Ch 13 setting product strategy by karen lorenzo v88
•Download as PPTX, PDF•
0 likes•142 views
This document discusses products as a key element of a market offering. It explains that customers purchase more than just the core product, as there is a customer value hierarchy where other attributes like branding and customer experience are also important. Products can create competitive advantages through differentiation in their form, features, quality, durability, reliability, and customization. The document concludes with an example of how the Black Nazarene Hospital in the Philippines has differentiated itself in the healthcare market through its focus on accessibility and proficient care.
Report
Share
Report
Share
Recommended
Chapter 12 Setting Product Strategy By Kotler
This document discusses product strategy and defines key concepts related to products. It covers what constitutes a product, different levels and classifications of products, ways to differentiate products, and strategies for pricing product lines and mixes. Product packaging, labeling, warranties, and guarantees are also addressed. The key points are that a product satisfies customer needs; products can be classified based on tangibility, durability, and other attributes; and differentiation, pricing, and packaging/labeling strategies influence a product's market offering and attractiveness.
Crafting the Brand Positioning
Crafting the Brand Positioning
Developing & Establishing a Brand Positioning
Points-of-difference
Points-of-parity
Brand Mantras
Communicating Category Membership
Consumer Desirability Criteria for PODs
Deliverability Criteria for PODs
Differentiation Strategies
Positioning and Branding a Small Business
Brand equity (detailed ppt)
The document discusses key concepts in branding and brand management. It defines brands and brand equity, and outlines several models for measuring brand equity. It also discusses the role of brands for both consumers and marketers, and how brands can be built by developing brand elements, marketing activities, and secondary associations. Methods for measuring and managing brand equity are presented, including brand portfolios and brand extension strategies.
Chapter 12 addressing competition and driving growth ppt
The document discusses competitive strategies for different types of market participants: market leaders, challengers, followers, and niche players. It defines key terms like competitive advantage and describes the process of competitor analysis. For each market type, it outlines characteristics and examples of effective strategies. Market leaders should expand total demand and protect market share through continuous innovation. Challengers attack leaders directly or indirectly. Followers focus on profit by copying or improving leaders. Niche players target specific segments through specialization in areas like product or geography. The document provides recommendations for adjusting strategies during an economic downturn as well.
Strategic Brand Management Chapter 1
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic brand-management
This document discusses strategic brand management. It defines a brand as a name, symbol or design that identifies a seller's products or services. For buyers, brands can reduce search costs, risks and provide psychological rewards. For sellers, brands can facilitate repeat purchases, new product introductions, promotional effectiveness and premium pricing. Effective brand management requires analyzing the market, customers, competitors and brand, tracking brand performance, understanding the product lifecycle, and measuring brand equity. It also discusses developing a brand identity strategy, managing a brand portfolio, leveraging brands through extensions and co-branding, and avoiding the seven deadly sins of brand management.
Post purchase behaviour- Buying and Disposing
Post-purchase behaviour- Buying and Disposing
1. Issues Related to Purchase and Postpurchase Activities
2. Situational Effects on Consumer Behaviour
3. Physical and Social Surroundings
4. Temporal Factors
5. Queuing Theory
6. Total Quality Management
7. Temporary Ownership Evolution
CH. 12 - SETTING PRODUCT STRATEGY
This document discusses key concepts for setting product strategy. It covers product characteristics and classification, differentiation, relationships between products and brands, and packaging, labeling, warranties and guarantees. The levels of a product from core benefit to potential product are explained. Product durability and tangibility as well as service differentiation tactics are also summarized.
Recommended
Chapter 12 Setting Product Strategy By Kotler
This document discusses product strategy and defines key concepts related to products. It covers what constitutes a product, different levels and classifications of products, ways to differentiate products, and strategies for pricing product lines and mixes. Product packaging, labeling, warranties, and guarantees are also addressed. The key points are that a product satisfies customer needs; products can be classified based on tangibility, durability, and other attributes; and differentiation, pricing, and packaging/labeling strategies influence a product's market offering and attractiveness.
Crafting the Brand Positioning
Crafting the Brand Positioning
Developing & Establishing a Brand Positioning
Points-of-difference
Points-of-parity
Brand Mantras
Communicating Category Membership
Consumer Desirability Criteria for PODs
Deliverability Criteria for PODs
Differentiation Strategies
Positioning and Branding a Small Business
Brand equity (detailed ppt)
The document discusses key concepts in branding and brand management. It defines brands and brand equity, and outlines several models for measuring brand equity. It also discusses the role of brands for both consumers and marketers, and how brands can be built by developing brand elements, marketing activities, and secondary associations. Methods for measuring and managing brand equity are presented, including brand portfolios and brand extension strategies.
