Strategic Business Plan On Mercedes Benz

2. 1. Rishabh Kumar Singh
2. Jain Sibi
3. Aman
4. Shruti
5. Neeraj

3. It's a never ending battle of making your cars
better and also trying to be better yourself.
-KARL BENZ

5.  Mercedes-Benz ranked among the top global
premium car brand
 Founded by Karl Benz on June 28, 1926
 Mercedes-Benz is headquartered
in Stuttgart, Germany.
 Leader in luxury automobiles, buses, trucks,
coaches
 Multinational division of the German
manufacturer Daimler AG

6. Merecedes SLS AMG 2013
Maybach And AMG Comes Under Mercedes Benz
The all new Merc-S Class 2014 Model
(Worth about a crore)

7.  Mercedes-Benz traces its origins to Karl Benz's
creation of the first petrol-powered car
patented in January 1886.
 The first Mercedes-Benz brand name vehicles
were produced in 1926.
 Throughout the 1930s, Mercedes-Benz
produced the 770 model,a car driven by
ADOLF HITLER.

8.  The ‘three-pointed star’ is better
recognised around the world than
the Christian cross

10.  Cars-Models such as Mercedes SLS
AMG, Mercedes S-Class
 Buses and Trucks-
Mercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia.
 Limousines
Mercedes-Benz 600 or 600S Pullman Guard
limousines offer a "bulletproof" option

11.  Average Mercedes Customer Profile:
 Median income = $100K
 Well-educated
 2/3 Are male
 Technology is important
 Very loyal to the Mercedes brand
 Driving is a form of personal expression
 Work hard and play hard

13. Michael Schumacher, a seven-time Formula One World
Champion drove for Mercedes (2010–2012)

14.  Mercedes-Benz is currently involved
in Formula One, running Mercedes-AMG
Petronas Motorsport, a Formula One racing
team, based in Brackley, United Kingdom,
using a German licence. Mercedes-Benz had
competed in the pre-war European
Championship winning three titles, and
debuted in Formula One in 1954, running a
team for two years.

16. STRENGTH
 Diverse ranges of Products – S-Class,Coupe,
Roadster
 World's leading Premium Quality Automobile
Manufacturer
 Brand Awareness
 Innovations

17. Key DNA Attributes for Reinvention
Assured Quality
Exclusivity
Authenticity
Reliability

19.  After six years of indifferent performance, it
sold more cars than market leader Audi in the
July-September quarter.
 Among the Top-3 luxurious car maker.
 Car ranges from 21 Lacs to 6 Crores(Pullman).

20. 30
20
34
11
Market Share
BMW
AUDI
MERCEDES
OTHERS

21. Example Mercedes-Benz World Firsts
Crumple Zone
Collapsible Safety
Steering Column
Safety
Headrests
ABS
Standard Airbag
Seatbelt
Tensioner
Front Passenger
Airbag
Seats with
integrated SeatbeltsSide Airbag
ESP
Brake Assist

22.  Every single 3 M-100 6.9 and 6.3V8 Mercedes
engine was hand-built
 The businessman Emil Jellinek affectionately
called his daughter Adrienne by the pet name
MERCEDES
 The seats inside their cars are designed after
consultation with an orthopedic physician and
offer the kidney, back and knee-join areas with
support
 The first passenger road car to have brakes on
all four wheels

23. C-Class having highest car sales among all
the Mercedes Benz car models

24. High-End Luxury Maker or Go for Growth?
“The best or nothing”
“The best for the customer”

25. …it’s a cultural and social icon

26.  Mercedes-Benz pioneered a system called Pre-
Safe to detect an imminent crash – and prepares
the car's safety systems to respond optimally
 Mercedes-Benz was the first to introduce pre-
tensioners to seat belts, ESP.
 Airbags were first introduced in the European
market, beginning with model year 1981 S-Class

27. Mercedes-Benz comprises of eleven different departments, with an
average of four core practice areas in each. These includes:
1- Public Relations
2- Customers Service, Distribution
3- Specialized Technical
4- Engineering
5- Human Resources
6- Information Technology
7- General Counsel
8- Marketing, Sales, Finance
9- Learning & Performance

28. 1-Innovation – never stop inventing new ways to realize the
potential of the road ahead.
2-Performance – They unite all aspects of performance to
engineer something you cannot get from a spec sheet.
3-Design – They combine artistry and engineering to create
cars that are visionary from every angle.
4-Safety – They continue to pioneer technology that helps
both protect from and prevent collisions.
5-Environment – They believe that respecting our planet
means far more than meeting a miles per gallon figure.

