Ch 11 Product Life Cycle
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The document discusses the product life cycle, which includes four stages: introduction, growth, maturity, and decline. Each stage has distinct marketing objectives to either create awareness, maximize market share, maximize profits while defending market share, or reducing expenditures. The stages are characterized by changes in sales growth and profits. Common product life cycle patterns include growth-slump-maturity, cycle-recycle, and scalloped.
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Product life cycle
Every product has a limited life cycle that passes through different stages - introduction, growth, maturity, and decline. At each stage, sales, profits, and the appropriate marketing strategy differ. In introduction, sales are low but prices are high as costs are also high. In growth, sales rapidly rise as more customers are attracted. Maturity sees a slowing of growth until sales eventually decline. During decline, companies withdraw products or focus on reducing costs and prices to extract remaining value. The optimal marketing strategy changes for each phase, focusing on promotion in early stages and modification or reduction in later stages.
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A product is anything that can be offered to satisfy a want or need, including physical objects, services, events, persons, places, and ideas. There are five levels in a product hierarchy: the product need, product class, product line, product type, and brand. Products can also be classified based on durability, tangibility, and how frequently and effortfully they are purchased. The new product development process involves idea generation, screening, concept development and testing, developing a marketing strategy, business analysis, product development, test marketing, and commercialization.
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Product life cycle
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
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Product life cycle
Every product has a limited life cycle that passes through different stages - introduction, growth, maturity, and decline. At each stage, sales, profits, and the appropriate marketing strategy differ. In introduction, sales are low but prices are high as costs are also high. In growth, sales rapidly rise as more customers are attracted. Maturity sees a slowing of growth until sales eventually decline. During decline, companies withdraw products or focus on reducing costs and prices to extract remaining value. The optimal marketing strategy changes for each phase, focusing on promotion in early stages and modification or reduction in later stages.
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A product is anything that can be offered to satisfy a want or need, including physical objects, services, events, persons, places, and ideas. There are five levels in a product hierarchy: the product need, product class, product line, product type, and brand. Products can also be classified based on durability, tangibility, and how frequently and effortfully they are purchased. The new product development process involves idea generation, screening, concept development and testing, developing a marketing strategy, business analysis, product development, test marketing, and commercialization.
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This document discusses product design, its importance, characteristics, and lifecycle. It begins by asking where one would start when designing a product and whether the design process begins from the inside-out or outside-in. It notes that users experience products from the outside-in through the interface and physical form. The document emphasizes that both form and function must be considered in design. It then lists essential requirements for product design like function, reliability, aesthetics, and durability. Factors affecting design like customer requirements, production facilities, and cost are also discussed. Finally, the document outlines the stages of a product's lifecycle from introduction to growth, maturity, and decline.
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The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
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Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
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The document discusses product design and service operations. It defines product design as concerned with a product's form and functions. The product design process involves concept development, product planning, engineering, and pilot production. It also discusses various aspects of product design like design for function, manufacture, and sales. The document also defines different types of service operations and strategies for scheduling service operations to meet demand fluctuations and customer needs.
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The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, the product first enters the market and focus is on promoting awareness and getting customers to try it. In the growth stage, the product is accepted by consumers and distribution expands. The maturity stage is when sales begin to slow as repeat purchases decrease and attracting new buyers is challenging. Finally, in the decline stage, sales and profits drop off as demand wanes and the product is eventually removed from the market. Companies can manage the life cycle through product modification, market modification, or repositioning strategies.
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The product life cycle consists of five primary stages: development, introduction, growth, maturity, and decline. During development, sales are zero and costs are high. In the introduction phase, sales and profits are low. The growth stage sees rapidly rising sales and profits. Maturity is marked by slowing sales growth as the market becomes saturated. Finally, the decline phase has falling sales and profits, and some companies withdraw their products from the market. Each stage poses different challenges and opportunities for marketers and requires different strategies.
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Product Life Cycle
Product Life Cycle (PLC) describes the stages through which all products pass from introduction to decline. The major stages are introduction, growth, maturity, and decline. The length of each stage can vary significantly between products.
Marketing strategies must change according to the stage of the PLC. In introduction, strategies focus on price and promotion to gain awareness. In growth, strategies aim to sustain market expansion. In maturity, strategies involve product improvements and market modifications to compete intensely. In decline, strategies assess whether to continue, improve, or drop underperforming products. PLC analysis helps businesses plan effectively for changes over a product's lifetime.
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Product Life Cycle
The product life cycle describes the stages a product goes through from development to removal from the market. There are typically four stages: 1) Introduction, when the product is launched, 2) Growth, when sales increase most rapidly, 3) Maturity, when sales peak but growth slows as competition rises, and 4) Decline, when sales begin to fall. Each stage is characterized by different costs, sales volumes, profits, competition levels, and marketing strategies used by businesses. Extension strategies can be used to prolong the maturity stage and delay decline, such as advertising, price reductions, adding new features, or exploring new markets.
