Changing Habits
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How has viewership of film and television changed across devices? We take a look at the latest studies into changing habits of video consumers.
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Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
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This document discusses the rise of second screen usage while watching TV. It defines different types of second screen activities like dual screening, synchronous activity, and companion apps. It also analyzes consumer behaviors around second screening, finding that 86% of smart device owners now dual screen. Younger and older audiences both frequently dual screen for activities like emailing, browsing the internet, and following up on shows and advertisements. The document also examines genres like reality TV, game shows, and documentaries that have seen higher adoption of companion apps. Finally, it discusses the commercial opportunities around advertising in companion apps.
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comScore's report analyzes global digital trends based on data from over 40 markets. It finds that the proportion of non-US internet users has increased significantly, with Asia-Pacific and Europe accounting for most global desktop users. The rise of mobile devices has led to a multi-platform world where each device sees distinct peaks in usage throughout the day depending on content and category. While desktop audiences continue growing for some functions, mobile has added substantial new digital time and audiences, especially among younger users. Platform selectivity has polarized some behaviors, with younger audiences more likely to use mobile exclusively.
How consumers use technology and the impacts on their lives
This presentation illustrates how consumers use technology and its impact on their lives.
How consumers use technology and its impact on their lives final
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...
Consumers are leading marketers towards cross-screen video convergence:
- Canadians now consume video across many connected devices like smartphones, tablets, and internet-enabled TVs, blurring the lines between TV and online video.
- While most viewing still occurs on traditional TVs, simultaneous "second-screen" viewing is common, with over half of Canadians using other devices while watching TV.
- Marketers are optimistic about video's growth but have yet to fully develop video advertising strategies that take advantage of cross-device viewing. Perceived challenges around measurement and targeting may be holding them back.
Research Survey (Multi-Screens) - FINAL 5.17.12
This document discusses research from a study on modern viewing habits called "The Multi-Screen Marketer". The study found that multi-tasking across devices while watching TV has become common, with over 60% of smartphone users and 65% of tablet owners reporting doing so. Younger age groups are more likely to multi-task. Tablet owners are more likely to take actions like purchasing in response to ads. However, consumers find mobile apps and sites from media companies unsatisfying. The rise of smartphones and tablets indicates multi-screen behavior will continue to increase as these devices become more prevalent.
Global Digital Landscape Report - Neilsen 32015
The document discusses how viewers are accessing content across multiple screens and devices in a fragmented media landscape. Some key points:
- People enjoy being connected anywhere at any time but it challenges brands for attention.
- Screens are proliferating with TVs, smartphones, tablets etc. but TV remains the primary device for most genres of content.
- Younger generations are more likely to watch on computers and mobile than older viewers who prefer TV.
- Viewing preferences depend on location and activity - mobile is popular for commuting while TV dominates for home viewing.
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nielsen-thedigitalconsumerreport-feb-2014-140211210707-phpapp02
nielsen-thedigitalconsumerreport-feb-2014-140211210707-phpapp02
Accenture video-over-internet-consumer-survey-2013
Accenture video-over-internet-consumer-survey-2013
Accenture: Video-over-internet-consumer-survey-May 2013
Accenture: Video-over-internet-consumer-survey-May 2013
Accenture video over Internet consumer survey 2013
Accenture video over Internet consumer survey 2013
Ofcom UK Communication Markets Report 2008 - Some Headlines
Ofcom UK Communication Markets Report 2008 - Some Headlines
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]
TV and the Second Screen: A Red Bee Media and Decipher white paper
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How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
How consumers use technology and its impact on their lives final
How consumers use technology and its impact on their lives final
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- 1. CHANGING HABITS 12.3% 5.6% 5.6% 3% Second & third screen adoption is up amongst all age groups How viewership of film and television has changed Conventional TV screen viewership is down among 14-17 year olds 33% Simultaneous viewing of both TV and another screen is enjoyed by 87% 92% PCs/laptops are displacing the conventional TV set as the primary screen for viewing streaming media References: 1. Accenture, ‘Digital Video and the Connected Consumer’ , 2015 2. Ofcom, ‘The Communications Market Report’, 2016 - available online at http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr16/uk/CMR_UK_2016.pdf 3. Gfk Research,‘The Home Technology Monitor’, 2016 4. Parks Associates, ‘Streaming Media Devices: Trends and Innovations’ - available online ($$$) at http://www.parksassociates.com/report/streaming-media-devices, 2016 http://castlabs.com Vs Year-over-year from 2015 to 2016