Change Management Strategy 1 Work force 2020 Kahtrena D DuBois Argosy University June 4, 2014 Workforce 2020 Report The change management strategy or strategy for change management is one of the best strategies for an organization to improve the workforce capability and business growth in the competitive market. In this concern, the changing trends in leadership and organizational structure are probably happening in most of the organizations in the current market to improve the efficiency of the organization (Smillie & Hailey, 2001). The trends change in leadership has now based on empowerment of employees to take their own decision in the management process. Further, the operational structure of the organization has changed from a single executive to a new leadership team to execute the work effectively and efficiently. In this concern, the organization that has been taken in this paper concerned to change management strategy is Nokia. Recently, this organization has adopted changes in management strategy because of the decreasing market share in the market. Thus, it has adopted a new leadership team and operational structure to improve the business and grab the millions of customers trust at global level once again (Nokia, 2011) Nokia and its Products or Services The Nokia is a multinational corporation that operates its business in communication and information technology sector at global level. The headquartered of Nokia is in Espoo, Finland. The Nokia is a manufacturing cum service providing corporation in the world. The Nokia solutions and Networks organization furnish network equipment of telecommunications such as high-end smart phones and mass-market mobile phones and services such as internet services (Nokia, 2014). In the internet services, Nokia provides various mobile applications, games, media and music as well as navigation including digital map information to its customers at the global level. Motivation of Employees Motivation of employees in the organization is most important to enhance their work capacity and confidence to accomplish the task effectively and efficiently. Motivation of employees increases the production and profits of the organization, including business growth for a long-time. In this concern, Nokia also encourages its employees through several motivational programs such as volunteering opportunities to give advice in marketing, IT and finance to nonprofits (Nokia Corporation, 2013). Nokia also motivate its employees to participate in local projects such as teaching language skills. Further, Nokia also motivates its employees through job rotation at all levels to meet the goals of the organization. Moreover, it also uses Clarity Seminars method for its employees to give corporate stress manage ...

1. Change Management Strategy
1
Work force 2020
Kahtrena D DuBois
Argosy University
June 4, 2014
Workforce 2020 Report
The change management strategy or strategy for change
management is one of the best strategies for an organization to
improve the workforce capability and business growth in the
competitive market. In this concern, the changing trends in
leadership and organizational structure are probably happening
in most of the organizations in the current market to improve
the efficiency of the organization (Smillie & Hailey, 2001).
The trends change in leadership has now based on empowerment
of employees to take their own decision in the management
process. Further, the operational structure of the organization
has changed from a single executive to a new leadership team to
execute the work effectively and efficiently.
In this concern, the organization that has been taken in this
paper concerned to change management strategy is Nokia.
Recently, this organization has adopted changes in management
strategy because of the decreasing market share in the market.
Thus, it has adopted a new leadership team and operational

2. structure to improve the business and grab the millions of
customers trust at global level once again (Nokia, 2011)
Nokia and its Products or Services
The Nokia is a multinational corporation that operates its
business in communication and information technology sector at
global level. The headquartered of Nokia is in Espoo, Finland.
The Nokia is a manufacturing cum service providing
corporation in the world. The Nokia solutions and Networks
organization furnish network equipment of telecommunications
such as high-end smart phones and mass-market mobile phones
and services such as internet services (Nokia, 2014). In the
internet services, Nokia provides various mobile applications,
games, media and music as well as navigation including digital
map information to its customers at the global level.
Motivation of Employees
Motivation of employees in the organization is most important
to enhance their work capacity and confidence to accomplish
the task effectively and efficiently. Motivation of employees
increases the production and profits of the organization,
including business growth for a long-time. In this concern,
Nokia also encourages its employees through several
motivational programs such as volunteering opportunities to
give advice in marketing, IT and finance to nonprofits (Nokia
Corporation, 2013). Nokia also motivate its employees to
participate in local projects such as teaching language skills.
Further, Nokia also motivates its employees through job
rotation at all levels to meet the goals of the organization.
Moreover, it also uses Clarity Seminars method for its
employees to give corporate stress management training to
increase both their work and personal lives and productivity on
the job. Further, it also motivates employees by providing
reward on a performance basis with monetary returns and work
performance wage structure to enhance employees productivity.

