The document introduces the Addis-Africa International Convention & Exhibition Center (AAICEC) which aims to be a world-class venue in East Africa. AAICEC has secured over 110,000 square meters of land in a prominent location in Addis Ababa. It plans to host over 200 events annually and fill a gap by providing Ethiopia's first international standard convention and exhibition center. This will facilitate business, trade, and investment in Ethiopia by connecting local firms to global markets. The business model projects high profitability, and AAICEC aims to become a focal point for business in Africa through its modern facilities and services.

1. Welcome to AAICEC S. C.
May 16, 2014

2. Introduction
 Addis-Africa International Convention &
Exhibition Center (AAICEC) Share
Company offers one of the best investment
opportunities to enter the Ethiopian
market in several aspects.

3. Introduction
1. AAICEC is a world class convention and
exhibition center that is a first of its kind in East
Africa as a result of its sheer size and
international standard.
2. It is a public-private partnership venture pioneer
with Addis Ababa city administration and A.A.
Chamber of commerce working together as two
of the initial major share holders.
3. It has secured 27.2 acres (over 110,000m2 ) of
land in a prominent location (CMC road).

4. Problem
• No easy way exists to access an
international standard venues in Addis
Ababa that is critical for the expansion of
business, investment and export in Ethiopia.
• Currently, Ethiopia has no world-class
convention and exhibition center to host
major summits and internationally renowned
events that can be crucial drivers of economic
growth, strengthen local and global trade, and
intellectual engagement. (WTO)

5. Solution
• AAICEC is not only filling this gap by hosting over
200 events a year but also provides one of the key
urban infrastructures necessary for vibrant
business activities, innovation exchange and
economic development. AAICEC will:
Be a focal point of
business in Africa
Facilitate regional
and international
trade & investment
Extend access to
global markets for
Ethiopian firms
Increase publicity
of, Ethiopia and
Africa
Create revenue by
multifaceted
integrated services

6. Market Validation
North
America,
12,500
South
America,
1,200
Middle East,
No. of exhibitions
700 Africa, 500
Asia and
Pacific,
2,770
Europe,
13,700
300
250
200
150
100
50
0
No. of Visitors in M
Number of Visitors in M
Sources: The Global Exhibition Industry Statistics (2011) http//www.ufi.org;

7. Market Validation
Market Share per Region by Number of Meetings
Europe,
54.00%
Africa, 3.30% Oceania,
Latin America,
10.00%
North
America,
12.00%
Asia/Middle
East, 18.20%
2.50%
Top 10 Countries Ranking by Number of Meetings Organized
833
U.S.A.
649
Germany
550
Spain
477469
United Kingdom
No. meetings
390360341315311
France
Italy
Brazil
Japan
Netherlands
China
97
South Africa
7
Ethiopia
Source: ICCA Statistics Report: The International Association Meetings Market (2012)

8. Market Validation
African countries ranking in total indoor exhibition space (m2) 2011.
83,000
56,300
36,300
33,200
31,000
27,000
26,700
24,000
20,668
20,600
19,600
18,000
18,000
16,700
13,200
11,000
10,000
51,000
213,700
South Africa
Tunisia
Algeria
Nigeria
Tamzania
Egypt
Morocco
Senegal
Zimbabwe
Togo
Mozambique
Angola
Libya
Ghana
Malawi
Zambia
Sudan
Madagascar
Namibia
Source: The Global Exhibition Industry Statistics http//www.ufi.org;

9. Market Validation
1.16T USD MICE industry annual global output (2011).
57 new venues and 3.4 million m2 additional exhibition space 2006-2011 globally.
The biggest expansion by emerging economies.
14% more trade fairs & 21% growth in exhibition space 2006-2012 in the Middle East.
15% more trade fairs & 33% growth in exhibition space 2006-2012 in Africa.
About 1/3 of exhibition spaces are in South Africa
Source: www.UFI.org

10. Market Validation
Source: Addis Ababa Exhibition Center
30
25
20
15
10
5
0
35
Local Exhibition International Exhibition
2,000,000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Number of visitors

11. Product
State of the
art facilities
World class
services
Competent &
professional
staff
Modern
health
facilities
Innovative
business
center

12. Implementation
Facilities to be built
Phase Three
Play ground
Plaza
Hotel
Phase Two
Exhibition Hall – 2 (50%)
Exhibition Hall – 3
Exhibition Hall – 4
Shops
Phase One
Exhibition Hall – 1
Exhibition Hall - 2 (50%)
Outdoor exhibition ground
Multi-purpose hall
Conference Center
Office
Shops
Cafe and restaurant
Amphitheater

13. Business Model
Yearly revenue at full
capacity - 990m
Total investment
capital - 1.9B
Internal Rate of
Return - 32.56%
51%-65% net profit as%
of sales revenue.
Feasibility study done by Industrial Projects Services

14. Competition
Exhibition
venues
Conference
venues
UN conference center
Sheraton Addis
Hilton Addis
AU conference center
Addis Ababa exhibition center
Millennium hall

15. Competitive Advantage

16. Thank you
Presented by:
Visit us on WWW.AAICEC.com
Meseret Mamo
D/G/Manager – Marketing
Mob 093 800 8872
Tel 011 667 0082/011 667 0279
info@aaicec.com/mamomess@gmail.com
Medihanialem Bldg. 6th floor, room No. 601
Addis Ababa, Ethiopia