This document discusses product stewardship and how shared responsibility among all parties in a product's life cycle can help address issues of waste generation and environmental impacts. It notes that under the current system, producers lack incentives to design sustainable products and costs for waste management fall to local governments and taxpayers. Product stewardship shifts responsibility upstream so that those who design, make and sell products take greater ownership. The document provides examples of existing product stewardship programs in Nebraska and outlines roles different groups can play to support this approach.