Got centerpiece? (#hewebar 2013 edition)

•

4 likes•2,072 views

Higher ed has a problem with its websites. Many of us are past that first big hump of "The Millennial Redesign." We've plopped down money on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we weren't looking. Centerpieces have become a staple component of the ever important home page. The problem is that they have homogenized us. We're all doing it, and we're all doing it the same, and pretty much everyone does it badly. This presentation will look at a number of sites and their centerpieces, look at common themes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate ourselves.

got centerpiece?
so does everyone else
(2013 edition)
michael fienen - @fienen - nucloud.com - #gotcenterpiece

Jakob Nielsen
"Most important, because it
moves, users automatically assume
that it might be an
advertisement, which makes them
more likely to ignore it."

[ I THANK YOUR FACE HOLES ]
@fienen - #gotcenterpiece
http://bit.ly/gotcenterpiece

Travelodge provides you Motel Service in Shakopee with a place to put your feet up at night and starts you off on the right foot each morning. Refuel with a complimentary continental breakfast and stay connected with free WiFi. With locations near beaches, National Parks, and everything in between, Travelodge accommodates adventure seekers of all ages. Plan your next adventure, then book the Travelodge next door. Your basecamp awaits http://travelodgeshakopeevalley.com

How emotional abuse is wrecking your mental health

Rivka Levy

Vanvasa

Vanvasa Resort

School of Fish: The MSC End of Term Report on sustainable fish in schools 2015

Marine Stewardship Council

Barometrul mediului de afaceri romanesc 2016

Kompass Group & Doingbusiness.ro

“O viziune a creșterii” este un studiu care explorează percepțiile directorilor din marile companii care activează în România în ceea ce privește perspectivele de afaceri pentru anul 2016. În această ediție vom oferi, de asemenea, date comparative cu cercetările similare efectuate la începutul anului 2014 și 2015. Acest raport realizat de EY se bazează pe un sondaj online la care au răspuns de 421 de directori de la companii din diferite industrii, care au oferit o perspectivă asupra modului în care este perceput mediul de afaceri local la începutul anului 2016.

Historia inspiradora 1

Solangel Jaimes

The Article 10 Guide to The EU Referendum

Article 10 Integrated Marketing Ltd.

Estamos inmersos en una era donde la velocidad de los cambios ejerce una presión continua sobre las marcas, llevándolas hacia una mayor capacidad y velocidad de adaptación. Innovación, adopción tecnológica y adaptación parecieran ser los tres pilares claves del éxito empresarial en los próximos cinco años. En este escenario, es imprescindible identificar y comprender las tendencias que comienzan a transformar la forma de comunicarnos entre la marca y el cliente. Presentamos entonces las 25 tendencias 2015 – 2020 que transformarán el marketing digital.

7 Steps for writing your first test

Gil Zilberfeld

Acceptable application of analytics for your academic areas

Michael Fienen

During this workshop, Michael Fienen will walk you through a number of techniques and processes that will enable you to take your implementation of Google Analytics well beyond a plain set-it-and-forget-it configuration. Better analytics allows you to make better informed decisions and save time (plus you look super smart in meetings when you can answer questions on the fly). You’ll learn how to create custom segments and dimensions to better identify people on your site, use goal funnels to determine the effectiveness of inquiries and see how tools like Tag Manager can enable you to easily create broad spectrum tracking across your site on elements of all types.

My God, It's Full of Stars: Your Guide to a Visual Design Career

Michael Fienen

Creatively Common (#BootCamp12)

Michael Fienen

Creatively Common is a functional variant of my Creative Commons and open licensing talk (re)Mix010gy from dotCMS BootCamp 2012. We touch on many of the core concepts of (re)Mix010gy as the "come to Jesus" component, and then segue into a coding demo showing users how to create their own open license media repository. The code examples are available at http://learndotcms.com/2012/10/commonly-creative-code/

The Web is Human

Michael Fienen

In the second decade of the second millennium, many of us are approaching the web wrong. We have trouble defining goals, addressing needs, and defining scope. We use phrases like “Mobile First,” or “Content First.” We forget where we came from, and lack vision on where we’re going by bogging ourselves down in processes or allowing programmers to do front end UI. Everything about our environment is transitional – everything except one core component: us. People create websites, people consume websites, and there comes a point where strategy needs to yield to technological requirements and open itself to what our users want and need. I’m talking about “People First.”

