The document discusses the application of analytics in academic areas, emphasizing key performance indicators (KPIs) and the importance of optimizing analytics tools like Google Analytics and Tag Manager. It includes references to resources from industry experts and a playful tone throughout. The author, Michael Fienen, shares insights and encourages interactive learning with analytics.

1. Acceptable Application
of Analytics for Your
Academic Areas
(Alliteration! Awesome!)
Michael Fienen - @fienen - nuCloud, LLC

2. @fienen // about.me/michaelfienen
cto // nuCloud, llc
senior developer // aquent
formerly pittsburg state university
i love me some analytics

3. 1. Review time!
2. KPIs, OKRs, IDKs, WTFs
3. Reading some reports
4. Getting taggy with it
5. Important stuff goes here
6. Optimize your shoptimize
7. We require more vespene gas
8. Recess

4. http://wpcampus2017.fienen.com

5. Let’s see what you know

6. GA and your theme

7. functions.php and header.php

8. functions.php and header.php

9. functions.php and header.php

10. Let’s play with some
reports

11. Tag Manager demands
your attention

12. Plugins bring the fun in

13. Goals, events,
dimensions, and looking
smart for HiPPOs (buckle
in)

14. Do I have time to talk
about Google Optimize?

15. Yes I do.

16. Resources from people
smarter than me

17. These are good peoples
Avinash Kaushik // https://www.kaushik.net/
LunaMetrics // http://www.lunametrics.com/blog/
Simo Ahava // https://www.simoahava.com/
GA Academy // https://analytics.google.com/analytics/academy/
GA @ YouTube // https://www.youtube.com/user/googleanalytics

18. Hi, my name’s Chucky
and I want to play