This document provides guidelines and best practices for the Centers for Disease Control and Prevention's use of Facebook. It outlines policies for creating new Facebook accounts, posting content, branding, comment policies, records management, and consultation resources. It also gives recommendations for clearly defining objectives, understanding audiences, allocating resources, and evaluating Facebook activities.
The document provides guidelines for CDC employees on using Twitter to disseminate health information and engage the public. It outlines best practices such as defining objectives, knowing the target audience, creating concise tweets, and evaluating engagement metrics. CDC supports over 40 Twitter profiles and encourages strategic use of the platform to share timely health updates and data with followers.
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
Jessica Echerri Public Relations Specialist, Social Media StrategyJessica Dupree
Social media strategy for my personal brand as a PR specialist.
Social objectives align with business objectives to: (1) network with other PR professionals and (2) get a job in the energy industry.
How Academic Libraries Utilize Facebook as a Promotional Tool: White PaperRainie Themer
Academic libraries can use Facebook as a promotional tool to connect with patrons and promote resources. Some benefits include:
1) Posts can update patrons about new services in a familiar format.
2) Posts can go viral as patrons share with their own networks, increasing the library's reach.
3) Introductory posts can ease library anxiety for new patrons.
4) Patrons can directly communicate and build relationships with the library.
Challenges include gaining initial followers and resistance from some staff. Libraries should test different post types and times to engage patrons.
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. The relationship between privacy and Facebook's business model is important because targeted ads are its main source of revenue. Weaknesses in Facebook's privacy policies include allowing public sharing of user information by default and difficulties deleting accounts and all user data. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares user data without consent have contributed to these
How companies are using social media tool Facebook to communicate with customers and engage them online. He will discuss the importance and relevance of this tool as well as provide some tips on what not to do in this space.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
The document provides guidelines for CDC employees on using Twitter to disseminate health information and engage the public. It outlines best practices such as defining objectives, knowing the target audience, creating concise tweets, and evaluating engagement metrics. CDC supports over 40 Twitter profiles and encourages strategic use of the platform to share timely health updates and data with followers.
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
Jessica Echerri Public Relations Specialist, Social Media StrategyJessica Dupree
Social media strategy for my personal brand as a PR specialist.
Social objectives align with business objectives to: (1) network with other PR professionals and (2) get a job in the energy industry.
How Academic Libraries Utilize Facebook as a Promotional Tool: White PaperRainie Themer
Academic libraries can use Facebook as a promotional tool to connect with patrons and promote resources. Some benefits include:
1) Posts can update patrons about new services in a familiar format.
2) Posts can go viral as patrons share with their own networks, increasing the library's reach.
3) Introductory posts can ease library anxiety for new patrons.
4) Patrons can directly communicate and build relationships with the library.
Challenges include gaining initial followers and resistance from some staff. Libraries should test different post types and times to engage patrons.
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. The relationship between privacy and Facebook's business model is important because targeted ads are its main source of revenue. Weaknesses in Facebook's privacy policies include allowing public sharing of user information by default and difficulties deleting accounts and all user data. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares user data without consent have contributed to these
How companies are using social media tool Facebook to communicate with customers and engage them online. He will discuss the importance and relevance of this tool as well as provide some tips on what not to do in this space.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
The University of Florida social media strategy document outlines objectives to increase engagement on social media platforms and drive more traffic to their website. Key strategies include monitoring comments to better respond to followers, creating more interactive content to engage followers, and starting more social media conversations. The document defines social media roles and provides guidelines for content, critical incident response, and metrics for evaluating performance.
This document provides an executive summary and table of contents for a report on Facebook advertising. It discusses how Facebook advertising has not been widely researched despite Facebook's popularity. The report aims to analyze the business benefits of Facebook advertising and provide solutions for choosing social media channels. It examines Facebook advertising practices, benefits for businesses, and areas for future research. The methodology, theoretical considerations, practical analysis through case studies, and limitations/risks of Facebook advertising are also summarized.
The document provides guidelines for CDC employees and contractors to create buttons and badges for social media promotion. It outlines best practices such as clearly defining objectives and targeting audiences. Buttons are for organizational use and badges are for individuals. The document describes technical specifications, required branding, promotion strategies, translation processes, and evaluation metrics. It also provides a template for requesting button/badge coding from the Electronic Media Branch.
Fairfax County Social Media Policy and Guidelines for Official AccountsGreg Licamele
This document outlines Fairfax County's social media policy and guidelines for official social media accounts. It provides guidance on existing social media sites like Facebook, Twitter, YouTube, Flickr and more. It covers topics like requesting new accounts, publishing guidelines, handling comments, using social media during emergencies, and ensuring accessibility. The document establishes that the Office of Public Affairs oversees and coordinates the county's social media presence and provides support to department accounts.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Facebook faces a dilemma between increasing profits through advertising and respecting user privacy. It struggles to turn a profit from its many free services due to hosting over 2 billion photos and 14 million videos uploaded monthly. Advertisers want access to user data but sharing information without consent risks violating privacy and losing users. Facebook aims to balance these issues to grow its business and compete with rivals like Twitter.
This document outlines key performance indicators for evaluating the success of objectives in Peter Lloyd Johnson's capstone project for the Vermont Partnership for Fairness and Diversity (VPFD). The objectives are to refresh the VPFD website, create email templates to drive traffic to the site, optimize content for search engines, and develop a social media plan. KPIs are proposed to measure the clarity of the website's message, success of email initiatives in driving traffic, and search optimization through keyword ranking and a website grading report. Data collection methods and targets are established for reporting progress to directors monthly and biannually.
The document provides an overview of Facebook and a model for measuring return on investment (ROI) from Facebook activities. It introduces the AIDAA model which structures Facebook efforts into 5 phases: Awareness, Interest, Desire, Action, and Advocacy. Tactics for each phase like ads, content, and applications are discussed. The importance of monitoring insights and promoting sharing is covered. Overall, the presentation argues that Facebook is a powerful platform that companies can use to achieve marketing goals through strategic efforts across awareness, engagement, conversions, and word-of-mouth.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
How Can Facebook’ Add a Link” Feature Be a Threat To Google?
Facebook Uses an Index of a Trillion plus posts to facilitate mobile sharing. It's often difficult for Facebook's mobile users to search and share links from their devices.
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document introduces a second grade class from Rancho Solano Private School in Peoria, Arizona. It shares photos and brief bios of each student, describing their names, hobbies, favorite subjects, and activities. It aims to introduce the Arizona class to a partner class in Florida as they look forward to getting to know each other throughout the school year.
HIPAA requires healthcare providers, health plans, and clearinghouses to protect patients' privacy and confidentiality. It applies to individually identifiable health information including medical records, insurance information, and demographic data. HIPAA protects this protected health information whether in paper, electronic, or verbal form. Violations can result in civil penalties up to $250,000 and jail time up to 10 years depending on the nature and intent of the violation. Healthcare workers must only access health information as authorized and keep all patient information private and confidential.
