Marketing Management Business Plan_My Sweet Creations
Project intrepreneur Summary
1. Masinda pg. 1
BT 0210 Summary:
1. What is project?
A project is a complex task which use resources such as labor, materials, equipment,
information technological and finance in a limited time period.
2. What is project managements?
Project management is the application of knowledge, skills, tools, and techniques to
project activities to meet the project requirements.
3. Project stakeholders are entities that have an interest in a given project. eg
Bankers
Suppliers
Customers
Investors
Employees.
4. Mention types of project
Development Vs Business oriented
Capital Vs Non-capital
Service Vs Non-service project
5. Mention at least five project constrains.
Time an activities can either take shorter or longer amount of time to complete.
Cost -it is imperative they have an estimated cost when undertaking a project.
Risks – e.g. threats due to natural calamities
Resources – e.g. unavailability of skilled & competent Human Resources
Quality – e.g. conformance to a Quality Model
Budget – Sponsor imposed funding limits
Schedule – e.g. Customer imposed completion dates
Scope – e.g. work as defined in Contract
conformity
2. Masinda pg. 2
6. Mention at least five project attributes.
Non-repetitive
Unique purpose
Require resources
Multi- disciplinary
Specific deliverable
Temporary-specific due date
Have a primary sponsor and customer
Focus on issues of risk and ambiguity
Passes through a series of phases, events and activities
7. Mention project objectives.
Measurable
Attainable
Realistic
8. Project Life Cycle is a collection of phases that projects go through from initiation to
close.
9. Briefly explain phases of the project
Project Initiation- a project is formally started, named and defined at a broad level
during this phase.
Project Planning- project management development complete to individual plans for
time, costs, risks, resources, quality, budget, schedule, scope and communications.
Project Execution- the project deliverable is developed and completed, following to
the plan as developed in the previous phase.
Project Monitoring and Control- measuring the project performance and progression
with respect to the project management plan.
Project Closure- A project is formally closed in this phase.
3. Masinda pg. 3
10. Briefly discuss entrepreneurial process.
1) Idea Generation- every new venture begins with an idea
2) Identifying Opportunities- in this step you can ask the question whether there is an
opportunity worth investing in.
3) Plan and Prepare the venture- once you have decided that an opportunity, you need
a plan for how to capitalize on that opportunity.
4) Company formation- once there is a sufficiently compelling opportunity and a plan,
the entrepreneurial team will go through the process of choosing the right form of
corporate entity and actually creating the venture as a legal entity.
5) Growth- after launch, the company works toward creating its product or service,
generating revenue and moving toward sustainable performance.
11. New Venture Creation is an international cross-disciplinary semester with focus on
business creation and business management.
12. Important issues in new venture creation:
Does the entrepreneur have good ideas and the courage to give them a chance?
Is the entrepreneur prepared to meet and master the test of strategy and competitive
advantage?
Can the entrepreneur identify a market niche that is being missed by other established
firms?
Can the entrepreneur identify a new market that has not yet been discovered by existing
firms?
Can the entrepreneur generate first-mover advantage by exploiting a niche or entering
a market before competitors?
4. Masinda pg. 4
13. Discuss the main source of business ideas that a young graduate can exploit.
Electronic repairing
Event entertainment
Establish tuition center
Establish a close company
Electronic money transaction
To engage in livestock keeping
To engage in agriculture activity
Establish internet cafe and stationary
Establish studio for filming and video editing
14. Of the three types of people listed below, which ONE do you think stands a good chance
of succeeding in a business? Please give a reason
i. People who have become unemployed.
ii. People who have technical skills or who know how to make product or how to
deliver a services, but who work for others.
iii. People who see opportunity to make profit by selling a product or providing a
services.
ANSWER:
People who have become unemployed- will stands a good chance of succeeding in a
business.
15. What is entrepreneurship?
Entrepreneurship is the process of discovering new ways of relating resources.
IMPORTANCE OF ENTREPRENEURSHIP
Entrepreneurs are their own bosses.
Encourages innovation and creativity.
It is a catalyst for economic change and growth.
It offers the prestige of being the person in charge.
Creates an opportunity for a person to make a contribution.
It provides the ability to be involved in the total operation of the business.
