CastEffect is a leading training company that specializes in innovative training using filmmaking tools. They have partnered with Advanced Solutions and Griffiths School of Management to deliver high-quality training services in Europe. CastEffect's unique approach involves employees actively participating in the development of short films to address real business issues. This increases engagement and retention compared to traditional training methods. They have successfully worked with many global companies and delivered measurable results.

1. 1"
CastEffect
Cutting Edge Corporate Training
(Profile 2012)

2. CONTENT
Partners""""""""""""""""""""""""""""""""""""4" References"""""""""""""""""""""""""""""16"
Cast"Effect" Global"companies"
Advanced"Solu6ons" Israeli"Companies"
Griffiths"School"of"Management" Case"studies"
"Phoenix"Insurance"Company"
"Comverse"
CastEffect"Method""""""""""""""""8" Team""""" " " " " """29"
The"Approach"
The"Solu6ons"
How"does"it"work?" Contact"for"EU"market"""""""""33"
2"

3. Overview
In the 21st century of globalization where all things seem to be
interconnected and interdependent, partnerships are the key to
successful business ventures
In servicing the Romanian and European training market, three agile
players have agreed to put their efforts together in order to succeed in
this journey and deliver high innovative and high quality services for
companies' staff
3"
"

4. PARTNERS
4"

5. CastEffect
! CastEffect is a leading training company based in Israel
! It specializes in CastEffect Training by Film Making, which is a unique and original content
activity that has a goal to integrate business organizations' value using film-making tools
The company is specialized in conducting innovative training workshops
Leadership – Sales – Customer Service
including live instructor-led online and onsite training
! Over the last 8 years CastEffect has delivered substantial results for small, medium and large
organizations within the private and public sector"
5"

6. Griffiths School of Management
(Emanuel University of Oradea)
! Emanuel University was founded in 1990, one year after the fall of Communism
in Romania
! The Faculty s vision is to teach business and management skills
underpinned by a strong foundation of Christian faith, and its aim is to
develop a culture of excellence with integrity in the Romanian market place
! The business school within Emanuel University was named the Griffiths School of
Management in honor of a man who helped to spearhead the launching of the
school, Lord Griffiths of Fforestfach, and it received the full government
accreditation
6"

7. Advanced Solutions
! Advanced Solutions is a limited liability company that operates in the field
of management consulting, in the present Romanian business climate
! The company has an experience of 8 years in delivering customized services to
its clients; the company was established by a senior consultant with large
experience in the American business environment in areas such as business
development and trainings, and by a specialist in the field of marketing research
and marketing plans
! In time, due to the crescent need for specialty services on Romanian economic
market, the company enlarged its staff and it now collaborates with various
business professionals and trainers all over the world
7"

8. CASTEFFECT TRAINING METHOD
8"

9. CastEffect Method
The"method"is"based"on"solving"corporate"issues,"teaching"new"skills"and"
increasing"ownership"and"reten6on"of"the"learned"principles"
9"

10. CastEffect Approach
CastEffect utilizes proven methodologies that effectively lead processes of
increasing motivation and engagement of employees to meet changing and
measurable business goals
We improve employee performance and on-the–job skills by implementing creative
and innovative techniques to increase ownership and retention of principles learned
Our unique proprietary training approach is research-based, process-driven and
results-oriented. We work closely with each client within the parameters of their own
business environment"
"
10"

11. CastEffect Approach
Within each project we produce customized training toolkit for the customer's further internal training and
mentoring.
Our projects are measurable
both from ROI (Return on Investment) aspect
and ROV (Return on Value) aspect. "
"
"
11"

12. CastEffect Solutions
Leadership Development
Team Development
Change Processes
Role Development
Conflict Resolution and Prevention
Skills coaching
"
12"