Wosa terroir building blocks behind the blendsPippa Carter
The document discusses terroir and how it influences wine styles through examples of four wines.
Wine 1 is from Bottelary Hills, with cool climate, high elevation, and decomposed granite soils producing fresh, acidic, and mineral-driven wines. Wine 2 is from warmer Perdeberg with more tropical flavors from its mountain slopes and decomposed granite soils. Wine 3 is a blend of 60% Perdeberg and 40% Stellenbosch grapes, showing influences from both regions. Wine 4 is a Chenin Blanc blend of 70% Perdeberg and 30% Stellenbosch grapes displaying the riper, tropical Perdeberg characteristics balanced by the fresher Stellenbosch component.
The film Princes and Princess is an animated French film from Michel Ocelot that tells 6 shadow puppet fairy tales from different time periods connected through kingdoms. It follows a group of animators trying to create the shadow puppet show, using silhouetted figures to tell tales of princes saving princesses. Though presented as traditional fairy tales, the movie has a more modern message. It explores different centuries through the connected stories and kingdoms.
Yalumba is an Australian family-owned wine company that prides itself on its great wines, business, and people. The document discusses Yalumba's commitment to providing customers with memorable and distinctive experiences that go beyond what most customers consider bland. It also references some of Yalumba's wine varieties like Riesling and mentions the company is already working on customers' next wines.
Safety culture and academic laboratory accidentsDIv CHAS
The document summarizes Miriam Weil's research on safety culture in academic laboratories. It details accidents that occurred at UCLA, Northwestern, and Dartmouth and how each institution addressed laboratory safety after the incidents. Weil conducted interviews and literature reviews to analyze the key elements of safety culture. Her research identified management commitment to safety, communication of safety information, and trust as the three most critical values of an effective safety culture.
In systems based on organisational specifications a reoccur- ring problem remains to be solved in the disparity between the level of abstractness of the organisational concepts and the concepts used in the implementation. Organisational specifications (deliberately) abstract from general practice, which creates a need to relate the abstract con- cepts used in the specification to concrete ones used in the practice. The prevailing solution for this problem is the use of counts-as statements. However, current implementations of counts-as view the relations ex- pressed in this notion as static ontological classifications, which presents problems in dynamic environments where the meaning of abstract con- cepts can change over time. This limitation has already been solved in complex formal theoretical investigations, but the results of that study are far too complex to make a practical implementation. This paper in- vestigates the limitations of current implementations of counts-as, and proposes a more flexible implementation based on the use of inheritance relations.
The University of Florida social media strategy document outlines objectives to increase engagement on social media platforms and drive more traffic to their website. Key strategies include monitoring comments to better respond to followers, creating more interactive content to engage followers, and starting more social media conversations. The document defines social media roles and provides guidelines for content, critical incident response, and metrics for evaluating performance.
This document provides an executive summary and table of contents for a report on Facebook advertising. It discusses how Facebook advertising has not been widely researched despite Facebook's popularity. The report aims to analyze the business benefits of Facebook advertising and provide solutions for choosing social media channels. It examines Facebook advertising practices, benefits for businesses, and areas for future research. The methodology, theoretical considerations, practical analysis through case studies, and limitations/risks of Facebook advertising are also summarized.
The document provides guidelines for CDC employees and contractors to create buttons and badges for social media promotion. It outlines best practices such as clearly defining objectives and targeting audiences. Buttons are for organizational use and badges are for individuals. The document describes technical specifications, required branding, promotion strategies, translation processes, and evaluation metrics. It also provides a template for requesting button/badge coding from the Electronic Media Branch.
Fairfax County Social Media Policy and Guidelines for Official AccountsGreg Licamele
This document outlines Fairfax County's social media policy and guidelines for official social media accounts. It provides guidance on existing social media sites like Facebook, Twitter, YouTube, Flickr and more. It covers topics like requesting new accounts, publishing guidelines, handling comments, using social media during emergencies, and ensuring accessibility. The document establishes that the Office of Public Affairs oversees and coordinates the county's social media presence and provides support to department accounts.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Facebook faces a dilemma between increasing profits through advertising and respecting user privacy. It struggles to turn a profit from its many free services due to hosting over 2 billion photos and 14 million videos uploaded monthly. Advertisers want access to user data but sharing information without consent risks violating privacy and losing users. Facebook aims to balance these issues to grow its business and compete with rivals like Twitter.
This document outlines key performance indicators for evaluating the success of objectives in Peter Lloyd Johnson's capstone project for the Vermont Partnership for Fairness and Diversity (VPFD). The objectives are to refresh the VPFD website, create email templates to drive traffic to the site, optimize content for search engines, and develop a social media plan. KPIs are proposed to measure the clarity of the website's message, success of email initiatives in driving traffic, and search optimization through keyword ranking and a website grading report. Data collection methods and targets are established for reporting progress to directors monthly and biannually.
The document provides an overview of Facebook and a model for measuring return on investment (ROI) from Facebook activities. It introduces the AIDAA model which structures Facebook efforts into 5 phases: Awareness, Interest, Desire, Action, and Advocacy. Tactics for each phase like ads, content, and applications are discussed. The importance of monitoring insights and promoting sharing is covered. Overall, the presentation argues that Facebook is a powerful platform that companies can use to achieve marketing goals through strategic efforts across awareness, engagement, conversions, and word-of-mouth.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
How Can Facebook’ Add a Link” Feature Be a Threat To Google?
Facebook Uses an Index of a Trillion plus posts to facilitate mobile sharing. It's often difficult for Facebook's mobile users to search and share links from their devices.
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
Facebook faces a dilemma between increasing profits through targeted advertising using user data and respecting user privacy. While advertising is important for revenue, past user data sharing through programs like Beacon met significant backlash for violating privacy. Moving forward, Facebook must find innovative ways to monetize without compromising trust in how user information is used.
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document introduces a second grade class from Rancho Solano Private School in Peoria, Arizona. It shares photos and brief bios of each student, describing their names, hobbies, favorite subjects, and activities. It aims to introduce the Arizona class to a partner class in Florida as they look forward to getting to know each other throughout the school year.
HIPAA requires healthcare providers, health plans, and clearinghouses to protect patients' privacy and confidentiality. It applies to individually identifiable health information including medical records, insurance information, and demographic data. HIPAA protects this protected health information whether in paper, electronic, or verbal form. Violations can result in civil penalties up to $250,000 and jail time up to 10 years depending on the nature and intent of the violation. Healthcare workers must only access health information as authorized and keep all patient information private and confidential.
Wosa terroir building blocks behind the blendsPippa Carter
The document discusses terroir and how it influences wine styles through examples of four wines.