Chapter 12 addressing competition and driving growth ppt
The document discusses competitive strategies for different types of market participants: market leaders, challengers, followers, and niche players. It defines key terms like competitive advantage and describes the process of competitor analysis. For each market type, it outlines characteristics and examples of effective strategies. Market leaders should expand total demand and protect market share through continuous innovation. Challengers attack leaders directly or indirectly. Followers focus on profit by copying or improving leaders. Niche players target specific segments through specialization in areas like product or geography. The document provides recommendations for adjusting strategies during an economic downturn as well.
Strategic Brand Management Chapter 1
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic brand-management
This document discusses strategic brand management. It defines a brand as a name, symbol or design that identifies a seller's products or services. For buyers, brands can reduce search costs, risks and provide psychological rewards. For sellers, brands can facilitate repeat purchases, new product introductions, promotional effectiveness and premium pricing. Effective brand management requires analyzing the market, customers, competitors and brand, tracking brand performance, understanding the product lifecycle, and measuring brand equity. It also discusses developing a brand identity strategy, managing a brand portfolio, leveraging brands through extensions and co-branding, and avoiding the seven deadly sins of brand management.
Post purchase behaviour- Buying and Disposing
Post-purchase behaviour- Buying and Disposing
1. Issues Related to Purchase and Postpurchase Activities
2. Situational Effects on Consumer Behaviour
3. Physical and Social Surroundings
4. Temporal Factors
5. Queuing Theory
6. Total Quality Management
7. Temporary Ownership Evolution
CH. 12 - SETTING PRODUCT STRATEGY
This document discusses key concepts for setting product strategy. It covers product characteristics and classification, differentiation, relationships between products and brands, and packaging, labeling, warranties and guarantees. The levels of a product from core benefit to potential product are explained. Product durability and tangibility as well as service differentiation tactics are also summarized.
Marketing management-by-philip-kotler-1
This document discusses key concepts in marketing for the 21st century. It covers the challenges businesses face in a new economy with increased information and connectivity. Major topics addressed include the tasks of marketing, core marketing concepts and tools, different company orientations toward customers and markets, and how businesses and marketers are responding to changes through strategies like e-commerce, globalization, and relationship marketing.
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
The document discusses various marketing strategies and planning tools including the value chain, core business processes, core competencies, holistic marketing, marketing plans, corporate planning activities, strategic business units, and business unit strategic planning. It provides examples of mission statements and describes dimensions that define a business, product orientation vs market orientation, characteristics of strategic business units, assessing growth opportunities using Ansoff's matrix, conducting a SWOT analysis, market opportunity analysis, goal formulation, Porter's generic strategies, strategic alliances, typical marketing plan contents, and criteria for evaluating a marketing plan.
Chapter 1 brands and brand management
This document provides an overview of branding and brand management. It defines what a brand is, explains the importance of brands, and how branding applies to many different types of products and services. The key points made include:
- A brand identifies and differentiates products and services from competitors.
- Brands are important because they simplify decisions for consumers, reduce risk, and set expectations.
- Branding can apply to physical goods, services, retailers, online offerings, organizations and more. Almost anything can be branded.
- Strong, well-known brands provide value and competitive advantage, but all brands face challenges like increased competition, savvy consumers, and changing media.
- Brand equity refers to the extra value added
Chapter 2 (customer based brand equity)
1. Customer-based brand equity refers to the differential effect that brand knowledge has on consumer responses to marketing of that brand.
2. There are three key aspects of brand equity: differential effect, brand knowledge, and consumer response to marketing.
3. Building strong brand equity requires increasing brand awareness and forging positive associations so that the brand is recognized and recalled by consumers.
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
This document discusses various ways that brands can leverage secondary associations to build brand equity through three main strategies: creating strong favorable associations, reinforcing existing associations, and creating positive responses if existing associations fail. It provides examples of leveraging associations through company affiliations, country of origin, co-branding, celebrity endorsements, sponsored events, and endorsements from third-party sources. The case study examines how the brand Lifebuoy leveraged its association with Bangladeshi cricket star Shakib Al Hasan to promote its "Khelbe Tiger, Jitbe Tiger" campaign during the 2019 World Cup.CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
The document discusses criteria for choosing effective brand elements to build brand equity: memorability, meaningfulness, likability, transferability, adaptability, and protectability. It provides examples of common brand elements like names, URLs, logos, characters, slogans, and packaging that can enhance brand awareness and associations. Choosing cohesive elements that meet the criteria can create a strong brand identity that supports marketing efforts to build customer-based brand equity.
Keller sbm3 02
The document discusses Kevin Keller's model of customer-based brand equity. It describes brand equity as the differential effect that brand knowledge has on consumer response to marketing for that brand. The model includes six dimensions that comprise brand equity: brand identity, meaning, responses, resonance, salience, and imagery. Building strong brand equity requires marketers to establish brand awareness, create positive brand associations, and develop deep, active loyalty relationships between customers and the brand.
creating-long-term-loyalty-relationships
This document discusses creating long-term loyalty relationships with customers. It defines key concepts like customer value, satisfaction and loyalty. It also discusses how companies can maximize customer lifetime value and attract and retain customers through customer relationship management programs and databases. Specific strategies highlighted include identifying customer needs, customizing interactions, reducing defection rates and focusing efforts on high-value customers.