29. SUCCESSES: Challenges:
1- Mercedes-Benz is a world wide 1- Engineering problem
Company 2- Economic slowdown coupled
2- One of the most well-know and with liquidity posted problem
Establish automotive brands in the for sales in 2009.
World
3- Mercedes-Benz cars have been
Related above average in quality
ranking.

30. Every decision taken must be properly
implemented otherwise it is of no use. Direction
is required for effective implementation of a
decision. Every manager in an organisation
gives direction to his subordinates as a superior
and every manager recieves direction as
subordinate from his superior.

31.  Initiates action
 Superior-Subordinate Relationship
 Continuous Function
 Initiates at the Top level

32.  Setting and Defining Objectives
 Organising in the Efforts
 Measuring the work
 Developing the people

33. Initiates Action
Integrates Employees efforts
Gets maximum out of Individuals
Facilitates Organisation changes
Provides Stability and Balance in the
Organisation

34. Coordination is the process of linking or
connecting various activities of an organisation .
Every department in an organisation functions
independently. But ,the activities of one
department ,influences or affects the activities of
another department.

35. The need for co-ordination arise due
to interdependence.
It aims at achieving the common goal.
It is the duty of every manager.
Continuous Process.

36. •Clearly defined Goals
•Clear Lines of Authority
•Effective Leadership and Supervision
•Voluntary Teamwork

37. Integration of Group Efforts
Facilitates Mutual Dependence.
Motivates Subordinates.
Development of team spirit.
Better relations.
Higher Efficiency
Reduce Wastage
Corporate Image

39.  For Mercedes-Benz, a lot of its group thinking and
decision making, happens at a round table in the
main offices of Mercedes. There is a group of
research and design scientists and engineers, along
with the top managers, who decide on what the
next car should look like and cost. People are then
assigned specific roles, mainly to do research on
past vehicle sales and the average income of their
market. With the combination of research and
information, they then decide on what their car
should be and cost. Once, everything is said and
done the car is then put on the market for people
to buy.

40.  workMercedes-Benz, the way they have effect such an
effective team is because one of the exercises that leaders
implement is to encourage collaboration. What this means is
having all people from different parts of the company learn
about what other people do to help Mercedes-Benz be in the
top 100 companies to work for. Another great idea that
Dieter Zetsche, the CEO of Mercedes Benz, had was to
always give back to the community and using innovation to
top the competition. For example, Mercedes has developed a
system to put into all of their cars called Pre-Safe. This
systems helps detect if there is an imminent crash about to
happen and it helps prepare the rest of the car systems to
respond to an immediate braking of the car. All of these
small ideas came from Leaders of this company who have
helped improve and maintain Mercedes be one of the top
100 companies to for.

42.  At Mercedes-Benz, we believe the future of driving means giving the
customer the option to not have to drive at all. With the F 015 Luxury in
Motion, the vehicle drives itself, transforming the cabin into a personal
haven where time and space are the ultimate luxury.
The exterior features a low-slung front end and a smooth, streamlined
roof, which gives the F 015 Luxury in Motion a dynamic silhouette, while
the innovative saloon-style doors provide easy access to the interior
lounge.
There you´ll find four rotating seats that allow face-to-face configuration,
as well as six display screens harmoniously built into the front, rear and
side panels. It´s a digital arena that allows passengers to interact with the
vehicle through gestures, eye tracking and high-res touch-screens. The
walnut trim and soft nappa leather merge with the metal and glass to
form a truly luxurious experience.
It´s a bold foray into the future of driving, where the car is more than a
simple means of transportation. It´s a personal retreat, both spacious and
seamless. The F 015 Luxury in Motion is a vehicle that redefines the word.

43.  A visionary take on the future of driving itself.
 Both manual and autonomous driving systems
 Smart Body Structure that combines carbon-fiber reinforced plastic,
aluminum and high-strength steels
 Front and rear LED modules that communicate with the outside world
 Variable seating system with four rotating lounge chairs
 Open-pore walnut wood floor
 White nappa leather seats
 Six display screens that form a 360° virtual arena
 Saloon-style doors that open a full 90°
 A PRE-SAFE® Body Structure that inflates on impact, absorbing the
energy of a collision
 Electric drive system capabilities

