Marketing involves understanding customers, creating value for them, and building relationships. It encompasses functions like buying, selling, transporting, storing, financing, and taking risks. The goal is satisfying customer needs better than competitors to earn their business. Companies must understand customer value as the benefits received versus costs incurred. Maintaining superior customer value leads to satisfaction, retention, and profitable long-term relationships.
This document provides advice on how to reorganize marketing to grow a business. It recommends understanding the role of marketing, creating an efficient structure and creative team, performing a marketing audit, eliminating unnecessary resources, creating an advisory board, studying technology developments, improving internal communication, comparing past and present strategies, utilizing social media effectively, creating inbound and outbound marketing plans, implementing a marketing performance system, hiring professionals or outsourcing marketing activities, following up with customers, gathering employee feedback, managing customer databases, innovating, using Google Analytics, integrating marketing, sales and customer departments, implementing customer relationship management, developing a digital business strategy, and having an active market information system.
Marketing Basics Guide for Small BusinessInJust5.com
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
The document provides an introduction to the concepts of international marketing. It discusses key learning objectives, including distinguishing international from domestic marketing and understanding various management orientations. International marketing allows companies to take advantage of opportunities in foreign markets. While marketing principles are universal, application varies across countries due to unique customer, competitor, and environmental factors. Successful international marketers adopt a global mindset while locally adapting their marketing mix. The document uses several company examples to illustrate concepts like standardized vs. adapted approaches and thinking globally and acting locally.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
Rewiring sales organization for growth and scaleBrowne & Mohan
With markets becoming volatile and uncertain, shortening of products and commoditization, sales function is facing huge challenges. Companies need to rewire their sales organization to provide it with enough flexibility, visibility, actionable intelligence and ownership for employees. In this Whitepaper, Browne & Mohan consultants share how to rewire sales organization to set the company for revenue growth and scaling up.
Marketing involves understanding customers, creating value for them, and building relationships. It encompasses functions like buying, selling, transporting, storing, financing, and taking risks. The goal is satisfying customer needs better than competitors to earn their business. Companies must understand customer value as the benefits received versus costs incurred. Maintaining superior customer value leads to satisfaction, retention, and profitable long-term relationships.
This document provides advice on how to reorganize marketing to grow a business. It recommends understanding the role of marketing, creating an efficient structure and creative team, performing a marketing audit, eliminating unnecessary resources, creating an advisory board, studying technology developments, improving internal communication, comparing past and present strategies, utilizing social media effectively, creating inbound and outbound marketing plans, implementing a marketing performance system, hiring professionals or outsourcing marketing activities, following up with customers, gathering employee feedback, managing customer databases, innovating, using Google Analytics, integrating marketing, sales and customer departments, implementing customer relationship management, developing a digital business strategy, and having an active market information system.
Marketing Basics Guide for Small BusinessInJust5.com
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
The document provides an introduction to the concepts of international marketing. It discusses key learning objectives, including distinguishing international from domestic marketing and understanding various management orientations. International marketing allows companies to take advantage of opportunities in foreign markets. While marketing principles are universal, application varies across countries due to unique customer, competitor, and environmental factors. Successful international marketers adopt a global mindset while locally adapting their marketing mix. The document uses several company examples to illustrate concepts like standardized vs. adapted approaches and thinking globally and acting locally.
This two-day forum provides an opportunity for marketing professionals to learn about new trends and insights in strategic marketing. Over the course of presentations and workshops, attendees will gain practical knowledge on topics such as product innovation strategies, aligning marketing with business strategy, leveraging social media, measuring marketing ROI, and designing strategic marketing plans. The forum is aimed at senior marketing executives and is designed to provide perspectives and best practices for shaping effective marketing strategies.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
Rewiring sales organization for growth and scaleBrowne & Mohan
With markets becoming volatile and uncertain, shortening of products and commoditization, sales function is facing huge challenges. Companies need to rewire their sales organization to provide it with enough flexibility, visibility, actionable intelligence and ownership for employees. In this Whitepaper, Browne & Mohan consultants share how to rewire sales organization to set the company for revenue growth and scaling up.
1) Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers. There are various types of marketing such as influencer marketing, relationship marketing, viral marketing, green marketing, and keyword marketing.
2) Marketing management involves conducting consumer research, determining product and distribution policies, and making promotional decisions. The marketing management process includes conducting market research, developing a marketing strategy and marketing plan, and providing feedback and control.
3) The marketing mix, also known as the 4Ps, refers to the set of controllable tactical marketing tools - product, price, place, and promotion. It is the crux of marketing and must be constantly reviewed and adapted to changes in the external environment.
LM Ltd offers a certificate program in marketing to help professionals advance their careers. The curriculum covers key marketing concepts and techniques and is overseen by an advisory board from UC Berkeley to ensure relevance. Course topics include marketing research, strategic marketing, analytics, and using social media and new technologies. Students learn from leading industry professionals who provide both theoretical foundations and practical training.
Chapter 8 - SECRETS TO BUILDING A WORLD-CLASS BUSINESS THROUGH LEADERSHIP MAR...VINCE FERRARO
This document discusses secrets to building a world-class business through leadership marketing. It outlines six key roles of successful marketing leaders and organizations: 1) being a strategic visionary for the business, 2) growing revenues and market share while managing profitability, 3) identifying and creating new business opportunities, 4) bringing the voice of customers to senior leadership, 5) creating the right marketing structures, and 6) balancing strategic planning and tactical execution over time. The document emphasizes that marketing must be both strategic and able to execute, and that the most effective marketing leaders blend roles to drive business growth.
Sales management involves managing a company's sales operations and applying sales techniques to maximize revenue and profit. It coordinates marketing and sales functions to jointly create customer and company value. The sales process involves prospecting, pre-approach research, approaching prospects, presenting/demonstrating products, handling objections, closing the sale, and following up. Sales management also designs sales force structures, recruits and trains salespeople, establishes compensation plans, supervises and motivates the sales team, and evaluates salesforce performance. Coordinating marketing and sales effectively is important for business success.
This document provides information about a Growth Marketing Bootcamp. It begins by defining growth marketing as an approach that focuses on customer engagement and building a user base through experimental strategies. It emphasizes customer focus over brand focus. The document then explains why learning growth marketing is important, noting that it aims to increase and retain customers through a comprehensive, customized strategy. It also takes inputs from various fields to frame efficient growth strategies. The document then provides details about Xpert's Growth Marketing Bootcamp, a 6-week intensive program taught by industry experts to advance careers in growth marketing. It is relevant for marketing professionals, founders, and data analysts.
