Challenges Facing Emirates Motor Company

Challenges Facing Emirates Motor Company
Challenges Facing Emirates Motor Company in the Importation of Automobiles from Germany to
UAE
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Date of Submission
Executive Summary
There are a number of challenges faced by organizations wishing to conduct business with other
firms in a foreign country. The reason behind this is that the organization will be required to engage
either in the importation or exportation of goods or services. The Emirates Motor Company has for
many years engaged in the importation of Mercedes Benz from Germany into the UAE. One of the
major challenges that the organization has suffered is lack of sufficient funding. As such, the
organization has not been in a position to fully exploit the UAE ... Show more content on
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The company is considered to be one of 'German's big 3' manufactures of luxury automobiles along
with BMW and Audi. The three manufacturers currently dominate the world market for luxury cars.
Over the past years, Mercedes Benz has been seen to engage in activities aimed at increasing its
global presence. The company has been seen to open franchises in Asia, Europe, and the Middle
East in order to take advantage of the rapid economic growth in the regions. The company has also
been seen to keenly monitor its African market. It has opened a franchise in Egypt to help it conduct
business with Africa more efficiently and effectively. In 2014 alone, Mercedes Benz sold 2.5 million
cars.
Besides the manufacture of automobiles, the company also offers financial services. It performs this
role through the help of Daimler Financial Services AG. The arm of the organization has aided the
company to further penetrate the Middle East market. In 2009, Mercedes Benz announced the
official opening of Mercedes–Benz Leasing Middle East and Mercedes–Benz Finance Middle East.
The two new companies owned by Mercedes Benz had their headquarters established at Dubai, one
of the regions making up the United Arab Emirates (UAE) (Coughlin & Ambrosio, 2012). They
were established with the aim of providing lease and loan services to private and business customers
who wish to purchase pre–owned and new commercial and passenger automobiles from
... Get more on HelpWriting.net ...

Case Study Of Daimlerchrysler
DaimlerChrysler's brand strategy was flawed. The new DaimlerChrysler cannibalized its own
product line, as the Mercedes M class collided with the Jeep Grand Cherokee, affecting one of
Chrysler's most profitable product lines. Chrysler was supposed to pick up small–car segment, but
Chrysler brand didn't fit the small–car image.
In DaimlerChrysler, there were problems in integrating the operations due to different drive
concepts. Therefore, component sharing was limited, which significantly restricted the benefit of
economies of scale that a merger could bring on.
3.3. Chrysler's consequences after merging with Daimler–Benz
Daimler merged with Chrysler when Chrysler had walked to the other side of the slope glory. In
1997, Chrysler's net profit was 2.8 billion ... Show more content on Helpwriting.net ...
The first lesson drawn from the Airflow is that the public does not accept things that are too strange
or belong to a far future. However, in the next two decades, the company continually pursued
conservative and out–of–fashion designs. Chrysler has had to pay by more than half of the market
share loss in 1950s.
Chrysler is seriously suffered when Keller and the company's best engineers left for space project of
the US government. In general, the corporation has had two golden period from 1983 to 1988 and
from 1993 to 2000, but all heroes that built that glory also left when Daimler–Benz appeared.
In theory, the amalgamation of Chrysler and Daimler–Benz can bring on a considerable competitive
advantage, especially in term of the economy of scale. Nevertheless, the synergy savings can only
be achieved if two companies can operate the business and produce vehicles more efficiently than
when they were apart. In the case of Daimler–Benz and Chrysler, many conflicts and clashes have
made the integrated management impossible. Looking back, it seemed to be an unlikely marriage at
the very first

Conference Services and Itinerary
.1 Ground transportation
The delegates will arrive on 21 November 2014 and transportation will be arranged by Garrl Hotel
The Hague. Haagsche City–Tax (2013) will be used to provide transport to and from Schiphol
airport and to and from all planned activities. They state "Since our establishment 25 years ago,
service has been playing the most important for our taxi company. All our drivers are qualified, are
neatly dressed in suits, driving an environmental sustainable Mercedes and can talk English and
Dutch."
The vehicles are carefully chosen in accordance with our environmental and sustainable values. The
delegates will be transported in Mercedes–Benz V–class buses (App. 1.1) with a capacity of 8
passengers. The buses will leave the airport every 30 miutes from 10:00 until 16:00.
The VIP–guests will be transported in a Mercedes–Benz E class Hybrid. (App. 1.1) The E–class
vehicle will be on standby for the VIP guests and people with special requirements. On the day of
departure, the transportation from the hotel to the airport will follow the same procedure as the
initial trip.
1.2 Parking
The Garrl Hotel offers secure underground parking facilities under 24–hour surveillance. The
spacious parking area boasts sixty parking spots. There are six parking spots designated for guests
with special needs. These parking lots are located near the elevator and have a help button if
assistance needs to be provided. (McDonald, 2009)
1.3 Accommodation
Ocean Room
The 28 m2 Ocean

Bmw vs Mercedes
E–Marketing and E–Commerce David Hernández–Vaquero Redondo Student Number: 513103
davidhvr@hotmail.com
Table of contents
Phase 1: Analysis of companies
Automobile Industry History..............................................................3 History of Mercedes–
Benz..........................................................................4–5 History of
BMW...........................................................................................6–7 Mercedes–
Benz............................................................................................7–8 – Vision – Mission – Goals –
Strategy
– BMW................................................................................................................8–9 Vision Mission
Goals Strategy
Phase 2: Websites analysis
Mercedes–Benz – Homepage..........................................................................................10–12 –
Placing Orders....................................................................................12–17 – About Us/Search
Engine/FAQ..........................................................17 – Contact detail and ... Show more content on
Helpwriting.net ...
In 1916, for example, is inscribed within a circle that shows four small stars and the word Mercedes
or the name of the DMG plants Untertürkheim or Berlin–Marienfelde. In November 1921, DMG
seeks protection of utility models for nine variants of commercial emblem and enrolls in the patent
office one dimensional three–pointed star inscribed in a ring, including the version as mascot of
radiator. The Registration as business emblem is in August 1923. This emblem, which has just
undergone changes, still presides today vehicles Mercedes–Benz. The star has become a symbol of
quality and safety on all roads in the world, while the name "Mercedes–Benz" is a symbol of
balance between tradition and innovation, the future of the automobile. Brand history 1890–1899
Having invented the engine and the car in the late 1880s, Gottlieb Daimler and Karl Benz, yet
independent of each other, integrate their private developments in individual companies using
financial and partners. In October 1883, Karl Benz founded the firm Benz in Mannheim & Co.
Rheinische Gasmotoren–Fabrik, while in November 1890 arises in Cannstatt Daimler–
MotorenGesellschaft (DMG). 1900–1909 To publicize their products, both look easily recognizable
names. That is why companies choose at first by "Benz" and "Daimler". "Benz & Cie." No name
changes again. Instead, at the start of the twentieth

Mercedes Benz Operates On The Differentiation Strategy
Strategy Mercedes–Benz operates on the differentiation strategy. Luxury, prestige and technological
innovations drive the company 's production from the high quality small cars and e–bikes of the
smart brand, to the premium automobiles of the global corporation. As a company Daimler, has four
core objectives: technology leadership and innovation, delighted customers, best teams (regarding
diversity of gender, nationality and age), and profitable growth. Additionally, Daimler has outlined
four strategic areas of growth which are strengthening the core business, growing in new markets,
leading in green technologies, safety and driving ahead with connectivity and mobility concepts
(Daimler, 2014). These could be interpreted as goals and it is because of these goals that Daimler
celebrates great success. Most large business firms usually prepare a meticulous strategic plan.
Various strategies need to be evaluated before the choice comes upon one, and a critical element in
the choosing is time. Even the best product in the market may fail in the case that they are being
revealed at an inappropriate time for the consumers. In 2014, Mercedes Benz announced its plan to
introduce up to 30 new models by 2020, 11 of which would be all new (Daimler, 2014). In wake of
the planned execution preparation, Mercedes has additionally changed its naming strategy for the
first time in almost 20 years. For any number of automakers, changing the naming strategy is a risky