Chap008
The document discusses strategic marketing and innovation strategies. It covers topics like managing innovation as a customer-driven process, new product planning, generating and evaluating new product ideas, developing and testing products, and commercializing successful new products. It also provides examples of how companies like Google effectively generate new ideas and examples of transformational, new category, and incremental innovation.
DESAIN PRODUK.pptx
Dokumen ini membahas tentang desain produk dan jasa. Merangkum poin pentingnya, dokumen ini menjelaskan definisi desain produk dan jasa, strategi desain produk seperti produk standar dan customized, faktor-faktor utama dalam strategi desain seperti biaya dan kepuasan konsumen, aktivitas desain produk, tujuan desain untuk pengembangan bisnis, langkah perancangan produk, kustomisasi massal, reliabilitas, robust design, tahapan pengembangan produ
Komunikasi Pemasaran Terpadu_sesi 1
The document discusses integrated marketing communications (IMC), including its definition, importance, and key concepts. IMC is defined as a strategic planning process that coordinates all brand communication channels to influence consumers. The goal of IMC is to generate short-term financial returns and build long-term brand value through persuasive and measurable communication programs. IMC considers all relevant audiences and demands accountability and measurement of communication outcomes.
What is communication mix and how should it be set
The document discusses the marketing communications mix, which consists of eight major communication models: advertising, sales promotion, public relations, events and experiences, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. When choosing a marketing communications mix, marketers must consider the advantages and costs of each tool as well as factors like the product, market, consumer readiness, and stage in the product lifecycle. The optimal mix depends on examining these distinctive qualities and determining what will most effectively introduce, build enthusiasm for, and remind consumers about the company and its products.
Kotler mm 14e 14 ippt
This document discusses developing pricing strategies and programs. It begins with questions about how consumers evaluate prices and how companies should set and adapt prices. It then covers topics like how the internet has changed pricing, common pricing mistakes, consumer psychology around pricing, estimating costs, competitor price analysis, different pricing methods, selecting a final price, price discounts and changes, and how to respond to competitor price changes. The goal is to help companies determine the optimal ways to set, adjust, and manage their prices.
Brands & Brand Management
A brand is a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. It is a product plus added dimensions that differentiate it. Brands create competitive advantage and provide value for both consumers and companies. Building customer-based brand equity involves creating brand knowledge structures through initial brand elements and marketing programs. Strong, favorable brand associations held in customer memory determine customer-based brand equity and its benefits like greater loyalty and price premiums.
Who participates in the business to-business buying process?
There are typically several participants involved in business-to-business purchasing decisions including initiators who request a purchase, users of the product or service, influencers who help define specifications and provide evaluation information, deciders who determine requirements or select suppliers, approvers who authorize decider's proposed actions, buyers who formally select suppliers and negotiate terms, and gatekeepers who can prevent sellers from engaging other participants.
Marketing Strategy - Introduction
Guiding presentation used for the first two sessions of the Marketing Strategy course for Executive MBA in ITM.
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated effectively. The chapter explores new approaches like experiential, one-to-one, and permission marketing that personalize the customer experience. It emphasizes the need to reconcile these new approaches with traditional marketing activities and use models of brand equity to focus marketing programs on building the brand.
Kotler mm14 ch01_dppt
The document defines marketing as creating, communicating, and delivering value for customers and society. It defines marketing management as choosing target markets and growing customers through superior value. It discusses the scope of marketing, including what can be marketed and who is involved. It also covers fundamental marketing concepts like segmentation, branding, and the marketing environment. Finally, it discusses how marketing has changed in recent decades due to technology, globalization, and the need to differentiate products.
New market offerings
The document discusses developing new products and services, outlining the challenges companies face and processes used for new product development. It identifies various categories of new products and the main stages of developing new offerings. Additionally, it examines factors that influence the adoption of new products in the market and strategies for successful product launches.
Kotler developing pricing strategies and programs
This document discusses developing pricing strategies and programs. It begins with questions about how consumers evaluate prices and how companies should set and adapt prices. It then covers topics like how the internet has changed pricing, common pricing mistakes, consumer psychology around pricing, estimating costs, competitor price analysis, different pricing methods, selecting a final price, price discounts and changes, and how to respond to competitive pricing changes. The goal is to help companies determine the optimal ways to set, adjust, and manage their prices.
Ch 12 setting product strategy by karen lorenzo v88
This document discusses product strategy and defines a product as anything that can satisfy a want or need. It explains that customers purchase more than just the core product, as there is a customer value hierarchy where other attributes like branding and customer experience are also important. A product can create competitive advantage through differentiation in its form, features, quality, durability, reliability, reparability, style, and customization. The document concludes with an example of how the Black Nazarene Hospital in the Philippines differentiated itself through its proficient and accessible care.
