retail management

1. SUBMITTED BY :-
SANJAYA PANDEY
MBA (VTU)
2nd YEAR (3rd SEM)

2. Retail Information Systems
A retail information system (RIS) is the method
for systematically gathering, analysing , storing
and utilising valuable retail information and
data gathered in the market research process
.Systems are no longer confined within the four
walls of a building and wide area networks have
also improved connectivity for retailers.

3. Environment
Retailer’s philosophy
and objectives Strategic plans
a) Data collection, information b) Data storage and retrieval.
Analysis, and control centre c) Updating of files
Interpretation
Retail operations Implementation
Feedback
Retail Information Systems

4. Some of the crucial areas in which a retailer would
required periodical information to ensure that his
operation is well under control are :
• The movement of stocks across its stores ;
• The exact sales for each category in each of its
stores;
• The profitability of the stores ;
• The customer count at each of its stores ;
• An ABCD analysis to identify the ‘D’ or dead
stocks and to have a close at all others.
• To monitor the status of rejections and their
replacements from their respective vendors ;
• A statement of expenses and the percentages that
each head consumes out of the total sales.

5. Types of Information systems
A standard retail company comprises the merchandising,
sales and marketing; points of sale system, accounts,
attendance and payroll, and administrative department’s
.The information systems for retailers are designed to
meet the following needs:
• Merchandising Systems: This forms the core of the
different systems and caters to the customers’ specific
needs including buying, stock transfers and displays
among others. The merchandising management systems
link purchase to various sections of cost control such as
stores, receiving and accounts.
• Sales And Marketing System :
• Point Of Sale System :

6. • Financial Accounting Systems :
• Attendance And Payroll :
• Administrative Systems :
Importance Of RIS
• Facilities The Market Research Process:
• Management Of The Supply Chain:
• Integration Of Multi-Channel Distribution:”
• Miscellaneous Use Of RIS :

7. Decision For Building RIS
• Role of RIS :
• Internal versus outsourced RIS :
• Cost of RIS :
• Technology driven RIS :
• Amount of data :
• Path of data dissemination throughout the firm :
In building a retail management information system, a
number of decisions have to be made:

8. RETAIL SUPPLY CHAIN MANAGEMENT
A supply chain is network of supplier, manufacturer,
assembly, distribution and logistics facilities that perform
the functions of procurement of materials, transformation
of these materials into intermediate and finished products ,
and the distribution of these products to customers .supply
chains arise in both manufacturing and service
organisations.
Supply chain management (SCM) is the systematic,
strategic co-ordination of the traditional business functions
and the tactics across these business functions within a
particulars company and across business within the supply
chain, for the purpose of improving the long –term
performance of the individual companies and the supply
chain as a whole.

9. Supplier
Supplier Manufacturer Distributor
Information
Flow
Information
Flow
Quick Response
Material
Flow
Material
Flow
(Flexible
System)
Move to a
single
source
Concept Of Supply Chain Management
According to Christopher,” SCM is the management of
upstream and downstream relationships with suppliers and
customers to deliver superior customer value at less cost to
the supply chain as a whole.”

10. Characteristics Of SCM
• Integrated Behaviour
• Mutually Sharing Information
• Mutually Sharing Channel Risks And Rewards
• Co-Operation
• Focus On Serving Customers
• Integration Of Processes
• Partners To Build And Maintain Long-Term
Relationships.

11. Objectives of SCM
• Service Orientation
• Systems Orientation
• Competitiveness And Efficiency
• Minimising The Time And Work-In-Progress
• Improve Visibility Of Demand And Pipeline
• Improves Quality
• Reduces Transportation And Warehousing Cost
• Rationalise Supplier Base
• Life – Cycle Support
• Improving Value

12. Factors influencing retail supply chain
management
• Consumer demand
• Globalisation
• Competition
• Information and communication
• Government regulation
• Environment
Benefits of supply chain in retaining
• Reduced stock-out
• Availability of the right items
• Higher return on investment
• Strategic advantages

13. Retail logistics
Logistics or logistics management is the art and science of
managing and controlling the flow of goods, energy,
information and others resources .logistics is the total
process of planning , implementation , and coordination
the physical movement of merchandise from
manufacturer to retailer to customer in the most timely ,
effective ,and cost-efficient manner possible.
According to council of logistics management (CLM),
“logistics is the process of planning, implementing, and
controlling the efficient, cost-efficient flow and storage of
raw material in –process inventory, finished goods and
related information from point of origin to point of
consumption for the purpose of confirming customer
requirements”.

14. Objectives of retail logistics
• Improving customer services
• Rapid response
• Reduced total distribution costs
• Reliable and consistent delivery performance
• Minimum product damages
• Generating additional sales
• Create time and place utilities
• Price stabilisation
• Quality improvement
• Lifecycle support
• Movement consolidation
• Inventory reduction

15. Components of retail logistics
• Storage facilities
• Inventory
• Transportation
• Unitisation and packaging
• Communications
Retail logistics systems
Logistics in a retailing context refers mostly to multi-
echelon logistics systems, meaning that there are many
nodes from the original supplier to the final store
destination.

16. Retail logistics systems
Corporate
replenishment systems
Computerised
replenishment systems
• Computerised replenishment systems (CRS):
• Corporate replenishment policies / systems:
The benefits of the new distribution systems are numerous and extend
well beyond inventory control and replenishment. It also affords
greater control of stockholding through greater inventory control , by
the removal of the human error associated with others forms of stock
control
Corporate retail planning often involves formalised
logistics policies related to distribution networks ,
warehouse systems , information systems and
replenishment systems.