E4 Demographic (E4)
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E4's target demographic is predominantly young viewers between ages 16-24, with a majority being female. They attract this demographic through programming like drama, comedy, and reality shows that appeal to issues relevant in the lives of young adults. Data shows that under E4's viewers, 63% are under 18 years old, 29% are 18-24, and 59% are female. This allows producers to understand that E4 has strong appeal among teenage girls and young women.
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The document provides information about conducting an audience analysis for a media arts project in York, England. It details the population demographics of York, including age and employment statistics. It also describes several existing media events in York that are relevant to the target audience of 16-25 year olds. Research was conducted through primary interviews and secondary sources to understand how to best appeal to and engage this audience. Existing magazines are analyzed to identify successful design techniques for the project's intended magazine format. Production methods like Photoshop and online content are discussed.
Media arts project 2
The document provides information about conducting an audience analysis for a media arts project in York, England. It details the population demographics of York, including age and employment statistics. It also describes several existing media events in York that are relevant to the target audience of 16-25 year olds. Research was conducted through primary interviews and secondary sources to understand how to best appeal to and engage this audience. Existing magazines are analyzed to identify successful design techniques for the project's intended magazine format. Production methods like Photoshop and online/print distribution are discussed.
Rhiana
The document analyzes research into existing television programs similar to the topic of the author's documentary on young people and politics. Secondary quantitative research found shows on different channels that relate to the topic, such as ones about unemployment and education. Primary qualitative research involved analyzing conventions of two documentaries and their target audiences. Vox pops with teenagers and adults provided feedback, finding they were interested in comedic, celebrity-involved shows about young people and politics aired on BBC3 and Channel 4. The research provided guidance on appealing to the target audience for the author's documentary.
Audience research and profile b2.pptx
This document discusses audience research and defines demographics, psychographics, and social grade as important categories for understanding a target audience. It then provides examples of analyzing a specific audience for a documentary based on these categories. The analysis found that the target audience is primarily male between ages 17-18, that they would fit the "mainstreamers" psychographic category, and their social grade would likely be categories D or E as students. This information can help tailor the documentary, such as interviewing more males than females.
Research.pptx
This document provides details on research conducted for a filmmaking project (FMP) documentary on Yorkshire, England. Primary and secondary research sources were used, including audience surveys and interviews, market research on existing products, and research on documentary styles and the tourism industry. The documentary aims to promote tourism to Yorkshire by advertising locations and activities. Younger adults aged 23-38 are identified as the primary target audience based on research showing they spend the most time and money on holidays. Additional surveys will be used to further profile the target audience and gather information on documentary production.
Altered target audience profile for my documentary 2
The document summarizes the target audience for a documentary about government censorship of sexually explicit music videos. The primary target audience is 18-20 year old males and females from a mixed ethnic background who are well-educated, hard-working, and either in college, employment or training. They live in London and engage in activities like music, sports, reading and shopping. The target audience aims to appeal to young people and generate discussion around the debate of government censorship.
Target Audience - BBC (2).pptx
The target audience for the documentary is 16-24 year olds who are likely still in education. Mobile phones and computers will be targeted as these are popular among teenagers for both school and leisure. Younger people within this age range, who are more frequent users of social media and technology, will be the main focus. Other demographics like religion, income, family size, and gender are not significant factors as the documentary aims to inform younger generations about how social media platforms truly operate. Psychographic groups like "Explorers" who like discovering new trends, and "Aspires" seeking status, will be targeted as they are more open to new information and likely to spread it.
Target Audience - BBC.pptx
The target audience for the documentary is 16-24 year olds who are likely still in education. This age group frequently uses mobile phones and computers, and can be easily distracted by their phones. The documentary will show how schools used to ban cell phones and explain how social media platforms actually operate in order to educate younger generations who may overuse technology without fully understanding its effects. Other demographics like religion, income, family size, and gender are not major factors for the target audience. Instead, the focus is on how technology has impacted the current younger generation's culture.
Audience
This document provides information on the target and secondary audiences for a documentary about whether the social media landscape is hegemonic or democratic.
The target audience is defined as 16-24 year old female British working class individuals interested in internet and technology. The secondary audience is 30 year old males and females of any ethnicity from middle class backgrounds worldwide interested in society, modernity and technology. Statistics are provided to support that females and younger people are more engaged in social media.
CliffsNotes Account Planning Debrief - BU AdLab
CliffsNotes was recently acquired by Houghton Mifflin Harcourt and aims to rebrand and relaunch the study guide resource. Research found that students are unaware of all that CliffsNotes offers and often choose competitor SparkNotes instead. Key recommendations include focusing marketing efforts on the web, mobile apps, and social media; utilizing search engine optimization; and executing an on-campus peer-to-peer marketing program with student brand representatives to raise awareness of CliffsNotes and how it can help students succeed. The rebranding efforts aim to convince students that CliffsNotes is a credible resource offering a variety of aids for different subjects.
Grid (2) (1)
This document provides research on audiences aged 16-24 for a grid project. It includes logo ideas featuring the letter 'G' in a grid pattern. Research found that this age group contributes £20 billion to the UK economy and prefers advertising that is short, simple, and features real people. Social media research showed 41% feel judged online and 45% feel their profile is inaccurate. Popular music genres are rock, pop, EDM, rap, and hip hop. Additional research through surveys provided information on social media usage, interests, and living in York that can help shape the grid project.
Maryam Latifi's Target Audience Profile 1
The document provides details about the target audience for a documentary about government censorship of sexy music videos. The primary target audience is 16-18 year olds from a mixed ethnic background living in London. They come from working to middle class families and have interests in music, sports, books and other typical teenage hobbies. The documentary aims to appeal to both female and male teenagers.
