Michael Fienen discusses the intersection of design and analytics in website development at Pittsburg State University, emphasizing the importance of understanding audience engagement. He presents statistics indicating a high percentage of redesigns are driven by user dissatisfaction and highlights the need for strategic changes in design to improve user experience. The presentation advocates for leveraging analytics as a vital tool for informed design decisions.

1. CHAOS IN CONTEXT
Informed Design Through Analytics
pittsburg state university
michael fienen .eduGuru
nuCloud
@fienen
fienen.com
http://bit.ly/chaosincontext

2. { SUP? }

3. just call me fienen
director of web marketing – pittsburg state university
writer – .eduGuru (doteduguru.com)
cto – nucloud (nucloud.com)
author – dotCMS From the Ground Up
(http://bit.ly/dotcms-book)

4. { not talking about design }

5. { i’m a crappy designer }

6. { be smart }

7. { needs an artistic eye }

8. { analytics is a lens }

9. { pair of glasses }

10. { realize full potential }

11. { audience participation }

13. { resources }

14. { boring stat time }

15. { mike volpe, cmo @ hubspot }

16. { 1/3 are unhappy }

17. { <25% are ‘extremely happy’ }

18. { 2 years – 84% redesigns }

19. { 29% for branding }

20. { 35% - old/unmodern }

21. { spoiled }

23. { $54,596 }
(60 sites)

24. { $69,586 }
(w/ outside vendor)

25. { 5.1 months }

26. { $128,461/yr }

27. { time, money, effort }

29. { huge jumps }

30. { hard sell }

31. { hard to implement }

32. { jarring changes }

33. { redesignment }

34. { realignment }

35. { what? }

36. { strategic changes }

38. { cost }

39. { fail gracefully }

44. { edustyle.net }

47. { analytics }

48. { it’s dead jim }

49. { screen size }

51. { context }

53. { browsers }

55. { the devil you know }

56. { IE6 }

58. { 1540 / 216,416 = .007 = .7% }

59. { priorities }

61. { mobile has 6x traffic of ie6 }

62. { increase of >3x last year }

63. { ie6 l0st 72% }

64. { languages }

65. { landing pages }

66. { logins }

68. { little things }

69. { event tracking }

71. { example }

75. { clicks }

77. { 1/5th }

81. { the breakdown }

82. { pages/visit +18% }
(from 10.19 to 12.02 / 16.33% under to 27.75% over average)

83. { time on site from 2.69% to
35.38% above average }

84. { usage up 51% }
(656 to 993 clicks )

87. { just the beginning }

88. { template sections }

90. { one more }

93. { education }

94. Thanks for being here and
rocking my face off
???questions???
http://bit.ly/chaosincontext
@fienen