The document proposes reinventing the cell phone through more sustainable design. It outlines problems with the environmental pollution caused by cell phones and motivates the solution through reducing health and financial risks. The proposed solution is a cell phone designed with closed-loop recycling in mind, using less toxic and more sustainable materials, as well as offering customizable service plans. This triple bottom line design aims to benefit the environment, society and economy by preventing pollution, preserving resources, and increasing customer satisfaction and corporate reputation.