The document discusses the role of learning and development (L&D) professionals in sales enablement. It defines sales enablement as coordinating across functions like sales, marketing, and product development to provide resources and information to help the sales team generate revenue. For L&D professionals to truly support sales enablement, they must break down silos by facilitating collaboration across functions, and focus on improving sales performance rather than just training programs. By adopting this approach, organizations can increase sales productivity, speed time to productivity for new hires, and positively impact the customer experience.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
This document provides an overview of integrated marketing communications (IMC) and the promotional mix. It discusses the growth of advertising and promotion across different media formats. IMC is defined as coordinating various promotional elements to communicate with customers in a consistent, unified way. The promotional mix refers to the tools used in IMC, including advertising, direct marketing, digital/internet marketing, sales promotion, publicity, public relations, and personal selling. The document provides examples and discusses the role and benefits of each promotional tool.
Examples of conscious integration of learning organization principles into Marketing are scarce. We’re just starting to acknowledge that we’re behind other organizational functions in our learning process.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
The document discusses how technology and online research has changed buyer behavior, with customers now 57% through the purchasing process before contacting a salesperson. This has increased the value of subject matter experts who can provide insights beyond what customers find online. The document recommends that companies train their salespeople to become subject matter experts by understanding customer buying behaviors, industry trends, and how to identify opportunities to add value. It provides examples of how one financial company significantly increased sales by restructuring their sales team and processes to focus on a consultative, subject matter expert approach.
This document introduces marketing and discusses its evolution and key concepts. It begins by outlining common misconceptions about marketing and explaining the reality of modern marketing. Marketing is defined as the process of creating and delivering value for customers and society. The chapter then traces the evolution of marketing from a production focus to today's customer-oriented approaches. Emerging trends like increasing customer information and changing generational values are also discussed. The chapter establishes marketing as central to business success.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
This document provides an overview of integrated marketing communications (IMC). It defines IMC as coordinating various promotional elements and marketing activities to communicate consistently with customers. The key aspects covered include the IMC planning process, situational analysis, communication objectives, and monitoring/evaluation. IMC aims to ensure promotional activities project a unified image and avoid duplication for more effective marketing.
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
This document discusses the need to integrate marketing more closely with business strategy and operations. It argues that marketing should shift from fragmented tactical tasks to a strategic role focused on creating sustained competitive advantages. The marketing function represents a major opportunity to increase business growth but often gets distracted by new opportunities and loses its strategic focus. True integration of marketing requires treating it like core business functions and applying project management disciplines to prioritize, coordinate and ensure completion of key marketing initiatives.
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
The Power of Sales and Marketing: Driving Business Growth and AlignmentSaletancy
Learn the vital role of sales and marketing for businesses and how aligning these functions can boost revenue and brand reputation. Discover the advantages of hiring a specialized marketing company to enhance your sales and marketing efforts. Explore the power of effective communication, shared goals, and leveraging technology for success. Improve your business strategies and focus on core competencies while leaving marketing to the experts. Get ready to elevate your business growth and success! Get access now: For more info-visit saletancy.com
The document provides an overview of key marketing concepts including:
- The marketing mix which consists of the 4Ps - product, price, place, and promotion. It also discusses an extended marketing mix of 7Ps that includes people, process, and physical evidence.
- Different classifications of consumer products and services such as shopping goods, convenience goods, specialty goods, and various types of services.
- Marketing environment factors including the microenvironment of suppliers, customers, competitors etc. and macroenvironmental factors like political, economic, social and technological aspects.
- The evolution of marketing philosophies from production and selling concepts to the current marketing concept where customer satisfaction and needs are the focus.
Individual Project
Medical Technology
Wed, 9/6/17
Numeric
100
0
4–6 pages not including title page and reference page.
View objectives for this assignment
My Work:
Assignment Description
The use of health information technology (HIT) has increased dramatically over the past decade, resulting in the federal government enacting several pieces of legislation such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009. Continuing to build on your proposal for a healthcare facility from Weeks 1 and 2, you are assigned to research and discuss the following:
Discuss the financial and health benefits that can be realized by implementing an electronic health record (EHR).
Research and explain the estimated cost of implementing an EHR and the estimated cost of managing an EHR over the long run.
Discuss current security concerns surrounding HIT and the EHR.
Discuss how electronic health records can be used for decision-making and problem-solving.
Choose 1 piece of federal legislation (e.g., HIPAA, HITECH Act, Meaningful Use), and discuss the requirements that legislation imposes on the use of HIT and the EHR.
Note:
You must use at least 4 scholarly references.
.
Individual Project
The Post-Watergate Era
Wed, 3/8/17
Numeric
250
0
2-3 pages
View objectives for this assignment
Go To:
Assignment Details
Scenario
Learning Materials
Reading Assignment
My Work:
Online Deliverables:
Submissions
Looking for tutoring?
Go to Smarthinking
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Assignment Details
Assignment Description
There’s an old adage that says that history is always written by the winners. Although this is not always the case, it is true that people's sense of historical events is often influenced by the viewpoints of the historians who write about them.
During the Watergate scandal in 1974, many policy pundits wrote columns demanding that President Richard Nixon resign from the presidency because he was, in their view, clearly culpable for the Watergate break-ins. Not all pundits felt this way, however. Click
here
and
here
to read articles that offer differing views of President Nixon at the height of the Watergate scandal.
Complete the following for this assignment:
Step 1:
Summarize the arguments made in each of the two articles regarding the conduct of President Nixon. How might each of the author’s views impact the reader’s understanding of the Watergate crisis?
Step 2:
Describe how the Watergate events changed American views toward politics and politicians. In your view, how did these events change the press coverage of politicians?
Step 3:
Speculate about how the Watergate event coverage might have been different (better or worse) in the age of social media and smartphones. Would it have lasted as long? Why or why not? Are these innovations in technology helpful or harmful to the way that people understand current events?
At least 2 credible sources are required for this assignment. Your sources should be cited using APA format; both in-text citations and references. Please use the CTU Undergraduate Writing Style Guide for assistance on APA formatting.
References
Burch, D. (1974, May 14).
In defense of Richard Nixon
. Retrieved from The Harvard Crimson Web site: http://www.thecrimson.com/article/1974/5/14/in-defense-of-richard-nixon-pithe/
The Washington Post. (1973, May 1).