Case Study Of Electrical Vehicles
In France, there is a bonus–malus system based on type–approval CO2 emissions. Vehicles with
CO2 emission between 0 and 20 g per kilometer receive a bonus of 27% of their purchase price up
to EUR 6300. This category includes 100% electric vehicles (BEVs and FCVs). Vehicles with CO2
emissions between 21 and 60 g/km are eligible for a bonus covering 20% of their purchase price up
to EUR 4000. This category includes PHEVs. Vehicles with CO2 emissions above 131 g/km are
subject to increased taxes which can mount up to EUR 8,000 [36][37] [38]. France has a national
implementation plan for HRSs based on a cluster model approach [39]. This approach is deployed in
three phases. In the first phase, infrastructure development is focused on local ... Show more content
on Helpwriting.net ...
As of November 2016, there were 14 HRSs in France [42]. Table 15 shows the number of charging
points in France from 2012 to 2016. Table 15. Number of charging points in France (2012–2016)
[19] Year 2012 2013 2014 2015 2016 Publicly accessible slow chargers 800 1700 1700 10122
14612 Publicly accessible fast chargers 9 102 127 543 1231 Total 809 1802 1827 10665 15843 As
of November 2016, there were 130 FCVs in France [42]. Table 16 shows BEV and PHEV stock in
France from 2012 to 2016. Table 16. BEV and PHEV stock in France (2012–2016) [19] Year
Number of BEVs and PHEVs (thousands) 2012 9.29 (93% BEV, 7% PHEV) 2013 18.91 (92% BEV,
8% PHEV) 2014 31.54 (89% BEV, 11% PHEV) 2015 54.49(83% BEV, 17% PHEV) 2016 84 (80%
BEV, 20% PHEV) Table 17 shows France's target for FCV and HRSs through 2030 [42]. Table 17.
France's target for FCV and HRSs through 2030 [42] Year 2018–2019 2030 FCVs 1000 800,000
HRSs 100 600 France's target for the number of EVs is between one and two million by 2020 [22].
France has also announced that it is ending the sale of petrol and diesel vehicles by 2040. UK The
government of UK provides incentives for the purchase of six categories of vehicles [44]. Category
one cars are cars that have CO2 emissions of less than 50 g/km and can travel at least 112 km
without any CO2 emissions. The grant considered for these

Audi A6 2012 Marketing Plan
1. EXECUTIVE SUMMARY
Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to
create awareness and impact around the A6 launch also to increase the market share by selling new
cars. With this campaign, Audi will focus on affecting the target audience, driving quality user
generated content, leveraging social media platforms and having a high impact launch that will
generate buzz around "Audi Envy" The creative and media strategy is designed to position A6 as the
most modern, innovative and luxury product in the marketplace. Media budget part will provide A6
dominance especially in Q3 around product launch.
2. SITUATIONAL ANALYSIS
Audi is a manufacturer of exquisite cars: attractive, ... Show more content on Helpwriting.net ...
Vide can be watched at: http://www.audi–urban–future–
initiative.com/index.php/en/component/artikel/category/konzept and more information can be found
at http://www.audi–urban–future–initiative.com/index.php/en.
[pic]
3. SWOT ANALYSIS
Weaknesses & Strengths:
Strength: Although Audi does have strong competitors in the luxury auto space, they have high
brand recognition in the U.S. People perceive Audi as an innovative and high–tech company which
is a very strong strength against competition.
Strength: Audi automobiles are extremely strong from a design and technology standpoint. The cars
are tested in various conditions and environments, and provide luxury and a great driving fun to
users.
Audi A6 has still big dimensions for midsize.194 inches long auto is an inch longer than 5 series and
2 inch longer than Mercedes E–Class which is a strong advantage. The extensive use of aluminum
has helped to reduce the weight of the car. Now A6 is lighter than 5 series (3,836 pounds, versus
3,880 pounds) and only small difference left with

Strength: One of Audi's strengths is the top quality. Quality as has been documented time and time
again by surveys, competitions and analyses. Quality starts with the selection of materials, surfaces
and continues with the technology that Audi brings to the table.
Strength: Pricing is one of the biggest strengths for Audi. Even though there is a small

Advertising Analysis : Smart Advertising
Smart Advertising Analysis What is it about an advertisement that makes people want to purchase
that item? Could it be the idea of showing it off, personal attraction, or utilizing it in everyday life?
The Mercedes ad of the red SL class car does amazing in doing all three and more. It gives off a
romantic look due to the color of the car and the caption on the left; and a rough and powerful look
at the same time from the rigid mountainous background. The images look extremely realistic, like
every detail of it was picked up by a high tech camera. The main focus of the image is the front of
the car closest to the foreground, with the focus going out towards the other parts of the car making
it one elegant picture. Ethos, Pathos, and Logos ... Show more content on Helpwriting.net ...
Persuading the viewers is the most important reason for why the ad was constructed. It is
specifically intended for single men around the age of fifty, mostly the upper and middle class that
are rich. It can easily be acknowledged through the rough terrain of the background for older men
wanting some excitement. The upper class because of the price and status of the sports car, and the
ad focusing on what men are attracted to: cars, sports, and women. Advertising companies use
rhetorical techniques to accomplish that goal and capture the intended audience's attention. My ad
does excellent in using all three: Ethos, Pathos, and Logos, to do just that. Ethos is displayed in this
ad because the Mercedes Company is a well–known and reliable company; and what it is stating that
men talk about is generally true and most men know that. Pathos is used in the way that it tugs on a
man's emotions because they will be noticed by beautiful women, one of the main things that men's
emotions are powerless towards. It has an even more logical effect because they are getting a
powerful and expensive car, and will also have women attracted and talking about them. Using these
devices just adds to making the ad more persuasive to the viewer. The ad does commit some logical
fallacies while trying to persuade the audience. There are three major fallacies that are placed within
this ad: Begging the Question, Hasty Generalization, and Stereotyping. Begging

Case Study Of Daimler-Benz And Colrysler
incentives to sell cars. In addition, Chrysler had been on brink of bankruptcy some times before; and
it was already on the side of maturity stage with declining growth.
The simple motive of the merger was to take advantages of each other's distribution networks global
supplier base, thereby saving costs thanks to high volumes. Daimler–Benz could gain access to
Chrysler's distribution networks in North America, while Chrysler could reach out to Europe market
thanks to Daimler–Benz's networks. Goldman Sachs was just brought in to make the deal happen.
In addition, equal status of both parties in the merger, as Schrempp said, did not exist, and the
promise that one day, the American would hold the highest management position in Daimler was ...
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Moreover, Daimler–Benz's and Chrysler's brand images were completely opposite, which makes
them lose their own intrinsic value if they would merge together. Again, the clash in cultures and
values took them apart and a harmony within the new company seemed to be impossible.
In addition, with the purpose of protecting sales of Daimler's luxury and uncompromising–quality
products like Mercedes, some core vehicles of Chrysler, such as Dodge Neon and the Jeep Grand
Cherokee, were sidelined in favor of Daimler's products. Apparently, Chrysler's products are always
within cost control, while Daimler–Benz's vehicles are less cost–effective. Merging with Daimler–
Benz, Chrysler hadn't earned as many benefits as expected, but already faced a severe internal
competition which harmed it business not only in the US market, but also hindered Chrysler's plan
of expansion in Europe.
Practically, from Chrysler's point of view, instead of benefiting from synergy savings and instead of
promoting its brand in new market, the merger with Daimler–Benz actually put Chrysler into a
bigger chaos and