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product life cycle
The document discusses the product life cycle, which describes the typical stages through which a product passes from introduction to decline. It identifies five stages: introduction, growth, maturity, saturation, and decline. Each stage is characterized by different features related to sales, profits, competition, and market awareness/acceptance of the product. The goal of product life cycle management is to maximize value and profitability at each stage. The document also discusses ways to potentially extend the life cycle through strategies like advertising, exploring new markets, price reductions, and adding new product features.
Product life cycle
The document discusses the product life cycle concept, which suggests that products pass through four stages - introduction, growth, maturity, and decline. Each stage is characterized by different sales, costs, profits, and marketing strategies. The introduction stage involves low sales and high costs as products are new. Growth sees rising sales and profits as distribution expands. Maturity involves maximizing profits through brand and model diversification. Finally, decline has falling sales and profits as products are phased out. The concept is based on assumptions like stages varying in length and not all products passing through every stage.
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Product life cycle
The document discusses the product life cycle (PLC), which describes the stages a product goes through from introduction to decline. It identifies the key stages as introduction, growth, maturity, and decline. Each stage is characterized by different factors such as sales patterns, pricing, competition, and marketing activities. Understanding the PLC provides guidance to marketers on adapting appropriate strategies for each phase of a product's lifecycle.
Product life cycle
The product life cycle outlines the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable stage as sales peak. In decline, sales decrease as the product becomes outdated. Businesses can extend the cycle through advertising, price reductions, new features, exploring new markets, and packaging updates. The model helps marketers strategize but products don't always follow predictable cycles.
Product life cycle
The product life cycle describes the typical stages a product goes through from introduction to decline. It includes introduction, growth, maturity, and decline. During introduction, sales are low and costs are high to create awareness. Growth sees increasing sales and profits as the product gains acceptance. Maturity is the most profitable as sales peak, though competition rises. Finally, decline occurs as sales decrease due to saturation or competition. Businesses can extend the cycle through advertising, price reductions, innovation, exploring new markets, or packaging changes. The model helps marketers strategize but products don't always follow predictable cycles.
Product life cycle
The document discusses the product life cycle (PLC) and strategies companies use at each stage. It notes that products pass through distinct stages of introduction, growth, maturity, and decline. During introduction, strategies focus on creating awareness and trial with high promotion at a premium price. Growth focuses on market share gains through distribution expansion, promotions, and price reductions. Maturity aims to maximize profits through diversification while defending market share. Decline entails cost cutting and milking remaining brand value. Strategies may also include market, product, or marketing program modifications to change a brand's course.
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Products go through distinct stages from introduction to decline or demise, according to the product life cycle concept. There are four stages: introduction, growth, maturity, and decline. In the introduction stage, public awareness of the new product is important. The growth stage focuses on advertising to tell consumers the product is better than competitors'. In maturity, sales grow fast then stabilize as most potential buyers have purchased. Finally, the decline stage occurs when sales begin to fall as customers are satisfied or replaced by new innovations. Different marketing strategies are needed at each life cycle stage.
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With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
SAP S/4 HANA sourcing and procurement to Public cloud
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This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Building Production Ready Search Pipelines with Spark and Milvus
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5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
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Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Columbus Data & Analytics Wednesdays - June 2024
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Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Ch 11 Product Life Cycle
- 1. PRODUCT LIFE CYCLE Jocelyn M. Evangelista 7 February 2014
- 2. Product Life Cycle I. Definition II. Four Stages and Marketing Objectives III. Characteristics IV. Common Product Life Cycles
- 3. Product Life Cycle I. Definition A business analysis that attempts to identify distinct stages in the sales history of the product
- 4. Product Life Cycle II. Four Stages and Marketing Objectives 1. Introduction – create product awareness & trial 2. Growth – maximize market share 3. Maturity – maximize profit while defending market share 4. Decline – reduce expenditure
- 6. Product Life Cycle III. Characteristics 1. Introduction Stage ◦ Slow sales growth. ◦ Products need to establish themselves in the market place. ◦ Negative or low profits.
- 7. Product Life Cycle III. Characteristics 2. Growth Stage ◦ Rapid sales growth. ◦ Early adapters like the product & additional consumers start buying it. ◦ Sales rise much faster than expenditures in promos.
- 8. Product Life Cycle III. Characteristics 3. Maturity Stage Three Phases : 1) Growth – Sales growth starts to slow; new competitive forces emerge. 2) Stable – Reached market saturation 3) Decaying Maturity – consumers begin switching to other products.
- 9. Product Life Cycle III. Characteristics 4. Decline Stage ◦ End of the product life. ◦ Period of the market's sale are significantly below the peak and are declining.
- 10. Product Life Cycle IV. Common Product Life-Cycle Patterns Growth-Slump-Maturity sales grow rapidly when product is first introduced, falls, & stabilizes
- 11. Product Life Cycle IV. Common Product Life-Cycle Patterns Cycle-Recycle - often describes the sales of new drugs
- 12. Product Life Cycle IV. Common Product Life-Cycle Patterns Scalloped - succession of life-cycles based on discovery of new charcteristics, uses or users.
- 13. Summary Products are born. They live and they die. Periodic examination of products is appropriate because strategies change as products move through their life cycle.