Editorial: Watergate: The unfinished business
. Retrieved from http://www.washingtonpost.com/wp-srv/national/longterm/watergate/articles/050173-2.htm
Other Information
Instructor's Comments:
Unit 3 Individual Project Essentials
Due Wednesday, March 8 by 11:59 PM Central Time
2 – 3 pages of content (your writing, not including references, headers, etc. )
Double-spaced, 12 pt font, Times New Roman
2 credible references (in addition to the two articles you must read), so 4 sources in total
In-text citations AND reference list
Summarize the arguments in each article and how they might impact a person’s view of Watergate
Describe how Watergate impacted how politicians and politics are viewed by Americans and how the press report on politicians.
How would Watergate be covered in the age of social media and smartphones?
.
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Similar to Chapter 1Marketing in Today’s BusinessMilieuPart 1 Disco
1) Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers. There are various types of marketing such as influencer marketing, relationship marketing, viral marketing, green marketing, and keyword marketing.
2) Marketing management involves conducting consumer research, determining product and distribution policies, and making promotional decisions. The marketing management process includes conducting market research, developing a marketing strategy and marketing plan, and providing feedback and control.
3) The marketing mix, also known as the 4Ps, refers to the set of controllable tactical marketing tools - product, price, place, and promotion. It is the crux of marketing and must be constantly reviewed and adapted to changes in the external environment.
LM Ltd offers a certificate program in marketing to help professionals advance their careers. The curriculum covers key marketing concepts and techniques and is overseen by an advisory board from UC Berkeley to ensure relevance. Course topics include marketing research, strategic marketing, analytics, and using social media and new technologies. Students learn from leading industry professionals who provide both theoretical foundations and practical training.
Chapter 8 - SECRETS TO BUILDING A WORLD-CLASS BUSINESS THROUGH LEADERSHIP MAR...VINCE FERRARO
This document discusses secrets to building a world-class business through leadership marketing. It outlines six key roles of successful marketing leaders and organizations: 1) being a strategic visionary for the business, 2) growing revenues and market share while managing profitability, 3) identifying and creating new business opportunities, 4) bringing the voice of customers to senior leadership, 5) creating the right marketing structures, and 6) balancing strategic planning and tactical execution over time. The document emphasizes that marketing must be both strategic and able to execute, and that the most effective marketing leaders blend roles to drive business growth.
Sales management involves managing a company's sales operations and applying sales techniques to maximize revenue and profit. It coordinates marketing and sales functions to jointly create customer and company value. The sales process involves prospecting, pre-approach research, approaching prospects, presenting/demonstrating products, handling objections, closing the sale, and following up. Sales management also designs sales force structures, recruits and trains salespeople, establishes compensation plans, supervises and motivates the sales team, and evaluates salesforce performance. Coordinating marketing and sales effectively is important for business success.
This document provides information about a Growth Marketing Bootcamp. It begins by defining growth marketing as an approach that focuses on customer engagement and building a user base through experimental strategies. It emphasizes customer focus over brand focus. The document then explains why learning growth marketing is important, noting that it aims to increase and retain customers through a comprehensive, customized strategy. It also takes inputs from various fields to frame efficient growth strategies. The document then provides details about Xpert's Growth Marketing Bootcamp, a 6-week intensive program taught by industry experts to advance careers in growth marketing. It is relevant for marketing professionals, founders, and data analysts.
The document discusses the role of learning and development (L&D) professionals in sales enablement. It defines sales enablement as coordinating across functions like sales, marketing, and product development to provide resources and information to help the sales team generate revenue. For L&D professionals to truly support sales enablement, they must break down silos by facilitating collaboration across functions, and focus on improving sales performance rather than just training programs. By adopting this approach, organizations can increase sales productivity, speed time to productivity for new hires, and positively impact the customer experience.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
This document provides an overview of integrated marketing communications (IMC) and the promotional mix. It discusses the growth of advertising and promotion across different media formats. IMC is defined as coordinating various promotional elements to communicate with customers in a consistent, unified way. The promotional mix refers to the tools used in IMC, including advertising, direct marketing, digital/internet marketing, sales promotion, publicity, public relations, and personal selling. The document provides examples and discusses the role and benefits of each promotional tool.
Examples of conscious integration of learning organization principles into Marketing are scarce. We’re just starting to acknowledge that we’re behind other organizational functions in our learning process.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
The document discusses how technology and online research has changed buyer behavior, with customers now 57% through the purchasing process before contacting a salesperson. This has increased the value of subject matter experts who can provide insights beyond what customers find online. The document recommends that companies train their salespeople to become subject matter experts by understanding customer buying behaviors, industry trends, and how to identify opportunities to add value. It provides examples of how one financial company significantly increased sales by restructuring their sales team and processes to focus on a consultative, subject matter expert approach.
This document introduces marketing and discusses its evolution and key concepts. It begins by outlining common misconceptions about marketing and explaining the reality of modern marketing. Marketing is defined as the process of creating and delivering value for customers and society. The chapter then traces the evolution of marketing from a production focus to today's customer-oriented approaches. Emerging trends like increasing customer information and changing generational values are also discussed. The chapter establishes marketing as central to business success.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
This document provides an overview of integrated marketing communications (IMC). It defines IMC as coordinating various promotional elements and marketing activities to communicate consistently with customers. The key aspects covered include the IMC planning process, situational analysis, communication objectives, and monitoring/evaluation. IMC aims to ensure promotional activities project a unified image and avoid duplication for more effective marketing.
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
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جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
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This document discusses the need to integrate marketing more closely with business strategy and operations. It argues that marketing should shift from fragmented tactical tasks to a strategic role focused on creating sustained competitive advantages. The marketing function represents a major opportunity to increase business growth but often gets distracted by new opportunities and loses its strategic focus. True integration of marketing requires treating it like core business functions and applying project management disciplines to prioritize, coordinate and ensure completion of key marketing initiatives.
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
The Power of Sales and Marketing: Driving Business Growth and AlignmentSaletancy
Learn the vital role of sales and marketing for businesses and how aligning these functions can boost revenue and brand reputation. Discover the advantages of hiring a specialized marketing company to enhance your sales and marketing efforts. Explore the power of effective communication, shared goals, and leveraging technology for success. Improve your business strategies and focus on core competencies while leaving marketing to the experts. Get ready to elevate your business growth and success! Get access now: For more info-visit saletancy.com
The document provides an overview of key marketing concepts including:
- The marketing mix which consists of the 4Ps - product, price, place, and promotion. It also discusses an extended marketing mix of 7Ps that includes people, process, and physical evidence.