13. How does it work?
1. You select the issue to be solved in the workshop
2. We design a custom workshop around the issue or the challenge you've identified
3. Your employees, working together, write a screenplay which identifies the issue and the
challenge and come up with a solution
4. We film the screenplay, starring your employees – which increases their ownership and
retention of the material
5. After the post production work – you'll have a professional custom training video and
training kit – use it to reinforce skills or train new employees
13"

14. Deliverables
28 days from order to product!
! All you need is 1 day of your managers' time for training session
! It will provide a professional custom training video and training kit
! Use it to reinforce skills or train new employees.
"
14"

15. Effect on ROI
Recent research discovered a significant improvement in knowledge retention rate
when using emotional involvement and creative training dissemination.
15"

16. REFERENCES
16"

17. CastEffect Customers
Global Companies
Comverse, Inc. (NASDAQ: CMVT) is the world s leading
provider of software and systems enabling value-added
services for voice, messaging, mobile Internet and mobile
advertising
DSP Group, Inc. (NASDAQ: DSPG) is a leading global
provider of wireless chipset solutions for converged
communications at home
17"

18. CastEffect Customers
Israeli Companies
Bank Ha poalim is Israel s leading financial group and largest bank
Phoenix Insurance Company Ltd. - one of Israel's leading Insurance companies
EL AL Airlines is the national Israel Airlines and a prestigious international carrier
The Isracard Group is a leader in the credit card market in Israel
Ono Academic College is Israel's fastest growing college, with Israel's largest Law
School and second largest Business School
"
18"

19. CastEffect Case Studies - #1
Phoenix Insurance Company, Ltd.
Business / Training goal
Achieve total alignment around the internal SLA (service level agreement), prioritize
quality of service issue in order to launch a long term work plan and coach managers to
adopt mentoring skills and receive feedback from their employees.
The Training Process
350 managers and employees took active part in this project. The project included
management training sessions, storyboard meetings with the employees,
production of 11 customer service short films and corporate image graphic
materials. The process and its products were presented in a special SLA launch
conference.
19"

20. CastEffect Case Studies - #1
Phoenix Insurance Company, Ltd.
The work technique was based on film simulations of daily situations,
comprehensive practice with metaphors and content from films, practice of
creative thinking tools, research and information gathering, teamwork within
brainstorming session, improvising, narrating, casting, discussions and voting.
20"

21. CastEffect Case Studies - #1
Phoenix Insurance Company, Ltd.
The results
! Successful service values assimilation - align entire workforce around the new
service code
! Significant increase of engagement of employees and managers in service
improvement process
! Increasing employees motivation around clear and focused targets
! Strengthening internal teamwork
! Strengthening communication between managers and employees
! Service training videos made with the employees
21"

22. CastEffect Case Studies - #2
Comverse, Inc.
Business / Training goal
Training of sales skills for the entire division workforce customized to the
immediate business goal of bringing new customers
The Training Process
60 managers and employees took active part in a day full of engaging and
emotional group experiences. They have dynamically practiced various sales
skills as presentation, dealing with objections, providing value, consultation,
negotiation, closure and upsell.
22"

23. CastEffect Case Studies - #2
Comverse, Inc.
Work technique was based on practice with film
metaphors and simulations of daily situations,
practice of creative thinking tools, teamwork
within brainstorming session, improvising,
narrating, casting, directing and photographing.
23"

24. CastEffect Case Studies - #2
Comverse, Inc.
The$results"
! Providing excellent sales skills training and implementation
! Increasing employees motivation and engagement around clear and focused targets
! Strengthening internal teamwork
! Improvement of the relationship between managers and employees
! Sales training videos made with the employees
24"

25. Related latest research examples (1)
Although a variety of approaches to creativity training have been
developed over the years, two of the most prominent approaches
are creative idea production training and creative imagery training
(Scott, Leritz, and Mumford 2004b).
Dr."Michael"Mumford
Although these two forms vary in terms of objectives and
approach, both make use of different types of visualization, and
both have been shown to be effective in enhancing creativity
(Scott, Leritz, and Mumford 2004b).
25"

