The document discusses a music video project about bullying. The social issue covered is bullying, which is very common among teens and college students. The music video tells the story of a character named Marshmallow who is bullied in high school and wears a protective helmet due to developing fear and shyness. Eventually, people discover his musical talent and accept him, so he removes the helmet at the end to show overcoming his fear. The creators chose this topic because they have witnessed bullying at their own college. The song "Alone" inspired the project because its lyrics and story are about feeling alone in society. While the lyrics are simple, the focus is more on storytelling. The college setting was chosen because educational institutions often

1. Q1. How does your products represent social groups
or issues?
So as for the firstquestion I am going to be talking about the social issues of our
project. The social issuethat is being covered in our projectis actually bullying
because it is one of the major issues in especially in terms of teens and college
students throughoutthe world. Music video shows of a person named
Marshmallow who is being bullied in his High School. Now due to bullying he
actually wears a marshmello helmet because he has developed a fear of being shy
and does not want to show his face to the world the music video shows how he is
constantly being bullied around but when people finally know of his talent they
startto open up and actually accept him.
The reason why we actually chose this topic is becausewe have with our own
eyes seen this kind of bullying exactly wherewe are currently studying. This is an
extremely common issueand not many people actually taking any steps to get rid
of it. Now for inspiration it was marshmallow’s alonesong becauseit we have the
same issuebeing covered in that same music video.

2. As for the lyrics it did not have a lot of lyrics but the lyrics meaning were clearly
about a person being alone in a society. That is how “Alone” really was a top
contender for our final pick. Our social issueis bullying, neglect and depression so
we knew fromthe startthat we did not need to really rely on lyrics that much and
more time and energy had to be used on storytelling. As for mise e scene We
picked our own college because any educational institution is the mostcommon
place for bullying and it will have a much better impact than any other place. For
the character costumethe helmet represented marshmallow’s fear of being in the
society and not being accepted. That is why at the end of a music video we
actually made Marshmallow put down his helmet to show how he got over his
fear.

3. Our music videos followed codes and conventions very closely. The castthat we
selected wereteenagers which are found in college. For our costumes the clothes
that the actors were wearing followed the codes and conventions but the helmet
did not follow those. For our camera work wefollowed the codes as the majority
of shots still shots, tracking and closeups. Editing was very straightforward with
Harsh cut and edit according to the beat so we followed our codes there too.