- Different classifications of consumer products and services such as shopping goods, convenience goods, specialty goods, and various types of services.
- Marketing environment factors including the microenvironment of suppliers, customers, competitors etc. and macroenvironmental factors like political, economic, social and technological aspects.
- The evolution of marketing philosophies from production and selling concepts to the current marketing concept where customer satisfaction and needs are the focus.
Similar to Chapter 1Marketing in Today’s BusinessMilieuPart 1 Disco (20)
Individual Project
Medical Technology
Wed, 9/6/17
Numeric
100
0
4–6 pages not including title page and reference page.
View objectives for this assignment
My Work:
Assignment Description
The use of health information technology (HIT) has increased dramatically over the past decade, resulting in the federal government enacting several pieces of legislation such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009. Continuing to build on your proposal for a healthcare facility from Weeks 1 and 2, you are assigned to research and discuss the following:
Discuss the financial and health benefits that can be realized by implementing an electronic health record (EHR).
Research and explain the estimated cost of implementing an EHR and the estimated cost of managing an EHR over the long run.
Discuss current security concerns surrounding HIT and the EHR.
Discuss how electronic health records can be used for decision-making and problem-solving.
Choose 1 piece of federal legislation (e.g., HIPAA, HITECH Act, Meaningful Use), and discuss the requirements that legislation imposes on the use of HIT and the EHR.
Note:
You must use at least 4 scholarly references.
.
Individual Project
The Post-Watergate Era
Wed, 3/8/17
Numeric
250
0
2-3 pages
View objectives for this assignment
Go To:
Assignment Details
Scenario
Learning Materials
Reading Assignment
My Work:
Online Deliverables:
Submissions
Looking for tutoring?
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Assignment Details
Assignment Description
There’s an old adage that says that history is always written by the winners. Although this is not always the case, it is true that people's sense of historical events is often influenced by the viewpoints of the historians who write about them.
During the Watergate scandal in 1974, many policy pundits wrote columns demanding that President Richard Nixon resign from the presidency because he was, in their view, clearly culpable for the Watergate break-ins. Not all pundits felt this way, however. Click
here
and
here
to read articles that offer differing views of President Nixon at the height of the Watergate scandal.
Complete the following for this assignment:
Step 1:
Summarize the arguments made in each of the two articles regarding the conduct of President Nixon. How might each of the author’s views impact the reader’s understanding of the Watergate crisis?
Step 2:
Describe how the Watergate events changed American views toward politics and politicians. In your view, how did these events change the press coverage of politicians?
Step 3:
Speculate about how the Watergate event coverage might have been different (better or worse) in the age of social media and smartphones. Would it have lasted as long? Why or why not? Are these innovations in technology helpful or harmful to the way that people understand current events?
At least 2 credible sources are required for this assignment. Your sources should be cited using APA format; both in-text citations and references. Please use the CTU Undergraduate Writing Style Guide for assistance on APA formatting.
References
Burch, D. (1974, May 14).
In defense of Richard Nixon
. Retrieved from The Harvard Crimson Web site: http://www.thecrimson.com/article/1974/5/14/in-defense-of-richard-nixon-pithe/
The Washington Post. (1973, May 1).
Editorial: Watergate: The unfinished business
. Retrieved from http://www.washingtonpost.com/wp-srv/national/longterm/watergate/articles/050173-2.htm
Other Information
Instructor's Comments:
Unit 3 Individual Project Essentials
Due Wednesday, March 8 by 11:59 PM Central Time
2 – 3 pages of content (your writing, not including references, headers, etc. )
Double-spaced, 12 pt font, Times New Roman
2 credible references (in addition to the two articles you must read), so 4 sources in total
In-text citations AND reference list
Summarize the arguments in each article and how they might impact a person’s view of Watergate
Describe how Watergate impacted how politicians and politics are viewed by Americans and how the press report on politicians.
How would Watergate be covered in the age of social media and smartphones?
.
Individual ProjectArticulating the Integrated PlanWed, 31.docxEstelaJeffery653
Individual Project
Articulating the Integrated Plan
Wed, 3/15/17
Numeric
150
0
See assignment details
Assignment Objectives
Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
Create a digital marketing plan for inclusion into the business plan.
Key Assignment Draft
Throughout this course, you have articulated several aspects of marketing your planned new venture. Compile all of your writing and research, and insert it into your business plan framework. This compilation should include the following sections:
Expanded Market Environment
Marketing Mix
Digital Marketing Plan
Social Media Strategy
Financials (adjusted and expanded to account for marketing expense and success)
Be sure to integrate your mission and vision into your marketing plan. Consistency is important to your success.
Add the following sections to your plan:
Digital Marketing Policy (content standards, disclosure requirements, and other standards)
At least 1 of the following:
Philanthropy
People
Participation
Note:
Each section should be no longer than 1,500 words. Depending on the venture marketing approach, the marketing mix and digital marketing strategy documents will vary in length, detail, and complexity. In general terms, most business plan sections should be between 500–1,000 words.
.
Individual Multilingualism Guidelines1)Where did the a.docxEstelaJeffery653
The document provides questions about a study on individual multilingualism. It asks about the location of the study, languages spoken there, the author's argument on bilingual abilities compared to older views, major linguistic patterns at home, an example of code switching by a subject between Spanish and English, and a factor for the continued influence of Spanish vs increased use of English among studied families.
Individual Implementation Strategiesno new messagesObjectives.docxEstelaJeffery653
The document outlines objectives for an additional project management paper describing implementation strategies. It instructs the individual to develop a communication plan, describe required documentation, explain the change control process, and evaluate outsourcing options. The paper should be 3 to 4 additional pages long, incorporate previous feedback, follow APA formatting, and include an updated project plan. The completed assignment should be zipped and submitted.
Individual Refine and Finalize WebsiteDueJul 02View m.docxEstelaJeffery653
Individual: Refine and Finalize Website
Due
Jul 02
View more
»
Expand view
Simple web forms can be used for order forms, a subscription to a newsletter, or a request for contact.
Using the course software,
refine
and
finalize
your website by doing the following:
Add a simple web form.
Use division or a table to structure the form elements.
Finalize a navigation system between the pages.
Note
: Utilizing the server-side elements offered in the textbook for testing forms is allowable.
