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[ fin fin ]
M   [ Got Centerpiece? So Does Everyone Else. ]
i
      #heweb10 #tnt10
c
h
a
e
l
    CTO, nuCloud, LLC
F   Writer, .eduGuru
i   Director of Web Marketing, Pittsburg State University
e
n   @fienen
e   facebook.com/michael.fienen
n   linkedin.com/in/fienen




                                                            2
[ we suck ]




              3
[ 3 goals ]




              4
[ inspire ]




              5
[ motivate ]




               6
[ innovate ]




               7
[ past ]




           8
[ dark ages ]




                9
[ ten years ago... ]




                       10
11
12
13
14
15
[ differently ]




                  16
[ clueless ]




               17
[ experimenting ]




                    18
[ no fear ]




              19
[ but today... ]




                   20
[ serious ]




              21
[ edge ]




           22
[ cool ]




           23
[ conform ]




              24
[ branding standards ]




                         25
[ marketing identity ]




                         26
[ hurdles ]




              27
28
[ THE REDESIGN ]




                   29
[ >1200 sites redesigned ]




                             30
[ since 2007 ]




                 31
[ routine ]




              32
[ normalize ]




                33
[ dilution ]




               34
35
36
[ jQuery, mootools, dojo ]




                             37
[ Blueprint, 960GS, YUI Grids ]




                                  38
[ Content Management Systems ]




                                 39
[ industry homogeny ]




                        40
41
[ collaboration ]




                    42
43
44
[ your homepage ]




                    45
46
[ One Big Question ]




                       47
[ HOW? ]




           48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
[ notice anything? ]




                       66
[ well done ]




                67
[ pretty ]




             68
[ no #girlsundertrees ]




                          69
70
[ #girlsingrass? ]




                     71
[ 3 categories ]




                   72
[ visual ]




             73
74
[ informational ]




                    75
76
[ storyteller ]




                  77
78
[ one thing in common ]




                          79
[ lacking ]




              80
[ actionable ]




                 81
[ boring stat time ]




                       82
[ .4% clickthroughs/month ]




                              83
[ content strategy ]




                       84
[ 79% can track... ]




                       85
[ ...only 26% do... ]




                        86
[ Marketing + PR/Comm = 89% ]




                                87
[ ROI ]




          88
[ Relying On Insignificance ]




                                89
[ effort ]




             90
[ SMSU.edu ]




               91
[ Judged Best Overall Web Site ]




                                   92
[ People's Choice Best Home Page ]




                                     93
[ Judged Best Redesign ]




                           94
[ Best Visual Design ]




                         95
96
[ magic sauce ]




                  97
98
[ calls to action ]




                      99
[ engage ]




             100
[ verbs ]




            101
[ commands ]




               102
[ symptom ]




              103
[ improve ]




              104
105
[ measure ]




              106
[ goals ]




            107
108
[ old conventions ]




                      109
[ new standards ]




                    110
[ first impressions ]




                        111
112
[ thank you, you're all beautiful ]




                                      113
[ except @tonydunn ]




                       114
[ fill out your comments! ]
      #heweb10 #tnt10
          @fienen




                              115

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