Blue ocean-book-notes
This document discusses strategies for product development, including focusing on creating utility and value for customers, establishing an affordable price while ensuring profitability, and breaking out of competitive markets. It emphasizes simplifying customers' lives, making products more convenient and productive. The document also addresses strategies like analyzing utility levers, reconstructing market boundaries to find new opportunities, identifying non-customers, overcoming adoption hurdles, and engaging stakeholders in the execution process.
More Related Content
What's hot
Marketing management-by-philip-kotler-1
This document discusses key concepts in marketing for the 21st century. It covers the challenges businesses face in a new economy with increased information and connectivity. Major topics addressed include the tasks of marketing, core marketing concepts and tools, different company orientations toward customers and markets, and how businesses and marketers are responding to changes through strategies like e-commerce, globalization, and relationship marketing.
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
The document discusses various marketing strategies and planning tools including the value chain, core business processes, core competencies, holistic marketing, marketing plans, corporate planning activities, strategic business units, and business unit strategic planning. It provides examples of mission statements and describes dimensions that define a business, product orientation vs market orientation, characteristics of strategic business units, assessing growth opportunities using Ansoff's matrix, conducting a SWOT analysis, market opportunity analysis, goal formulation, Porter's generic strategies, strategic alliances, typical marketing plan contents, and criteria for evaluating a marketing plan.
Chapter 1 brands and brand management
This document provides an overview of branding and brand management. It defines what a brand is, explains the importance of brands, and how branding applies to many different types of products and services. The key points made include:
- A brand identifies and differentiates products and services from competitors.
- Brands are important because they simplify decisions for consumers, reduce risk, and set expectations.
- Branding can apply to physical goods, services, retailers, online offerings, organizations and more. Almost anything can be branded.
- Strong, well-known brands provide value and competitive advantage, but all brands face challenges like increased competition, savvy consumers, and changing media.
- Brand equity refers to the extra value added
Chapter 2 (customer based brand equity)
1. Customer-based brand equity refers to the differential effect that brand knowledge has on consumer responses to marketing of that brand.
2. There are three key aspects of brand equity: differential effect, brand knowledge, and consumer response to marketing.
3. Building strong brand equity requires increasing brand awareness and forging positive associations so that the brand is recognized and recalled by consumers.
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
This document discusses various ways that brands can leverage secondary associations to build brand equity through three main strategies: creating strong favorable associations, reinforcing existing associations, and creating positive responses if existing associations fail. It provides examples of leveraging associations through company affiliations, country of origin, co-branding, celebrity endorsements, sponsored events, and endorsements from third-party sources. The case study examines how the brand Lifebuoy leveraged its association with Bangladeshi cricket star Shakib Al Hasan to promote its "Khelbe Tiger, Jitbe Tiger" campaign during the 2019 World Cup.CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
The document discusses criteria for choosing effective brand elements to build brand equity: memorability, meaningfulness, likability, transferability, adaptability, and protectability. It provides examples of common brand elements like names, URLs, logos, characters, slogans, and packaging that can enhance brand awareness and associations. Choosing cohesive elements that meet the criteria can create a strong brand identity that supports marketing efforts to build customer-based brand equity.
Keller sbm3 02
The document discusses Kevin Keller's model of customer-based brand equity. It describes brand equity as the differential effect that brand knowledge has on consumer response to marketing for that brand. The model includes six dimensions that comprise brand equity: brand identity, meaning, responses, resonance, salience, and imagery. Building strong brand equity requires marketers to establish brand awareness, create positive brand associations, and develop deep, active loyalty relationships between customers and the brand.
creating-long-term-loyalty-relationships
This document discusses creating long-term loyalty relationships with customers. It defines key concepts like customer value, satisfaction and loyalty. It also discusses how companies can maximize customer lifetime value and attract and retain customers through customer relationship management programs and databases. Specific strategies highlighted include identifying customer needs, customizing interactions, reducing defection rates and focusing efforts on high-value customers.
Chap008
The document discusses strategic marketing and innovation strategies. It covers topics like managing innovation as a customer-driven process, new product planning, generating and evaluating new product ideas, developing and testing products, and commercializing successful new products. It also provides examples of how companies like Google effectively generate new ideas and examples of transformational, new category, and incremental innovation.
DESAIN PRODUK.pptx
Dokumen ini membahas tentang desain produk dan jasa. Merangkum poin pentingnya, dokumen ini menjelaskan definisi desain produk dan jasa, strategi desain produk seperti produk standar dan customized, faktor-faktor utama dalam strategi desain seperti biaya dan kepuasan konsumen, aktivitas desain produk, tujuan desain untuk pengembangan bisnis, langkah perancangan produk, kustomisasi massal, reliabilitas, robust design, tahapan pengembangan produ
Komunikasi Pemasaran Terpadu_sesi 1
The document discusses integrated marketing communications (IMC), including its definition, importance, and key concepts. IMC is defined as a strategic planning process that coordinates all brand communication channels to influence consumers. The goal of IMC is to generate short-term financial returns and build long-term brand value through persuasive and measurable communication programs. IMC considers all relevant audiences and demands accountability and measurement of communication outcomes.
