O Level Business Studies 7115 Chapter # 2 Enterprise, Business Growth & Size

1. BUSINESS STUDIES
O LEVEL 7115
CHAPTER # 3 : ENTERPRISE BUSINESS GROWTH AND SIZE
Course Instructor : Osama Abdullah Nagda

2. ENTERPRISE BUSINESS GROWTH AND SIZE
• Enterprise and Entrepreneurship
• Characteristics of a Successful entrepreneur
• Business Plan
• Measuring Size of Business
• Expansion Strategies
• Why Businesses Fail?
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

3. ENTERPRISE AND ENTREPRENEURSHIP
• Entrepreneur is a person who organizes, operates and takes the risk of a new
business venture.
• Entrepreneurship is the capacity and willingness to develop, organize and
manage a business venture.
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

4. CHARACTERISTICS OF A SUCCESSFUL
ENTREPRENEUR
• Risk Taker
• Optimistic
• Creative
• Self Confident
• Innovative
• Independent
• Effective Communicator
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

5. BUSINESS PLAN
• A business Plan is a document containing the business objectives and important
details about the operations, finance an the owners of the new business.
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

6. COMPARING THE SIZE OF BUSINESSES
• IT IS USEFUL TO
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson
Government Investors Competitors Workers Banks

7. MEASURING THE SIZE OF ANY BUSINESS

8. HOW CAN A BUSINESS GROW ?
• Internal Growth
• External Growth
Take Over
Merger ( Horizontal , Vertical & Conglomerate )
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

9. HORIZONTAL , VERTICAL & CONGLOMERATE INTEGRATION
• Horizontal Integration – Same Industry and same stage of Production
A Bank merges with another bank (Standard Chartered Bank 1969 )
• Vertical Integration – Same Industry but different stage of Production
Vertical Forward ( A shoe manufacturer merges with a shoe retailer )
Vertical Backward (A Car manufacturer takes over takes over a firm supplying car
body parts)
• Conglomerate Integration –Different Industry and Different stage of Production
A newspaper takes over social networking site.
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

10. WHY BUSINESSES STAY SMALL ?
• The type of industry the business operates in
• Market size
• Owners’ Objectives
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

11. WHY BUSINESSES FAIL?
• Poor management
• Failure to Plan for change
• Poor financial management
• Over-Expansion
• Risks of new business Startups
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson

12. Thanks for paying attention 
Instructor : Osama Abdullah Nagda
Email ID: Osamanagda@gmail.com
Reference Book: Complete IGCSE Business Studies 4th Edition by Karen Borrington & Peter Stimpson