14. FILTERTHEORY
• Was developed by Broadbent (1956).
• According to this theory, many stimuli simultaneously enter our receptors
creating a kind of “bottleneck” situation.
• Moving through the short-term memory system, they enter the selective
filter, which allows only one stimulus to pass through for higher levels of
processing.
• Other stimuli are screened out at that moment of time.Thus, we become
aware of only that stimulus, which gets access through the selective filter.