What is communication mix and how should it be set
The document discusses the marketing communications mix, which consists of eight major communication models: advertising, sales promotion, public relations, events and experiences, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. When choosing a marketing communications mix, marketers must consider the advantages and costs of each tool as well as factors like the product, market, consumer readiness, and stage in the product lifecycle. The optimal mix depends on examining these distinctive qualities and determining what will most effectively introduce, build enthusiasm for, and remind consumers about the company and its products.
Kotler mm 14e 14 ippt
This document discusses developing pricing strategies and programs. It begins with questions about how consumers evaluate prices and how companies should set and adapt prices. It then covers topics like how the internet has changed pricing, common pricing mistakes, consumer psychology around pricing, estimating costs, competitor price analysis, different pricing methods, selecting a final price, price discounts and changes, and how to respond to competitor price changes. The goal is to help companies determine the optimal ways to set, adjust, and manage their prices.
Brands & Brand Management
A brand is a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. It is a product plus added dimensions that differentiate it. Brands create competitive advantage and provide value for both consumers and companies. Building customer-based brand equity involves creating brand knowledge structures through initial brand elements and marketing programs. Strong, favorable brand associations held in customer memory determine customer-based brand equity and its benefits like greater loyalty and price premiums.
Who participates in the business to-business buying process?
There are typically several participants involved in business-to-business purchasing decisions including initiators who request a purchase, users of the product or service, influencers who help define specifications and provide evaluation information, deciders who determine requirements or select suppliers, approvers who authorize decider's proposed actions, buyers who formally select suppliers and negotiate terms, and gatekeepers who can prevent sellers from engaging other participants.
Marketing Strategy - Introduction
Guiding presentation used for the first two sessions of the Marketing Strategy course for Executive MBA in ITM.
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated effectively. The chapter explores new approaches like experiential, one-to-one, and permission marketing that personalize the customer experience. It emphasizes the need to reconcile these new approaches with traditional marketing activities and use models of brand equity to focus marketing programs on building the brand.
Kotler mm14 ch01_dppt
The document defines marketing as creating, communicating, and delivering value for customers and society. It defines marketing management as choosing target markets and growing customers through superior value. It discusses the scope of marketing, including what can be marketed and who is involved. It also covers fundamental marketing concepts like segmentation, branding, and the marketing environment. Finally, it discusses how marketing has changed in recent decades due to technology, globalization, and the need to differentiate products.
New market offerings
The document discusses developing new products and services, outlining the challenges companies face and processes used for new product development. It identifies various categories of new products and the main stages of developing new offerings. Additionally, it examines factors that influence the adoption of new products in the market and strategies for successful product launches.
Kotler developing pricing strategies and programs
This document discusses developing pricing strategies and programs. It begins with questions about how consumers evaluate prices and how companies should set and adapt prices. It then covers topics like how the internet has changed pricing, common pricing mistakes, consumer psychology around pricing, estimating costs, competitor price analysis, different pricing methods, selecting a final price, price discounts and changes, and how to respond to competitive pricing changes. The goal is to help companies determine the optimal ways to set, adjust, and manage their prices.
What's hot (20)
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
What is communication mix and how should it be set
What is communication mix and how should it be set
Who participates in the business to-business buying process?
Who participates in the business to-business buying process?
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
Similar to Ch 13 setting product strategy by karen lorenzo v88
Ch 12 setting product strategy by karen lorenzo v88
This document discusses product strategy and defines a product as anything that can satisfy a want or need. It explains that customers purchase more than just the core product, as there is a customer value hierarchy where other attributes like branding and customer experience are also important. A product can create competitive advantage through differentiation in its form, features, quality, durability, reliability, reparability, style, and customization. The document concludes with an example of how the Black Nazarene Hospital in the Philippines differentiated itself through its proficient and accessible care.
Blue ocean-book-notes
This document discusses strategies for product development, including focusing on creating utility and value for customers, establishing an affordable price while ensuring profitability, and breaking out of competitive markets. It emphasizes simplifying customers' lives, making products more convenient and productive. The document also addresses strategies like analyzing utility levers, reconstructing market boundaries to find new opportunities, identifying non-customers, overcoming adoption hurdles, and engaging stakeholders in the execution process.
Chp 3 the business of product management
The document discusses key concepts in product management including product definition, classification, development process, branding, and packaging. It covers:
1. Defining products as goods, services, or ideas and classifying them as consumer or business products.
2. The new product development process from idea generation to commercialization including techniques for generating ideas and evaluating concepts.