Wine 1 is from Bottelary Hills, with cool climate, high elevation, and decomposed granite soils producing fresh, acidic, and mineral-driven wines. Wine 2 is from warmer Perdeberg with more tropical flavors from its mountain slopes and decomposed granite soils. Wine 3 is a blend of 60% Perdeberg and 40% Stellenbosch grapes, showing influences from both regions. Wine 4 is a Chenin Blanc blend of 70% Perdeberg and 30% Stellenbosch grapes displaying the riper, tropical Perdeberg characteristics balanced by the fresher Stellenbosch component.
The film Princes and Princess is an animated French film from Michel Ocelot that tells 6 shadow puppet fairy tales from different time periods connected through kingdoms. It follows a group of animators trying to create the shadow puppet show, using silhouetted figures to tell tales of princes saving princesses. Though presented as traditional fairy tales, the movie has a more modern message. It explores different centuries through the connected stories and kingdoms.
Yalumba is an Australian family-owned wine company that prides itself on its great wines, business, and people. The document discusses Yalumba's commitment to providing customers with memorable and distinctive experiences that go beyond what most customers consider bland. It also references some of Yalumba's wine varieties like Riesling and mentions the company is already working on customers' next wines.
Safety culture and academic laboratory accidentsDIv CHAS
The document summarizes Miriam Weil's research on safety culture in academic laboratories. It details accidents that occurred at UCLA, Northwestern, and Dartmouth and how each institution addressed laboratory safety after the incidents. Weil conducted interviews and literature reviews to analyze the key elements of safety culture. Her research identified management commitment to safety, communication of safety information, and trust as the three most critical values of an effective safety culture.
In systems based on organisational specifications a reoccur- ring problem remains to be solved in the disparity between the level of abstractness of the organisational concepts and the concepts used in the implementation. Organisational specifications (deliberately) abstract from general practice, which creates a need to relate the abstract con- cepts used in the specification to concrete ones used in the practice. The prevailing solution for this problem is the use of counts-as statements. However, current implementations of counts-as view the relations ex- pressed in this notion as static ontological classifications, which presents problems in dynamic environments where the meaning of abstract con- cepts can change over time. This limitation has already been solved in complex formal theoretical investigations, but the results of that study are far too complex to make a practical implementation. This paper in- vestigates the limitations of current implementations of counts-as, and proposes a more flexible implementation based on the use of inheritance relations.
Time alignment techniques for experimental sensor dataIJCSES Journal
Experimental data is subject to data loss, which presents a challenge for representing the data with a
proper time scale. Additionally, data from separate measurement systems need to be aligned in order to
use the data cooperatively. Due to the need for accurate time alignment, various practical techniques are
presented along with an illustrative example detailing each step of the time alignment procedure for actual
experimental data from an Unmanned Aerial Vehicle (UAV). Some example MATLAB code is also
provided.
This document provides an overview of a presentation on predictive donor metrics. The presentation discusses:
- Why predictive data is important for targeting constituents more effectively and maintaining their trust.
- Examples of how organizations like Environmental Defense Fund and AVECTRA gather predictive data from online and offline sources to identify patterns in constituent behavior.
- AVECTRA's A-Score, which composite scores constituents on different engagement metrics to identify top performers and spot trends over time.
The presentation aims to demonstrate how nonprofits can apply techniques used in offline direct marketing, like segmentation and predictive modeling, to improve their online fundraising and constituent engagement through more targeted communication strategies.
The document is a science module in English on the topic of land and its resources for Malaysian students. It contains instructions, questions, figures and tables related to minerals, rocks, fossil fuels and other earth science topics. The questions assess students' understanding of concepts, terms and knowledge in English.
This document discusses the concept of the Golden Age from Cervantes' Spain to the present-day United States. It provides background on George Ticknor, an American scholar who studied the Spanish Golden Age in the early 19th century. It then examines the Golden Age through Spanish literature and art from the 15th-17th centuries during the reigns of Ferdinand and Isabella through Charles II. The document concludes by discussing Miguel de Cervantes and his defining work Don Quixote, as well as the presence of Cervantes' language and culture among Hispanic populations in the modern USA.
Context of Use and Use of Context: Localization and UXUltan O'Broin
Localization World, London 2013 preso by Ultan O'Broin on gathering user requirements globally and on making a great contextual user experience for all users.
This document summarizes key points from a lecture on strategic planning and communication. It discusses identifying target audiences, determining their behaviors, and positioning brands. The lecturer emphasizes the importance of understanding the "jobs" customers want done rather than just products. Different communication objectives like awareness and attitude are reviewed. Creating effective media strategies requires considering reach, frequency, and opportunities to see ads. Repetition effects depend on a brand's familiarity - unfamiliar brands may wear out faster from over-exposure. The appropriate use of spokespeople and message complexity can also impact effectiveness over time. In the end, the lecturer encourages further discussion on these topics through a Facebook group.
This document discusses the key components of a balance sheet, including assets, liabilities, and equity. It describes the different types of assets like non-current (fixed) assets, current assets, receivables, inventories, and goodwill. It also discusses depreciation, amortization, and different balance sheet formats used in the UK versus other areas. The overall purpose is to provide an overview of the key elements and structure of a typical balance sheet.
The document discusses the past perfect tense in English. It provides the form of the past perfect, including affirmative, negative, and interrogative examples. It then discusses the various uses of the past perfect, including emphasizing earlier actions, using since and for with the past perfect, using the past perfect with when and after to indicate one action was completed before another started, and using the past perfect in reported speech.
Social Work Action Network SWAN Conference 31 March 2012 Hodges modelPeter Jones
Here are the slides from the Social Work in Action - SWAN conference HOPE University in Liverpool 30-31 March 2012. Introducing the model, I've used the same template and some slides from Colombia last year. Must update soon...! Any questions, other opportunities to present Hodges' model please get in touch.
IFRS 15 - the new revenue recognition standard EY Belgium
The IASB and the FASB have jointly issued a new revenue standard, IFRS 15 Revenue from Contracts with Customers, which will replace the existing IFRS and US GAAP revenue guidance.Find out more in our comprhensive brochure.
The document provides a timeline of key events during the Revolutionary War. It describes how the colonists captured Fort Ticonderoga in 1775, gaining cannons. In 1776, George Washington took command of the colonial army. The British defeated the colonists at the Battle of Bunker Hill in 1775 but the colonists achieved victory at Saratoga in 1777, bringing France into the war on their side. The colonists endured hard conditions at Valley Forge in 1778. Finally, over 16,000 colonial troops surrounded Yorktown in 1781, leading Cornwallis to surrender over 8,000 British troops and end the Revolutionary War.
This document provides social media guidelines and best practices for CDC employees and contractors using Facebook. It outlines the process for planning, developing, and engaging on Facebook pages including getting necessary approvals, developing branding and comment policies, and ensuring records management and archiving. It recommends keeping posts short and simple, identifying a regular posting schedule and best links, and determining an engagement strategy with fans through things like questions, contests and highlighting other social media.
