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Holding of two contradictory ideas
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Extended Problem Solving
Limited Problem Solving
Routine Problem Solving
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Limited problem solving
(Low Involvement)
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Routine Problem Solving (Low Involvement)
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Bias 1:
Bias 2:
Bias 3:
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Type of Marriage
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Chap012 cb
- 1. CHAPTER TWELVE Self-Concept and Lifestyle McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
- 3. Dimensions of a Consumer’s Self-Concept
- 6. Measurement Scale for “Concepts”
- 7. Interaction of Self-Concept and Brand Image
- 8. Lifestyle and the Consumption Process
- 10. Table 12-3
- 13. Demographics of the VALS Segments Actualizer Fulfilled Believer Achiever Striver Experiencer Maker Struggler Total
- 14. VALS Segment Ownership and Activities Total Actualizer Fulfilled Believer Achiever Striver Experiencer Maker Struggler
- 16. Consumption Differences across MindBase Segments
- 18. International Lifestyles: GLOBAL SCAN
- 19. GLOBAL SCAN Segment Sizes across Countries