We at Cloudeo would like to share the best info about how to make use of the vast advantages the Internet offers for entrepreneurs with you. We put our minds to it and put our knowledge into a compact, easy to read electronic Quick Guide that you can download from our website — free of charge.
The first Quick Guide is about social media, and how to use it in your business. We will familiarize you with the different social media services, and help you build a set of social media guidelines for your company. Get a direct competitive advatange by clicking below.
marketingThe Effectiveness of social media in event Mr Nyak
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Usman Koroma
We at Cloudeo would like to share the best info about how to make use of the vast advantages the Internet offers for entrepreneurs with you. We put our minds to it and put our knowledge into a compact, easy to read electronic Quick Guide that you can download from our website — free of charge.
The first Quick Guide is about social media, and how to use it in your business. We will familiarize you with the different social media services, and help you build a set of social media guidelines for your company. Get a direct competitive advatange by clicking below.
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Social Media and Publishers: A Business CaseSnapApp
This paper provides a 5 step process for magazine publishers in considering a social media strategy. Featuring interviews, insights and tips from editors at Time Inc, Hearst, Rodale, Martha Stewart Living Omnimedia, Conde Nast and more.
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...Wansiri Supsrisanjai
The aim of the research presented in this dissertation is to investigate and evaluate the effectiveness of the world’s most-visited social networking portal ‘Facebook’, serving as another supportive relationship building tool to create a brand loyalty among target audiences.
This paper will limit its focus on cosmetic industry and look at how likely it is that Facebook can be used to optimize the stated marketing purpose.
The results obtained from the author’s own research and relevant findings will be used to critically analyze and ultimately answer the research question: “Can and how might Facebook be used to nurture brand loyalty?”
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Social Media and Publishers: A Business CaseSnapApp
This paper provides a 5 step process for magazine publishers in considering a social media strategy. Featuring interviews, insights and tips from editors at Time Inc, Hearst, Rodale, Martha Stewart Living Omnimedia, Conde Nast and more.
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...Wansiri Supsrisanjai
The aim of the research presented in this dissertation is to investigate and evaluate the effectiveness of the world’s most-visited social networking portal ‘Facebook’, serving as another supportive relationship building tool to create a brand loyalty among target audiences.
This paper will limit its focus on cosmetic industry and look at how likely it is that Facebook can be used to optimize the stated marketing purpose.
The results obtained from the author’s own research and relevant findings will be used to critically analyze and ultimately answer the research question: “Can and how might Facebook be used to nurture brand loyalty?”
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
Kecamatan Nunukan Dalam Angka Tahun 2015 merupakan publikasi tahunan yang diterbitkan oleh Badan Pusat Statistik (BPS) Kabupaten Nunukan, ini dimaksudkan untuk memberikan gambaran umum tentang keadaan geografi, pertanian, sosial, ekonomi penduduk Nunukan. Diharapkan publikasi ini dapat bermanfaat bagi konsumen data, utamanya sebagai bahan rujukan dan sumber infomasi statistik .
Social media strategy & management dolmio - lombardo - oudet - planel - vaysseBenoit Vaysse
Evaluation of the progress made by Dolmio in adopting Social Media.
This report was made by a group of 4 MSc International Management students from Strathclyde Business School (UK).
If you have any comment, please do contact us at contactdolmioteam@gmail.com or on Twitter at
@eBenoitVaysse / @Solene_Oudet
The CMS Innovation Center held the third in a series of webinar events for the Comprehensive End-Stage Renal Disease (ESRD) Care (CEC) Model on Thursday, June 16, 2016 from 12:00p.m. – 1:00p.m. EDT. This webinar provided a technical presentation and demonstration of the application process and online application in detail.
- - -
CMS Innovation Center
http://innovation.cms.gov
We accept comments in the spirit of our comment policy:
http://newmedia.hhs.gov/standards/comment_policy.html
CMS Privacy Policy
http://cms.gov/About-CMS/Agency-Information/Aboutwebsite/Privacy-Policy.html
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...Sarah Boyer
A social media strategy agency is a firm that specializes in creating and implementing strategies for businesses on social media platforms. These agencies are experts in understanding the nuances of different social media platforms, the behavior of online communities, and the latest trends in digital marketing. Their primary goal is to help businesses establish a strong online presence, create engaging content, and interact effectively with their target audience.