Ford Bets Billions on Jaguar
Introduction In the late 1980s, Ford strategists took a good look at the booming luxury–car market
and realized they needed a global luxury brand to rival BMW and Mercedes–Benz. They considered
acquiring several luxury brands. First on the list was Alfa Romeo. But Ford lost Alfa Romeo when
Fiat intervened, with a little help from the Italian government. Fiat did not want Alfa, but did not
want Ford getting it either. Next came Saab and Jaguar. Ford was negotiating to buy both luxury–car
companies at the same time. But Harold "Red" Poling, then Ford chairman decided Ford could not
manage two acquisitions at once, so Ford backed out of the Saab talks. That left Ford to pay $2.5
billion for Jaguar, a legendary brand that had limped along ... Show more content on Helpwriting.net
...
Sales in the United States fell to a 10–year low of 16 million units last year and are expected to sink
further in 2008, while the German market skidded 9.2 percent to a 17–year low. At best, analysts
say, overall demand in Japan, the United States and western European will stagnate (Krust 2008).
Ford Motor Co. CEO Bill Ford says that the automaker will fix Jaguar, but the brand will have
lower volume than projected. Jaguar 's products and brand value remain strong, Bill Ford said in an
interview. But Ford tried to increase Jaguar 's volume too fast, he said. Jaguar once targeted global
volume of 200,000 units. "In retrospect, it was just too big a stretch," Bill Ford said. "That end of the
market doesn 't lend itself to rapid expansion." One of Jaguar 's biggest stretches, critics charge, was
introducing the X–type small sedan in 2001. It is based on the Ford Mondeo platform. Ford Motor
hasn 't decided whether to produce a second–generation X–type. In the X–type 's defense, Bill Ford
pointed out that the vehicle is the brand 's highest–volume seller and attracts buyers who move up to
other Jaguar models. The viability of a future X–type is one of several issues that Ford Motor is
studying as it tries to turn around Jaguar. The automaker doesn 't break out financial information for
Jaguar or other Premier Automotive Group brands. But sources say

Jaguar Commercial Analysis
April 6th, 2014
Media/Commercial Analysis
Marketing is defined as the activities of a company associated with buying and selling a product or
service, which includes advertising, selling and delivering products to people. People who work in
marketing departments of companies try to get the attention of target audiences by using slogans,
packaging design, celebrity endorsements and general media exposure. One of the most mainstream
tactics to market a product to a potential target market is by using TV commercials. The elements of
TV commercials, including audio and visual aspects, as well as lighting, camera angles and
movement, and music subliminally send messages to a potential customer to capture their ... Show
more content on Helpwriting.net ...
The audio of the commercial also helps reinforce the message Jaguar is trying to send to potential
customers. When the narrator states "Some don't know that Jaguar is one of the fastest growing
luxury automotive brands", he's basically stating a fact to the consumers that our products are
working and appealing to many in the market for a luxury car. When the narrator goes on to say
"But they certainly do." They being the
German car companies, the narrator is implying that Mercedes–Benz, Audi, and BMW are aware
that Jaguar is on the rise and, based on the visual aspects of the ad, they are afraid of Jaguar. The
background music in the ad gives a sense of a suspenseful and dramtic ad. The music starts off slow
and calm, but deep and dark, sort of mysterious.
When the XFR meets the Benz, BMW, and Audi, the music starts to take a turn for a more dramatic
yet still suspenseful, the music builds more anticipation until the climax when the XFR "roars" and
scares the other cars away. Speaking of the "roar", the engine
"roars" to give the Jaguar an extremely aggresive presence, more aggresive than the other 3 cars.
This is to make the XFR seem more exclusive and special than its more traditional rivals. Jaguar has
a lot of work to do if they want to take over the reigns from the likes of Mercedes, Audi, and BMW,
but the advertising campaign shows that they are ready to take on that

Mercedes Benz: Marketing And Marketing Strategy Of...
What is Mercedes–Benz?
When the name Mercedes–Benz is mentioned, it needs no explanation to talk about a well company
as it, but most people have no idea about this automobile legacy and its product's line. In fact,
Mercedes Benz is always associated with the world class brand of cars, buses, coaches and tracks
known for their luxurious nature. Mercedes Benz is not a company in itself; Gottlieb Daimler and
Wilhelm May Bach call its parent company Daimler AG, which was founded, in 1890.
Earlier on, Karl Benz was the co–founder of the company in 1871, which joined Daimler AG.
Mercedes Benz's headquarters is located at Baden–Wurttemberg and Stuttgart, Germany.
As we mentioned earlier, Mercedes–Benz produces many types of advanced luxury cars ... Show
Customers and brand fans post on the walls, take part in discussion and share images and videos on
the automaker's page.
Micro environment Factors
There are different methods to analyse the micro environment of the company but two only three of
them are used in this report to analysis the micro element which affect the strategy of the company.
The three analysis techniques used to study micro elements affecting the strategy of Mercedes Benz
include
Porters Five Forces:
– Suppliers' bargaining power: The company does bargains with the suppliers, suppliers are first
carefully selected by carrying out bidding then a fixed price is set by multi consent then material is
provided by the supplier.
– New competitor's entry in the market: The Mercedes Benz faces an intense competition from
small car manufacturing company and the reason these small companies can affect the sales of the
Mercedes is the economic crisis faced by the world people prefer to opt for a small less costly car
– The rivalry between the existing competitors: The rivalry between the three competitors is very
high all of the three companies sometimes launch new cars at same. The media and analyst conduct
comparisons and reviews of the launched cars and intensify the competition and rivalry between

Growth of the Automobile Industry in India
The automobile industry is the fastest growing sector in India. Growth in consumption patterns has
encouraged tremendous improvement in manufacturing sector and the auto industry has been
growing at a rapid pace recording "over 2.06 million four–wheelers (passenger cars, light, medium
and heavy commercial vehicles, multi–utility vehicles such as jeeps), and over 9 million two–and–
three wheelers (scooters, motorcycles, mopeds, and three wheelers) – in 2006–07." (SBH India,
2008)
It was this promising outlook for Indian auto industry that forced Fiat into a collaboration with Tata
Corporation India in 2007. However within few months, troubles were reported and by 2010, it was
officially considered an unfortunate venture since Fiat was losing in terms of sales and profits so
rapidly that it made Fiat and Tata rethink their Joint venture. In 2011, the two companies decide to
reorganize their distribution channels to allow separate distribution facilities.
Fiat Motors had initially planned to sell through Tata dealers but the channel tie–up did not prove
profitable as evidenced by sagging sales and in 2011 it was decided that separate dealerships might
work better.
"The joint–venture agreement with Tata Motors stands. We are altering our marketing strategy. We
have identified 20 cities where Fiat cars will now be sold separately and independently," said
Ranjeev Kapoor, CEO of Tata India. (BS reporters 2011)
Interestingly while Fiat sales were falling by 15 percent in India,

The Edukators : Some People Never Change
The Edukators: Some People Never Change
The Edukators is a film about two men, Jan and Peter, who believe themselves to be modern–day
revolutionaries. They justify their actions under the pretense that no one is truly getting hurt as the
wealthy can spend away their transgressions. However, things take a dastardly turn when Jan
involves Jule in their schemes and they end up kidnapping Herr Hardenberg, a wealthy car–
enthusiast. Now the three must justify their cause to the very kind of man they are fighting against.
The Edukators becomes a tale of battle of wills.
The first Edukator the audience is introduced to is Jule, a down–on–her–luck waitress. We first see
her protesting the extreme markup of shoes made by teenagers for five Euros each. However, she
quickly gives up when the protest devolves into a riot. Later, the audience learns that she is 94,500
Euros in debt to Herr Hardenberg after totaling his Mercedes S–Class while uninsured and on an
expired license. She calculates that it will take her eight years to pay it off – only after she becomes
a teacher.
Jule is dating Peter, an Edukator who desires to live as extravagantly as the people he scorns. He,
therefore, resorts to stealing, much to Jan's eyrie, who believes it mars their cause. However, Peter
still maintains that he can take a Rolex and be loyal to the Edukators and their tenants. Peter's
vacation also is the catalyst for the events, as he pushes Jan and Jule together.
The third Edukator is Peter's