Offers a greater possibility of achieving significant financial rewards than working for
someone else.
It gives an individual the opportunity to build equity, which can be kept, sold, or passed
to the next generation.
5. Masinda pg. 5
16. Give the uses of a business plan
For the entrepreneurs
In financial institutions
For the customers/client
17. What is Entrepreneurs?
Entrepreneurs is someone that creates a new business.
18. Types of entrepreneurs:
Nascent Entrepreneur in the process of starting a new business.
Habitual Entrepreneur has prior business ownership experience.
Serial Entrepreneur continues the cycle of closing and establishing.
Portfolio Entrepreneur through inheriting, establishing, and purchasing the businesses.
Novice Entrepreneur has no prior business ownership experiences as a
business founder, inheritor, or purchaser.
a) Uses of a business plan for the entrepreneurs
It is an aid in tendering for contracts.
It provides a basis for future planning.
It help to improve an enterprise’s performance.
It an important instrument for decision-Making.
It is an important aid for negotiating finance or trade credit.
It encourages the small business entrepreneur to arrange his or her thoughts logically
19. What is Business plan?
Business plan is a written description of your business's future.
20. Importance for Business Plan
It is an aid in tendering for contracts.
It provides a basis for future planning.
It help to improve an enterprise’s performance.
It an important instrument for decision-Making.
It is an important aid for negotiating finance or trade credit.
It encourages the small business entrepreneur to arrange his or her thoughts logically
21. Key Components of a Business Plan
Finance features
Business concept
Finance requirement
Major final achievement
Current business situation
6. Masinda pg. 6
22. Mention five Traits or Characteristics of entrepreneurs:
Passion- finally, it's impossible to be a successful entrepreneur if you aren't passionate
about your work.
Trust- mutual trust is a necessity when working in a position of leadership, especially
in the context of a small team that typically defines startups. Self-confidence
Patience too many entrepreneurs get started with a business based on dreams of
becoming an overnight millionaire.
Agility- startups have one critical weapon that distinguishes them from their larger,
better-established counterparts.
Resilience- entrepreneurship is going to dole out constant challenges, some of which
you've already considered but many of which you'll never see coming.
b) Uses of a business plan in financial institutions
It helps to innovate what the customer needs
Mobilize deposits from members and non-members;
Provide financial services to low income entrepreneurs;
It helps to organize the term and simplify efficient of work.
Increase opportunities for the poor to access financial services;
Loan a certain percentage of these funds to urban and rural producers, traders and small
scale farmers.
c) Uses of a business plan for the customers/client
To avoid big mistakes: The last thing you want to do is work on your start-up for a
year, only to realize you were doomed to fail from the start.
To counterbalance your emotions: At times during your start-up experience, you'll
be manic so passionate about your ideas you lose sight of reality.
To make sure everyone's on the same page: Chances are, you are not building a
company by yourself.
To develop a game plan: At a start-up, execution is everything.
To raise capital. If you raise or borrow money even from friends and family you'll
need to communicate your vision in a clear, compelling way.
7. Masinda pg. 7
Benefits of having a business plan
An opportunity to test out a new idea to see if it holds real promise of success
A clear statement of your business mission and vision
A set of values that can help you steer your business through times of trouble
A blueprint you can use to focus your energy and keep your company on track
Benchmarks you can use to track your performance and make midcourse corrections
A clear-eyed analysis of your industry, including opportunities and threats
A portrait of your potential customers and their buying behaviors
A rundown of your major competitors and your strategies for facing them
An honest assessment of your company’s strengths and weaknesses
A roadmap and timetable for achieving your goals and objectives
A description of the products and services you offer
An explanation of your marketing strategies
An analysis of your revenues, costs, and projected profits
A description of your business model, or how you plan to make money and stay in business
An action plan that anticipates potential detours or hurdles you may encounter
A handbook for new employees describing who you are and what your company is all
about
What can go wrong without a business plan
Running out of cash before you open your doors because you haven’t anticipated your
start-up costs
Missing sales projections because you don’t really know who your customers are and what
they want
Losing customers because your quality or service falls short
Becoming overwhelmed by too many options because you never took the time to focus on
a mission and vision for your company
Going bankrupt because you don’t have a rational business model or a plan for how to
make money