The document provides guidelines for CDC employees on using Twitter to disseminate health information and engage the public. It outlines best practices such as defining objectives, knowing the target audience, creating concise tweets, and evaluating engagement metrics. CDC supports over 40 Twitter profiles and encourages strategic use of the platform to share timely health updates and events with followers.
This document provides an overview and recommendations for William Paterson University's social media presence. It analyzes their current strengths and areas for improvement. Some key points include:
- Goals of social media include raising brand awareness, boosting community engagement, and increasing web traffic.
- Current strengths are university policy guidelines and using Twitter for customer service. Areas to improve include integrating social into all communications and measuring social media goals.
- Recommendations include establishing social media standards, creating consistent branding, measuring engagement metrics, and investing in multi-channel content creation.
- Platform-specific analyses and recommendations are provided for Twitter, Facebook, and LinkedIn. Emphasis is placed on growing Twitter followers through targeted
Here are some key points discussed in the document:
1. A title page makes a social media marketing plan stand out and helps accent important information like the document name, company contact info, authors, and publication date.
2. Tips for an executive summary include leading with why the plan should be adopted, keeping the audience in mind, reflecting the plan's structure, providing an overview of main components, limiting length, and including author names.
3. Five key metrics are brand health, sentiment analysis, reach, company posts, and average response time to feedback.
4. Some social media goals discussed are brand building, increasing customer satisfaction, driving word-of-mouth, producing new product ideas, generating leads,
Here are some key points discussed in the document:
1. A title page makes a social media marketing plan stand out and helps accent important information like the document name, company contact info, authors, and publication date.
2. Tips for an executive summary include leading with why the plan should be adopted, keeping the audience in mind, reflecting the plan's structure, providing an overview of main components, limiting length, and including author names.
3. Five key metrics are brand health, sentiment analysis, reach, company posts, and average response time to feedback.
4. Some social media goals discussed are brand building, increasing customer satisfaction, driving word-of-mouth, producing new product ideas, generating leads,
Here are some key points discussed in the document:
1. A title page makes a social media marketing plan stand out and helps accent important information like the document name, company contact info, authors, and publication date.
2. Tips for an executive summary include leading with why the plan should be adopted, keeping the audience in mind, reflecting the plan's structure, providing an overview of main components, limiting length, and including author names.
3. Five key metrics are brand health, sentiment analysis, reach, company posts, and average response time to feedback.
4. Some social media goals discussed are brand building, increasing customer satisfaction, driving word-of-mouth, producing new product ideas, generating leads,
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docxtoltonkendal
Running Head: SOCIAL MEDIA STRATEGIES 1
SOCIAL MEDIA STRSTEGIES 11
Social Media Strategies
Social Media Strategic Plan Outline
***
*****
Feb. 4, 2018
Social Media Strategic Plan
This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by Connect Media on behalf of your company. The target market will consist of both males and females between the ages of 25-35. It will focus primarily on those living in suburban and city localities in the eastern portion of the United States. The target market also appeals to all career and education levels.
Social Media Goals
1. Increase member base, recruit new members, draw physical traffic to facility
· Purpose: to make money/to stay in business
2. Brand the company name, cause, and facility as a place of quality care, establish company as experts
· Purpose: to manage the company reputation
3. Keep the local community updated on happenings, discounts, events, etc.
· Purpose: to increase number of new “members”
4. Understand how “members” use social media and monitor what “members” are saying about company
· Purpose: to stay connected with “members”
5. Contact local community businesses to inform them that company provides [specific service]
· Purpose: word of mouth; to spread the word about company
Summary of Existing Online Presence
1. Facebook
· Page established
· Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn – No presence
Content Types
1. Photographs
2. Expert Articles
3. Video Testimonials
4. Member Reminders
5. Mailers
Tracking Tools
1. Facebook Insights
2. Hootsuite Ow.ly Summaries
3. YouTube Insights Focus Channels
4. Google Analytics
5. LinkedIn Analytics
Focus Channels
1. Facebook
Purpose: Increase recognition, increase social engagement, establish online social network, searchability
Metrics for Success: “Like” s, referrals from social networks
2. Twitter
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability
Metrics for Success: Followers, 2nd-order followers (follower’s follower count), social capital (influence of twitter followers), Klout score, referrals
3. LinkedIn
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability, find leads
Metrics for Success: Connections, discussion participation, Klout score, referrals
4. Blog
Purpose: Increase recognition, increase engagement, searchability
Metrics for Success: Number of posts, audience growth (unique and returns), comments/likes, subscribers, inbound links, directory listings, SEO improvements, referrals from social networks
5. YouTube
Purpose: Increase recognition, increase engagement, establish brand
Metrics for Success: Video views, video reviews, stars
Action Plan
Facebook
Action Type
Priority Level
Action Details
Frequency
Metric/Tracking
Time/Wk ...
15.06.05 Using web and social media metrics to measure success and drive digi...kevin_donovan
1) The document discusses using web and social media metrics to measure the success of digital strategies and drive improvements.
2) It provides an overview of the key elements of a web and social media strategy, including defining goals, target audiences, and measurable usability objectives.
3) The document emphasizes analyzing metrics in relation to goals, such as driving targeted traffic, understanding useful content, and persuading visitors to take desired actions, in order to identify ways to inform decision-making and site improvements.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
The social media strategy aims to grow CWC's social media presence and following over the next year, especially on Facebook, to increase awareness of their services and ultimately gain more volunteers and donors. The plan outlines objectives to increase followers on Facebook and Twitter, launch accounts on LinkedIn and Instagram, and engage users through regular posts, videos and polls. Key dates are identified to tie posts to, and roles and guidelines are established to consistently represent the brand across all platforms. Progress will be measured by follower growth targets over the first 3 months.
The social media strategy aims to grow CWC's social media presence and following over the next year, especially on Facebook, to increase awareness of their services and ultimately gain more volunteers and donors. The plan outlines objectives to increase Facebook followers by 20% and Twitter followers by 15% through regular posting, hashtags, and engaging content. It assigns roles and responsibilities, and provides guidelines, key dates, and metrics to measure performance over the next 3 months with goals of 10% Facebook growth and 7.5% Twitter growth.
Cintrifuse is a Cincinnati-based organization that connects entrepreneurs with strategic partners and resources to launch startups. It uses access to mentors and investors, collaborative workspaces, and venture capital funding. The document outlines a 6-tier social media strategy for Cintrifuse, beginning with establishing governance policies and identifying stakeholders. It then recommends gathering market research and setting goals to engage influencers and measure outcomes. The strategy also involves using the company website and social media to provide thought leadership on startups and promote Cintrifuse's access, workspace, and funding resources.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
This document provides an overview of Optify's social media strategy and roadmap. It discusses Optify's current social media capabilities, the market for social media tools, how Optify differentiates itself, and its vision to leverage social media within existing marketing campaigns. The roadmap outlines Optify's plans to integrate more social networks, provide social media workflow automation, track social media ROI, and increase awareness of its social media story over the next year. Target users and examples of how Optify could benefit publishers and B2B companies seeking to drive traffic and leads through social media are also presented.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
This document provides guidance on creating an effective Facebook fan page for donors. It recommends:
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2) Building an integrated strategy across organizational communication channels with a focus on mission and values.