Validate
your HTML code using the Markup Validation Service on the W3C
®
website, (www.w3.org) prior to submitting your web page(s).
Submit
your website files in a compressed (zipped) folder to the Assignment Files tab.
.
Individual Cultural Communication Written Assignment (Worth 20 of .docxEstelaJeffery653
Individual Cultural Communication Written Assignment (Worth 20% of Final Grade)
Complete a written paper (on a word document) about your culture. This paper requires correct grammar, punctuation, and APA format.
Requirements:
Use the following questions below as a template and address all questions within your written assignment.
The paper is worth 100 points (20%) of your course grade. A minimum of
Three (3)
references are required. References can come from a refereed journal article, course textbook, and or an Internet source.
You are expected to report on your cultural topic in a Four -Five pages (
Excluding Title and Reference Page
) typed word document. The assignment should be typed out on a Word Document with no larger than size 12 font, font names that should be used, times new roman or
Calabria
(not both), normal margins (no more than 1 inch), double spaced.
The following should be included in your assignment.
Assignment Layout:
1. Title Page:
Student Name (First and Last), Student Panther ID Number and Title
2. Introduction:
Describe what is Cultural Competency
Identify and describe your cultural ancestry. If you have more than one cultural ancestry, chose the one with which you most closely associate.
3. Assignment Content (Body of Paper):
Explore and describe the willingness of individuals in your culture to share thoughts, feelings, and ideas. Can you identify any area of discussion that would be considered taboo?
Explore and describe the practice and meaning of touch in your culture. Include information regarding touch between family members, friends, members of the opposite sex, and health-care providers.
Identify and describe personal spatial and distancing strategies used when communicating with others in your culture. Discuss differences between friends and families versus strangers.
Discuss your culture’s use of eye contact. Include information regarding practices between family members, friends, strangers, and persons of different age groups.
Explore and describe the meaning of gestures and facial expressions in your culture. Do specific gestures or facial expressions have special meanings? How are emotions displayed?
Discuss if there are acceptable ways of standing and greeting people in your culture?
Discuss the prevailing temporal relation of your culture. Is the culture’s
worldview
past, present, or future oriented? Prevailing temporal relations meaning, how do your culture perceive
healthcare
in general. Does your culture utilize certain remedies? Are they more relax about receiving proper
healthcare
? Do they seek a
healthcare
provider if their health is failing? How often they try to seek medical attention?
Discuss the impact of your culture in
healthcare
or within a
healthcare
setting.
4. Conclusion (Closing thoughts):
Discuss your closing thoughts (hypnotically), on how will your culture perceive
healthcare
in the future.
Discuss how being culturally competent will have an effect on you as a f.
Individual Project
The Basic Marketing Plan
Wed, 3/1/17
Numeric
100
0
1,200–1,500 words
Assignment Objectives
Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
For this assignment, you will create a marketing mix document with the following 5 sections:
Product:
This section includes features, options, brand name, packaging, and service characteristics.
Price:
This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
Place:
This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
Promotion:
This section includes promoting, public relations (PR), and selling.
People, participation, or philanthropy:
This section includes information of your choosing.
.
Individual ProjectFinancial Procedures in a Health Care Organiza.docxEstelaJeffery653
Individual Project
Financial Procedures in a Health Care Organization
Wed, 7/26/17
2–3 pages; APA format, no errors. 100% turnitin check. NO Plagerism. On time.
healthinsurance companies provide the majority of the payment for medical services that clinics and physicians deliver. After the care has been delivered, the medical record is reviewed for completeness, codes are applied, and the billing office submits the claim to the insurance company or other third party payer for payment. There are several steps to take when submitting a claim form to the insurance company for reimbursement. The result of a clean claim is proper reimbursement for the services the facility has provided.
Discuss the following:
What does it mean to submit a clean claim?
List all of the information that is important before the claim can be submitted.
Discuss some of the reasons why a claim may be rejected.
State various reasons for the importance of a clean claim submission.
Address the consequences of not submitting a clean claim.
What steps should be taken to check the claim status?
As the practice manager, how would you ensure that the claims process results in clean claim submission and very few claim rejections.
.
Individual Expanded Website PlanView more »Expand view.docxEstelaJeffery653
A site map is a visual diagram that shows how the pages of a website are linked together, similar to an organizational chart. It is recommended to add a site map to a website plan to map out how the different pages will connect and relate to each other. A site map helps plan and organize the structure and flow of a website.
Individual Expanded Website PlanDueJul 02View more .docxEstelaJeffery653
Individual: Expanded Website Plan
Due
Jul 02
View more
»
Expand view
Expand
your website plan.
Select
at least three interactive features that could be added to your site.
Identify
the following:
What purpose would each feature serve for your site and its visitors?
How would you construct these features?
Note
: The form created in the next individual activity, "Individual: Refine and Finalize Website" can be included as one of the interactive features.
.
Individual Communicating to Management Concerning Information Syste.docxEstelaJeffery653
Individual: Communicating to Management Concerning Information Systems
Due
Apr 17, 11:59 PM
View more
»
Expand view
Resources:
"Presentation Fundamentals" with Tatiana Kolovou on Lynda.com, Instructions for Completing a Video
Technology managers look for three critical fundamental skills from the IT professions hired today:
The ability to communicate effectively both verbally and in writing across all stakeholder levels
The ability to work in a team
The ability to think critically
You are on your second interview for a position in an Information Services Department. You will be presenting to a group of your peers, so they can see if you have good presentation skills. Your task is to:
Create a presentation containing eight to ten presentation slides including Introduction, Conclusion, and Reference slides.
Include speaker notes with each slide.
Describe one of the following type of systems:
A Transaction Processing System (For example, POS, ATM, Online Ordering)
A Functional Department System (For example, HRIS, Finance, CRM)
An Enterprise Resource Planning System
Describe the components or subsytems of the system and what business function they address.
Identify one vendor or open source solution for the system you chose to describe.
Discuss why you chose this system and how it will affect the overall business functions of the organization.
Note.
Be sure to include supportive graphics and appropriate backgrounds and styles. All references need to adhere to APA guidelines and images should not be copyrighted unless cited properly.
.
Individual Case Analysis-MatavIn max 4 single-spaced total pag.docxEstelaJeffery653
Individual Case Analysis-
Matav
In max 4 single-spaced total pages, please answer the following questions:
What is Matav’s strategy? Has it been successful?
Does Matav have competitive advantages in its domestic market?
