The document discusses casting considerations for a music video for a pop/indie band. It needed to appeal to audience expectations of seeing a quirky, white British band. Four males were chosen - a lead vocalist, guitarist, drummer - and a female actress. Details are provided on each casting choice and how they fit the vision and requirements.

1. Casting
With the casting we needed to consider what our audience want
and expect to see from a pop/indie band. Also we needed think
about our own perception of the song and the research we have
done into similar artists. After considering all of this we decided that
because the song gives of a ‘British vibe’ we wanted to have four
guys that looked white British. Our audience also expect for them to
look a bit quirky so this also something we looked for.

2. What we need:
Male, lead vocalist
Male, guitarist
Male, Drummer
Leading girl, actress

3. Herian- Lead vocalist
 He fits the image we are looking
for.
 He has already been in
previous music videos, so he
knows what we need to do and
is willing to help us.
 With the costume for him we
would want a smart but scruffy
look for the performance and for
the narrative for him to be
casual. Although in the focus
group the guys said they think
he should wear chinos, we
disagree as it goes against the
conventions of the indie genre.

4. George- Guitarist
 He fits the image we are
looking for.
 He is already in a band, so
this could help us as he has a
bit experience.
 He has the time and is willing
to help us.
 We would need him for the
performance bit and we
would want him to look smart
but a bit scruffy, similar to the
lead vocalist.
 We also need him for a
cameo in the narrative, so we
would want him to just wear
something casual.

5. Coslee- Drummer
 Although we felt that he
doesn’t blend together with
the other band members we
feel that because he is the
drummer it would still look
fine. This is because the
drummer is usually the
person in the band that isn’t
seen that much and he is the
only person that has time and
is willing to help us.
 We would need him for the
performance bit and we
would want him to look smart
but a bit scruffy, similar to the
rest of the band.

6. Iman- Actress
 We would need her to be the
actress in the video and so she
will be needed for the narrative
and will be playing the girlfriend
of the lead vocalist.
 We feel that she also fits with
the ‘British vibe’ given of in the
song and she also has time to
be in the video.
 She has also helped us with pas
projects so she is willing to be in
the video.
 We have asked the girl to dress
provocatively because it is
indicated in the lyrics that this
type of girl she is.