Mercedes Benz All Activity Vehicle
10–4. Mercedes–Benz All Activity Vehicle (AAV)
The target costing case literature contains numerous examples of Japanese cost management
practices; however, few cases describe the use of target costing by large companies outside Japan.
The purpose of the Mercedes–Benz AAV case is to consider the competitive environment of a
leading German automotive manufacturer and the company 's response to changing competitive
conditions. The teaching plan generally follows the suggested student assignment questions. In
places, I recommend considering additional material during the case discussion. These questions are
identified by a check mark.
Student Assignment Questions
1. What is the competitive environment faced by MB? ... Show more content on Helpwriting.net ...
This question provides a link to finance classes. Most students have studied the concepts of
weighted–average cost of capital. I recommend spending a few minutes reviewing these concepts
and linking cost of capital to net present value (NPV) analysis. Because of the capital–intensive
structure of automobile manufacturing, production volume is a critical factor in determining each
model 's NPV. Students may identify the following points for determining a required margin. long–
run profitability; cost of capital; profitability across the entire product mix (classes of vehicles);
sales volume by class.
The MB case suggests the target cost is "alive." Is this consistent with the ideals of target costing?
I generally emphasize that Mercedes did not consider the target cost to be locked in. It was a moving
target. As engineering changes became necessary, the target cost was allowed to move. However,
before making a change, market forces were considered. For example, changes included the addition
of side airbags. In addition, the European press was critical of a simulated wood–grain part.
Management decided the part would remain plastic because costs could not be passed on to the
consumer. The main point to emphasize is the design of the vehicle is dynamic; thus costs must
evolve to reflect the changing design characteristics.
5. Explain the process

Daimler Essay
Daimler AG's History
Here there is a snapshot of the company history, from the beginning with automobile with Benz
Patent Motorcar through to fuel cells and electric cars. At Gottlieb Daimler's workshop at his
garden, became a global corporation yield personal mobility in more than 200 countries throughout
the world.
Beginnings of the automobile: the predecessor companies (1886–1920)
Few innovative had an effect of the world's development as the origination of the automobile. The
pioneers of automobile manufacture towards the end of the 19th century were Gottlieb Daimler
(1834–1900) and Carl Benz (1844 1929).
Daimler–Benz between the wars and economic crisis (1920–1933)
There was a great challenge for the German automobile industry, after ... Show more content on
Helpwriting.net ...
Today, the Daimler Group is the world leader of automotive manufacturer with a wide range of
luxury automobiles, trucks, vans and buses. The product portfolio is rounded out by a range of
tailored financial services and mobility services.
Daimler AG is the parent company of the Daimler Group and is domiciled in Stuttgart. The main
business of Daimler AG consists of; First, the development, production and distribution of cars,
trucks and vans in Germany. Second, the management of the Daimler Group. The management
reports for Daimler AG and for the Daimler Group are combined in this management report.
With its strong history and strong brand name, Daimler has activities worldwide. The Group has
production facilities in a total of 19 countries and more than 8,500 sales centers worldwide. The
global networking of research and development activities, reinforce and strengthen Daimler position
in the international competitive field and provide more growth opportunities. In addition, it can be
applied the innovation and safety technologies in a broad portfolio of vehicles, based on the
experience and expertise at the

Valley Motors Marketing Strategy
Effectively Marketing a Used Car Dealership: Positioning Valley Motors for Continued Success A
Marketing Plan for Valley Motors Company
Marci LaRue Fisher University of Denver University College Capstone Project for Master of
Professional Studies in Applied Communication, Public Relations and Marketing March 14, 2008
_____________________ Jerry Call, Ph.D. Capstone Advisor
_____________________ Amy E. Kelsall, Ph.D. Academic Director
Upon the Recommendation of the Department
_____________________ James R. Davis, Ph.D. Dean
Fisher–ii Abstract With a slowing economy and growing demand for more sales, the need to
reevaluate the business of selling high–priced ticket items, such as automobiles, is the top priority
for Valley ... Show more content on Helpwriting.net ...
Recently, in a telephone conversation with the current owner of Valley Motors, Greg Voeltz, on
February 7, 2008, he contends Valley Motors' current location is surrounded by affluent
communities like Old Cherry Hills, Cherry Hills Village, Columbine Country Club, Greenwood
Village, The Preserve and Polo Reserve to name a few. He explains that Valley Motors is the only
independent Mercedes–Benz dealership in the south metro area. To move further south, with an
emphasis
Fisher–2 on Highlands Ranch, is perceived as detrimental at this time for the reasons above.
Additionally, south Broadway is perceived by many metro residents as the place to go for high–end
automobiles in the south metro area, according to Voeltz. He admits that Valley Motors is at the
northerly end of those dealerships. However, Valley Motors' current location has not, to his
knowledge, been perceived as being either too far north or not southerly enough. The Ralph Schomp
BMW dealership is moving further south due to lack of space; however, they will continue to
maintain their existing location on Broadway for their Honda line. In spite of their move, there
continues to be high–end dealerships in the immediate area to Valley Motors like Kuni Lexus,
Stevinson Jaguar and Mercedes–Benz of Littleton. It is easy to get lost in the crowded industry of
vehicle sales, when the products are commodities, and all

Mercedes Benz
Case Study: Mercedes Benz Passenger Cars in India
Author: Aditya Kumar
Date: 11/07/2009
EXECUTIVE SUMMARY
Mercedes Benz Passenger Cars and smart (herein referred as Mercedes) is one of 5 divisions of the
Daimler group, the leading Germann automaker. Daimler is a large organisation that had EUR149.6
billion in revenue and 365,600 employees in 2006.
Within its microenvironment, the company's marketing effort is well supported and coordinated by
other departments. Mercedes produces in 104 countries and sells its cars in 200 countries through
13,000 sales outlets. It recently appointed a single ad agency for the marketing programme of its
entire range of products. Its primary customer market includes individual consumers while ... Show
However, recently, the DaimlerChrysler group had decided to consolidate all its brands under one
agency BBDO Worldwide.
Customer Markets: Mercedes serves a wide variety of customers. Its consumer market is the largest
with increasing focus on professionals and the mid–30's age group. It also sells its cars through 2nd
hand car dealers, most of which it owns to ensure stringent safety and quality checks for the
reassurance of prospective customers. Mercedes, being a well established, and well sought out
brand, capitalises on its 'prestige' image by targeting government markets as well. Several countries,
including America, China, Singapore, Malaysia, Russia and even Tajikistan employ Mercedes Benz
as their official cars. Internationally, it has a dominating presence with 13,000 sales outlets in 200
countries.
Competitors: Mercedes Benz's main competitors include BMW, Volkswagen and General Motors.
Except for BMW and to an extent, Volkswagen, its competitors try to outdo Mercedes on lower
pricing with similar features. In comparison, the brand value of Mercedes has not been
overwhelmingly dominant as before and has diminished over the years relative to its competitors, as
affluent consumers became choosier.
Publics: Daimler's public and media image has generally been free of tarnish. However, since May
1999, it has received two 'serious' safety–related citations at its plants. On 18th March 2003, a
worker died at its glass factory in Detroit. In spite

Why Chinese Car Brands Are Stuck in First Gear
7/11/12
Why Chinese Car Brands are Stuck in First Gear
Publication: The Economic Times Mumbai;Date: Jul 7, 2012;Section: Global Business;Page: 6
SLOW WHEELS
Why Chinese Car Brands are Stuck in First Gear Local brands make up only about 30% of their
home market, the lowest proportion of any major economy ike many Chinese, Zong Zhaoxiang
wishes nothing but the best for the Chinese car industry – yet he won't be buying a Chinese car
anytime soon. The 52–year–old chairman of a Shanghai chemical company, Zong said he expects
Chinesebranded cars to have bright prospects. However, he loves the comfort, quality and image
projected by his black Mercedes–Benz S–class, and he said he may buy another Mercedes–Benz
model or a BMW in the ... Show more content on Helpwriting.net ...
But building a luxury brand is difficult and time–consuming – perhaps even impossible, said
Philippe Houchois, an auto analyst at UBS. epaper.timesofindia.com/Repository/getFiles.asp?
Style=OliveXLib:LowLevelEntityToPrint_ETNEW&Type... 1/4
7/11/12
Why Chinese Car Brands are Stuck in First Gear
Quality & Tech Gaps The luxury segment may be off–limits, but some Chinese companies have
been able to move somewhat up–market. SAIC successfully entered the high–end market in the last
few years with the release of "Roewe," a brand based on intellectual property acquired when British
car maker MG Rover went bankrupt in 2005. Geely, a private car maker that acquired Swedish
brand Volvo in 2010, has also won market share by gathering its high–end products together under
one nameplate, "Emgrand." Overall, however, few Chinese carmakers have been able to establish a
reputation for quality and comfort. Sometimes this is merely a matter of lagging consumer
perception, but often there are still quality and technology gaps between foreign and Chinese brands.
Analysts said many Chinese companies also tend to face operational challenges. Even if a company
has mastered advanced technologies,

