This document provides an overview of social media and how to effectively utilize social media platforms. It defines social media as new technologies that empower people to connect, share, and collaborate. The document discusses various social media platforms like blogs, social networks, microblogs, video and photos. It provides guidance on developing a social media strategy and mix of paid, owned, and earned social assets. Finally, it addresses challenges of social media and how to measure success.
Figaro Digital Marketing Conference: SEO is the New PR - Stephen KenwrightBranded3
PR and search are converging. SEO agencies are getting placements PR would be proud of. It’s vital now for brands to understand how they can amplify what they’re doing. Stephen will discuss the obvious search benefits that come from PR, explore the less obvious PR benefits SEO agencies can offer, and deliver a recipe for acquiring links in 2015 and beyond.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
Figaro Digital Marketing Conference: SEO is the New PR - Stephen KenwrightBranded3
PR and search are converging. SEO agencies are getting placements PR would be proud of. It’s vital now for brands to understand how they can amplify what they’re doing. Stephen will discuss the obvious search benefits that come from PR, explore the less obvious PR benefits SEO agencies can offer, and deliver a recipe for acquiring links in 2015 and beyond.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
As one of the biggest social media platforms worldwide, Twitter is a remarkable tool to use for anyone looking to market their business to a target audience. Considering the highest percentage of consumers also make up a big portion of the 336 million monthly active users, your Twitter profile may be well worth building. While a successful profile is more than having a memorable handle and a clean, cohesive branding (although, these elements are rather important), the following tips can help make Twitter an optimal marketing channel for your business.
Discuss macro trends effective our world and 20+ predictions on how they will impact hospitality, meetings, events, and travel. This talk was originally given at a DC chapter meeting for the Special Event Sites Marketing Alliances in January 2015.
20 WAYS TO STAY ALIVE & THRIVE! As a world-class thinker-upper (which is even cooler than being an "innovator"), Justice has the chops to create content, brands, websites, mobile apps, blogs, social strategies, presentations, integrated ad campaigns, and brand identities. You will find Justice is as comfortable in a client pitch as he is working with an internal team. Throughout it all, he is focused equally on the desire to aesthetically express and fiscally impress.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
In this webinar, Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell and Chief Marketing and Experience Officer at FMG, Susan Theder share the 5 biggest marketing opportunities for advisors in 2022 based on trends.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
South African Social Media Conference 2013Godfrey Parkin
Brief comments on the latest data, contributed to the Marketing Mix panel talking about the relevance of messaging platforms to marketers in 2014. Godfrey Parkin, Britefire
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
Driving Loyalty & Advocacy in Banking, Financial Services, InsuranceChristophe Langlois
This is the presentation I delivered at Dialog Konferansen 2010 in Sweden on 23 August 2010.
I invite you to watch my short video on Visible Banking (http://bit.ly/aaK4CA) and get back to me with your questions.
Christophe (http://twitter.com/Visible_Banking)
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
As one of the biggest social media platforms worldwide, Twitter is a remarkable tool to use for anyone looking to market their business to a target audience. Considering the highest percentage of consumers also make up a big portion of the 336 million monthly active users, your Twitter profile may be well worth building. While a successful profile is more than having a memorable handle and a clean, cohesive branding (although, these elements are rather important), the following tips can help make Twitter an optimal marketing channel for your business.
Discuss macro trends effective our world and 20+ predictions on how they will impact hospitality, meetings, events, and travel. This talk was originally given at a DC chapter meeting for the Special Event Sites Marketing Alliances in January 2015.
20 WAYS TO STAY ALIVE & THRIVE! As a world-class thinker-upper (which is even cooler than being an "innovator"), Justice has the chops to create content, brands, websites, mobile apps, blogs, social strategies, presentations, integrated ad campaigns, and brand identities. You will find Justice is as comfortable in a client pitch as he is working with an internal team. Throughout it all, he is focused equally on the desire to aesthetically express and fiscally impress.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
In this webinar, Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell and Chief Marketing and Experience Officer at FMG, Susan Theder share the 5 biggest marketing opportunities for advisors in 2022 based on trends.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
South African Social Media Conference 2013Godfrey Parkin
Brief comments on the latest data, contributed to the Marketing Mix panel talking about the relevance of messaging platforms to marketers in 2014. Godfrey Parkin, Britefire
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
Driving Loyalty & Advocacy in Banking, Financial Services, InsuranceChristophe Langlois
This is the presentation I delivered at Dialog Konferansen 2010 in Sweden on 23 August 2010.
I invite you to watch my short video on Visible Banking (http://bit.ly/aaK4CA) and get back to me with your questions.
Christophe (http://twitter.com/Visible_Banking)
Using Social Media to Attract and Retain Residents30 Lines
What is social media? How can it be used by property managers to attract and retain residents? How can it be used by non-profits to connect with volunteers and donors? These questions and more are answered with a strategic overview and lots of examples and case studies.