45.  Paying homage to the classics of the past and carrying the tradition into the future, the
Vision Mercedes-Maybach 6 coupe concept represents the ultimate in automotive
luxury.
 The Vision Mercedes-Maybach 6 measures over 18.5 feet in length (almost six meters)
and is powered by a four-motor all-electric, all-wheel drive system delivering 738-hp
(550 kW). The shallow underfloor battery allows for a range of over 200 miles, according
to the EPA. And a visionary quick-charge function will also allow you to add around 62
miles to your range in just five minutes of charging.
 Aesthetically, the Vision Mercedes-Maybach 6 has two main characteristics: sensual,
emotional design ("hot") and intelligent details ("cool"). For example, the classic show-
car proportions—the extremely long hood, low roofline and rearward positioning of the
greenhouse—appeal to the "hot" side, while the smart aerodynamics and technical
character of the narrow lights, partially transparent rims and split rear window reflect
the "cool" aesthetic.
 The interior of the Vision Mercedes-Maybach 6 features an incomparable 360-degree
lounge that synthesizes the two values, as well. The digital displays are contrasted by
high-quality leather and wood trim, including elm wood in the floor area. The padded
leather upholstery includes miniature "body sensor displays" that monitor passengers'
vitals and automatically adjust climate controls and massage functions. They also
capture light and color (for example, the color of occupants' clothing) in order to create
new, emotional lighting effects in the interior.
 A reflection of the past and present, with a look to the future, the Vision Mercedes-
Maybach 6 foresees a coupe experience like no other.

46.  550-kW electric motor with an output of 738 hp
 0-62 mph in under 4 seconds
 Range of over 200 miles, according to the EPA
 Quick-charge function adds 62 miles of range after five
minutes of charging
 Charge via public charge station, conventional domestic
outlet or wireless charging via electromagnetic field
 Exclusively designed set of two suitcases
 "Hyperanalogue" instruments featuring classic and modern
design elements
 Digital touchscreen strips for all occupants
 "Inside out" interior spatial design
 Hallmark Mercedes-Benz gullwing doors

48.  With its new electric concept, Mercedes-Benz marks the next phase in the evolution of
the automobile. This car represents not only a new vision for electric vehicles, it
establishes an entirely new brand within the Mercedes-Benz portfolio. Electric
Intelligence will encompass a range of vehicles and mobility solutions that will
transform the way we drive and power our cars.
 But first, the vehicle itself: The concept car immediately announces itself as a departure
from the commonplace. Its blue lights and gleaming black hood beckon you to drive this
sporty SUV coupe into the future. Inside, a floating wide-screen display is as
ergonomically functional as it is visually and emotionally seductive. Traditional knobs
and switches have been replaced by intuitive touch-screen interfaces. The result is a
fluidly comfortable and elegant space, highlighted with rose gold accents and
complemented by ambient lighting that adjusts automatically to driver activity.
 Once in motion, the Electric Intelligence concept vehicle delivers a new level of
performance. Its two electric motors anchor a powerful electric drive system, with an
output that can be increased up to 300 kW (402 hp) through scalable battery components.
This new generation of electric vehicle will be able to reach 60 mph in less than five
seconds and with a range of over 300 miles from a single charge, it´s prepared to take
you far from your ordinary drive.
 The Electric Intelligence concept vehicle marks the foundation for a sustainable future
led by Mercedes-Benz.

49.  With its new electric concept, Mercedes-Benz marks the next phase in the evolution of
the automobile. This car represents not only a new vision for electric vehicles, it
establishes an entirely new brand within the Mercedes-Benz portfolio. Electric
Intelligence will encompass a range of vehicles and mobility solutions that will
transform the way we drive and power our cars.
 But first, the vehicle itself: The concept car immediately announces itself as a departure
from the commonplace. Its blue lights and gleaming black hood beckon you to drive this
sporty SUV coupe into the future. Inside, a floating wide-screen display is as
ergonomically functional as it is visually and emotionally seductive. Traditional knobs
and switches have been replaced by intuitive touch-screen interfaces. The result is a
fluidly comfortable and elegant space, highlighted with rose gold accents and
complemented by ambient lighting that adjusts automatically to driver activity.
 Once in motion, the Electric Intelligence concept vehicle delivers a new level of
performance. Its two electric motors anchor a powerful electric drive system, with an
output that can be increased up to 300 kW (402 hp) through scalable battery components.
This new generation of electric vehicle will be able to reach 60 mph in less than five
seconds and with a range of over 300 miles from a single charge, it´s prepared to take
you far from your ordinary drive.
 The Electric Intelligence concept vehicle marks the foundation for a sustainable future
led by Mercedes-Benz.