What Is The First Automobile Perfected
The first automobile perfected was in Germany and France by Nicolaus Otto, Gottlieb Daimler, Carl
Benz, and Emile Levassor. The First modern motorcar however was made by Wilhelm Maybach and
it was a 1901 Mercedes. It had 35 horsepower and it could achieve the speed of 53 mph, plus its
engine only weighed 14 pounds. This car however had competition with a European designer.
Ransom E Olds made an Oldsmobile with three horsepower, one cylinder tiller steered, and a curved
dash. This car has a price of only $650, so with a lower price compared to the Mercedes it was
possible for middle–class Americans to purchase and drive it. In 1908 Henry Ford made the Model
T. This car was very common if not the most popular car in the early 1900s. Henry Ford

Advantages Of Luxury Cars
The term luxury as used in common day to day language is used to mean a whole range of things,
but when it comes to the automobile world; luxury is what most car makers aspire for but which few
achieve. The most important factor when it comes to what sets apart luxury cars from other
everyday automobiles, is how much more luxury you get for your money. Top–notch features in
most luxury cars are virtually inexhaustible. Ranging from automobiles with soft leather covered
plush seats, extra legroom, and in–car entertainment that could rival top–end recording studios;
luxury cars have it all.
Luxury cars also don't disappoint behind the wheel whether its unparalleled off–road ability, sharp
driving dynamics, refined comfort and enviable engine ... Show more content on Helpwriting.net ...
Porsche Panamera.
Launched in 2016, the Porsche Panamera has not been around for a long to time. It is indeed
elegantly luxurious and the same time exhibiting the soul of a sports car. Indeed the Porsche
Panamera is well suited for those people who desire a Porsche sports car but still looking to retain
full door practicality. This masterclass of evolution is a worthy successor to the Porsche 911 with its
enchanting design, exquisite materials, spacious seats and enhanced driving experience.
The come standard with an Apple CarPlay operated infotainment system that is both intuitive touch
screen and large. Rear seat passengers can also enjoy their own 7–inch touch screen as well as a
comfortable mode in the air suspension at the press of a button. You can choose from the rear and
four–wheel drive as well as the plus E–Hybrid, Turbo, Turbo S and Diesel models.
Mercedes Benz E–class.
The 10th generation E–class is a marvel to behold. Introduced in 2016, it has become an instant
favorite as a result of its reliability, safety features and a luxurious exterior and interior design. It
features automatic driving technology as well as a wealth of other safety features and can actually
drive and steer itself on a short stretch of highway. Standard features include an infotainment system
with both Android Auto and Apple CarPlay.
While its impressive driving dynamics and adaptive suspension provides silky smooth on road
experience, its turbocharged

The Corgers Of Daimler-Benz
A merger is the joining of two or more companies with the intention to achieve higher levels of
productivity and efficiency. As well as this, mergers bring two existing companies and make them
one. Daimler–Benz is German company in the automobile sector with operation in over 21 countries
creating automobiles, vehicles, and engines. Daimler–Benz is a business that had strong financial
foundations with most of their income coming from their operations within the luxury cars market.
However, due to a lot of competition within the market they required diversification within its
product range and so believed that the merger with Chrysler would help them do this. In the 1980s
after the oil crisis as well as the increasing ecological movement, they came up with a new vision,
which was "Integrated Technology Corporation" and as a result purchased lots of different
companies including AEG, Telefunken, MTU, Dornier, Fokker, and MBB. Apart from this, they co–
developed the smart car with Swiss, which helped them aim at lower volume segments. (Kohler,
2009, pg. 310) Mercedes goal is to go beyond the needs of consumers by putting more effort in
workforce and transportation technologies. Mercedes also focused on "high–tech quality profit
strategies" (Kohler, 2009,pg312), which they believed, would help them have a lead within the
global automobile market. Chrysler, on the other hand, was a North American based group founded
in 1925.In 1980 after they failed to internationalised Chrysler

Advertising : Advertising Theory And Practice
AMB220: Advertising Theory and Practice
Assessment 1:
Campaign Analysis Part 1
Mercedes–Benz CLA–Class 2013
Prepared for:
Dr Lisa Schuster
Written By:
Demi Kabaj (n9163336)
Due:
30th May 2015
Word count: 1154
Table of Contents
1.0 Introduction 2
2.0 Product Analysis 2
2.1 Key Information 2
2.2 Product Category, Key Competitors and Market Leader 2
2.4 Regulations and Ethical Considerations 2
3.0 Target Audience Analysis 3
3.1 About the Target Audience 3
3.2 Influence on Decision–Making 3
3.3 Appropriate Advertising Appeal 3
3.4 Key Insight 4
4.0 Conclusion 4
5.0 References 5
6.0 Appendix A 6
1.0 Introduction
The following report is based on the advertising campaign for Mercedes–Benz CLA–Class of July

2013. The specific product will be analysed; whilst demonstrating information about the product, as
well as the product's market and their current advertising activity. The information will then be
applied in part 2 of the campaign analysis.
2.0 Product Analysis
2.1 Key Information
The 2013 Mercedes–Benz CLA–Class is a luxury four–door coupé that proves to be unique in its
sporty appearance and down–to–earth value. It is as an affordable vehicle for young to middle–aged
car buyers, interested in a stylish automobile. Additionally, the vehicle covers all bases and is
equipped with innovative interior and exterior accessories, as well as the latest safety installations
(Mercedes–Benz Australia/Pacific, 2015). 2.2 Product Category, Key Competitors and Market

Rhetorical Analysis Of ' The Mercedes Ad Of The Red Sl...
What is it about an advertisement that makes people want to purchase that item? Could it be the idea
of showing it off, personal attraction, or utilizing it in everyday life? The advertisement I chose to
analyze does absolutely stunning in doing all three and more. The Mercedes ad of the red SL class
car gives off a romantic look due to the color of the car and the caption on the left; and a rough and
powerful look at the same time from the rigid mountainous background. The images looks
extremely realistic, like every detail of it was picked up by a high tech camera. The main focus of
the image is the front of the car closest to the foreground, with it going out towards the other parts
making it one elegant picture. Ethos, Pathos, and logos play a major role in this ad to appeal to the
audiences senses and attract the viewers the ad is aimed towards. This ad does marvelous in using
rhetorical techniques to appeal to the viewer and persuade them to purchase this car. My ad has a
mountainous background with a tint of blue in it, giving the impression of it taking place in the
morning and the feeling of the cool breeze right before the sun rises. The sun can be seen beginning
to rise on the right side slightly above the car; with the full capacity of the suns light being obscured
by the mountain in front of it. A body of water can be seen cutting through the mountains almost
behind the front of the car, adding to the images beauty. There is a Mercedes symbol on the top right

Marketing And Service Management : Mercedes Benz
MARKETING AND SERVICE MANAGEMENT
FATIMA MOHAMMED DANMADAMI
@OO431319
GLOBAL MANAGEMENT
MODULE SUPERVISOR: DR. PETER REEVES
Mercedes Benz marketing mix in Nigeria
TABLE OF CONTENT
Cover page..........................................................................................1
Abstract...............................................................................................2
SECTION A
Introduction...........................................................................................
Marketing..............................................................................................
Marketing mix........................................................................................
Price
Product
Place
Promotion
SECTION B
Mercedes Benz marking mix in Nigeria
Price
Product
Place
Promotion
Conclusion
References
ABSTRACT
This report attempts to critically examine the various marketing analysis from past research works
and journals using Mercedes Benz for evaluation purposes with focus on Nigeria as a case study.
For easy understanding, it is divided into two sections. The first section will examine how the
company might have applied the marketing mix theories using suitable academic texts. The second

part of the report tends to investigate the marketing mix strategies adopted by Mercedes Benz in
Nigeria. This part also gives an insight on some of the modus operandi of the company procedure in
cutting across its customers, some of the company's strengths and weaknesses using the SWOT
analysis.
INTRODUCTION
The coming of the 19th century witnessed