Social media marketing course-BITS.pdfirfanakram32
Burraq IT Solutions is an IT training Institute in Pakistan that offers different in-house and campus-based training programs for the most demanding and emerging skills of marketing, web development, Social media marketing course, designing, editing, and all other professional skills. BITS’ professional instructors will lay a foundation for your career that will play a vital role in showing your abilities in IT courses. Our training sessions of IT Courses in Lahore give the opportunity to learn new skills to professionals and students.
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...2Stallions Digital Agency
Is measuring the effectiveness of your digital marketing also one of the greatest company challenges?
The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc.
So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just don't cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel.
Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals.
As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity.
Similar to Cintrifuse - Social Media Strategy (20)
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Cintrifuse - Social Media Strategy
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CINTRIFUSE: SOCIAL MEDIA STRATEGY
PAGE 1
OVERVIEW
Cintrifuse is a Cincinnati-based organization that: (A) Connects entrepreneurs with strategic businesses, research institutions,
mentors and investors to launch high-growth startup companies; and (B) Coordinates the activities, resources and programs of the
region’s innovation ecosystem by connecting business incubators, accelerators, investment sources, organizations and other
resources to maximize information sharing. To achieve these goals, it uses the following three core elements:
1. Access: Productive connections between startup companies, mentors, research institutions, government, and local and
global business leaders;
2. Place: Dynamic environment with services and connectivity for innovation community members to thrive; and …
3. Fund: A fund of funds that attracts and invests in early-stage venture capital.
To implement a social media strategy, Cintrifuse must understand the following:
1. Social media allows the firm to engage and build relationships with its customers and other stakeholders;
2. Social media is an appropriate fit for the firm, as it is a not-for-profit organization with limited financial resources for a
communication strategy, which operates in a market segment where the use of social media represents a best business
practice; and …
3. Social media requires a long-term commitment and dedicated resources.
The Cintrifuse: Social Media Strategy (SMS) shall outline a six-tiered approach to social media use that furthers firm goals, within the
context of the three core elements, based on market segmentation. These tiers are as follows:
1. Company Framework
2. Information Gathering & Goal Setting
3. Company Website
4. Content Strategy & Implementation Plan
5. Create & Publish Content
6. Monitor & Measure Results
TIER ONE: COMPANY FRAMEWORK
Tier One of the SMS is to establish a company framework for social media, which consists of: (A) Decision-Making Team; and (B)
Policies & Guidelines. These are as follows:
1. Decision-Making Team: A team to plan, execute, and maintain the SMS, which is composed of:
A. Internal Assets
i. Social Media Strategist: Kristine Sturgeon, Director of Marketing
ii. Product Specialists: Jeff Weedman, Chief Executive Officer; Tim Schigel, Fund of Funds Manager; Jacob
Hodesh, Director of Mentoring; Erika Patterson, Operations; Roanne Lee, Business Development Analyst;
Kathy Rice, Senior Executive Assistant.
B. External Assets
i. Legal: Taft Stettinius & Hollister LLP
ii. Website Development: Partner
2. Policies & Guidelines: A foundation of principles that govern Cintrifuse social media use.
DECISION –MAKING TEAM
SOCIAL MEDIA STRATEGIST PRODUCT SPECIALISTS LEGAL WEBSITE DEVELOPMENT
Tasked with managing the
SMS and keeping the
company messaging
consistent.
Tasked with integrating
current company offerings in
areas of specialty into
company messaging.
Tasked with reviewing social
media policies and guidelines.
Tasked with creating an
online portal that supports
company content.
POLICIES & GUIDELINES
The policies and guidelines of the SMS govern how Cintrifuse uses social media to engage and interact with others. These policies
and guidelines may address, amongst other things, confidential information, competition, and/or copyright information. Useful
examples of company social media policies and guidelines may be found at: http://socialmediagovernance.com/policies.php.
2. CINTRIFUSE: SOCIAL MEDIA STRATEGY
PAGE 2
TIER TWO: INFORMATION GATHERING & GOAL SETTING
Tier Two of the SMS is to conduct information gathering and goal setting for social media, which consists of:
1. Map an Enterprise Social Graph
2. Market Research
3. Analyze Content
4. Goal Setting and Define Metrics and Benchmarks
5. Identify Influencers
Steps one through three help to determine the proper allocation of resources across social media, while steps four and five provide
goals and standards for those resource allocations.
