Nonprofit Board Roles, On the Board vs. On Board

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Deep diving into nonprofit board engagement this presentation looks at how your inspire and engage your board of directors for long term financial success.

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  • Back to Lansing a couple week later to teach at the Society of Michigan EMS Instructor Coordiantors to teach then about Generational Communication! http://www.slideshare.net/rgordongor6
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Rebecca is still catching her breath after a busy fall travel schedule, she and Joe are looking forward to our projects in 2014 – logos for Missouri Healthcare for All, Nonprofit Services Center, Children Trust Fund, Missouri Retired Teachers Association
  • Nonprofit Board Roles, On the Board vs. On Board

    1. 1. The Cool Table, How to Buildand Empower Your Board for Long Lasting Financial Success!
    2. 2. Rebecca Gordon, CFRErebecca@rebeccagordon.orgwww.rebeccagordon.org573-338-3773 @rgordongor6facebook.com/RebeccaGordonGroup
    3. 3. Welcome! Who Is Here?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    4. 4. Where are we heading today?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    5. 5. ENGAGED: Strategies to Engage and Energize Your Board of Directors On the Board vs. On Board@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    6. 6. Though many people are not aware of it, the nonprofit industry is an enormous contributor to the American economy. Nonprofits employ over 13.5 million individuals, roughly 10% of the country’s workforce and in 2012, charitable giving totaled over 346 billion dollars, a 7.5% increase over 2010. To provide a comparison, more people work in the nonprofit sector than in the finance industry, including insurance and real estate combined. From the Independent Sector and Atlas of Giving@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    7. 7. @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    8. 8. What are the biggest challenges with your board? Building? Engaging? Empowering?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    9. 9. Service: Contribution to the welfare of others. The act of serving or a helpful act. Source – Merriam-Webster dictionary@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    10. 10. Development: The total process by which an organization increase public understanding of its mission and acquires financial support for its programs. Source: AFP Fundraising Dictionary@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    11. 11. The Secret to Engaging YOUR Board.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    12. 12. “Feeling good is what nonprofits sell.” Seth Godin, Author@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    13. 13. Communication is KEY to cracking the secret! Communication Includes:@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    14. 14. “The single biggest problem in communication is the illusion that it has taken place” George Bernard Shaw@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    15. 15. The Channel of Communication – Who is communicating? •Staff •Board Peer •Community Members@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    16. 16. What are the Channels of Communication? • Board Meetings • Newsletters • Email • Social Media • Phone * Communication is personal…@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    17. 17. Information Seeking Behavior Where do we seek our information?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    18. 18. Intervening Variables… •Thousands of Messages •Deadlines •Competing Interests •Family •Work •Other issues@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    19. 19. Top of Mind Awareness – Created and Reinforced by the organization and its leadership. First position is important because the business that is in the first position is 2X more profitable than the business in 2nd position and 4X more profitable than the business in 3rd position. Mark Dahl Accountable Marketing Research Group@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    20. 20. Okay, that’s marketing – but how do we translate this to engaging our board?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    21. 21. Powerful contributions are made when: People are in touch with their purpose, their vision and with the difference they make. When it is clear that a board member’s goals are clear and ATTAINABLE – they are engaged to succeed! Lynne Twist – Fundraising From the Heart@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    22. 22. Your Communication: You have an opportunity to empower people to feel like a super hero. To cause a connection that deeply aligns with that person’s highest ideas and values.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    23. 23. So What Does All of this Mean? Have you ever asked your board members… WHY THIS ORGANIZATION? WHY THIS BOARD? WHY NOW?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    24. 24. Listen to their responses: Board Members are our biggest donors, advocates, sponsors, partners. An engaged board starts with board members who feel successful and know how their contributions impact the organization.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    25. 25. Tools for Board Engagement Success Board Mentoring Succession Planning Board Elections Term Limits The Power of “Bless and Release”@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    26. 26. Pots of Gold! Board engagement is about - connecting a board members passion, their motivations, with our mission.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    27. 27. In the board room….. As the leader in your organization, you must take stock using the 3 A’s: •Altitude • Vision (30,000 feet) – THE WHY •Attitude • Strategy (14,000 feet) – THE WHAT •Action • Execution (On the ground) – THE EXECUTION@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    28. 28. Altitude • Where are the majority of your board members focused at the moment? • Where should they be focused? Where are we in moving our vision, mission and goals forward?@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    29. 29. Attitude ATTITUDE IS EVERYTHING….the attitude of your Board, as well as your attitude toward your board, are literally, everything! • If you feed your board every detail and tons of the minutiae at board meetings then that will be their attitude. 3 ROLES for your Board 1. CHAMPION …for your cause. 2. INVITE….others to get engaged. 3. INVEST…with a Commensurate Commitment@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    30. 30. ACTION • Get the right people on the bus’ (BOARD) and the WRONG people off the bus (BOARD) • Change the way you run your meeting – focus on the important things. • Visit with each Board Member and go over their 3 roles!@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    31. 31. Bottom Line….. • Your Board, as a collective whole, should beg engaged only at 30,000 feet around the vision and the message and goals. • Individual board members should be engaged as individuals at the STRATEGY level. • No one should be involved in the “details”of the EXECUTION.@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    32. 32. @rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org
    33. 33. THANK YOU! Rebecca Gordon, CFRE rebecca@rebeccagordon.org www.rebeccagordongroup.org 573-338-3773 @rgordongor6@rgordongroup facebook.com/RebeccaGordonGroup www.rebeccagordongroup.org

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