Essay about Daimler Swot Analysis
COMPANY PROFILE
Daimler AG
REFERENCE CODE: 7CEED94C–204D–4E3F–87D0–B0BF9E4CED84 PUBLICATION DATE:
10 Sep 2012 www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO
BE PHOTOCOPIED OR DISTRIBUTED.
Daimler AG
TABLE OF CONTENTS
TABLE OF CONTENTS
Company Overview..............................................................................................3 Key
Facts...............................................................................................................3 SWOT
Analysis.....................................................................................................4
Daimler AG © MarketLine
Page 2
Daimler AG
Company Overview
COMPANY OVERVIEW
Daimler AG ... Show more content on Helpwriting.net ...
For example, the company's Mercedes–Benz cars segment holds a 5% share of the Western
European market, 1.9% share of the US market, 1.4% of the Chinese market, and 0.9% in Japanese
market. Similarly, Daimler Trucks hold 37.5% market share in Germany, 22.3% share of the
Western European market, 25.2% share of the Brazilian Market, and 20.8% share of the Japanese
market. Mercedes–Benz Vans holds 18% of the Western European market and 28.1% of the German
market. Additionally, Daimler Buses has a market share of 27% in Western Europe, 50% market
share in Germany, and 43.1% market share in Brazil. Strong brand recognition allows Daimler to
charge premium prices than its competitors and thus register relatively higher margins. In addition,
robust market share across different geographies gives Daimler a competitive advantage over its

peers and helps it to maintain a niche in the market place. Extensive production and sales network
Daimler has a diversified geographic presence with production facilities in 18 countries worldwide.
Daimler operates a total of 66 production locations worldwide. The company owns 29 locations in
Europe, 17 locations in the North American Free Trade Agreement (NAFTA) region, six locations in
Latin America (excluding Mexico) region, three locations in Africa, and eight locations in Asia. The
company is actively involved in manufacturing cars,

Infiniti's Athletic Midsize Sedan
Infiniti's athletic midsize sedan can now be had in an extended wheelbase version. The elongated
model delivers best–in–class rear seat legroom.
The luxury market is an intensely competitive one with BMW, Mercedes–Benz, and Lexus seated
amongst the top sellers. The first two marques rely on diesels to supplement their gasoline offerings;
Lexus augments its standard models with hybrids.
Further down the luxury sales line Audi, Acura and Cadillac do battle, followed by Infiniti sitting in
a distant seventh place.
Infiniti may trail the leaders, but it has come on strong of late. For the second consecutive year
Infiniti has achieved record sales, rising by 13.8 percent in 2015. Most of those sales were in the US
where Infiniti is outpacing ... Show more content on Helpwriting.net ...
The extra inches benefit rear legroom, providing 41.8 inches of space for the three rear seating
passengers. Not quite matching limousine proportions, but very close indeed – and you can cross
your legs. So, despite not having a flagship sedan to compete with the BMW 7–Series, Lexus' LS, or
the Mercedes–Benz S–Class, the Q70L offers a reasonable alternative.
That alternative is marked by a handsome visage with a bold grille, a muscular hood, and strong
shoulders. From its sides, the Q70L offers a stately appearance with its long flowing lines, rising
belt line, and rocker panel ornamentation. Handsome dual–quad aluminum alloy wheels and chrome
accents provide this model with added expressiveness.
The roofline flows into the raised rear deck – that deck is accented by chrome embellishments,
wraparound combination lamps, and dual exhaust tips. Distinctive embrasures front and rear as well
as stylish LED light treatments add visual appeal to this already striking model.
Luxuriant and Sensibly Appointed Cabin
Inside, the cabin is bright, orderly and uncomplicated. And that's a good thing: some luxury
manufacturers have gone tech happy (or mad), making such vehicles less than user friendly.
The Infiniti Q70L is marked by flowing interior lines across the dashboard, on the instrument panel
hood, along the doors, and upon the seats. That look imparts a feeling of

A Report On Daimler Ag
Daimler AG is one of the top luxury car makers in the world and one of the best in the luxury cross
over segments. Some of the following technical resources give Daimler AG a competitive edge in
the market –
Technical Recourses
1. Innovations
a. The Intelligent Drive: Mercedes won the award for technology of the year for its "Intelligent
Drive" system which improves safety helps drivers evade crash. The Intelligent Drive system has
two features, Cross Traffic Assist and Lane Keeping Assist. These features use radar arrays, camera,
physical signals, and sensors that assist the drivers in avoiding accidents and reducing the impact of
the ones that cannot be avoided. http://autos.aol.com/article/technology–of–the–year–mercedes–
benz–intelligent–drive/ b. The AIRMATIC air suspension system: This technology enables the car to
adapt to the drive conditions. This system lifts the car by the approximately 4cms which in sports
mode on bad roads. Once the car touches 100km/hr the AIRMATIC suspensions system lowers the
height of car to lower the aerodynamics. https://www.mercedes–benz.com/en/mercedes–
benz/innovation/the–airmatic–air–suspension–system/ c. ConnectMe: A Mercedes car owner can
always be connected to their car with this service. Connect Me provides the car owners to remotely
connectivity to their car and the service includes, "Maintenance Management, Telediagnostics,
Breakdown Management, Accident Recovery and the Mercedes–Benz emergency call".

Swot Analysis Of Mercedes Benz S-Class
Mercedes Benz S–class Table of contents The market environment for the Mercedes–Benz S–class
is very solid. The environments that the car is usually sold at are very classy and clean
environments. The people are usually looking for hybrid cars that are environmentally friendly.
Which is exactly what the S–class provides? It has also recently won an environmental certificate. It
is by far the most luxurious car that is completely environmentally friendly. Over 2.7 million S–
classes have been produced. It has a high position in the market as one of the strongest and finest
brands available. It also has exceptional service quality. It is extremely fast and extremely reliable,
that is an industry landmark. The market is growing ... Show more content on Helpwriting.net ...
How to analyze competitors: Identifying the company's competitors. Considering competitors,
objectives strategies, strengths , weaknesses and the reaction patterns. Choosing which competitor to
win over or attack. Strategies of competitive advantage: Cost advantage, Differentiated advantage,
Focus on few market, Customer intimacy, Product leadership. The different and unique marketing
strategy which Mercedes should use for their product to give them an edge over their competitor's
products, they must also see their products qualities which should be focused made differently
against their competitors, with referencing to their competitors, its basically having and overall edge
against their

Swot Analysis Of Mercedes
ANALYSIS OF AUTOMOBILE INDUSTRY Mercedes– Benz (Luxury Cars) Slogan: The best or
nothing Nature of market: Mercedes is known as the luxurious brand, and its target people, business
professionals are always those with the highest income level in different countries. It is the best
premium car in the world. The nature of market for Mercedes cars is oligopoly, as the industry is
dominated by a few number of seller selling highly differentiated products of high quality, cost,
speciality etc. It has real differences in terms of design and improvement through innovation like
BMW, Audi etc. The number of Mercedes cars are segmented as: New generation cars :A Class , B
Class , CLA Sedans : C Class ,S Class, New E class, S–class Coupe: CLS Cabriolets & Roadsters :E
Class ,C Class ,S Class SUV Range: GLA, GLC, GLE, GLS. COMPETITION The competition
between the German brands is as furious as ever .BMW, Mercedes Benz &Audi, All three have held
on to a specific brand image and reputation. Mercedes –Benz is facing a very strong competition
with Japanese cars. Number of luxury cars in the market (competitors) BMW, Porsche, Audi,
Volkswagen, Jaguar, Ferrari, Aston martin, Volvo, &Land rover. These are the competitors of
Mercedes Benz. Demand –Supply Analysis Demand Analysis – As this car industry is growing very
fast worldwide, there is a change in trends and consumer preferences for highly efficient, adorable
cost, comfortable and stylish cars'–Class continues to be the best–selling Mercedes Benz car in India
for Q1 2016. Demand for their newly launched products – S–Class, Mercedes–May Bach and GLE
continues to grow across all dealerships. Mercedes Benz India has managed to post impressive sales
for the quarter despite a ban on their diesel vehicles in Delhi, NCR since Jan 2016. The company
states that the loss in sales in Delhi, NCR was compensated by strong demand from other regions of
the country. The popularity of Mercedes– Benz is higher in the developed countries, in the major
market of Great Britain 16.6%, France 16.7% Italy 16.7 Spain 18.2% & Belgium 17.5%. China on
the other hand remained the biggest market for Mercedes–