This was originally presented by Mike Whaling of 30 Lines at the Housing Iowa Conference 2009 in Des Moines, Iowa.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
A look at the social media in a marketing point of view. A presention gave by Guillaume Bouchard (NVI) at Montreal University Business School - HEC Montreal on March 16ht 2009.
With hundreds of new products, terminology, and tools, it is difficult to determine what a legitimate trend is - and what is just a passing fad. In the “Relevance 2.0” workshop, Tricycle gives business owners, executives and professionals a crash-course in the new technology you need to grow your business, improve your brand - and to stay relevant and connected.
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
Social Media Crash Course for NLC's "Internet, Politics & Technology" Weekend...Leslie Bradshaw
I had the honor and privilege to present this deck to the Fellows of the DC Chapter of the New Leaders Council at the New Media Strategies offices in Arlington, VA. It's my hodge-podge of slides that give an overview of social media -- for personal and organizational use. Gems about NLC's weekend training can be found by searching #nlc-dc on Twitter. More about NLC here: http://www.newleaderscouncil.org/
Using Social Media for Fundraising - AFP International Presentation by Dave T...Dave Tinker, CFRE
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
Online Reputation Management and Social Media MarketingRajaie Haddad
Online Reputation Management through the proper utilization of Social Media networks. How to research what they are saying about your brand (business and personal), how to engage with your audience online, and how to measure online performance.. Many free tools are included and tips to build a structured digital strategy.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
11. > Markets are conversations 25 billion tweets in 2010 30 billion pieces of content shared each month on Facebook Average user creates 90 pieces of content each month
12. > Return to word of mouth marketing 78% of consumers trust peer recommendations in social media
30. > Twitter trends 2010 1. Gulf Oil Spill2. FIFA World Cup3. Inception4. Haiti Earthquake5. Vuvuzela6. Apple iPad7. Google Android8. Justin Bieber9. Harry Potter & the Deathly Hallows10. Pulpo Paul
40. > Guiding principles Listen, listen, listen Learn from each interaction If someone asks a question, answer Become a consistent, valued member of their community Be authentic Don’t do it to be followed, but to be worth following
52. > Content + Distribution Social media strategy’s missing piece(s)…
53. > Great content… Attracts customers Educates buyers Overcomes resistance or addresses objections Establishes credibility, trust and authority Tells your story Builds buzz via social networks Builds a base of fans and inspire customers to love you
61. > Tips for managing your message Design your message to be compelling to a social media audience Make it easy to share Make it easy for others to put their own spin on it Let the community help shape the message
64. > Lack of resources Start small and don’t overpromise Set expectations A little every day is better than lots hardly ever Outsourcing vs. insourcing
Prior to the internet, when we talked about media we were talking about one of two things: broadcast media and communications media.
We are shifting from a campaign model of marketing to an age of “always on” conversations and content interactions
It’s not about what you want, but about what your community wants.It’s about adding value to your community and giving them a reason to follow you.You should balance self-promotion with promoting others - Chris Brogan’s 12:1 rule.If all you do is self-promote than eventually your audience is going to tire and stop following you.Climb off the corporate pedestal and engage with the members of your community at a personal level and build relationships with them.
Social media has seen people cluster less around personal relationships and more around common shared interests
Your blog is a hub for demonstrating expertise, thought leadership and a shared vision. It must be a valuable resource for your customers where they can share in your passion and discover solutions for real-world problems they face in the marketplace.
Dell responded to negative criticism in the blogosphere by opening the lines of communication.Open and honest communication and willingness to accept blame caused negative blog posts to drop from 49% to 22%.
10 million Australians are active in social networks making us the biggest users per capita in the world.Facebook now has over 500m users while Linkedin has over 80mWhile they are the dominant players in Australia, around the world there are literally hundreds of social networks – Orkut, Hi5, Bebo, RenRenSocial networks are a easy, low-commitment introduction to social media because of the variety of mechanisms to discover and connect with influencers and peers.However, marketers must rethink their approach to social networks as being less like Times Square and more like a collection of small communities.Average Facebook user has 130 connections – same as Dunbar’s number which is the theoretical cognitive limit of the number of stable social relationships we can maintain.Broadcast will not work – the secret is identifying and engaging with influencers
Coca-ColaStarbucksOreo
Coca-ColaStarbucksOreo
Ifsocial networks about the relationships between people and the things they love, then microblogs are about the conversations they are having in realtime
Connect with people
“Road to Vino” seriesUse this to build their reputation
People seek answers and directions, not messages or a sales pitch
Social media isn’t right for every company. If you’re not willing to be open, honest and transparent than don’t do it.
Let’s face it, you never really had control anyway.Corporate messages and brands have traditionally been tightly controlled by professionally trained marketing and PR people. The proliferation of social media has put the tools for publishing back in the hands of consumers.Command-and-control methods of the past are disappearing as everyone can now contribute, participate and comment on a company in blogs, forums and other social media websites.