3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.
Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
This document provides guidance on using social media for corporate purposes. It discusses four pillars of social media engagement: content, communications, credibility and community. It also provides tips on choosing social media channels like Facebook, Twitter, LinkedIn and YouTube and setting guidelines for moderating comments. Best practices from Intel are discussed like turning followers into brand ambassadors and providing house rules. The document concludes with statistics on Facebook usage and considerations for using Facebook for business purposes.
This document provides a toolkit for using social media to improve health communication efforts. It includes an introduction to social media and its benefits. Sections cover developing a social media strategy, tools like buttons/badges and image sharing, and lessons learned from CDC's social media use. The goal is to help readers integrate social media into their health communication work to increase reach, participation, and transparency.
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This chapter discusses how the brain learns to associate sexual arousal and pleasure with certain stimuli through repeated experiences that create strong neural pathways. Viewing pornography is highly rewarding for the brain due to the potent neurochemical cocktail released during masturbation and orgasm. This conditions the brain to repeat the behavior and develop an attachment to pornography. The combination of arousal, novelty, secrecy, and reward strengthens these neural pathways and makes pornography use hard to break. Understanding these neurological factors helps explain why pornography habits can be difficult to change.
Technology resources for parents with teen driversPNMI
This document provides a list of technology resources for parents to use to monitor teen drivers, with the goal of decreasing teen traffic accidents and injuries. It describes several smartphone apps and installed devices that allow parents to track location, set speed limits, block phone functions while driving, receive alerts about risky behavior, and more. Many of the resources are free to use but may require a compatible smartphone or device installed in the vehicle.
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- Facebook usage was unchanged at 71% of online adults, though usage increased among those 65+. Usage of other platforms like Twitter, Instagram, Pinterest and LinkedIn increased significantly.
- 52% of online adults now use two or more social media sites, up from 42% in 2013. Facebook remains the most common platform for those using just one site.
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- The document provides more detailed findings on
Young people spend more time online than their parents realize, with many checking social media daily from mobile devices. While most believe social media is safe, many youth post personal details without parental knowledge. Over half of youth have faced negative consequences from online behavior. Parents claim to monitor youth online, but fewer youth agree, and many youth know how to hide activities. Parents feel overwhelmed by technology and that youth are more tech-savvy. As a result, many parents are unaware of youth's online behaviors.
This document discusses social media use among teens. It begins by asking attendees about their social media use and any experiences with social media related issues. It then discusses common social media platforms teens use and how they sometimes evade parents' supervision. It emphasizes that parents are vulnerable to what their children share online. The document provides advice around establishing social media rules and consequences for breaking them, controlling home internet access, and maintaining open communication with teens about social media risks. It concludes that parents need to educate themselves on their children's online world to help guide them safely.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos como acero, madera y cemento. También se impondrán sanciones a más oligarcas rusos y se congelarán sus activos.
This document provides guidance for CDC employees on uploading videos to the CDC YouTube channel. It outlines clearance processes, technical requirements, best practices for video content, and recommendations for promotion. Videos must be cleared and captioned before being submitted to the Office of the Associate Director for Communication for posting. This office moderates comments and works with programs to respond. The goal is to disseminate science-based health messages on YouTube in a simple, engaging format.
The document is the Centers for Disease Control and Prevention's (CDC) guide to writing effective social media content. It provides guidance on writing for platforms like Facebook, Twitter, and text messages to disseminate public health information. The guide emphasizes tailoring messages to specific audiences, using plain language, and making content relevant, useful and interesting. It offers best practices, sample posts, and resources for CDC staff and others working in health communication.
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- A table of contents out
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1. Social Media Guidelines and Best Practices
Facebook
Purpose
This document is designed to provide guidance to Centers for Disease Control and Prevention
employees and contractors on the process for planning and development, as well as best
practices for participating and engaging, on the social networking site Facebook.
Background
Facebook is a social networking service launched in February 2004. As of March 2012,
Facebook has more than 901 million active users, who generate an average of 3.2 billion Likes
and Comments per day. For additional information on Facebook, visit http://newsroom.fb.com/.
The first CDC Facebook page, managed by the Office of the Associate Director for
Communication Science (OADC), Division of News and Electronic Media (DNEM), Electronic
Media Branch (EMB), was launched in May 2009 to share featured health and safety updates
and to build an active and participatory community around the work of the agency. The agency
has expanded its Facebook presence beyond the main CDC profile, and now supports
multiple Facebook profiles connecting users with information on a range of CDC health and
safety topics.
Communications Strategy
Facebook, as with other social media tools, is intended to be part of a larger integrated health
communications strategy or campaign developed under the leadership of the Associate Director
of Communication Science (ADCS) in the Health Communication Science Office (HCSO) of
CDC’s National Centers, Institutes, and Offices (CIOs).
Clearance and Approval
1. New Accounts: As per the CDC Enterprise Social Media policy (link not available outside
CDC network):
• All new Facebook accounts must be cleared by the program’s HCSO office.
• OADC must be notified at least 5 days prior to the launch of the profile. To notify
OADC, please send an e-mail to socialmedia@cdc.gov.
• Security approval is required from the CDC Office of the Chief Information Security
Officer (OCISO). Please contact your CIO’s Information Systems Security Officer
(ISSO) for additional information on security requirements for participation in
Facebook.
• A Privacy Impact Assessment must also be completed and signed by CDC’s Privacy
Officer.
Additionally, programs should ensure that their media relations specialist and the News
Media Branch in the Division of News and Electronic Media are aware of the new account.
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2. Social Media Guidelines and Best Practices
2. Postings:
Careful consideration should always be given to the nature of Facebook posts and activities.
• All Facebook posts and activities must be cleared through the clearance channels
determined by a program’s HCSO office.
• Facebook accounts are viewed as an official voice of CDC.
• Posts that are likely to draw widespread or media attention (e.g., new study shows
20% increase in disease); reflect a change in policy, recommendations, or guidelines
(e.g., CDC expands coverage recommendation for ABC vaccine); or address a
controversial topic may also need to be cleared through the program’s media
relations specialist and the News Media Branch in the Division of News and
Electronic Media.
• Posting standard health messages (e.g., exercise is good for you) should also go
through a program’s communications clearance channels.
Branding
It is recommended that CDC Facebook pages include CDC in the page name and the CDC
logo. Co-branding and the use of additional logos may also be incorporated in accordance
with CDC Brand Identity standards (link not available outside CDC network).
