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Wine as a food or collectable

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Wine began as a basic foodstuff but is now also viewed as a collectible commodity. It has evolved from being part of the staple European diet to a status symbol driven by media coverage and investment potential. Traditionally, the top fine wines came from Bordeaux, Burgundy and Rhone but 'Cult' wines from new regions also emerged. Increased globalization and online trading have further transformed wine into both an item to consume and an investment. However, this poses challenges around branding, authenticity and distribution for traditional producers.

Education
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By Jen Cho Wine as a Food or Wine as a Collectable Photo: Chateau d’Yquem, France Source: Brook, S. (2000)
Introduction ,[object Object],[object Object],[object Object]
Wine as a Food ,[object Object],[object Object],[object Object],Photo: An Italian fisherman braces himself for a long cold day in the water with a fortifying draught of wine. Source: Brook, S. (2000)
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Photo: A toast to the fruit of the vine at a family picnic. Wine forms a central part of the Mediterranean diet as it has for centuries. Source: Brook, S. (2000)
Wine as a Collectable ,[object Object],[object Object],[object Object],[object Object],Photo: The image of Marilyn Monroe (The Seven Year Itch, 1955) continues the tradition of glamour-by-association long cultivated by the Champenois. Source: Brook, S. (2000)
[object Object],[object Object],[object Object],[object Object],Photo: Top Bordeaux wines Source: Wine Spectator 2004
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditionalists vs New Wave
The Influence of the Fine Wine Industry ,[object Object],[object Object],[object Object],[object Object],Photo: Here at Sotheby’s in London, bottles of 100-year-old sherry are ‘hammered’ down to the highest bidder Source: Brook, S. (2000)
[object Object],[object Object],Source: http://www.winespectator.com/collecting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Challenges for the Wine Industry ,[object Object],[object Object],[object Object],Photo: French winery Petrus Source: Dean, R. (2002)
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo: One of Bill Koch’s Jefferson’s Bordeauxs which he claims are all fakes. Source: http://www.winespectator.com/webfeature/show/id/42436
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Wine as a food or collectable

  • 1. By Jen Cho Wine as a Food or Wine as a Collectable Photo: Chateau d’Yquem, France Source: Brook, S. (2000)
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