Sharing Superheroes - J.Boye Philadelphia 2012 Keynote

Michael Fienen

(re)Mix010gy (long version)

Michael Fienen

The future of marketing lies in communities. Facebook, Twitter, YouTube – wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them. You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn’t easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand. Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.

Chaos in Context: Informed Design Through Analytics

Michael Fienen

Analytics: they are a great business tool. They help you measure performance. They help you profile users. They help you gauge popularity. But, analytics are more than just pages of hit counts and bounce rates. They can also be a very important design tool that can ensure you make educated, informed decisions on how your site evolves over time. As sites age, the act of redesigning serves a necessary, but costly role. It can frequently be a much better use of resources to constantly be realigning instead. That is - making a consistent stream of smaller, incremental changes over time. To do this, information in your analytics can help resolve tools that are failing, falling out of use, or not being understood. We'll take a look at how you can extract context from Google Analytics in order to plan changes to your web site's home page and templates.

(re)Mix010gy

Michael Fienen

The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them. You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn't easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand. Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.

Viewers also liked

servo press P2113 BA for press fit

Auloma Holding S.r.l.

WWW.NWACLUB.CZ - NWA - Network World Alliance - Marketingový plán slovensky

Tibor Seszták

Mobile is your friend, not enemy.

Edith Yeung

Фотоматериалы

Yerdos

Grafico diario del dax perfomance index para el 10 05-2012Experiencia Trading

Ponencia experiencia e learning y web 2.0Elizabeth Huisa Veria

2 faquileoagustin

Teoría de las relaciones humanas

comerciointernacionaljenny

Historia inspiradora 2 solangel barrera

Solangel Jaimes

Product Management and Systems Thinking

Dr. Arne Roock

Universidad nacional de chimborDoris Aguagallo

7 câu mẹ nào cũng muốn hỏi khi mang bầu

cuongdienbaby05

25 Tendencias 2015 - 2020 Que transformarán el Marketing Digital.

Andrés Silva Arancibia

7 Steps for writing your first test

Gil Zilberfeld

Viewers also liked (14)

servo press P2113 BA for press fit

WWW.NWACLUB.CZ - NWA - Network World Alliance - Marketingový plán slovensky

Mobile is your friend, not enemy.

Фотоматериалы

Grafico diario del dax perfomance index para el 10 05-2012

Ponencia experiencia e learning y web 2.0

2 f

Teoría de las relaciones humanas

Historia inspiradora 2 solangel barrera

Product Management and Systems Thinking

Universidad nacional de chimbor

7 câu mẹ nào cũng muốn hỏi khi mang bầu

25 Tendencias 2015 - 2020 Que transformarán el Marketing Digital.

7 Steps for writing your first test

More from Michael Fienen

Acceptable application of analytics for your academic areas

Michael Fienen

My God, It's Full of Stars: Your Guide to a Visual Design Career

Michael Fienen

Creatively Common (#BootCamp12)

Michael Fienen

The Web is Human

Michael Fienen

Sharing Superheroes - J.Boye Philadelphia 2012 Keynote

Michael Fienen

(re)Mix010gy (long version)

Michael Fienen

Chaos in Context: Informed Design Through Analytics

Michael Fienen

(re)Mix010gy

Michael Fienen

Head First Video Strategy

Michael Fienen

Got Centerpiece? So Does Everyone Else.

