The document discusses social media integration strategies for marketers. It covers trends in social media like growth rates in users and content. Common tactics discussed include developing an editorial calendar, using social networks to engage communities, and leveraging new media. It emphasizes that social media is about people and relationships. Measurement of social media ROI and converting social subscribers to engaged communities are also addressed.

1. Social Media Integration.

2. - Macro trends & landscape. - Common Integration Tactics. - Measurement - Q&A Agenda.

3. It's a VERY INTERESTING time to be a marketer .

4. Trends.

5. Social media. We dig it the most. Not to get all statistical or anything but.....

6. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users

7. The tools are just that..... they are tools. Technology is the Enabler

9. Community + Relationships + Engagement = "Social Media Integration" It's ALL about People.

11. ROI of Social Media: Research

13. Publishing is Marketing 2.0.

14. The Content Challenge.

15. The Internal Champion.

16. The Editorial Calendar.

19. Social Media & Email .

20. Social. Marketing. Transactional.

21. Email is the currency of all accounts. The only commonality in a web 2.0 world

22. Email is the "digital glue" of the social web.

23. Email is a key driver of social content... ...now more than ever before.

25. Converting Subscribers to Community .

26. Converting Community to Subscribers .

29. Measurement.

36. Power Listening - Data in Action

38. Thank You! Q&A Greg Cangialosi Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter