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April 2021 BMUG Slides on Adobe Summit
- 1. Boston Marketo Engage User Group Housekeeping Slides | April 2021 BMUG Coleaders Jeff Coveney Shayna Wilczynski
- 2. Agenda • BMUG housekeeping and updates • Adobe Summit 2021: What to Expect, what sessions to attend • Marketo Tips: How to Use Marketo's AdBridge to automate your LinkedIn/Facebook/Google display advertising • Jessica Dobson, Digital Pi • Open discussion
- 3. Marketo Engage User Group House Rules • In order to ensure our MUGs stay user- focused and a safe space for members of the Marketing Nation to learn, network, and problem solve, we ask that all MUG attendees follow these rules: • No self-promotion or pitching of any kind is permitted at MUG events • Don’t contact people outside of the User Group without their consent • If MUG members share their use case at the User Group, please don’t share that information without their consent
- 4. Sign up for Bevy – the new tool for MUGs! • Step 1: Navigate to https://mugs.marketo.com/accounts/signup/ • Step 2: Create an account using the email associated with your Marketo Account • Step 3: Search for our chapter and click “Join Chapter” Stay Connected with BMUG
- 5. Upcoming Opportunities for MUG Members
- 6. Presenters Needed Potential Topics • Analytics • Data Cleanup • Nurturing • ABM • Lead Lifecycle Management
- 7. March 1–April 30 apply for an Adobe Experience Maker Award Choose from 15 award categories & submit your amazing customer experiences made possible with Adobe Experience Cloud. All winners will be announced at a virtual gala event in June!
- 8. April Virtual MUG Meetings Calendar DATE MUG CHAPTER TOPIC 4/15 Chicago MUG IRS Your ROI: Killer Auditing for your Internal Revenue Data 4/15 Boston MUG Sprint into Summit Pregame & Marketo Tips 4/15 Raleigh Durham MUG April Meeting 4/16 Silicon Valley MUG Onward & Upward: Exploring Career Paths for Marketo and MOPs Professionals 4/20 Atlanta MUG Virtual April Atlanta MUG 4/21 New York MUG Weekly Office Hours 4/22 Seattle MUG Marketo Problem Solving with MOPs Pros 4/27 Japan MUG TELKETO MUG
- 10. 10 What’s the buzz gonna be? CDP Customer Experience?
- 11. 11 Keynotes
- 14. Improving the Customer Experience with Marketo How do you Expand beyond Email? Digital Ad Nurture Email Nurture Email 60 Day Campaign Nurture Email
- 15. Today’s Special Guest How to Use Marketo's AdBridge to automate your LinkedIn/Facebook/Google display advertising Jessic a Dobso n Manager of Demand Gen
- 16. The Marketo Market is HOT • Rapid 7 – Marketing Ops Manager • Digital Pi – Various Marketo Consulting Positions • ClearGov – Marketo Ops • TechTarget – Marketing Ops Associate
Editor's Notes
- ANTHONY Marketing on behalf of your accounts. Content you can leverage BUT ALSO – we will put your accounts into our 60-day ABM PLAY. We’ll market to some of your targets to complement your Sales efforts. To assist, we’ve pulled together an array of competitive play content due for release in May. We've taken the experiences from hundreds of migrations and implementations and put that into consumable content that you can use as part of your competitive deals. Everything from early stage content at the top of the funnel with blogs and scripted emails down to late stage content with videos that describes how new marketo customers can switch solutions technically.