3. Managing existing products through line extensions, modifications, and potential deletion.
4. The importance of branding, developing brand equity, and different types of brands.
5. The functions and strategic importance of packaging, labeling laws, and universal product codes.
AS 4Ps 2021.docx
The document discusses various marketing concepts related to the 4Ps - product, price, place, and promotion. It defines key terms like branding, consumer products, pricing strategies, product life cycle, and promotion methods. It explains that product refers to the end result sold to satisfy customer needs. Branding differentiates products and creates a unique identity. There are various consumer product categories and pricing considerations. The product life cycle shows sales patterns from launch to withdrawal. A company's promotion methods can be above-the-line like advertising or below-the-line incentives.
Product management
The document discusses the concept of products. It defines a product as anything that can be offered to satisfy a want or need, including physical goods, services, ideas, and experiences. It then discusses the meaning, features, levels, and classification of products. It also defines services and discusses the nature and characteristics of services. Finally, it discusses concepts like product mix decisions, product line appraisal, and the product-service continuum.
Product
There are three main types of consumer products: convenience goods, shopping goods, and specialty goods. Convenience goods are purchased frequently with little effort. Shopping goods require more consideration and comparison between brands. Specialty goods involve a willingness to search extensively among options. New product development has a low success rate, with failures often due to overestimating market size, poor product design, incorrect positioning/pricing/advertising, or competitive responses. Developing successful new products requires understanding customers, markets, and competitors as well as delivering superior value. The major stages of new product development include idea generation, screening, concept development and testing, marketing strategy development, business analysis, test marketing, and commercialization.
Unit 7: Specalizing in Sports and Entertainment
The document discusses marketing strategies for sports and entertainment products. It covers elements of the product mix like branding, packaging, and product lines. Product extensions and enhancements are described as ways to attract customers. The product life cycle framework is introduced, including strategies for different stages. Pricing approaches like skimming and penetration are matched to introduction and growth phases. Decline stage options involve dropping, selling, licensing, or discounting a product. Positioning is defined as differentiating a product from competitors.
Chapter 7 first hall eln
The document discusses product and service classification and branding strategies. It defines products and services, and describes three levels of a product: the core benefit, actual product, and augmented product. It also discusses types of consumer products, industrial products, and organizational marketing. Branding strategy involves decisions around individual products, product lines, product mixes, branding, packaging, labeling, and product support services.
Principles of Marketing February 2022
This document provides an overview of marketing principles and concepts. It defines marketing as creating value for customers and building strong customer relationships to capture value in return. The marketing process involves understanding customer needs through research, developing a customer-driven marketing strategy involving segmentation, targeting, positioning and differentiation, and implementing marketing mix decisions around product, price, place, and promotion. Key concepts discussed include the marketing mix, new product pricing strategies, branding strategies, and the promotion mix.
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...MuhammadTayyabMehmoo
This document discusses product, service, and brand marketing concepts. It defines a product as anything offered in a market to satisfy needs, including tangible goods, services, organizations, places, ideas, or mixtures. Services are intangible activities or benefits offered for sale. Products have core, actual, and augmented levels. Consumer and industrial products are classified. Branding, packaging, labeling, and product support services are discussed. The four characteristics of services - intangibility, inseparability, variability, and perishability - influence their marketing. Strong brands are built through positioning, name selection, sponsorship, development via line/brand extensions, multibrands, and new brands.Product, Services, and Brands - Building Customer Value - Marketing
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
Product levels classification product mix & pricing stratagies
Product Levels & Classification – Product Hierarchy – Product Systems & Mixes – Product Line Analysis – Product Line Length – Concept of Brand Equity & Branding Decisions. Pricing Views – Pricing Objectives – Pricing Methods – Adopting the Price – Initiating & Responding to Price Changes.
Marketing Fundamentals Part 1 Key Concepts in Marketing
This document provides an overview of key marketing fundamentals including definitions of marketing, the marketing concept, the marketing process, and the 4Ps of marketing (Product, Price, Place, Promotion).
It defines marketing as determining customer needs and satisfying them more effectively than competitors. The marketing concept evolved from a production focus to a customer focus. The marketing process involves analyzing opportunities, selecting target markets, and designing, implementing and evaluating marketing strategies.
The document explains the 4Ps framework - the variables that make up a company's marketing mix. It provides examples and exercises to illustrate concepts like segmentation, product lifecycles, pricing strategies, distribution channels, and promotional tools. Overall, the document serves as an introduct
Pp&bm 1
This document provides an overview of product policy, brand management, and related concepts. It defines product policy and explains that it covers product planning, development, line, mix, branding, positioning, and packaging. Brand management is defined as creating and sustaining a brand by defining, positioning, and delivering on brand promises. The document also discusses products and classifications of products, including consumer versus industrial products and different consumer product types. It introduces concepts like the product model, issues in product management, market segmentation, targeting, differentiation, and positioning.