SOCIAL GRAPH MARKET RESEARCH ANALYZE CONTENT
An enterprise social graph is a
representation of the extended social
network of a business, encompassing
relationships among its employees,
vendors, partners, customers, and the
public, etc. (i.e. stakeholders). At
Cintrifuse, stakeholders, organized by
level of importance in relation to SMS,
include:
1. Incubator Employee Groups
(Current and Potential)
2. Investment Committee (Current
and Potential)
3. Media
4. Like-Minded Organizations
5. Cintrifuse Employee Groups
6. Board of Directors
To establish the social media positions of
these stakeholders, and how to engage
with them, use tools such as:
1. Free Tools:
a. Rapportive
2. Paid Tools:
a. Marketwire Heartbeat (Social
Media Monitoring)
b. Marketwire MAP (Media
Analysis Platform)
Market research to determine the following
as it relates to the SMS:
1. What is being said about Cintrifuse;
2. On what platform it is being said;
3. Whom is saying it;
4. With whom Cintrifuse should be
engaging; and …
5. What issues Cintrifuse should focus
on during engagement;
This research may be conducted using the
following tools:
1. Free:
a. SocialMention.com
b. iGoogle.com
c. NetVibes.com
2. Paid:
a. Radian6
b. Sysomos
c. Nielsen BuzzMetrics
d. Visible Technologies
e. Trackur
f. BuzzLogic
g. Alterian SM2
h. Scout Labs
i. Jive Software
j. ECairn Conversation
k. Hub Spot
Analyze content to determine gaps,
trends, and opportunities for Cintrifuse
in social media. These may include, but
are not limited to:
a. Brand mentions on a
platform;
b. Ratio of positive to negative
mentions;
c. Share of Voice: The
percentage of the mentions
that are about Cintrifuse.
SET GOALS AND DEFINE METRICS AND BENCHMARKS
GOALS
INFLUENCERS
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SMS goals should be tied to Cintrifuse’s goals, which were
provided in the Overview. The SMS goals, therefore, are as follows:
1. Increased traffic to Cintrifuse website;
2. Increased brand presence across social platforms;
3. Increased brand reputation; and …
4. Development of relationships for future partnership
opportunities.
The metrics for measuring these goals are social platform
dependent, but include the following:
1. Increased traffic to Cintrifuse website:
a. Conversion Rate: When a website visitor performs an
action you would like for them to take, such as signing
up for an email list, downloading a free report, and
clicking on an affiliate link, etc.
b. Clickthrough Rate: The rate at which search engine
results generate website traffic, which may be improved
through titles and descriptions.
c. Bounce Rate: The rate at which visitors came to
Cintrifuse website and neither clicked over to another
page within the website and the amount of time spent
on the website.
2. Increased brand presence across social platforms:
a. Number of visitors to Cintrifuse blog and/or comments
on blog posts
b. Number of Facebook friends
c. Number of Twitter followers
d. Number of Linkedin connections
e. Number of YouTube video views
3. Increased brand reputation:
a. Number of positive brand mentions per week versus
negative brand mentions per week
4. Development of relationships for future partnership
opportunities:
Identify and engage social media networkers who have influence –
those who can cause others to take action, change their perception
and/or their behavior within market segment.
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CINTRIFUSE: SOCIAL MEDIA STRATEGY
PAGE 3
TIER THREE: COMPANY WEBSITE
Tier Three of the SMS is to a dynamic company website that serves as a centralized internet location for the firm’s three core
elements, which will be pursued in the following order:
1. Access;
2. Place; and …
3. Fund.
This website should offer local, regional, and national visitors an online experience similar to the in-person experience that would be
received at Cintrifuse.
ACCESS PLACE FUND
Access should include original content
free-of-charge (or at a reduced price) that
establishes Cintrifuse as a thought leader
in high-growth startup company
development, which includes, but is not
limited to:
1. Whitepapers: An authoritative
report or guide helping readers
to understand an issue, solve a
problem, or make a decision.
2. Web logs: Discrete entries on
topics related to high-growth
startup companies published on
Cintrifuse website.
Place should include paid membership to
an online collaborative workspace that
offers support services designed to assist
high-growth startup companies. This
includes:
1. An online forum for startup
companies;
2. Programs;
3. Access to mentors and business
consultants;
4. Webinars: Web conferencing
services for programming
events, such as: Introduction to
Lean Startup Method and
Product Development Cycle;
and …
5. Podcasts: An episodic series on
topics related to high-growth
startup companies published
through web syndication.
i. *Consider fee structure as it
relates to current Cintrifuse
members (local), whose
access would be beyond the
website, and regional and
national members, who
would only have access to
the website.