Michael Fienen

Higher ed has a problem with its websites. Many of us are past that first big hump of "The Millennial Redesign." We've plopped down money on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we weren't looking. Centerpieces have become a staple component of the ever important home page. The problem is that they have homogenized us. We're all doing it, and we're all doing it the same. This presentation will look at a number of sites and their centerpieces, look at common themes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate ourselves.

Best Practices for Building Sites in dotCMS

Michael Fienen

Check Mini Yields Big Results

Michael Fienen

More from Michael Fienen (12)

Acceptable application of analytics for your academic areas

My God, It's Full of Stars: Your Guide to a Visual Design Career

Creatively Common (#BootCamp12)

The Web is Human

Sharing Superheroes - J.Boye Philadelphia 2012 Keynote

(re)Mix010gy (long version)

Chaos in Context: Informed Design Through Analytics

(re)Mix010gy

Head First Video Strategy

Got Centerpiece? So Does Everyone Else.

Best Practices for Building Sites in dotCMS

Check Mini Yields Big Results

Recently uploaded

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

Knowledge engineering: from people to machines and back

Elena Simperl

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Product School

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Recently uploaded (20)

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

PCI PIN Basics Webinar from the Controlcase Team

Epistemic Interaction - tuning interfaces to provide information for AI support

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Assuring Contact Center Experiences for Your Customers With ThousandEyes

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Knowledge engineering: from people to machines and back

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

When stars align: studies in data quality, knowledge graphs, and machine lear...

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Securing your Kubernetes cluster_ a step-by-step guide to success !

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

GraphRAG is All You need? LLM & Knowledge Graph

Monitoring Java Application Security with JDK Tools and JFR Events

Key Trends Shaping the Future of Infrastructure.pdf

Got centerpiece? (#hewebar 2013 edition)

1. got centerpiece? so does everyone else (2013 edition) michael fienen - @fienen - nucloud.com - #gotcenterpiece

2. [ we suck ]

3. 3

4. [ inspire ]

5. [ motivate ]

6. [ innovate ]

10.

11.

12.

13.

14.

15. [ differently ]

16.

17.

18.

19. JULY 26 FRIDAY 2013

20.

21.

22. [ branding standards ]

23. [ marketing identity ]

24.

25.

26. [ THE REDESIGN ]

27. [ >1200 sites redesigned ]

28. [ routine ]

29. [ normalize ]

30. [ dilution ]

31.

32.

33. [ jQuery, Prototype, Dojo ]

34. [ Foundation, Bootstrap, 960gs ]

35. [ Content Management Systems ]

36.

37. [ collaboration ]

38.

39.

40. [ your homepage ]

41.

42. [ One Big Question ]™

43. [ HOW? ]

44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

54.

55.

56.

57.

58.

59. [ notice anything? ]

60. [ well done ]

61. [ pretty ]

62. [ no #girlsundertrees ]

63.

64.

65. [ no innovation ]

66. [ 4 categories ]

67. [ visual ]

68.

69. [ storyteller ]

70.

71. [ informational ]

72.

73. [ one thing in common ]

74. [ 8th Deadly Sin ]

75. [ transactional ]

76.

77.

78.

79.

80.

81. [ utility ]

82.

83. [ a 5th category? ]

84. [ lost puppy ]

85.

86. [ boring stat time ]

87. [ .4% clickthrough ]

88. [ 79% can track... ]

89. [ ...only 26% do ]

90. [ Marketing + PR/Comm = 89% ]

91. [ ROI ]

92. [ Relying On Insignificance ]

93.

94. 1%

95. http://bit.ly/gotcenterpiece

96. [ raise your hand ]

97. Jakob Nielsen "Most important, because it moves, users automatically assume that it might be an advertisement, which makes them more likely to ignore it."

98. [ effort ]

99.

100. [ SMSU.edu ]

101. [ best overall site ]

102. [ people's choice best homepage ]

103. [ best redesign ]

104. [ best visual design ]

105.

106. [ magic sauce ]

107.

108. [ calls to action ]

109. [ engage ]