3. Workforce Dynamic of Nokia
The workforce dynamics are the part of every organization
either it would be increasing or decreasing on the basis of
organization market conditions and benefits. When the
organization would get more profits, the number of employees
would also increase, but in case of regular loss, it is possible
that the organization would cut the jobs in the existing
workforce. Presently, the workforce of Nokia is also changing
from cut the jobs in the workforce in increasing state gradually
from last year (Nokia Corporation, 2013). Presently, the total
employees at Nokia are more than 101,982 across 120 countries
that operate sales in more than 150 countries at global level.
Therefore, the workforce of Nokia is growing from year 2012
because of the changing in the management system. In year
2012, the total workforce was almost 88, 000 at the global level
that has increased because of the support of Microsoft that by a
majority of Nokias cell phone unit for $5 billion in 2013.
Moreover, the changing in the workforce in Nokia is now based
on broad strategic partnership with Microsoft to build a new
global mobile ecosystem such as a
Windows phone in place of Nokias primary smart phone
(Helsingin Sanomat, 2014). In this concern, to fulfill the
requirement of this new strategic partnership, Nokia is
employing new members. Further, Nokia is now focusing on
investments in the next-generation disruptive technologies that
would require a new leadership team and organizational
structure that would be a clear focus on speed, results and
accountability.
Workforce Trends
The trends of workforce always change according to the
changing environment and the time of the business perspective

4. on a global level. Additionally, workforce trends come and go
in future perspective. In this concern, the trends of workforce in
the present environment is now running concerned with the
future skills that needed by the business. These skills are
related to workforce needs such as skills in virtual
collaboration, social intelligence, new media literacy, and cross
cultural competency to improve the capability of employees and
growth of the business
(Human Capital Institute, 2013). These skills are very helpful at
the global level in the expansion motive of business.
Thus, Nokia can also adopt these workforce trends to increase
its business growth and market share in the competitive market
to gain the prior position in the communication sector.
Alternatively, the similar organizations that can be used as a
benchmark are quality, time and cost that concerned with
comparing the business in the market. The management of
Nokia can
Identify the best firm in the sector with the similar process in
the practice of benchmarking and compare the results.
Industry Trends
Presently, in the changing management strategy in the industry
is affecting most of the organizations business growth because
of the competition. At this stage, innovation, and effective
marketing for the products is the main trends of the IT and
communication industry that plays an important role in
providing challenges. Further, increasing nature of globalization
for business expansion as well as engagement of employees
towards empowerment at global level is also running as a trend
in the IT and communication industry (Human Capital Institute,
2013).
All these trends in this industry are affecting the overall market
environment of Nokia in the competitive market.
The innovation of the products of competitors, including new
features is attracting more customers that decrease the sales

5. growth, profits, market share and potential customers of Nokias
mobile phones as well as the organization. Further, the huge
advertisement by the competitors influences most of the
customers towards their products to purchase. At this stage, the
industry of information technology and communication is
growing because of the huge demand of the latest version of
mobile phones by customers. The need and perception of
customers are changing for latest technology of mobile phones
that influence this industry to grab the beneficial opportunities
at the global level for large volume of benefits and growth in
the future.
References:
Helsingin Sanomat (2014). Impact of Nokia cutbacks is felt
heavily in Salos economy.
Retrievedfrom:
https://www.hs.fi/english/article/Impact+of+Nokia+cutbacks+is

6. +felt+heavily+in+Salo
%E2%80%99s+economy/1329103572402
Human Capital Institute (2013). The Global Association for
Strategic Talent Management: 2013
Trends for the Future Workforce. Retrieved from:
http://www.hci.org/blog/2013-trends-futureworkforce
Nokia (2014). Race.Shoot.Win. Retrieved from:
http://www.nokia.com/in-en
Nokia Corporation (2011). Nokia outlines new strategy,
introduces new leadership, operational
structure. Retrieved from:
http://press.nokia.com/2011/02/11/nokia-outlines-new-
strategyintroduces-new-leadership-operational-structure/
Nokia Corporation (2013). Nokia Corporation Q1 2013 Interim
Report. Retrieved from:
http://press.nokia.com/2013/04/18/nokia-corporation-q1-2013-
interim-report/
Smillie, I. & Hailey, J.M. (2001). Managing for Change:
Leadership, Strategy, and Management in Asian NGOs. UK:
Earthscan.