Do Matav’s international expansion plans make sense?
If you were a member of the strategy group, what would you recommend to Andras Balogh?
DUE SUNDAY APRIL 2, 2017.
.
Individual Assignment Report Format• Report should contain not m.docxEstelaJeffery653
The report should be no more than 2,000 words excluding certain sections and indicate the total word count at the end. It should use 12-point Arial font, 1.5 line spacing, and be saved in MS Word format with 1-inch margins on all sides of an A4 page. Sources should be listed in a reference page.
Include LOCO api that allows user to key in an address and get the d.docxEstelaJeffery653
Include LOCO api that allows user to key in an address and get the directions on geolocation from their current location to the entered location. Most features that needs to be added is included in the attachment. Basic layout is provided. Application must work on phonegap. Uses only javascript and jquery. Let me know if interested then i will upload the basic layout
.
Include the title, the name of the composer (if known) and of the .docxEstelaJeffery653
Include the title, the name of the composer (if known) and of the performer. Describe the singing style.
Comment on the vocalist’s
breath control and vowel placement. Was there use of chest voice or
falsete
?
Comment on the lyrics (see translations in course reader) . Is the song
defiant, tender, passionate, remorseful, detached? Is there any imagery used? Is there any message? Identify the type of instrumental accompaniment.
required 4 pages
2 pages : track 16,
La Barca de Guaymas (Linda Ronstadt)
2 pages : track 19,
Paloma Negra
(Lola Beltrán)
I have the songs but i can't upload them
.
include as many events as possible to support your explanation of th.docxEstelaJeffery653
The document provides an essay question asking students to explain why historians believe European civilization dominated the world economically, politically, and culturally at the beginning of the 20th century and whether the phrase "a global village" accurately describes the 21st century world. Students are instructed to include as many events as possible and provide details and specifics in their response.
Incorporate the suggestions that were provided by your fellow projec.docxEstelaJeffery653
Incorporate the suggestions that were provided by your fellow project managers into your final
Project Management Plan
.
Finalize your Project Staffing subsection. This will be part of your Human Resource Management section or appendix.
Determine the number of resources that will be provided from within the enterprise and from outside contractors. Explain the reasoning behind the determination of the source for the personnel resources.
Make the necessary adjustments to the budget and the schedule, therefore establishing the baseline for those 2 areas.
An explanation will be required regarding the source of those personnel and why the use of that specific provider is necessary.
Thoroughly review your deliverable for spelling errors and correct word usage, grammar, and formatting.
**Please make sure to complete sections 3.0 (Human Resource Management) and 4.0 (Risk Management) of the Project Management Plan.
.
inal ProjectDUE Jun 25, 2017 1155 PMGrade DetailsGradeNA.docxEstelaJeffery653
inal Project
DUE: Jun 25, 2017 11:55 PM
Grade Details
Grade
N/A
Gradebook Comments
None
Assignment Details
Open Date
May 1, 2017 12:05 AM
Graded?
Yes
Points Possible
100.0
Resubmissions Allowed?
No
Attachments checked for originality?
Yes
.
include 1page proposal- short introduction to research paper and yo.docxEstelaJeffery653
include: 1page proposal- short introduction to research paper and your intention. 2 page Annotated bibliography - Summary of Books and articles and relationship to your project(at least one book and 2 scholarly articles).
Main htings to consider the concept of ; ethos, building, dwelling and thinking, path.
think about the four elements of the fourfold; earth sky/hoorizon, mortals and divinities.
.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
14. In the mid-1960s, a convenient way of teaching the key
components was developed with the advent of the marketing
mix, or 4Ps of marketing, originally for product, price, place,
and promotion.20 The idea was that these fundamental elements
comprise the marketer’s “tool kit” to be applied in carrying out
the job. It is referred to as a “mix” because, by developing
unique combinations of these elements, marketers set their
product or brand apart from the competition. Also, an important
rubric in marketing is the following: making a change in any
one of the marketing mix elements tends to result in a domino
effect on the others.
A favorite marketing professor at the University of South
Florida referred to “Place” as Pu-distribution”.
The product is now regarded broadly in the context of an overall
offering, which could include a bundle of goods, ser- vices,
ideas (for example, intellectual property), and other
components, often represented by strong overarching branding.
Many marketers today are more focused on solutions than
products—the characterization of an offering as a solution is
nice because of the implication that a solution has been
developed in con- junction with specific, well-understood
customer wants and needs.21 Price today is largely regarded in
relationship to the concept of value. Place has undergone
tremendous change. Rather than just connoting the process of
getting goods from Point A to Point B, firms now understand
that sophisticated, integrated supply chain approaches are a
crucial component of business success. And finally, to grasp the
magnitude of changes in promotion since the 1960s one need
only consider the proliferation of high-tech media options
available to marketers today, from the Internet to cell phones
and beyond.
22. Marketing is a fuzzy field. Marketing has often historically
viewed itself as working within gray area comfort zones of a
business. That is, if what marketing contributed was mostly
creative in nature, how can the impact of such activities
effectively be measured? For the marketer, this can be a
somewhat attractive position to be in, and historically many
marketers probably took advantage of the idea that their
activities were above measurement. Those days are over.
If it can’t be measured, it can’t be managed. As with all aspects
of business, effective management of the various aspects of
marketing requires quantification of objectives and results. The
marketing plan is one of the most important elements of a
business plan. Effective planning requires metrics.
Is marketing an expense or an investment? Practicing marketers
tend to pitch marketing internally as an investment in the future
success of the organization. As an investment, it is not
unreasonable that expected returns be identified and measured.
CEOs and stockholders expect marketing accountability.
Leading consulting firm McKinsey & Company uses its
Marketing Navigator to translate complex Marketing Return on
Investment (MROI) data into simplified visualizations to help
its clients make better marketing investment decisions.
McKinsey believes that better MROI begins with better
objectives, and communicating marketing as an investment, not
a cost
28
Marketing is a fuzzy field.
30. Economic environment. An accurate understanding of the
current economic environment, such as gross domestic product
(GDP) growth, inflation, strength of the currency, and business
cycle trends, is essential. Also, depending on the company’s
target markets (consumer or business), additional economic data
on consumer spending per capita (consumer products) or
industrial purchasing trends (business products) are also needed
to facilitate decision making.
Culture, societal trends. Understanding a global market’s
culture and social trends is fundamental for consumer products
and helpful for business-to-business marketers. Cultural values,
symbols and rituals, and cultural differences affect people’s
perception of products while B2B companies must learn local
cultural practices to recruit employees and establish good
business relationships.
