Ch 3 - Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
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This presentation introduces the research paper titled Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue. This is part of the PhD thesis "Airport Mobile Internet". You have it also available as video presentation at www.aeriport.mobi
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Agenda
Developments in daa
Dublin Airport 75 years & key gateway
Dublin Airport = 4.4% GVA Irish economy
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- 1. the airport in your hands Economics. Business and Tourism One section of the overall presentation for the PhD thesis titled “Airport Mobile Internet” Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue Luis Martín-Domingo | www.aeriport.com Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7
- 4. Airport Challenges « Guiding Passengers Commercial Revenue « €
- 6. Airport Mobile Websites Source: dfwairport.com - as ın Feb 2011
- 7. Objectives Easy Access Q Quality Info € Commercial Info
- 9. Evaluation of 3 Items Easy Access Q Quality Info € Commercial Info
- 11. Results Easy Access Q Quality Info € Commercial Info 55% 9%
- 12. Conclusions Easy Access Q Quality Info € Commercial Info
- 13. the airport in your hands Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue Universidad de Las Palmas de Gran Canaria Luis Martín-Domingo | www.aeriport.com Text and presentation available at www.aeriport.com Thank you!