Daimler Swot Analysis Essay
SWOT Analysis SWOT is an abbreviation which stands for the internal Strength and Weaknesses of
the company and the external Opportunities and Threats facing it. This analysis is a common
technique that used by managers and potential investors to get a quick summary of the firm's
strategy. The cornerstone of this analysis is an assumption that an optimal strategy of the company
derives from a sound "fit" among company's internal resources (strengths and weaknesses) and its
external opportunities and threats. An ideal management maximizes strengths and opportunities of
the firm and nullifies its threats and weaknesses. Accurately implemented SWOT analysis could be a
big potential basis of successful corporate strategy of the firm. The SWOT analysis of Daimler AG
is presented in the form of the table below. Location of factor Type of factor Favorable Unfavorable
Internal Strengths Strong brands recognition and market share Business diversification Strong focus
on research and development Weaknesses Debt obligations Potential recalls External Opportunities
Increased demand for hybrid electric vehicles Global demand rise of automobile Threats Increasing
competitive pressure European Union and U.S. vehicle ... Show more content on Helpwriting.net ...
Each year Daimler invests the vast fraction of the revenue into R&D to stay acquainted with up to
date technologies. To be more precise, Daimler invested €4.5 and €4.7 billion in 2014 and 2015
financial years, or 3.5% and 3.2% of the revenue respectively. The R&D sector employed more than
21.000 people across the world; it consists of 22 locations in 10 countries. The company is
constantly working on the creation of new engines generation; the bus division primarily focuses its
development on alternative drive systems and compliance with new emission

Marketing Mercedes Benz: The Marketing Mix Of Mercedes Benz
The marketing mix of Mercedes Benz shows what a fantastic company Mercedes is, and how, as per
Business Week Magazine, it is the top most recognized global automobile brands. This high profile
success is not an accident but hard work, patience and excellent application of effective marketing
strategy all rolled into one.
Mercedes benz is considered as the world's oldest manufacturer of luxury carmaker and the
reputation is unlikely to go away in the near future. This marketing mix looks at the company's
marketing and advertising strategies it has implemented over the years to establish itself as a leader
in the fiercely competitive automobile industry.
Product in the marketing mix of Mercedes Benz
The name Mercedes Benz needs no introduction even to a ... Show more content on Helpwriting.net
...
Mercedes remain as one of the leading brands in the Indian market, that too for more than 50 years.
The company currently assembles its models – S–Class, E–Class, C–Class and the ML–Class while
other models, including GL–Class, CLS–Class and SLK–Class are fully imported.
Promotion in the marketing mix of Mercedes Benz
Although Mercedes Benz marketing strategy used to focus on the luxury, safety and precision
engineering of its cars, competition has propelled it to adjust its product to suit the changing
consumer attitudes. Now, their marketing strategy focuses more on presenting a more energetic, fun
loving and approachable side of Mercedes Benz.
The evolution of its marketing strategy can also be a connected to its expanded market. Mercedes
Benz has, over the years, found it necessary to expand the market to include younger consumers.
Another marketing strategy employed by Mercedes Benz is its decision to slice prices and make the
product more affordable to consumers.
In order to increase communication with its target market, Mercedes Benz has maintained
accessibility to consumers through the following
Online advertising

Social

Dodge Dart Analysis
The 2013 Dodge Dart is a five–passenger compact sedan. It offers a sporty countenance, a spacious
interior, and available tech features. The Dart is available in SE, Aero, SXT, Rallye, Limited, and
R/T grades. Front–wheel drive is standard; three engine and three transmission choices are available.
Numerous package options provide further customization. The Dodge Dart was an all–new model
for 2013. It shares its name with a compact sedan from the 1960s and 1970s. Exterior The Dodge
Dart supplies a sporty look marked by a gaping grille and oversized wraparound headlights. The
Dart's profile reveals a rising beltline and a sweeping roofline. At the rear is unique wraparound
track lighting, similar to the Dodge Charger. Base models come ... Show more content on
Helpwriting.net ...
The available 60/40 split–folding rear seat with the center armrest makes the back seat most
comfortable for two. Most models offer cloth seats, while leather is standard on the Limited or
available as a package option. Standard equipment includes power windows, air conditioning, and
vanity mirrors. Power door locks, cruise control, a leather–wrapped steering wheel with audio
controls, and a heated steering wheel are optional. The trunk space measures 13.1 cubic feet, which
is slightly more than the Ford Focus and Toyota Corolla, but less than the 15.1 cubic feet offered by
the Nissan Sentra. Performance The 2013 Dart comes standard with a 2.0–liter four–cylinder engine
generating 160 horsepower and 148 pound–feet of torque. This engine comes paired with a six–
speed manual or a six–speed automatic transmission. The standard Dart engine outperforms the base
Hyundai Elantra and Chevrolet Cruze, while matching the Ford Focus' performance. The Dart Aero
has a 1.4–liter turbocharged four–cylinder engine with 160 horsepower and 184 pound–feet of
torque. This engine comes paired with a six–speed manual or a six–speed automatic transmission.
The Dart Limited utilizes a 2.4–liter four–cylinder engine with 184 horsepower and 171 pound–feet
of torque. The same transmission options offered elsewhere apply

Mercedes Benz Aav Essay
Mercedes–Benz AAV 1. What is the competitive environment faced by MB? The competitive
environment faced by Mercedes Benz is one filled with many different car manufactures and car
models. Mercedes has several competitors in terms of price and quality on all of their product
platforms. Historically, Mercedes biggest competitors have been Lexus, BMW, Audi, and Cadillac.
The economic downturn coupled with the restructuring of domestic auto manufactures has shifted
Mercedes competition. In recent years there is gaining popularity in domestic vehicles. Rather than
just competing with luxury automobiles, Mercedes is now competing with newly designed domestic
automobiles, including those manufactured by Jeep and Ford. These vehicles are ... Show more
content on Helpwriting.net ...
In 2007, Mercedes showed dramatic improvement in quality surpassing the quality leader Toyota. In
2011, J.D. Powers ranked Mercedes Benz above average in quality (ahead of BMW and Audi) but
behind Lexus. Price – Mid–Upper Range – Mercedes offers most of its products at a price similar to
other luxury car models, with the exception of a few specialty high–priced products within each of
their platforms. The Mercedes SUV platform is an example of this. Mercedes currently offers two
SUVs, the G–class and the GL–class. The GL–class is priced competitively with Lexus, BMW, and
Cadillac at $85k. In contrast, the Mercedes G–class is currently the most expensive SUV on the
market priced at $107k, which competes with upper–range priced SUVs such as the Porsche
Cayenne and Land Rover Range Rover. Mercedes follows the same pricing strategy for the sedan
platform as they do in the SUV platform – offer most of their vehicles priced similarly to other large
luxury auto manufactures such as Lexus and Audi, but also offer a product that exceeds the
competitor's normal pricing within that platform. Mercedes offers several sedans that are priced
similarly to Lexus, Cadillac, and Audi, which includes the E–class and S–Class lines, but they also
offer something else. With the introduction of the Maybach in 2002, Mercedes Benz became the
manufacturer of the highest priced luxury sedan vehicle in the world. The Maybach is currently the
most expensive luxury sedan