26. Related latest research examples (1)
In 2004, Corporate Leadership Council conducted a global
research based on information gathered from 50,000 employees.
One of the major findings was: Employees' emotional involvement was 4 times
higher than rational involvement – more than 43% of employee commitment to
the organization and approximately 56% of performance improvement.
Emotional involvement was described as pride, enjoyment, inspiration and personal
meaning. Rational involvement was described as professional development and
financial rewarding."
"
26"

27. Related latest research examples (2)
Creative idea production training emphasizes the use of idea
generation and elaboration in response to concrete and realistic
problems and situations. This approach encourages the person
to visualize how someone might experience a problem and
new ways in which it can be solved (Finke 1997). Prof."Roger"Finke
A goal of creative idea production training is to leverage and enhance the mind s
capacity for mental image manipulation (Newell and Simon 1972).
27"

28. Related latest research examples (2)
Experiential learning techniques have been associated with
improvement in longitudinal retention rates. The increase in
retention is attributed to the stronger socialization that
results due to this pedagogy. (Prussia, G. E., & Weis, W. L. Greg"Prussia,"PhD
2004: Experiential learning effects on retention: Results
from a required MBA course. Journal of College Student
Retention, 5, 397-407.)
William"L."Weis,"
PhD"
28"

29. TEAM
29"

30. CastEffect Leading Team
$$
Co,CEO$Yulia$Reinshmidt,$Content$&$Produc:on$Manager"
Lecturer, consultant, facilitator, learning innovator and implementator,
producer, creative and content developer, film maker and screenwriter.
Specializes in inter organizational training content. Developer of CastEffect Film
Making method. Cooperates successfully with leading global training companies and
organizational consultants and film industry professionals.
Yulia deals with various training issues: leadership development, management skills, customer service
skills, sales skills, complex sales skills (B2B), corporate communication, managerial communication,
diversity in the workplace , recruitment and onboarding processes and more.
Yulia has a M.A from Tel Aviv University and screenwriter diploma from Tel Aviv Open University.
She serves as Co-CEO and responsible for production and content at CastEffect.
Also serves as Israel HR Community LinkedIn group manager, a leading HR virtual community.
30"

31. CastEffect Leading Team
Co,CEO$Erez$Reinshmidt,$Crea:ve$&$Technology$Manager""
$A technological entrepreneur and innovator, an expert in training and e-learning project
development, computer games, Web 2.0, multimedia and Internet. He specializes in
content design for advertisement and sales promotion utilizing new media including interactive
games development. Erez is an electronics engineer from Tel Aviv University and MBA in
marketing from Bar Ilan University. He has a diploma of computer games design and
development from Beit Berl academy."
Past experience includes project management for more than 10 years for leading global companies. Served as an R&D
manager for Shopping.com (currently an eBay company), the leading shopping comparison web site in the world. Also
managed projects for Comverse working with Vodafone and cooperates with Buongiorno Vitaminic. Worked with Cisco and
Nortel.
Erez has issued two patents in the interactive content area, and a communication protocol for the Internet.
Currently Erez serves as a marketing and Web 2.0 consultant for various companies in the field of mobile games,
simulators and 3d personalization engines. He serves as Co-CEO and responsible for creative and technology in
CastEffect.$
31"

32. CastEffect Expert Team"
Animators$
And$ Video$
Video$ Art$$
Flash$ Photographers
Editors Directors
developers
Graphic$and$
Props$$ Trainers$ Produc:on"
Web$
Ar:sts and$ crew
Designers$
Coaches
Music$$
Informa:on$
Database$ Producers Sound$$
Security$
experts$ Editors
Expert
Usability$
expert$ AAer$
Game$$
Programmers system$ Effects$
Designers
$persons experts
32"

33. Contact Details for European Market
Ionut Breb
Consultant, Advanced Solutions, Ltd.
Email: ionut.breb@solutiiavansate.ro
Phone: +40-740876192
33"