Business environment. Knowledge of the business environment
is essential for companies moving into foreign markets where
they will invest significant resources. Ethical standards,
management styles, degree of formality, and gender or other
biases are all critical factors that management needs to know
before entering a new market.
Political and legal changes. Local political changes can create
significant uncertainties for a business. Developing countries
frequently limit the flow of money out of a country, making it
harder for a foreign company to transfer money back home.
Labor laws also vary widely around the world
Specific market conditions. Before entering a foreign market, a
company has some understanding of the specific market
conditions for its own products as a result of its existing
33. distribution permitted without the prior written consent of
McGraw-Hill Education.
Mercosur, the most powerful market zone in South America,
was inaugurated in 1995 and includes the economies of South
America: Argentina, Bolivia, Brazil, Chile, Paraguay, and
Uruguay. With over 200 million people and a combined GDP of
more than $1 trillion, it is currently the third-largest free trade
area in the world.
ASEAN (Association of Southeast Asian Nations) was founded
in 1967 and comprises 10 countries in the Pacific Rim (Brunei
Darussalam, Indonesia, Malaysia, Philippines, Cambodia, Laos,
Myanmar, Singapore, Thailand, and Vietnam). After the 1997–
1998 Asian financial crisis, the group added China, Japan, and
South Korea. While the relationships with these “plus 3”
countries are less developed than the full member countries, the
combined economic activity of all participants makes ASEAN a
powerful global economic force.
Europe The European Union is the most successful regional
market zone and it is also one of the oldest. Founded more than
50 years ago by six countries (Belgium, France, Italy,
Luxembourg, the Netherlands, and West Germany) with the
Treaty of Rome, the EU now includes 28 countries spanning all
of Europe. One of the most difficult challenges for many
member states is meeting targeted government spending and
total debt limits. The EU has become one of the most dominant
economic entities in the world, with economic output exceeded
only by the United States, and its currency, the euro, is one of
the leading world currencies. The European Union’s influence
extends far beyond economics because member countries grant
35. markets is critical in making the long-term commitment to
manufacture in an international market.
Moving into new foreign markets brings greater risk to the
company. As a result, decision makers must consider whether
their company philosophy, personnel skill sets (principally in
critical areas such as marketing and logistics), organizational
structure, management expertise, and financial resources
support the move into new countries
Comparing the analysis of market opportunities with company
characteristics drives the final selection as management looks
for the best fit between each country’s mix of
opportunities/threats and the company’s strengths/weaknesses.
14
Key Company Characteristics in Global Market Expansion
EXHIBIT 2.10
15
Company
Characteristics
Philosophy
Objectives
Products
Management/
Marketing
Skills
Resources
Financial
37. Exporter and Distributor. The next of level of exporting
involves having country representation, which can take several
forms. Exporters are international market specialists that help
companies by acting as the export marketing department. They
generally do not have much contact with the company, but
exporters provide a valuable service with their knowledge of
policies and procedures for shipping to foreign markets. For
small companies with little or no international experience,
exporters expedite the process of getting the product to a
foreign customer.
Distributors represent the company and often many others in
foreign markets. These organizations become the face of the
company in that country, servicing customers, selling products,
and receiving payments. In many cases, they take title to the
goods and then resell them. The primary advantages are that
distribu- tors know their own local markets and offer a company
physical representation in a global market, saving the company
from committing major resources to hire and staff its own
operations. The disadvantages are lack of control since
distributors do not work directly for the company and lower
profitability resulting from the distributor’s markup.
Direct Sales Force. Staffing a direct sales force in foreign
markets is a significant step for a company moving into global
markets. It is expensive to staff and maintain a local sales team
in a foreign market; however, companies will often make the
commitment because of the level of control and expertise
offered by company-trained salespeople. For some industries,
creating a direct sales force is required because customers will
demand that company salespeople be in the country. This is
often the case in the technology and high-end industrial product
industries.
16
Market Entry Strategy: Contractual Agreements
45. Cost Estimating channel costs includes: (1) the initial
investment in creating the channel and (2) the cost of
maintaining the channel. As companies expand into new
markets, many search for ways to increase the efficiency of
local distribution systems by eliminating unnecessary
middlemen, thereby shortening the channel to the customer.
Capital An inadequate global market distribution system is
expensive both in terms of adding cost to the product and
creating long-term damage to the brand and the company’s
reputation. If a channel network is already in place, the
investment is low; however, if the company needs to develop or
greatly improve an existing system, the cost can be very high.
Control The more control the company wants in the channel the
more expensive it is to maintain. As a result, companies
generally look for a balance between channel control and cost.
The complexity of global supply chains coupled with lack of
local market knowledge make the task of creating a distribution
system so expensive that all but the most accomplished global
marketers rely on local distribution networks in foreign
markets.
Coverage Local distribution networks around the world may
lack full exposure to a given market. Even in the United States,
for example, complete coverage of a consumer market
necessitates multiple distribution channels. As a result, it is
necessary to evaluate which distribution network best reaches
the target customers, which may not necessarily be the network
with the widest distribution. Targeting upper- and middle-class
consumers in China requires extensive distribution in cities
48. Personal Selling The salesperson–customer relationship is
dramatically different around the world. In the United States,
the relationship is very business- focused and less personal. In
Latin America and Asia, the relationship is much more personal.
Actual business negotiations often do not begin until a personal
relationship has been established. Companies need sensitivity in
selecting, hiring, and training their global sales force to
accommodate local business cultures.
Sales Promotion A relatively small part of U.S. marketing
communication budgets is allocated to sales promotion;
however, this can be a significant component of marketing
communication strategy in global markets. The need to
stimulate consumer trial and purchase can be greater. Both
PepsiCo and Coca-Cola sponsor traveling carnivals to outlying
villages in Latin America with the purpose of encouraging
product trial.38
Public Relations The expansion of global communications has
greatly increased the importance of international public
relations. Companies realize that dealing with crises must be
done quickly and effectively as global news organizations move
instantly on stories around the world. Getting the company’s
perspective on a story requires coordination by the company and
public relations consultants before release to the public. Public
relations can also enhance other elements of a marketing
communications strategy. When companies introduce new
products, they frequently schedule them to coincide with press
conferences and news cycles in other countries.
