During this workshop, Michael Fienen will walk you through a number of techniques and processes that will enable you to take your implementation of Google Analytics well beyond a plain set-it-and-forget-it configuration. Better analytics allows you to make better informed decisions and save time (plus you look super smart in meetings when you can answer questions on the fly). You’ll learn how to create custom segments and dimensions to better identify people on your site, use goal funnels to determine the effectiveness of inquiries and see how tools like Tag Manager can enable you to easily create broad spectrum tracking across your site on elements of all types.

1. Acceptable Application
of Analytics for Your
Academic Areas
(Alliteration! Awesome!)
Michael Fienen - @fienen - nuCloud, LLC

2. @fienen // about.me/michaelfienen
cto // nuCloud, llc
senior developer // aquent
formerly pittsburg state university
i love me some analytics

3. 1. Review time!
2. KPIs, OKRs, IDKs, WTFs
3. Reading some reports
4. Getting taggy with it
5. Important stuff goes here
6. Optimize your shoptimize
7. We require more vespene gas
8. Recess

4. http://wpcampus2017.fienen.com

5. Let’s see what you know

6. GA and your theme

7. functions.php and header.php

8. functions.php and header.php

9. functions.php and header.php

10. Let’s play with some
reports

11. Tag Manager demands
your attention

12. Plugins bring the fun in

13. Goals, events,
dimensions, and looking
smart for HiPPOs (buckle
in)

14. Do I have time to talk
about Google Optimize?

15. Yes I do.

16. Resources from people
smarter than me

17. These are good peoples
Avinash Kaushik // https://www.kaushik.net/
LunaMetrics // http://www.lunametrics.com/blog/
Simo Ahava // https://www.simoahava.com/
GA Academy // https://analytics.google.com/analytics/academy/
GA @ YouTube // https://www.youtube.com/user/googleanalytics

18. Hi, my name’s Chucky
and I want to play