CBC Online Orientation 2011
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The document discusses how Michael Scott from The Office made mistakes in presenting the financials of the Scranton branch to the new CFO. It then explains how visiting the Kogod Center for Business Communications could have helped Michael improve his presentation by focusing on his bottom line and adapting to his audience. The center provides help to students and professionals for business writing, public speaking, team presentations, and communication projects.
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Commentary
Topics
Developing a Writing PlanElements of StyleWriting a Resume
Developing a Writing Plan
You wouldn't build a house without a blueprint. Before you begin composing a document for the workplace, you will need to plan your writing and gather your information to create a successful communication piece.
Planning will help you avoid writer's block and will prevent you from omitting important details. Instead of jumping into your project, you'll need to answer a few questions. Often, asking yourself the journalistic questions who, what, where, when, why, and how can get the process started.
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Analyze Your Audience
You'll need to think about your readers' knowledge of the topic about which you are going to write. Think about their education as well as their viewpoint on the topic. What is your readers' basic position, and what will they want to gain from your document? For example, if you send an e-mail message to your boss asking her to purchase a software upgrade, what point is more likely to convince her—that the upgrade will help you perform your job more quickly, or that the upgrade will integrate with your home system? As we mentioned in module 1, addressing the needs of a specific audience is known as the "you" attitude in technical writing.
Figure 2.1 shows questions that can assist you in developing an audience analysis. You can also find this document in the Toolkit section of this course, if you would like to print it out for your reference.
Figure 2.1
Audience Analysis Questions
1. Who are the members of your primary audience? To whom are you specifically writing your document?
2. Who are the members of your secondary audience? In addition to your primary audience, who else might read your document?
3. What is the purpose of the document?
4. What is your audience's educational background?
5. What are the job responsibilities of your audience?
6. What are the ages and genders of your audience?
7. What is your audience's ethnic background?
8. Does your audience have cultural characteristics and conventions for you to consider in preparing text or graphics?
9. Does your audience have religious beliefs for you to consider?
10. Does your audience have disabilities of which you should be mindful?
11. What does your audience already know about the topic?
12. What information does your audience need on the topic?
13. What is your audience's level of interest in the topic?
14. What are your audience's attitudes toward the topic?
15. What are your audience's attitudes toward you, your approach to writing a document, or documentation in general?
16. Does your audience have preferences or biases that you should consider? If so, what are they?
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Business Communications
Lecture 10:
Writing Proposals
Reasons for Writing Proposals
Reasons:
Attract contracts
Obtain research money
Change in-house procedures
Fund new facilities
Argue for product or policy revisions
Determine Requirements
for Your Proposal
Determine Who Will
Evaluate Your Proposal
Create an Outline for Your
Proposal
Overview
Provide background information
Consider key questions
Define your approach
Problem Analysis
What caused the problem?
Who suffers from its effects?
What measures have failed in an effort to deal with it?
What is the current scale of the problem?
What will be its future scale?
Proposal Specifics
Are your methods proven? By whom?
What personnel will be involved?
What is their training?
What time schedule have you established?
What are the major checkpoints?
What significant
indications of progress
will you look for? When?
Consider:
How will you measure
success?
Consider:
Will your research results
be observable?
Consider:
Will your research results
be preservable?
Consider:
Will your research results
be repeatable?
Consider:
Budget
Outline the costs of your proposed work
In the past, “padding” was part of the process
Padded budgets are now discouraged
Avoid underbudgeting
Milton the bat says:
Never begin or end with
a budget!
Conclude by explaining
your willingness to help
your readers.
How it looks
Proposal Competes in:
What it says
Revise and Polish
Use the most attractive, proportionately spaced font
Use heavy bond white paper
Use strict margins on all sides of the page
Decide whether or not you should bind the proposal
5 ways to create a professional look
Make sure photocopies are comparable to originals
Use topic headings and
indented material to show
off your information
Never bury crucial
information in appendixes
or footnotes
Proposals are the primary
means by which
businesses ask for work (or
money)
The Form Proposal/Contract
Business Plans
7 questions to answer
What is the key information that I need to know
about your business plan?
What products or services will your business
produce or provide?
How will you sell your products or services?
What is the basic idea of your business?
7 questions to answer
How will you organize and manage your business?
How will your company’s finances be handled?
What do you want from me (your reader)?
Key Information
Basic Idea
Products and Services
Marketing and Sales
data
Back up your assertions with:
demographic information
other supporting evidence
Company Finances
Include how much money you are
seeking from investors and in what
installments
Describe the investors’ degree of liability
and terms of financial participation in
profits
Give specifics of the business:
One venture capital firm over a
period months...
received 1,200 business plans
firm selected only 45 for serio.
IC TRAVEL AGENT December 2013
This document provides information and guidance for travel agents to plan their business for 2014. It begins by outlining the steps to create a basic business plan, including estimating expenses, determining an income goal, and calculating sales targets. It recommends setting expenses at $5,000 and an income goal of $50,000 for this example. This equates to a sales target of $500,000. The document then stresses that an agent must generate new sales each year through effective marketing. It advises the first step is obtaining the marketing calendar from the agent's host agency to integrate local promotions.
Advertise successfully on $50 week: Day 1
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Investor Pitch Readiness Guide - Test how ready you are
Investor Pitch Readiness Guide - Test how ready you areBenjamin Ball Associates - investor pitch coaching
Are you ready to speak to investors. Use these essential tests to better prepare yourself. Read expert investor pitch advice about investor pitch decks, investor pitch meeting and tough investor questions. Read more100+ Profitable Hustle Ideas: Unlock Your Entrepreneurial Potential
Are you looking to boost your income, explore new opportunities, or unleash your entrepreneurial spirit? Look no further! Our comprehensive guide, "100+ Profitable Hustle Ideas," is your go-to resource for discovering a wide range of income-generating ventures that can help you achieve financial success and personal fulfillment.