50. Ladies And Gentleman

51. Now I would Like To Meet You The Newest
Member Of AMG GT Family

52. WELCOME TO AMG FAMILY
Say Hi ToThe all-new 2018 Mercedes-AMG GT R

53.  Once again, the skunkworks in Affalterbach has driven a new stake into the ground and
set the new benchmark for racetrack-bred performance. Introducing the 2018 Mercedes-
AMG GT R, the embodiment of all that is Mercedes-AMG: driving performance at its
most passionate, pure and uncompromising.
 The Mercedes-AMG GT R is designed as a track car off the showroom floor, with sinister
aesthetics and adrenaline-pumping performance dynamics to match. Its handcrafted
AMG 4.0L V8 biturbo engine with "hot inside V" configuration grinds out 577 hp and
516 lb-ft of torque, and the all-new AMG TRACTION CONTROL with 9 input levels is
literally at your fingertips in the center console.
 The motorsports technology goes beyond just the engine. Active rear-axle steering turns
up to 1.5 degrees of toe angle for increased cornering response and high-speed stability.
The light dual-mass flywheel is responsive and ready to handle rigorous torque spikes of
transmission kickdowns on-track. Forged cylinder heads are durable and more resistant
to heat. And a sophisticated engine management system adapts based on your driving
style, reading your throttle inputs, g-force indicators and more.
 When it comes to styling, the purpose remains the same — extreme performance.
Aggressive aerodynamics combine with an advanced cooling system to reduce drag and
improve heat dissipation that comes with rigorous track use. And the wide track makes
an audacious persona feel all the more visceral and real when you´re behind the wheel.
 The all-new 2018 Mercedes-AMG GT R begins its reign in summer 2018.

54.  Handcrafted AMG 4.0L V8 biturbo with dry-sump lubrication
 577 hp and 516 lb-ft of torque
 0-60 mph in 3.5 seconds; top speed of 198 mph
 Active rear-axle steering
 First-ever 9-mode AMG TRACTION CONTROL
 Extensive use of carbon fiber in key areas to lower the center of
gravity and add torsional rigidity
 Aggressive active aerodynamics coupled with an advanced
cooling system
 Wider front and rear fenders by 46mm and 57mm, respectively
 Exclusive new color:"AMG Green Hell Magno"
 New face of AMG: the Panamericana Grille, inspired by the AMG
GT3 racer
 Prominent central exhaust outlet with standard AMG
Performance Exhaust

55.  10. Service and Support Nationwide
 Mercedes-Benz USA is a nationwide organization, now
employing over 1500 people. The company also has 356
associated dealerships that employ 21,500 people
themselves. Your satisfaction is our primary concern in both
sales and service.
 9. Mercedes-Benz Innovation: Timelessly Tasteful and
Efficient
 What begins as a breakthrough becomes the standard for
every car on the road. Enjoyment is paramount along the
ever more exciting road map to the future and a never-
ending roster of new achievements.
 8. Mercedes-Benz has a History of Making History
 Since inventing the first car, Mercedes-Benz has set the pace
for what all cars might someday become. With an ongoing
stream of firsts in safety, performance and driving there’s
only one reason the world’s first automaker remains first in
innovation. Carl Benz said it best: The love of inventing

56. Strengths
1. At the advanced design studios, Mercedes –
Benz tracks down the trends of the Future
2. We track down Trends
3. Rather than chasing after Fads
4. Mercedes Benz has a strong brand value and
global leader in premium cars
5. Lack of capital constraints
6. Manufactured and Assembled in over 20
countries across the world

57. High maintenance cost of Mercedes Benz Cars
as Mercedes company is a large company,
Therefore it’s quite obvious the business has
the deficiency of communication in the
organizations.

58.  Mercedes Benz does not only stand for the history
of The Automobile but also for its future
 Future considered red cars does not consume any
fossile fuels and does not emit any harmful
exhaust emissions
 After a company history of 125 yrs the vertical
Mercedes radiator grille has undergone a radical
reinterpretation
 In F125 Research vehicle The traditional Grille is
replaced by 6 air vents integrated into the body
 Mercedes benz S-class will also be entirely
electrically powered in 2025

59.  Govt policies for the automobile sector across the
world
 Ever increasing fuel prices
 Intense competition from global automile brands
 A tax increase for importing vehicles
 Less educated eployees in china, but also very
expensive to hire employees in europe
 Lincoln and Ford are attractin satisfied customers with
improved products.
 Competition is increasing, as new and dominating
Asian Car Markets move towards the global stage
 Lexus prices are considerably below other luxury cars

61. Thank You