Comment Policy
An official comment policy should be developed for each Facebook page. An example CDC
Facebook page comment policy is available in the application section of the CDC Facebook
page https://www.facebook.com/CDC/app 192223444203970.
Records Management
All Facebook page administrators must establish a system to collect all Facebook posts,
comments, fan posts, events, and hidden posts (spam) to comply with Federal guidelines for
records management and archiving.
Any comment removed for violating the CDC commenting policy must be recorded and archived
prior to deleting.
Consultation
The Electronic Media Branch (EMB) provides consultation on the planning and development of
Facebook activities and other social media tools. Please submit a Create-IT request (link not
available outside CDC network) for Social Media Consultation. Your CIO’s Social Media Council
representative (link not available outside CDC network) can also provide assistance.
Planning Recommendations
Before using Facebook, programs should consider the following recommendations when
developing communication plans:
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3. Social Media Guidelines and Best Practices
1. Clearly Define the Objectives: It is important to have clearly defined objectives before
participating in Facebook. Do you want to highlight content, spark action, or encourage
awareness of an issue? Clearly defined objectives will help you to determine if Facebook
can help you in meeting larger communication goals.
2. Know Your Target Audience(s): As with any communications activity, it is important to define
your intended target audience(s) in order to develop and communicate messages that
resonate with your audience and prompt them to take action.
3. Determine Resource Needs: Determine if you have the appropriate staffing resources to
create content and manage a Facebook page. It is important to designate a channel
manager to serve as the point of contact for Facebook activities and ensure the content is
posted on a regular basis.
4. Identify the Best Platform: Determine if you should develop a new Facebook page, have
content posted on the CDC Facebook page, or use a different social media channel. See
Appendix A, Channel Decision Matrix, for additional guidance
Best Practices
Programs should consider the following best practices when developing Facebook content and
activities:
1. Keep Your Content Short and Simple:
• Length of posts should be 250 characters or less to allow the post to be viewed in
its entirety in the news feed.
• Length of comments should be 1,000 characters or less, and include a CDC.gov
link for additional information and resources.
2. Determine Schedule and Frequency of Facebook Posts: It is important to set a posting
schedule that defines a regular frequency for posts per week. Setting a regular schedule
helps to ensure that the account is active and encourages more engaged users. Consider
posting daily at a minimum.
3. Identify the Best Web Link: All Facebook posts should include a single URL, preferably to
the CDC website or other CDC multimedia, to direct the user for more information.
Campaign codes can be added to CDC.gov links in order to track metrics in Adobe Site
Catalyst.
4. Add Custom Images: When posting CDC.gov Web links on Facebook, it is important that
web pages are properly coded for enhanced display on Facebook. Please see Appendix B,
Adding Custom Images for Facebook Posts, for additional guidance.
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4. Social Media Guidelines and Best Practices
5. Conduct Promotion Activities: Ongoing promotion of your Facebook page is strongly
recommended. Example promotion activities include:
• Cross-promote on other CDC social media channels. Ask page owners of existing
CDC Facebook pages and Twitter profiles with similar audiences and/or content to
promote your Facebook activities.
• Post links to your Facebook page on your website.
• Send content-specific GovDelivery email updates.
• Send emails to partners and grantees.
6. Determine Approach for Engaging with Facebook Fans: Facebook should be used to
engage your target audience in two-way interaction and communication. Examples of
engagement activities include:
• Develop criteria for whom to Like and Tag on Facebook and share relevant partner
content. See Appendix C, Best Practices for Liking and Commenting as the CDC
Brand, for additional guidance.
• Post content that is actionable, such as Facebook chats, events, quizzes,
contests/challenges, questions, videos, infographics, photos, badges, widgets and
interactive posts and comments on trending health topics to encourage followers to
participate in conversations.
• Asks users to do something within the post or content such as Share, Like, or
Comment.
• Highlight posts that encourage CDC priorities and information sharing by pinning,
highlighting or adding as a milestone on the Timeline.
• Post content that cross promotes other social media channels (e.g. Twitter,
YouTube, Flickr)
• Post additional information rather than remove comments that are inaccurate or not
reflective of CDC science. Removal of comments that are inaccurate or opinionated,
but not in violation of the comment policy, may cause a lack of trust in the site and
has proven to be a practice that encourages backlash by the community.
• Monitor your Facebook page to respond as soon as possible to fan questions,
comments and other feedback.
7. Evaluation: Evaluation is an integral component for measuring the success of all social
media activities, including Facebook.
Regularly review Facebook Insights for page-specific metrics. You may also consider
monitoring the increases in traffic to your website, as well as the mentions outside of
Facebook on blogs, websites or articles.
Adobe SiteCatalyst can be used to determine the number of click-throughs from a post with
a link to a CDC.gov website. Automatically delivered metrics reports can be set-up for
programs upon request. For more information, please visit the Statistics and Metrics intranet
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5. Social Media Guidelines and Best Practices
site (link not available outside CDC network).
Highlighting Content on CDC’s Main Facebook Page
The Electronic Media Branch maintains the CDC Facebook Page, and welcomes programs to
use it to highlight their content. Content is posted on the existing page 2-4 times per day on a
variety of health and safety topics, and is moderated daily by EMB staff in accordance with the
CDC comment policy.
Requests to post on the main CDC Facebook page should be sent to socialmedia@cdc.gov one
week in advance; however reasonable exceptions will be made in case of emergency.
Submitted content must be cleared through a program’s established communications clearance
channels. If the topic is potentially controversial, identify a subject matter expert or
communication specialist to help monitor Facebook comments on the day of posting. It is also
recommended you draft and clear in advance possible responses and posts to additional
informational for controversial topics.
Posts should be 250 characters or less and include a single URL (e.g., CDC.gov, partner,
government agency, etc.) photo, or video when possible. Metadata for CDC.gov URLs should
be included so that links and images properly display within Facebook.
Creating a New CDC Facebook Page
Please submit a Create-IT request (link not available outside CDC network) to schedule a
consultation with EMB or contact your Social Media Council representative (link not available
outside CDC network) for assistance.
Visit http://www.facebook.com/government for additional resources about developing and
managing government Facebook pages and to see what other agencies are doing. See
Appendix D for additional requirements for Facebook Timeline.
1. Develop and Clear a Facebook Concept, Plan, and Content: All Facebook activities,
including account set-up and content creation, must be cleared through your CIO’s
established communications clearance channels.
Security approval is also required from the CDC OCISO for new and existing Facebook
accounts. Please contact your CIO’s ISSO for additional information on security
requirements for participation in Facebook. A Privacy Impact Assessment must be
completed and signed by CDC’s Privacy Officer.
OADC is required to maintain a directory of all CDC social media channels and must be
notified at least 5 days prior to the launch of the profile. To notify OADC, please send an
e-mail to socialmedia@cdc.gov. The program’s media relations specialist and the News
Media Branch in the Division of News and Electronic Media should also be made aware
of the new account.