FOM Unit III.pptx
The document discusses the key steps in the new product development process, including idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. Idea generation involves brainstorming new product ideas internally or externally. Ideas are then screened for marketing potential and feasibility. Selected concepts are developed and tested before a marketing strategy and business analysis are conducted. The product is developed, tested on a sample market, and commercialized.
The following table shows data from a fictional cohort study of in.docx
The following table shows data from a fictional cohort study of industrial workers followed over 30 years to see if exposure to industrial organic solvent affects cognitive function adversely. Use the information below for the following question.
Organic Solvent Exposure
Number of Participants
Impaired Function
Yes
28654
818
No
71346
649
Total
100000
1467
Calculate and interpret the risk of impaired function in participants exposed to organic solvents and those who were not.
1
COM5111
Product Policy
Week 5 SemB 2019-20
2
Learning Objectives
1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can a company build and manage its product mix and product lines?
5. How can marketers best manage luxury brands?
6. What environmental issues must marketers consider in their product strategies?
7. How can companies combine products to create strong co-brands or ingredient
brands?
8. How can companies use packaging, labeling, warranties, and guarantees as
marketing tools?
3
Components Of The Market Offering
Marketing planning begins with formulating an offering to meet target customers’ needs or wants
customer will judge the offering
on three basic elements
Slide 15 & 16 Slide 17
4
Product Characteristics
and Classifications
• Product
– Anything that can be offered to a market to satisfy a want or need,
including physical goods, services, experiences, events, persons,
places, properties, organizations, information, and ideas
https://www.youtube.com/watch?v=xYjoBAUOjTk
5
Characteristics of Winning Products
A unique superior product—
a differentiated product that delivers unique benefits and a
compelling value proposition to the customer or user—
is the number one driver of new-product profitability
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 32.
How about your individual assignment?
6
Unique and superior products tend to have the followings in
common
1. are superior to competitors’ products in terms of meeting users’ needs
2. solve a problem the customer has with a competitive product
3. feature good value for the money and excellent price and performance
characteristics
4. provide excellent product quality, according to customers’ way of defining quality
5. offer features easily perceived as useful by the customer
6. offer benefits that are highly visible to the customer
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 33.
7
Product Levels: The Customer-Value Hierarchy
• The Five Product Levels
The service or benefit
the customer
is really buying
e.g. rest & sleep
The marketer must
turn the core benefit
into a basic product
e.g. bed, bathroom …
A set of attributes
and c.
The following table shows data from a fictional cohort study of in.docx
The following table shows data from a fictional cohort study of industrial workers followed over 30 years to see if exposure to industrial organic solvent affects cognitive function adversely. Use the information below for the following question.
Organic Solvent Exposure
Number of Participants
Impaired Function
Yes
28654
818
No
71346
649
Total
100000
1467
Calculate and interpret the risk of impaired function in participants exposed to organic solvents and those who were not.
1
COM5111
Product Policy
Week 5 SemB 2019-20
2
Learning Objectives
1. What are the characteristics of products, and how do marketers classify product?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can a company build and manage its product mix and product lines?
5. How can marketers best manage luxury brands?
6. What environmental issues must marketers consider in their product strategies?
7. How can companies combine products to create strong co-brands or ingredient
brands?
8. How can companies use packaging, labeling, warranties, and guarantees as
marketing tools?
3
Components Of The Market Offering
Marketing planning begins with formulating an offering to meet target customers’ needs or wants
customer will judge the offering
on three basic elements
Slide 15 & 16 Slide 17
4
Product Characteristics
and Classifications
• Product
– Anything that can be offered to a market to satisfy a want or need,
including physical goods, services, experiences, events, persons,
places, properties, organizations, information, and ideas
https://www.youtube.com/watch?v=xYjoBAUOjTk
5
Characteristics of Winning Products
A unique superior product—
a differentiated product that delivers unique benefits and a
compelling value proposition to the customer or user—
is the number one driver of new-product profitability
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 32.
How about your individual assignment?
6
Unique and superior products tend to have the followings in
common
1. are superior to competitors’ products in terms of meeting users’ needs
2. solve a problem the customer has with a competitive product
3. feature good value for the money and excellent price and performance
characteristics
4. provide excellent product quality, according to customers’ way of defining quality
5. offer features easily perceived as useful by the customer
6. offer benefits that are highly visible to the customer
Source: Robert G. Cooper, Winning at New Products: Creating Value through Innovation (New York: Basic Books, 2011), p. 33.
7
Product Levels: The Customer-Value Hierarchy
• The Five Product Levels
The service or benefit
the customer
is really buying
e.g. rest & sleep
The marketer must
turn the core benefit
into a basic product
e.g. bed, bathroom …
A set of attributes
and c.
