Cecelia Fitzekam has over 3 years of experience in digital marketing and content strategy. She implemented SEO and social media campaigns to promote brands and achieve goals. As an administrative assistant, she helped an accountant with bookkeeping and tax returns. Previously, she worked as a barista at Starbucks where she assisted customers. She is pursuing an Associate's degree in Computer Science and has skills in HTML, CSS, design programs, and content management systems.
This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift.
Over the course of the webinar, we covered a number of topics:
- The mobile app landscape in 2017.
- Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications.
- Differences between paid and organic UA strategies.
- User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users.
Browse through the slides for a recap of the webinar discussion!
Marketing Calendar Overview and Demo - Brian GloverMarketo
Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
This is the presentation from our webinar with Branch Metrics on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape”, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift.
Over the course of the webinar, we covered a number of topics:
- The mobile app landscape in 2017.
- Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications.
- Differences between paid and organic UA strategies.
- User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users.
Browse through the slides for a recap of the webinar discussion!
Marketing Calendar Overview and Demo - Brian GloverMarketo
Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
CleverTap Mobile App Startup Program - Calling All EntrepreneursCleverTap
Mobile App Startups are constantly looking for innovative ways to gain and retain customers. Join CleverTap's FREE Mobile Startup program and unlock a variety of benefits for startups looking to gain momentum with their apps and users at various points of their growth.
We are an experienced international translation company. Our translation services include Notarization, Documents, Advertising Materials, Technical Manuals, Business and Financial Translations, and Website Localization. We can help you to speak to your target audience in just about any language.
In this webinar, Eric Silverberg and Imran Saleh walk-through our new referral functionality and how you can drive more customer referrals through your advocacy program.
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive
Walk through of Influitive's Summer Solstice Release including:
- New reports surfacing the value of advocacy communities
- Enhanced referral functionality increasing engagement and gamification of the referral experience
- Profile pages giving advocates an increased sense of community
We worked with Aviva to understand which creative visual and written triggers drove attention. We delivered first party #data and drove a 32% improvement in #ad recall rates by optimising Facebook ads in-flight.
David Byrne, Brand Marketing Lead at Aviva, says:
“Automated Creative delivered impressive results and gave us new first party data into the creative triggers that work for our audience”
We partnered with #Seedlip and #Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
Results driven marketing professional who thrives in a team environment where positive customer engagement is the focus to drive sales and contribute to the company's bottom line. Analytic thinker who believes in developing and executing strategies derived from consumer insights and preferences, marketing research, analytics and data driven accomplishments.
CleverTap Mobile App Startup Program - Calling All EntrepreneursCleverTap
Mobile App Startups are constantly looking for innovative ways to gain and retain customers. Join CleverTap's FREE Mobile Startup program and unlock a variety of benefits for startups looking to gain momentum with their apps and users at various points of their growth.
We are an experienced international translation company. Our translation services include Notarization, Documents, Advertising Materials, Technical Manuals, Business and Financial Translations, and Website Localization. We can help you to speak to your target audience in just about any language.
In this webinar, Eric Silverberg and Imran Saleh walk-through our new referral functionality and how you can drive more customer referrals through your advocacy program.
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive
Walk through of Influitive's Summer Solstice Release including:
- New reports surfacing the value of advocacy communities
- Enhanced referral functionality increasing engagement and gamification of the referral experience
- Profile pages giving advocates an increased sense of community
We worked with Aviva to understand which creative visual and written triggers drove attention. We delivered first party #data and drove a 32% improvement in #ad recall rates by optimising Facebook ads in-flight.
David Byrne, Brand Marketing Lead at Aviva, says:
“Automated Creative delivered impressive results and gave us new first party data into the creative triggers that work for our audience”
We partnered with #Seedlip and #Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
Results driven marketing professional who thrives in a team environment where positive customer engagement is the focus to drive sales and contribute to the company's bottom line. Analytic thinker who believes in developing and executing strategies derived from consumer insights and preferences, marketing research, analytics and data driven accomplishments.
Marketing Automation Specialist - Carly (CJ) Gorka - Resume:
CJ Gorka is a marketing operations professional experienced in marketing automation and project management. She is skilled in building complex workflows, advanced audience segmentation, and analyzing user data. CJ excels in translating technical ideas into simple solutions.
1. Cecelia Fitzekam
CONTENT SPECIALIST
VURIA Creative Technology, July 2013 to May 2016
‚‚ Implemented search engine marketing and social media strategies;
oversaw all campaigns to promote client’s brand, increase visibility,
and achieve conversion goals
‚‚ Maintained working knowledge of current digital marketing strategies
and trends
‚‚ Regularly reviewed strategies and identified necessary changes and
improvements
‚‚ Coordinated work between various departments (design and
development teams) to create engaging, compelling media
‚‚ Directed planning, budgeting, and vendor selection for all media
purchases while keeping detailed expense reports
‚‚ Edited and approved copy for blogs, websites, and social media
‚‚ Updated digital media on client sites with relevant content
daily, ensuring quality, correct implementation of graphics
‚‚ Prepared monthly reports for clients by identifying, analyzing, and
reporting on KPIs
‚‚ Managed, documented, and regularly updated all campaign activity
and client assets using a CRM
ADMINISTRATIVE ASSISTANT
Phillip M. Fitzekam, CPA, Jan 2011 to July 2013
‚‚ Helped Accountant process tax returns for clients
‚‚ Managed bookkeeping of small accounts in Quickbooks
‚‚ Implemented system for client records to facilitate workflow and
ensure client privacy
BARISTA
Starbucks Coffee Company, April 2010 to January 2011
‚‚ Greeted, helped, rang up customers using Starbucks POS software
‚‚ Created sales opportunities by educating customers by demoing
and sampling new products and menu items
‚‚ Used automatic/semi-automatic espresso machines, commercial-
sized coffee makers/airpots, pour-over systems, French presses
‚‚ Assisted manager with supply orders, tip distribution, new employee
training
Experience
Education
DESERT MOUNTAIN
HIGH SCHOOL
SCOTTSDALE COMMUNITY
COLLEGE
Graduated with diploma in 2010
Associate of Science,
Computer Science
Graduation exp. spring 2017
Skills
HTML, CSS, some JS
Adobe Creative Cloud
Photoshop, Illustrator, Indesign
Microsoft Office
Word, Excel
Google Analytics
Social media management
Experience with various CMSs
Wordpress, Joomla, Drupal, Concrete5
80 WPM typing speed
Quick to learn new software
Excellent problem solving,
presentation, and communication
skills
Highly organized, neat and
punctual
ceceliafitzekam@gmail.com
(480) 201-5775
linkedin.com/in/ceceliaf
Contact