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6. Social Media Guidelines and Best Practices
2. Create the Facebook Page:
Basic information required to establish a new Facebook Page:
o Page name: A unique page name that describes the subject matter of the
account, name of the organization or contains a keyword describing the nature of
the organization. It is recommended that the profile name and page URL include
CDC (e.g., CDC Emergency Preparedness and Response, CDC Health Partners
Outreach).
o List of page administrators: One to two individuals who will serve as page
administrators and have the authority to post on behalf of the page (topic). It is
recommended to add SocialMedia@cdc.gov as an administrator to assist in page
setup and to assist in the event of an emergency.
o Basic information content: Location, general description and mission, as well as a
list of web links (e.g., http://www.cdc.gov).
o Disclaimer language in the About section: “For official CDC info go to
www.cdc.gov. Disclaimer: Posted comments do not necessarily represent the
views of CDC.”
Cover and Profile Images: A logo and image that represents your organization
(see Branding information: link not available outside CDC network).
It is recommended that the launch plan include a soft, internal-only launch to build your
fan base to 25. Once a page has 25 fans, you can claim your custom page URL and
begin a larger promotion effort (https://www.facebook.com/username/).
Facebook ads must be removed from the page prior to external launch, as negotiated
under the federal Terms of Service. Please send your request for ad removal
to socialmedia@cdc.gov.
3. Evaluate and Track Facebook Metrics: Establish a plan for monitoring and evaluating
your Facebook presence. If you wish to use Adobe SiteCatalyst to track click-throughs,
please visit the statistics and metrics intranet site (link not available outside CDC
network) for more information.
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7. Social Media Guidelines and Best Practices
Appendix A: Social Media Channel Decision Matrix
Use Existing Agency Channels Create New Topic-based Channels
Primary Goals
• Create awareness, inform, disseminate,
promote or provide news
• Generate “buzz”
• Expand reach
Primary Goals
• Build a community
• Engagement with audiences
• Expansive calls to action that require ongoing
engagement
• Social media highly integrated into your health
communication plan
Audience – General and Broad
• Largely consumer audience, general partners
and media (with similar messages to all groups)
• Target audiences already present on CDC’s
main channel or other existing profiles
• No ongoing relationship with the same audience
required
Audience – Specific and Defined
• Advocacy groups, strong community groups, or
media
• Very active and engaged audience already using
social media (or likely to)
• CDC has realistic capacity to get their audience on
this profile
Content – General and Periodic
• General consumer and/or partner messages
• Messages fit within existing CDC profiles
• Messages support short-term campaigns
Content – Targeted and Frequent
• Highly targeted to an audience or highly specific to a
complex campaign
• Niche topic combined with strong audience interest,
and not available through other CDC channels
• Frequent and engaging content posts
• Messages support long-term campaigns and are
expected to have high volume
• Substantial conversations already occurring in social
media on this topic
Engagement Need – Low to Medium
• Engaging is primarily to increase awareness,
buzz, and reach.
• Less two-way engagements required
• No clearly defined communication or promotion
plan to engage or build new audiences
• Insufficient resources to consistently engage
with audiences
Engagement Need – Medium to High
• Level of engagement not possibly on other profiles
• Facilitate and moderate open dialogue
• Need to regularly listen and receive information from
your audiences
• Associated with a multi-year integrated campaign
with heavy social media engagement
• Potential for strong networking already exists
(partners using or considering SM to reach their own
audiences, and the ability to leverage)
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Appendix B: Adding Custom Images for Facebook Posts
Facebook obtains images randomly from the page in order to show an image when posting a
list. Then the images are converted to 90px x 90px which for some images, which may make
the images difficult to view. A custom image(s) when posting links into the Facebook posts is a
better option since the ratio and size can be customized. Create a JPEG image that is 90 pixels
x 90 pixels. Facebook displays JPEG images better than other types of images but will
accommodate PNGs and GIFs.
How to create custom images:
• Upload the image to the dev server and the link server.
• Add code to the head of the page right after the description:
<meta name="medium" content="image" />
<meta property="og:image" content="http://www.cdc.gov/[IMAGE
LOCATION]" />
<meta property="og:title" content="CDC - [Name of Page]" />
<meta property="og:url" content="http://www.cdc.gov/[Page URL]"
/>
<meta property="og:description" content="[Description]/>
<meta property="og:type" content="website" />
<meta property="og:image:type" content="image/jpeg" />
<meta property="og:image:width" content="90" />
<meta property="og:image:height" content="90" />
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9. Social Media Guidelines and Best Practices
• Change the items that are in brackets [ ].
• If using a different type of image other than JPEG, then change the image type code
above.
• Save and upload the page to the server.
• Once live, test the page in Facebook by adding the link. It is not necessary to click “post”
in order to see if the image is working correctly.
If the image is not showing, try to re-cache/refresh the page.
• Use the Facebook Debugger to debug the
URL: https://developers.facebook.com/tools/debug
• Enter the URL that needs to be tested.
• Hit Debug
• This page shows you how Facebook now sees your page
• Close down Facebook.com and reopen
• Add the URL in the status update to see the refreshed page post
If more images are required, add multiple lines of this code with the different image links.
<meta property="og:image" content="http://www.cdc.gov/[IMAGE LOCATION]" />
Do not upload images to an https folder as Facebook will not recognize the images.
Additional References:
• http://developers.facebook.com/docs/reference/plugins/like/
• https://developers.facebook.com/tools/debug
• http://ogp.me/
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Appendix C: Best Practices for Liking and Commenting as the CDC Brand
Overview
This section includes best practices and recommendations for liking other Facebook pages,
displaying “featured likes,” liking status updates or comments, commenting on partners’ content
as ‘the CDC brand’ and ways to cross-promote partner content. Please consult with your HCSO
and other key stakeholders prior to “Liking” or “Commenting” as the CDC brand to determine the
clearance process.
Programs should determine, in conjunction with their CIO’s HCSO and other key stakeholders,
which partners, agencies, and influencers to “Like” and engage with on Facebook. Specific
sectors to consider when determining who to “like” can include other government agencies;
CDC-funded public health partners, such as APHA and NACCHO; state and local health
departments; and non-profit public health organizations and partners (e.g., American Cancer
Society).
Definitions
Brand: All CDC-branded Facebook pages owned by the CDC and managed by employees
or contractors.
Tagging: Tagging is a function within Facebook available to page administrators. Tagging
refers to the action of cross-linking within a post to another CDC Facebook page or to an
external partner page.
Like (of a status update or comment): The “Like” occurs when a fan clicks on the “Like
button” within a post to give positive feedback or support items.
Displaying “Featured Likes” on your Agency Facebook Page
Featured Likes are a way for pages to permanently highlight or feature partner pages in the
Facebook Timeline. “Liking” other featured partner organizations allows the CDC brand to
promote partner content to fans of the CDC’s page for a one-time event (such as during an
awareness month) or an extended period of time. This feature also encourages partners to
cross-promote CDC Facebook pages and content.