This collaborative workspace may also be
used as a foundation for strategic
alliances/partnerships with like-minded
local, regional, and national
organizations, which could result in: (A)
The Cintrifuse website serving as a hub
for shared content; and (B) A referral
service whereby client companies are
referred to Cintrifuse from other business
accelerators/incubators and from
Cintrifuse to other business
accelerators/incubators, based on
specialties and expertise.
Establish an area on the website
devoted to information on and a
formalized application process for
high-growth startup companies to
receive funding. This serves three
purposes:
1. ***It standardizes, in part, the
funding model used by
Cintrifuse;
2. It allows for greater access by
local, regional, and national
startup companies to funding
sources; and …
3. In funding regional and
national startup companies,
through increased attention in
other markets, it may increase
investment sources for Fund
of Funds and operational
funds.
5. CINTRIFUSE: SOCIAL MEDIA STRATEGY
PAGE 4
TIER FOUR: CONTENT STRATEGY & IMPLEMENTATION PLAN
Tier Four of the SMS is to outline a content strategy and create an implementation plan for Cintrifuse. The content strategy requires
an action plan for each social media platform, which addresses the following issues:
1. Why a social media platform is being used;
2. Whom to connect with and why;
3. What content to produce on a social media platform to engage the right individuals.
The content strategy will address these questions as they relate to the following social media platforms: (A) Web log; (B) Facebook;
(3) Twitter; (4) LinkedIn; and (5) YouTube.
The implementation plan will address the management of these social media platforms.
CONTENT STRATEGY
WEB LOG FACEBOOK TWITTER
First, web logs are used to provide a
social media platform for original content
that establishes Cintrifuse as a thought
leader in high-growth startup company
development. Second, it will connect
Cintrifuse with the following members of
its social graph:
1. Incubator Employee Groups
(Current and Potential)
2. Investment Committee (Current
and Potential)
3. Media
4. Like-Minded Organizations
5. Cintrifuse Employee Groups
6. Board of Directors
Third, the content of the web log will be
organized as follows:
1. Cintrifuse Background (1x): Firm
story
2. Cintrifuse Employee Posts (1 per
employee): Providing perspective
on topics related to current
activities and prior experiences
3. Pre-Course Posts: Content related
to courses, which serves as a
“tease” for courses.
4. Member Company Posts (2x per
month)
5. Other Source Posts: Partner
Companies
First, Facebook is used to increase search
engine optimization (SEO), build brand
advocates, and measure return on
investment. Second, it will connect
Cintrifuse with the following members of
its social graph:
1. Incubator Employee Groups
(Current and Potential)
2. Media
3. Like-Minded Organizations
4. Cintrifuse Employee Groups
Third, the content of the Facebook page
will be organized as follows:
1. 70%: Adding Value and Brand
Building
a. This may follow content outlay
on web logs, and should
consistently refer back to blog.
2. 20%: Sharing Others’ Posts and Ideas
3. 10%: Promoting Cintrifuse
Additionally, to capitalize on SEO,
Cintrifuse needs to crosslink between
web pages, use standardized key word(s)
that precede all Facebook posts, and
consistently update content.
First, Twitter is used to generate viral
information, drive traffic to the
company website, and promote news
and networking. Second, it will
connect Cintrifuse with the following
members of its social graph:
1. Incubator Employee Groups
(Current and Potential)
2. Media
3. Like-Minded Organizations
4. Cintrifuse Employee Groups
Third, the content of the Twitter page
will be organized as the Facebook page
as follows:
1. 70%: Adding Value and Brand
Building
a. This may follow content outlay
on web logs, and should
consistently refer back to blog.
2. 20%: Sharing Others’ Posts and Ideas
3. 10%: Promoting Cintrifuse
Additionally, to capitalize on SEO and
trends, Cintrifuse needs to use
standardized key word(s) that precede
or follow all Twitter tweets. Also,
consider use of TweetUps and Twitter
Chats.
LINKEDIN YOUTUBE
TBD TBD
IMPLEMENTATION PLAN
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CINTRIFUSE: SOCIAL MEDIA STRATEGY
PAGE 5
TIER FIVE: CREATE & PUBLISH CONTENT
Tier Five of the SMS is to create and publish content that actively engages and facilitates conversations with members of the
Cintrifuse social graph.
TIER SIX: MONITOR & MEASURE RESULTS
Tier Six of the SMS is to monitor and measure results, which will be based, in part, upon goals, social media platforms, social media
schedule, and content.