EA4 - Who would be the audience for your media product?
This document discusses the target audience for a media product. The target audience is young females ages 16-24, living in urban areas, who enjoy shopping, social media, reality television shows, dining at affordable restaurants, and films based on young adult novels. They have interests in music, spending time with friends, and brands like Topshop, H&M, and Apple. The psychographic profile provided describes them as passionate, sociable, and opinionated with values of relationships and loyalty. In summary, the target audience is young urban females interested in pop culture, socializing, and entertainment.
Teen internet use
This document analyzes the target audiences for a documentary about cyberbullying among teenagers. The primary target audience is teenagers ages 12-18 from lower income brackets who enjoy socializing, sports, and gaming online and seek information. However, only 2.6% of teens watch the documentary's channel. The secondary audience is opinion leaders ages 25-50 from middle incomes who enjoy teaching and passing on knowledge. Although most documentary viewers are older, the opinion leaders may help spread awareness if they watch. The document then provides in-depth profiles of each target group's demographics, interests, and motivations.
E4 target demographics
E4 primarily targets 16-24 year olds, with a dominance of females aged under 18 at 63% and 18-24 at 29%. Advertising is its main source of income. The document discusses how a proposed soap opera production aligns well with E4's target demographics, as soap operas traditionally appeal more to women, and E4's young, social audience matches the themes of university life and young relationships in the proposed show.
Question 4 : Who would be the audience for your media product
The document discusses the target audience for a media product. It analyzes demographics like age (15-34), social class (D and E), psychographics (explores and aspires), gender (mainly female), and ethnicity (all backgrounds). Research like a questionnaire and focus group helped determine preferences and informed the choices. The target audience falls into lower social grades due to education levels, and within the explores and aspires psychographic categories due to their adventurous and achievement-driven mindsets. Females are the primary focus as they go to movies more often. The content aimed to appeal to this youthful demographic.
1. Research
The document discusses research conducted for a York visitor guide targeted towards 16-24 year olds. A survey was administered and found that food, socializing, and nightlife were top priorities for the target demographic. Existing visitor resources like VisitYork were reviewed and found to lack focus on this age group. Social media accounts advertising York were also analyzed. The research indicates a visitor guide and accompanying social media presence highlighting food, attractions, and discounts could attract more 16-24 year old visitors to York.
client research
The document discusses research on the target audience for a new client project in York, England. It finds that York's population is primarily white and older, with few activities for youth. While there are some entertainment options like go-karting and bowling, they are separated and can be costly. Most visitors to York are aged 45-55, showing the city caters more to older tourists. Social media could help promote new options for youth. Research also showed many youth prefer passive entertainment like music and TV over activities requiring active engagement. The existing York Dungeon attraction offers an engaging experience exploring York's history through interactive sets, appealing to both thrill-seekers and history lovers.
Research
The document provides research on the target audience for a client project in York, England. It analyzes demographic data which shows that York's population is primarily white (94%) and older (21.2% of visitors are aged 45-55). There are limited activities for youth in York, which is seen as catering more to older tourists who visit historic sites. Research includes surveys that find the target audience of 16-24 year olds have interest in fashion and are influenced by social media. Existing youth activities in York are examined, finding that those providing exploration of varied locations and opportunities for engagement attract audiences best.
presentation fahima
The document describes Fahima Khanom's media product, which is a youth-oriented radio newscast called DUECE FM. It provides details about the format, target audience, and production process of the newscast. The target audience is teenagers and young adults aged 16-34 from East London. Fahima conducted surveys and interviews to gather stories and information relevant to the audience. She learned how to effectively use digital tools like dictaphones, SurveyMonkey, GarageBand, and blogs to produce and promote the newscast. Through creating this media product, Fahima gained valuable experience in journalism skills like interviewing, editing, and using technology to engage an audience.
Similar to E4 Demographic (E4) (20)
Altered target audience profile for my documentary 2
Altered target audience profile for my documentary 2
EA4 - Who would be the audience for your media product?
EA4 - Who would be the audience for your media product?
Question 4 : Who would be the audience for your media product
Question 4 : Who would be the audience for your media product
E4 Demographic (E4)
- 2. E4 Demographic • Demographic means information the media uses to divide there audience into gender, age, race and other categories it also pinpoints potential audience. Every media product is targeted to certain audiences E4 viewers are predominantly young and between the ages 16-24 and dominantly females. • They target this demographic because they broadcast good quality drama, comedy, features and having diverse entertainment formats making E4 and E4 +1's both have a very strong impact on16-34s.This demographic is mindful, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources.
- 3. E4 Demographic • • • • • • • AGE Under 18s (63%) 18-24 (29%) 25-34 (5%) 35-44 (2%) 45-54 (1%) 55+ (0%) • GENDER • Female (59%) • Male (41%) • • • • • • CHILDREN No kids (93%) Expecting (3%) Pre-school (1%) School age (3%) Left home (0%)
- 4. My production • I learn from this that the ages from under 18 and 18-24 precisely females are the biggest viewers of e4. I understood from this is the type of audience e4 try to attract which is most a niche audience mostly studying at schools, colleges and universities. They do this by airing programs such as misfits, Youngers, scrubs and even made in Chelsea which relate to that young adult lifestyle in London. This makes this a niche audience because most other channels haven’t really tried to attract this demographic unlike e4. I also understood that E4s main demographic is under 18s.The second biggest targeted demographic would be 18-24. Amongst the chart above we understand that females are the majority of viewers. By looking at this I understand the by demographic for my product will be from around the ages of 18-24 and in particularly females and obviously males too. Also the possibility that the audience of e4 more mature young, adults and adults gives me the idea I don’t need to be very strict on things like my script and my narrative because they aren’t children etc.