Whether you're a student, a stay-at-home parent, or a full-time employee looking to supplement your income, this guide is packed with diverse and practical hustle ideas to suit your skills, interests, and availability. We've meticulously curated a collection of proven and profitable side hustles that can be started with minimal investment and offer flexible schedules.
From online ventures to offline services, we've covered all the bases to ensure there's something for everyone. Explore popular categories like e-commerce, freelancing, consulting, creative services, and much more. Our hustle ideas span a wide range of industries, including technology, arts and crafts, writing and editing, tutoring, event planning, and social media management.
Not only do we provide a comprehensive list of hustle ideas, but we also offer valuable insights and tips to kickstart your entrepreneurial journey. Discover strategies for marketing your hustle, managing your time effectively, finding clients or customers, and maximizing your earnings potential. We've included real-life success stories to inspire you and guide you along the path to entrepreneurial success.
"100+ Profitable Hustle Ideas" is your roadmap to financial independence and personal empowerment. Take control of your destiny and turn your passions and skills into profitable ventures. Whether you're looking for a side hustle to earn extra income or aspire to transform it into a full-time business, this guide has everything you need to get started.
Don't let your dreams of financial freedom remain unfulfilled. Unlock your entrepreneurial potential today with "100+ Profitable Hustle Ideas." Start your journey towards a more prosperous and fulfilling life. Get your copy now and take the first step towards creating the life you've always envisioned.
Note: Insert relevant call-to-action here, such as "Order your copy today at [Your Website URL] and embark on your entrepreneurial journey!"
Art of The Lean Startup
This document provides a 16-step guide to starting a successful company. It begins by outlining the current favorable environment for entrepreneurship, with lower barriers to entry and costs of launching a startup. However, it notes that succeeding is still difficult, with only about a third of startups becoming profitable. The guide then details each of the 16 steps to launching a company successfully, including stress-testing your idea, building a founding team, drafting a business plan, establishing a company name and domain, developing a prototype, protecting intellectual property, incorporating, and raising initial funding. It provides objectives, tools, and advice for each step. The overall document serves as a comprehensive blueprint for entrepreneurship.
STC PMC Newsletter 2011-08
The document is the September 2011 newsletter from the STC-PMC (Society for Technical Communication Philadelphia Metro Chapter). It announces upcoming chapter events in September and October, including demonstrations of Adobe tools and a discussion on career progression from technical communicator to project manager. It also provides a job highlight, the publication schedule, and articles on the benefits of staffing agencies and the importance of people skills for technical professionals.
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CBC Online Orientation 2011
- 1. Michael Scott and the Kogod Center for Business Communications
- 2. Remember Season 2 of The Office*? *Episode Title: Valentine’s Day
- 3. The new CFO asks Michael to come to New York to present the financials for the Scranton branch. At the meeting, other branch managers give PowerPoint presentations about their offices’ performances.
- 4. But Michael shows a slow-motion video called The Faces of Scranton. He narrates, “Life moves a little slower in Scranton, Pennsylvania. And that’s the way we like it…”
- 5. David, the new CFO, is baffled. He says… Jan is appalled .
- 6. Thanks, Michael. But what I’m really interested in is the branch’s financial performance . Do you have that information?
- 7. Yes, David, I do. And then Michael hands David the financial report— a bit late .
- 8. Q: But what if Michael had come to the Kogod Center for Business Communications first…? A: He would have nailed it the first time!
- 9. Oops! Michael made a common business communications mistake. He didn’t adapt to his audience’s needs, and he didn’t put his bottom line on top (BLOT) .
- 10. Bottom line on top (BLOT) means stating your main message or take-away at the beginning of your text. BLOTing occurs in about 90 percent of good business communications.
- 11. Which of the following opening sentences has the bottom line on top ? The enclosed data summarizes the responses Biz Inc. received from customers in the survey. Our customers reported increased satisfaction with online customer support and other website services for the period January-March.
- 12. The correct answer: The enclosed data summarizes the responses Biz Inc. received from customers in the survey. Our customers reported increased satisfaction with online customer support and other website services for the period January-March. Merely descriptive Gives the reader the most important take-away.
- 13. Now it’s your turn. Write down your response, either on your computer or on paper. Try BLOTing the email on the next screen.
- 14. Directions: Read the email segment below and write a new first BLOTed sentence. Recently I met with Ron Pettit, marketing director of Eagle’s Nest. It was a productive meeting, and we discussed a number of ideas for the store. Ron has authorized our new discount offer starting August 6 until September 4. Ron has approved the 15% discount for Eagle’s Nest items upon presentation of a Blue Crew card. To take advantage of this opportunity I suggest you make an announcement on the university’s daily e-newsletter, Today@AU. Also, Ron has recommended that we post flyers advertising the offer on bulletin boards in the dormitories. I suggest you begin working with Housing and Dining to find the optimal place for the flyers.
- 15. Are you writing?
- 16. Which BLOT is better? Ron Pettit, marketing director of Eagle’s Nest, has authorized our 15% discount offer for Blue Crew cardholders from August 6 to September 4. Ron and I had a productive meeting.
- 17. Ron Pettit, marketing director of Eagle’s Nest, has authorized our 15% discount offer for Blue Crew cardholders from August 6 to September 4. Ron and I had a productive meeting. Gives the reader the most important take-away. Did you come up with something else or have a question? Email [email_address] with your opening sentence and we’ll respond.
- 19. What the Kogod Center for Business Communications can do for Michael, it can do for you, too! Here’s how to improve your academic and professional business communications projects …
- 22. Next time I have a big presentation, I’ll head to the Kogod Center for Business Communications !