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11. Social Media Guidelines and Best Practices
Example of Facebook Featured Likes
Recommendations
It is recommended that all Facebook pages at CDC “like” other CDC Facebook pages by adding
them to the list of favorite pages. It is also recommended that other CDC Facebook pages are
added as “featured likes” as appropriate with respect to content.
• As the CDC brand, it is recommended to “like” public health partners who are on
Facebook and encourage them to tag CDC in their posts on related topics. Public health
partners can include federal agencies (e.g., AIDS.gov), and partners who are doing work
with related health topics (e.g., NFL – concussions) or campaigns (e.g.,
ChildHealth.org). Other partners may also be highlighted as appropriate with clearance
from your Health Communication Science Office (HCSO).
• It is recommended to contact approved partners and request they add your Facebook
page as a “Favorite Page,” especially if the CDC brand “likes” their page.
• To manage the CDC brand’s “like” list, the administrator can manually default the top 5
featured partner organizations to show up in the Facebook timeline and rotate which
partners show up during awareness months or campaign launches.
Liking Status Updates or Comments
By clicking on the “Like” button as the CDC brand, this indicates your brand page is supporting
the content or message of the post (for example, CDC Heads Up or CDC Tobacco Free may
“like” the features, press releases, etc. that are posted on the main CDC Facebook page on
their topic areas). The recipient of the “Like” action will also be notified. Liking status updates is
not restricted to CDC content, and can occur on partner pages as well.
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12. Social Media Guidelines and Best Practices
Recommendations for Commenting on Partner Content
Commenting as a CDC branded page is a unique tool that allows programs to interact and
engage in conversations with partners beyond the CDC brand page.
• Establish an internal process for when and how to comment as the CDC brand on
partner pages.
• Make sure comments are cleared through the appropriate channels. Commenting as the
CDC brand on an external page requires clearing both content and context (page and
thread) where the post will live.
• When commenting as the CDC brand, it is possible to positively influence the
conversation, establish authority and credibility, correct misinformation, educate target
audiences, raise awareness for prevention efforts, support partner events, and promote
the brand’s page.
• Remember any comment, whether it is on the CDC brand’s page or a partner page
represents the official position of the CDC.
Ways to Cross-Promote Partner Content
Promoting partner content provides the opportunity for the CDC brand to expand the reach of its
content through partner networks. It also provides the CDC brand the opportunity to collaborate
with key prevention partners by highlighting their messages and activities.
“Liking” Partners
In order for a CDC-branded page to comment or post on the wall of a partner’s page, the
administrator has to “Like” the partner page.
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13. Social Media Guidelines and Best Practices
Sharing Partner Content with the Fans of the CDC Brand Pages
After “Liking” a partner’s page, the CDC Facebook page can share and feature posts from
partner pages. Click the “Share” button on the partner’s post you wish to share. These posts
display on the CDC brand page, as shown below:
Encouraging Partner’s to Tag CDC Brand Pages
Write posts for partner pages about events, awareness activities, campaigns or resources being
launched. In order to tag another Facebook page, you must “Like” the page.
Notify partner organizations of outreach plans prior to launch and create messaging consistent
with the partner’s page.
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14. Social Media Guidelines and Best Practices
Final Considerations
• Does the benefit of participating in the comment thread as the CDC brand on a partner
page outweigh the risk of attracting unwanted, negative traffic or interaction to the CDC
brand’s wall?
• Be aware when participating on the thread to not appear to take sides with one strategic
partner at the expense of possibly alienating another.
• Featuring partners may open the CDC brand up to receiving requests from other pages,
not necessarily partners. Decide how the CDC brand will handle these requests prior to
featuring campaign or topic specific partner pages.
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Appendix D: Requirements for Facebook Timeline
Cover Photo
Timeline’s cover photo allows you to create a descriptive visual of the CDC brand. The cover
photo image size is 851 x 315 pixels. It is recommended to refresh the image occasionally to
coordinate with campaigns or other events. The cover photo cannot include contact information
(i.e. website, email, mailing address), calls to action, and references to Facebook features (i.e.
like, share) or arrows pointing to these features. Images must be cleared through the clearance
channels determined by a program’s HCSO office.
Profile Image
This image represents CDC’s brand’s identity and should remain fixed. Co-branding and the use
of additional logos may also be incorporated in accordance with CDC Brand Identity
standards (link not available outside CDC network). The profile picture image size is 160 x 160
pixels and will sit at 23 pixels from the left and 210 pixels from the top. Images must be cleared
through the clearance channels determined by a program’s HCSO office.
About Section
The About section provides basic and contact information for the CDC and is visible below the
profile image. It includes information entered into the “Basic Information” section of the profile.
This section should include at a minimum the description or mission of the CDC, the CDC
disclaimer, and contact information. There is a 150 character maximum for the descriptive text.
Milestones
A milestone is a major event that is particularly relevant to the CDC, such as a campaign
launch, historical events, reaching a certain number of fans, or other moment that is significant
to CDC’s growth and development. The photo image size for milestones is 843 x 403 pixels.
The first milestone should be the date the CDC organization was founded. You cannot include
milestones before your organization’s founding date. Milestone images and content must be
cleared through the clearance channels determined by a program’s HCSO office.
Pin Posts
A pin post is a post that a brand may “pin” to the top of the Timeline for 7 days at a time as a
way to highlight important posts and links to increase engagement with fans. When running a
campaign or event, pin a post that calls attention to the promotion.
Star Stories
Highlight an important post on Timeline by “starring” it. When a post is starred, it will expand to
widescreen and always be visible. Milestones cannot be starred.
Applications
Applications, or apps, are featured below the cover photo. There are four apps featured on the
top Facebook navigation. Three apps can be customized; the photos app cannot be modified.
Since featured apps are always visible to users who visit your Timeline, you should choose
them strategically. To see additional apps, users must expand the panel by clicking a drop-down
box located in the top navigation. Up to 12 apps are available on a Facebook page.
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16. Social Media Guidelines and Best Practices
The image size for apps is 111 x 74 pixels in size. Assign names to applications that clearly
indicate the content to users. Page app width can be set to narrow (520 pixels) or wide (810
pixels).
Direct Messages
Timeline gives fans the ability to send private, direct messages to brand pages. Timeline does
not provide the ability to direct message fans or other users. It is recommended that this feature
be disabled for CDC Facebook pages unless a protocol for responding to inquiries has been
established.
Administration Panel
The administration panel gives Facebook administrators access to page and post performance.
Administrators can view notifications, page insights, direct messages and the activity log. The
activity log provides a list of all posts and allows administrators to filter stories by type or by
year. Within the activity log the administrator can also star, hide, or delete stories and change
the date of a post so that it appears on the page Timeline with a more accurate date stamp.
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