1. CREATE OPERATIONAL
ADVANTAGE
FOR YOUR AGENCY
For over a decade, advertising agencies have partnered with Centro to improve
scale and efficiency of their digital media operations. We help agencies of all
sizes improve campaign performance, increase productivity of digital media
teams, better manage costs and maximize profitability.
The Best Way to Execute Complex Digital Media Buys
With our modern media software and services we can simplify and streamline
the most complex digital media buys from our agency partners.
Fully developed media plans built around campaign spend
and performance metrics from thousands of Centro campaigns,
across more than 13,000 publishers.
Automate and document every step of the buying process
from concept to cash through our propretiary software.
Simplified billing reconciliation through a one-step
contract management process.
Our solutions enable agencies to control context, placement,
size and branding through the delivery of reserved, high impact
and integrated ad buys.
Boost Productivity of Digital Media Teams
Though advertisers expect agencies to continue to prove value and
“do more for less,” digital teams are challenged by an increasingly complex
and fragmented landscape. The level of effort required to successfully plan
and execute campaigns across multiple screens and platforms continues to
climb. Teams are stretched – and stuck with outdated tools that simply
can’t keep up with the demands of digital.
Partner with highly effective digital media experts who have successfully
planned and executed more than 20,000 local and national campaigns
across all digital platforms and ad media types.
*Source: eMarketer (Nov. 15, 2012) report, Real-Time Bidding: Ad Spending Forecast and Future Growth Factors

2. Centro Media Logistics Overview
Media Logistics Software Digital Media Managed Services
Over the last decade, Centro has built a workflow platform to Centro gets media logistics. Agencies partner with us to take
help us scale our digital media operations. This software has advantage of highly effective digital media specialists with
been battle-tested through 20,000 digital campaigns and proven expertise in all digital platforms, including: mobile,
powers our media logistics team. social, video, digital place-based, and more.
Now, Centro is making the first app, Centro Planner, available We help agencies boost productivity and scale of their digital
in the cloud. For the first time, media planners can benefit media teams, taking on the heavy lifting of the full lifecycle for
from modern technology purpose-built to address the unique guaranteed, display campaigns.
challenges of multi-screen, multi-format digital campaigns.
Superior Decision Intelligence Flexible Service Models
Our singular focus on digital media operations has produced a Centro is the only provider that offers both managed services
goldmine of pricing and performance intelligence that spans and cloud software to meet the unique requirements of every
13,000 publisher sites. agency.
Our teams leverage this unique and proprietary data source to Leverage our managed service levels based on your individual
build a smarter media plan – leveraging detailed insights into needs, whether by campaign, by brand or other specific criteria.
historical pricing, publisher and channel effectiveness and key
performance indicators. Or, use Centro Planner to replace existing (outdated and
ineffective) tools to boost productivity.
Empower Digital Media Leaders
Centro empowers digital teams with proven media logistics services and software. Our mission is to help our agency partners
carve out more time for strategic, higher value, client-facing work.
Email us at medialogistics@centro.net to find out how Centro’s innovative technology, deep digital expertise
and proven results can help you.
Call us at 1-800-943-2160 to learn more about how our premium
services and software can be tailored to your needs or
visit us at www.centro.net/medialogistics.