Build strongbrand 2
The document discusses brands and what makes a brand strong. It defines a brand as a source of relationship with consumers and a promise to consumers. A strong brand satisfies consumer needs better than other options. Key elements that make a brand strong include a consistent product, image, price, and appearance. To create a strong brand requires a long-term strategic vision, understanding consumers, clear brand positioning, a consistent marketing mix, and building brand health indicators. Strong brand management involves focusing on a target customer, having a compelling brand essence and promise, consistent branding internationally and locally, and an integrated marketing mix.
Marketing 25 chapter 4
The document discusses various aspects of product strategy including product, branding, packaging, managing product lines, and green marketing. It defines key concepts like the Maslow hierarchy of needs model, different types and levels of products, criteria for branding and packaging. It also outlines the new product development process from idea generation to prototype testing and product life cycle. The overall objective is to understand product strategy and how to develop successful products that meet customer needs.
Product Design And Development Powerpoint Presentation Slides
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Similar to Ch 13 setting product strategy by karen lorenzo v88 (20)
Ch 12 setting product strategy by karen lorenzo v88
Ch 12 setting product strategy by karen lorenzo v88
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...
chapter8-productserviceandbrandsbuildingcustomervalue-120831075300-phpapp02 (...
Product, Services, and Brands - Building Customer Value - Marketing
Product, Services, and Brands - Building Customer Value - Marketing
Product levels classification product mix & pricing stratagies
Product levels classification product mix & pricing stratagies
Marketing Fundamentals Part 1 Key Concepts in Marketing
Marketing Fundamentals Part 1 Key Concepts in Marketing
The following table shows data from a fictional cohort study of in.docx
The following table shows data from a fictional cohort study of in.docx
The following table shows data from a fictional cohort study of in.docx
The following table shows data from a fictional cohort study of in.docx
Product Design And Development Powerpoint Presentation Slides
Product Design And Development Powerpoint Presentation Slides
Recently uploaded
BEST DIGITAL MARKETING AGENCY IN BANGALORE
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
The Future of B2B Audience Targeting with LinkedIn
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Digital Marketing Company in India - DIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Transforming Digital Marketing with Top AI Tools of 2024.pdf
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Recently uploaded (20)
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Ch 13 setting product strategy by karen lorenzo v88
- 1. 1 The Heart IS the PRODUCT Karen P. Lorenzo, MD Ateneo Graduate School of Business MBA-H V88 Marketing Management Setting Product Strategy
- 2. Components of the market offering Outline Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy Differentiation: How a product create a competitive advantage Local application: The Black Nazarene Hospital
- 3. Components of the market offering Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy Differentiation: How a product create a competitive advantage Local application
- 4. What is a product? -anything that can be offered to a market to satisfy a want or a need -physical goods, services, experiences, events, information persons, places, properties, organizations, ideas -key element to a market offering Product as a key element in the market offering Components of the market offering
- 5. Components of the market offering Product as a key element in the market offering Local application
- 6. Components of the market offering Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy Differentiation: How a product create a competitive advantage Local application: The Black Nazarene Hospital
- 7. Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy
- 8. Components of the market offering Outline Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy Differentiation: How a product create a competitive advantage Local application: The Black Nazarene Hospital
- 9. How can a product create a competitive advantage? How to be BRANDED? How to be UNIQUE? Means for DIFFERENTIATION: Form- size or shape, or the physical structure Features- supplement a product’s basic function DESIGN is an important means of differentiation
- 10. How can a product create a competitive advantage? How to be BRANDED? How to be UNIQUE? Means for DIFFERENTIATION: Conformance Quality- degree to which all units are identical and meet promised specifications Performance Quality- level at which the product’s primary characteristics operate
- 11. How can a product create a competitive advantage? How to be BRANDED? How to be UNIQUE? Means for DIFFERENTIATION: Durability- measure of the product’s expected operating life under natural or stressful conditions Reliability- measure of the probability that a product will not malfunction or fail within a specific time period
- 12. How can a product create a competitive advantage? How to be BRANDED? How to be UNIQUE? Means for DIFFERENTIATION: Repairability- ease of fixing when it fails Style- product’s look and feel to the buyer; creates distinctiveness that is hard to copy Customization- ability to meet each customer’s requirements
- 13. How can a product create a competitive advantage? How to be BRANDED? How to be UNIQUE? “Cars that refuse to die…” “If I don’t show up, call a search team party because something happened to me and not my Toyota.” -Toyota owner Durability Reliability Ease of maintenance Availability of parts Customization
- 14. Components of the market offering Outline Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy Differentiation: How a product create a competitive advantage Local application: The Black Nazarene Hospital
- 15. Product as a key element in the market offering Local application “Where proficient care made accessible”
- 16. Components of the market offering Summary Product as a key element in the market offering What are the customers really buying?: Customer-value hierarchy Differentiation: How a product can create a competitive advantage Local application: The Black Nazarene Hospital
- 17. 17 The Heart IS the PRODUCT Karen P. Lorenzo, MD Ateneo Graduate School of Business MBA-H V88 Marketing Management Setting Product Strategy