Luxrious Cars Market Analysis in Bangladesh
Chapter 1: Introduction 1. General Idea on Internship Program The world today, the latest vehicle
technology play an important role in making your business more successful and effective of 100
years, technological advances in the automotive sector is growing and significant development. For
the automobile industry car companies in Bangladesh go ahead with the speed of all time is used for
all types of vehicles. Basically; automotive technology refers to technology that is set up in popular
models of cars. With the time change and increased competition, the emergence of sophisticated
technologies to pave the way for a car more complex and more. An academic course of the study has
a great value when it has ... Show more content on Helpwriting.net ...
Annual report of Rancon Motors Limited. Related books on selected topic. Some publications in
daily papers. Browsing web site of Rancon Motors Limited. Analytical tools Here financial tools are
used for report preparation and analysis. Chapter 2: Organization Overview 2.1 Background of
Rancon Motors Limited Rangs Group of Companies (RGC), is one of the most reputed and largest
group in Bangladesh. The Group has always been known as a pioneer in the field of consumer
technology in Bangladesh. The company was registered under the Companies Act of 1913 and was
incorporated in Bangladesh on 29th March, 1984. In course of time the company has spread its
branches in various field of business and achieved remarkable success. At present there are sixteen
sister concerns and each of them is a complete Division with individual strategy & policy and
employees. Rangs has achieved the name of trust of the customers. Customer satisfaction is the
prime focus of all its Divisions. The group stands in the front line in paying Government revenue
also. By providing the peoples of Bangladesh with modern technologies, by offering quality product
and service with proper after–sales–service through multi distribution channels To make lives easier,
more comfortable and convenient. Rancon Motors Ltd, the general

Mercedes Benz: Targeting, Positioning, And Message Strategy
Targeting, Positioning, and Message Strategy
Mercedes Benz is a well–known luxurious German brand that offers automobiles such as sport cars,
classic cars, trucks and buses. Mercedes–Benz is part of the German big three as one of the best–
selling automobile manufacturers in the world. The other two are Audi and BMW. Mercedes Benz
provides a prestigious and luxurious feeling for its customers. It is especially concerned with
offering high quality designs such as silk, cashmere, leather etc. Therefore, this brand sponsors over
30 events that are related to fashion, besides the exquisite events that they organize when they
launch a new car. Furthermore, Mercedes–Benz is also popular for its safety and performance and it
is known for introducing the ABS systems and airbags in vehicles. The intensive research and
development team of this automobile company allows it to create powerful engines that are mostly
due to the AMG division responsible for the ... Show more content on Helpwriting.net ...
Cars by Mercedes–Benz are also refined and comfortable. This company focuses on target or
differentiated marketing where it differentiates some aspects of marketing such as price, promotion
and offerings for diverse customer groups. Market segmenting and targeting has some benefits that
Mercedes–Benz as a company seeks to take advantage of. One of the benefits is that having a
specific targeted market means that this company avoids head–on competition with other
automobile manufacturers. In addition, target marketing also allows a company to develop new
products and expand its profitable brands and lines. It is also possible to re–market less–profitable
brands and re–distribute sales and money to focus on the profitable customer groups. Apart from
target marketing, Mercedes–Benz also focuses on event marketing where it sponsors popular events
such as fashion weeks, driving events and

Marketing Strategies Of Bmw Benz
Marketing Strategies:
Whose is better, BMW or Mercedes–Benz?
Introduction
In general, vehicles can represent their owner's status. Therefore many people spend their money on
buying a car which indicates their tastes and lifestyle. Car manufacturers, from the cheapest to the
most expensive, use many eye–catching marketing strategies to attract customers, especially for
premium car brands. BMW and Mercedes–Benz are two of the most well–known brands in the
world. Coming from the same origin, Germany, they compete with each other in selling their
products. The purpose of this essay is to identify which company has the better marketing strategies
when comparing between BMW and Mercedes–Benz, by analyzing four strategies: product,
promotion, SWOT analysis, and market share. The paper is organized as follows. The second
section discusses the products, and is separated into three parts: the variety of products, car prices,
and after sales service. The third section presents the promotion strategies which will show the
companies' budgets, advertising on television, and other distribution channels. The fourth section
reports the discussion of the SWOT analysis for each company along with their current market
share. The fifth section provides the conclusion. The discussions of prices, advertisements on TV,
and other distribution channels refer to examples from Thailand, the United States, the United
Kingdom, and China respectively.
1 Product
1.1 Positioning
There are many models of

Mercedes E-Class Advantages And Disadvantages
The Mercedes–Benz E–Class covers a great deal of ground, providing a lot of distinct alternatives
for unique types of purchasers. There is a conventional sedan and wagon, at the same time as coupe
and convertible models.
2015 Mercedes–Benz E250 BlueTEC Sedan: Specifications
The 2015 E250 BlueTEC Sedan MSRP $51,800
Passenger Capacity 5
Trunk Capacity 15.9 cu ft
Transmission type 7–speed automatic
Engine 2.1L turbodiesel–4
Power 195 hp @ 3,800 rpm
Acceleration, 0–60 mph 7.9 sec (4MATIC: 8.2 sec)
City fuel economy 28 mpg (4MATIC: 27 mpg)
Highway fuel economy 42 mpg (4MATIC: 38 mpg)
Horsepower 302
Top speed 155mph
2015 Mercedes–Benz E250 BlueTEC Sedan: Exterior
An icon of style for generations, the E–Class is foremost an ever–advancing function ... Show more
content on Helpwriting.net ...
A timeless tradition of craftsmanship is apparent even in modern day supplies just like the sleek
metallic trim. Hand–polished wood complements hand–fitted upholstery within a wide palette of
colors. In addition to a classic analog clock celebrates iconic Mercedes–Benz sedans in the previous,
even because the multifunction steering wheel, central controller and regular COMAND® method
place the future at your fingertips. Wrapped in supple Nappa leather, the 3–spoke steering wheel
contains energy tilt and telescopic adjustment. For fingertip access to a few of the automobile
functions you use most frequently, practical buttons around the wheel adjust the audio volume and
choice, send and finish calls in your Bluetooth–enabled telephone, and scroll by means of the
characteristics with the multifunction show within the instrument cluster. A network of effective
LEDs and fiber optics casts a gentle glow from beneath the trim around the dashboard and door
panels, each to welcome occupants in to the cabin and to assist make nighttime driving really feel
far safer. For an added touch of character, any of 3 illumination color profiles (Polar, Solar and
Neutral) could be

Mercedes-Benz CL-Class v/s BMW 3 Essay
MERC v/s the BMW:
Mercedes–Benz CL–Class 500:
Engine
Engine Type V–Type Engine
Engine Description 5.5L 388bhp V8
Engine Displacement (cc) 5461
No. of Cylinders 8
Maximum Power 388@6,000 (PS@rpm)
Maximum Torque 54@2,800–4,800 (kgm@rpm)
Valves per Cylinder 4
Valve Configuration DOHC
Fuel Supply System SEFI
Bore x Stroke 98 x 90.5 mm
Compression Ratio 10.7:1
Transmission
Transmission Type Automatic
Gear box 7 Speed
Drive Type RWD
Overdrive Yes
Suspension System
Front Suspension 4–link with antilift control & stabilizer bar
Rear Suspension Independent Multi–link with antisquat & antidive system ... Show more content on
Helpwriting.net ...
In–line engine
Engine Displacement (cc) 1995
No. of Cylinders 4
Maximum Power 130/4000
Maximum Torque 350/1750–3000
Valves per Cylinder 4
Bore x Stroke 84 x 90 mm
Compression Ratio 16.0:1
Turbo Charger Yes
Super Charger No
BMW 3 Series 320d Corporate Edition Transmission
Transmission Type Automatic

Gear box 6 Speed
BMW 3 Series 320d Corporate Edition Suspension System
Front Suspension Double joint spring–strut axle
Rear Suspension Five–link
BMW 3 Series 320d

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