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Rockingham
     County
  Commissioners

 March 28, 2011   Media
Lee Worsley, Assistant County Manager
         Catawba County, NC
Openness
Collaboration
Community
Trust
Content -> Tools -> Dialogue -> Control



      Share
 Users Add Value
Crowd Sourcing
          BLOGS

Social Networks
     Empower the Public
     Hashtags
Web Site
   Newspapers
        Radio
Citizen TV
Engagement
Voters
Meet

Gavin   2000 to 2008
        Age 18 to 44
  Not Growing
                                              “Life is a Stage… Perform”



 “Leading, Inspiring, & Motivating Young People across Our Nation!”
Is it Really a Phone ?
New Devices
Change Expectations
did we get started?
Public Information Strategy
        ICMA Report
Buy In From Commissioners
BUT
what is Catawba County doing?
How Catawba County
 Uses Social Media
Successful Tweeting
• Try to create interesting and valuable content
• Be honest and respectful in online postings
• Think before posting/ think before replying

          Think Before You Tweet!
Resources
• Does not take a consulting firm to bring up a Social
  Networking site.
• Think beyond traditional webmaster and PIO
    • Look down the hall
• Use online tools
• Link feeds from existing sources
• Most Popular Sites
    • Facebook, My Space, Twitter, Flickr, YouTube
• Tools
    • Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

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Catawba County Social Media Strategies - Rockingham County Presentation

  • 1. Rockingham County Commissioners March 28, 2011 Media Lee Worsley, Assistant County Manager Catawba County, NC
  • 3. Content -> Tools -> Dialogue -> Control Share Users Add Value
  • 4. Crowd Sourcing BLOGS Social Networks Empower the Public Hashtags
  • 5. Web Site Newspapers Radio Citizen TV Engagement
  • 7. Meet Gavin 2000 to 2008 Age 18 to 44 Not Growing “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”
  • 8. Is it Really a Phone ?
  • 10. did we get started? Public Information Strategy ICMA Report Buy In From Commissioners
  • 11. BUT what is Catawba County doing?
  • 12.
  • 13. How Catawba County Uses Social Media
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 22. • Try to create interesting and valuable content • Be honest and respectful in online postings • Think before posting/ think before replying Think Before You Tweet!
  • 23. Resources • Does not take a consulting firm to bring up a Social Networking site. • Think beyond traditional webmaster and PIO • Look down the hall • Use online tools • Link feeds from existing sources • Most Popular Sites • Facebook, My Space, Twitter, Flickr, YouTube • Tools • Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

Editor's Notes

  1. Is it Really a Phone: Today’s new mobile devices are so much more than phones and should be viewed by officials in a different light. So much information can be sent and delivered via a phone today that their true potential is only limited by our imagination.
  2. The different ways that Catawba County uses Social Media.