27
58. In Chapter 1 we identified the various groups, called marketing
stakeholders, that interact with or are impacted by marketing,
and they are key to understanding the triple bottom line. These
stakeholders are shown again in Exhibit 2.13. Originally
presented by John Elkington in his book Cannibals with Forks:
The Triple Bottom Line of 21st Century Business, the triple
bottom line brings accountability to the various interests of
marketing (business) stakeholders. The traditional approach,
financial accounting, was useful for shareholders, but what
about customers, suppliers, government agencies, and many
others? The triple bottom line (TBL) is a metric for evaluating
not only the financial results of the company but the broader
social equity, economic, and environmental considerations as
well. Consider the impact of the TBL in marketing management
using the people, planet, and profit approach outlined
graphically in Exhibit 2.14.
Many, if not most, organizations still focus exclusively on
profit as the sole metric of success. However, companies are
increasingly realizing that success needs to include other
metrics, like people. This type of change begins with
management acknowledging that there are success objectives
beyond profit, then creating metrics, strategies, and tactical
plans to implement that change. From there, training and
education is needed to raise employee awareness that, over
time, leads to a change in culture. As marketing employees
(sales, customer service, and others) are often the customer’s
point of contact with the company, this becomes an important
first step. Ultimately, companies today now actively look for
ways to “give back” to the community. Disney, for example,
allows employees time off to work with community
organizations of their choice. In addition, the company will
match donations from employees to community organizations.
39
Triple Bottom Line
EXHIBIT 2.14
60. decisions. Some target markets, such as Millennials, consider
sustainability an important factor in their decision making. This
means companies have to adapt their products, distribution,
marketing communications, and pricing to incorporate
sustainability into their overall marketing strategy. The
challenge is not limited to B2C markets, but is increasingly
prevalent in B2B markets as well. IBM, for example, invests
heavily in a variety of sustainable activities and has won awards
for its focus on the environment and sustainable development.
Customers, employees, and other stakeholders—not to mention
shareholders—expect companies to be able to balance profit
goals and objectives with people and planet objectives.
40
Part 1: Challenges to Present-Day Marketers 0.5-1 page answer
1. In your own words, identify three of the greatest challenges
to present-day marketing managers. Do NOT refer to the text,
or any outside reference.
2. Provide a real-world example of each of the challenges you
identified.
3. For EACH of the examples you gave, provide a recommended
solution (or solutions) to overcoming the challenge.
Part 2: (1 page answer)
Healthy Happy Homes
After two decades of real estate investing, Healthy Happy
Homes’ owner wanted to combine two personal passions: real
estate and living a quality, healthy life. After creating a Healthy
Home Checklist to review the environmental quality of the
living space (i.e., fabric, floor, cleaning supplies, air quality,
area hazards, etc.), Healthy Happy Homes provides
61. consultations with renters, current owners, potential buyers/
sellers to analyze and improve the quality of the living
environment to guide purchasing and/or renovation decisions.
In addition to the Healthy Home Checklist, Healthy Happy
Homes has generated a content-based educational series on
social media and speaking events to inform business and
individuals about seeking, developing, and maintaining a
quality living environment.
To complement the mission, Healthy Happy Homes has
compiled a database of businesses and contractors that provided
checklist-approved quality environmental services such as
organic fabric window treatments, clean air floors, organic
cleaning supplies, and quality construction materials.
Mission:
To empower/enable the highest quality of living in the purest
environment
Healthy Happy Homes has a mission statement yet is missing
the goals that will serve in the development of measurable,
achievable objectives for growing its business. Using the
sample mission and goals in the example case a model (example
on next page), and after reviewing the description of Happy
Healthy Homes, write three to five goals with bullet points.
As you are working on your objectives, consider these guiding
questions:
Mission: Big picture vision
· Does mission describe the overall “why” a company exists?
· What unique vision does the Mission Statement describe?
· What core values and principles does the company
represent?
Objectives: Measurable, obtainable outcomes
62. · How does your company maintain profitability?
· How does your company present customer service?
· What core values define your company’s growth, marketing,
and interaction?
· What aspects of managing change and marketing are
important to your company?
· What expectations do you have for your company and
customer interaction
Sample Mission and Objectives
Realty Business Leaders (RBL)
RBL began in 1996, to provide supportive digital technology
solutions for professionals in the real estate industry. They
serve agents, brokers, and investors in both residential and
commercial applications. They provide online, digital, and print
resources and tools for generating leads, supporting individual
agents and brokers to successfully grow and manage their
businesses. RBL’s cloud -based subscriptions provide total
access to marketing and sales software such as websites,
customer relationship management (CRM), lead generation, goal
tracking, and training materials that support conversion of
prospects into clients.
Mission:
To empower real estate industry professionals in exceeding
property buyers’ and sellers’ expectations through innovative,
accessible technology
Sample Goals:
Goal 1: Provide exceptional, best practice, innovative lead
generation tools
a. Provide exclusive qualified lead generation
63. b. Generate real-time analytics to provide intuitive activity and
insights
c. Provide leads that are compatible with CRM
Goal 2: Provide individual agent tools
a. Provide agents with industry best customer relationship
management platform
b. Grant access to agent-run website with tools to maximize the
transaction process
c. Enable access to best practices education and training to
support continued professional growth
Goal 3: Support brokers with beyond market standard tools
a. Sustain a state-of-the-art CRM system to enable maximum
efficiency for broker’s team
b. Provide robust lead routing to support broker’s team success
c. Create enhanced branding materials that enable broker’s team
to demonstrate true professionalism
d. Deliver the most innovative tools and education that meet the
needs of the changing real estate industry
Mission
The mission is an essential piece of every business. It
articulates an organization’s purpose, or reason for existence
and generally discusses what the organization hopes to become
(i.e. its strategic vision). A strong mission statement becomes
the foundation for decisions and core values and a compass of
sorts for leading the business in the right directions. It is a tool
for guiding the customer service and staff expectations as well.
When a business is starting out or going through change,
defining a mission statement is a critical step.
A company’s mission statement and goals should feel
symbiotic. The mission is broad and needs goals to direct
achievement; while the goals have limited value without the
vision captured within the mission. The mission statement may
64. also serve as a guide for whom the business serves and how it
serves them.
Goal
To monitor and evaluate a mission statement, it is essential to
incorporate goals. These goals outline the connection between
the mission and the operational aspects of the business. The
outcome of the goals will help to drive the development of
objectives that can be used to precisely measure the business’s
effectiveness in living up to the mission statement.