Social networking provides opportunities for people to connect and share interests virtually. It allows communities to form and relationships to build between customers and sellers. However, there are also disadvantages like identity theft, addiction, online harassment, and privacy concerns as personal information can be shared. Overall, the document discusses both the advantages of social networking in connecting people and businesses, as well as some of the risks associated with using social media platforms.

1. Social Networking
An Important part of Life

3. Social Networking
• Communities of People Share
Interests and activities.
• Social Networks Connect people
at a low cost
• Social Networks have the power
to make two people from different
places come together virtually
• People also get to know about
each other without actually
meeting them.

4. Advantages
Increases Leads and sales
Builds customer relationship and strengthens
Relation between customers and sellers
Creates awareness about various brands
And also creates Brand Image
Forms alliances

5.  Helps in creating and Maintaining relationships.
 Knowledge and information is acquired.
 Provides ability to participate and Contribute.
 Professional networking promotes issues important for us.

6.  Social networking sites were originally designed as a tool to
bring people together.
 Inshort these sites were made to make people easily
connect and communicate with each other.
 Thegood thing about social networking sites is that most of
them are free or cost very less.
 Newscasters are now able to keep the public aware of
recent events and yet have storage for past events and
yet have storage for past events in electronic archives

7.  Youneed not pay for advertising in order to market your
products.
 Users
have to experience in medical , education and even
financing ,can share advice with people who have
questions on forum.
 Throughthese sites they are able to attract people who
might be interested in the services that they can offer.
 Notonly that advertisers also come to know about the
activities of their competitor in the market

8. Best examples of social networking sites

9. Disadvantages
 Identity theft
 Addictive
 Online Harassment
 Cyber Stalking
 Creating Imposters (False Profiles)

10.  Cyber Phishing
 Chances of malware additions
 Time Waste / Lack of Human Touch
 Usage by Burglars
 Online Crimes etc.

11.  Anyonecan upload any kind of pictures / videos (e.g.
Pornography)
 Any
kind of comments can be passed by it (e.g. good ,
bad , insulting )
 Any kind of community can e created (e.g. Terror , Adult
)
 Peoplealso loose their security by providing information
about themselves on such sites.

12. THANK YOU
- Akshita Mehta