsibility to include ecological
considerations.
more
Key Marketing Perceptive (conโt)
Productivity
Trying to get the best return for each
marketing dollar spent.
30. 1-30 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Entrepreneur-
ship
Focusing on innovation, on risk taking, and
on being proactive in marketing efforts.
Technology
Translating new and emerging technologies
into successful products and services, and
using technology to improve marketing
practice.
Key Marketing Perceptive (conโt)
31. 1-31 ยฉ 2007 The McGraw-Hill Companies, Inc. All rights reserved.Bearden Marketing 5th Ed
Summary
After studying this chapter, you should be able to:
๏ง Discuss what marketing is and why it is important to
organizations and individuals.
๏ง Distinguish between marketing as an organizational
philosophy and a societal process.
๏ง Understand the components of a marketing strategy
and the different activities involved in marketing
products and services.
๏ง Be aware of the various types of marketing
institutions and the different marketing positions
available in these institutions.
๏ง Understand the basic elements and relationships in
the contemporary marketing framework.