SlideShare a Scribd company logo
1 of 20
business case
capsules
www.commercemind.education/ebook
Nombre Speaker del Caso
Cargo
Correo/Linkedin (opcional)
Foto
www.commercemind.education/ebook
70 Sucursales.
730 Trabajadores.
3k SKU en catálogo
offline.
+40 Años en el mercado.
71 Net Promoter Score.
2014 Inicio ventas online.
13% Participación canales
digitales (2018).
12 Personas en el equipo
digital (2019).
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook
www.commercemind.education/ebook

More Related Content

What's hot

Group no 5 too yumm (1)
Group no 5 too yumm (1)Group no 5 too yumm (1)
Group no 5 too yumm (1)
yash966965
 
Sprite Branding Elements
Sprite Branding ElementsSprite Branding Elements
Sprite Branding Elements
rmoloko
 

What's hot (20)

What is a brand?
What is a brand?What is a brand?
What is a brand?
 
Vietnamese shampoo usage and brand image
Vietnamese shampoo usage and brand imageVietnamese shampoo usage and brand image
Vietnamese shampoo usage and brand image
 
Budweiser Presentation
Budweiser PresentationBudweiser Presentation
Budweiser Presentation
 
Group no 5 too yumm (1)
Group no 5 too yumm (1)Group no 5 too yumm (1)
Group no 5 too yumm (1)
 
Young Marketers Elite 7 - Assignment 2.1 - Anh Nguyen - Hoang Hai - Viet Linh...
Young Marketers Elite 7 - Assignment 2.1 - Anh Nguyen - Hoang Hai - Viet Linh...Young Marketers Elite 7 - Assignment 2.1 - Anh Nguyen - Hoang Hai - Viet Linh...
Young Marketers Elite 7 - Assignment 2.1 - Anh Nguyen - Hoang Hai - Viet Linh...
 
Heineken - Global Marketing
Heineken - Global MarketingHeineken - Global Marketing
Heineken - Global Marketing
 
Johnnie Walker Brand Audit
Johnnie Walker Brand AuditJohnnie Walker Brand Audit
Johnnie Walker Brand Audit
 
Big Digital Umbrella's 12 do's and don'ts of luxury digital marketing
Big Digital Umbrella's 12 do's and don'ts of luxury digital marketingBig Digital Umbrella's 12 do's and don'ts of luxury digital marketing
Big Digital Umbrella's 12 do's and don'ts of luxury digital marketing
 
Lululemon Marketing Plan
Lululemon Marketing Plan Lululemon Marketing Plan
Lululemon Marketing Plan
 
Young Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, Vân
Young Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, VânYoung Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, Vân
Young Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, Vân
 
The analyze of Nespresso brand
The analyze of Nespresso brandThe analyze of Nespresso brand
The analyze of Nespresso brand
 
Recap young marketers elite development program - O Marketing
Recap young marketers elite development program - O MarketingRecap young marketers elite development program - O Marketing
Recap young marketers elite development program - O Marketing
 
Integrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'OréalIntegrated Digital Campaign Planning for L'Oréal
Integrated Digital Campaign Planning for L'Oréal
 
YME7 - Sneakers assignment
YME7 - Sneakers assignmentYME7 - Sneakers assignment
YME7 - Sneakers assignment
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
GoPro & The Future: A Full Digital Strategy
GoPro & The Future: A Full Digital StrategyGoPro & The Future: A Full Digital Strategy
GoPro & The Future: A Full Digital Strategy
 
Nespresso case study
Nespresso case studyNespresso case study
Nespresso case study
 
Sprite Branding Elements
Sprite Branding ElementsSprite Branding Elements
Sprite Branding Elements
 
Johnnie Walker Strategic Brand Management
Johnnie Walker Strategic Brand ManagementJohnnie Walker Strategic Brand Management
Johnnie Walker Strategic Brand Management
 
Modern Selling + Modern Learning = Sales Growth
Modern Selling + Modern Learning = Sales GrowthModern Selling + Modern Learning = Sales Growth
Modern Selling + Modern Learning = Sales Growth
 

Similar to CASO FALABELLA - eCommerce Day Perú 2023

Similar to CASO FALABELLA - eCommerce Day Perú 2023 (20)

One Africa Network Webinar: Branding and Marketing in the Digital Age
One Africa Network Webinar: Branding and Marketing in the Digital AgeOne Africa Network Webinar: Branding and Marketing in the Digital Age
One Africa Network Webinar: Branding and Marketing in the Digital Age
 
Digital Selling Extract - Succesful Strategies and Tolls for Marketing and Sales
Digital Selling Extract - Succesful Strategies and Tolls for Marketing and SalesDigital Selling Extract - Succesful Strategies and Tolls for Marketing and Sales
Digital Selling Extract - Succesful Strategies and Tolls for Marketing and Sales
 
Sem 3 bms digital marketing pdf
Sem 3 bms digital marketing pdfSem 3 bms digital marketing pdf
Sem 3 bms digital marketing pdf
 
Using digital to build innovation throughout the customer journey - Noppen br...
Using digital to build innovation throughout the customer journey - Noppen br...Using digital to build innovation throughout the customer journey - Noppen br...
Using digital to build innovation throughout the customer journey - Noppen br...
 
Retail Is Changing From Location Location An
Retail Is Changing From Location Location AnRetail Is Changing From Location Location An
Retail Is Changing From Location Location An
 
Your products are your platform
Your products are your platformYour products are your platform
Your products are your platform
 
Retaildetail - Accurat
Retaildetail - AccuratRetaildetail - Accurat
Retaildetail - Accurat
 
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
The curious digital_marketer_2.0
The curious digital_marketer_2.0The curious digital_marketer_2.0
The curious digital_marketer_2.0
 
The digital and social media trends to watch. 2015 and beyond seminar: are yo...
The digital and social media trends to watch. 2015 and beyond seminar: are yo...The digital and social media trends to watch. 2015 and beyond seminar: are yo...
The digital and social media trends to watch. 2015 and beyond seminar: are yo...
 
Osudio Presentation marketing momentum Victor Terpstra
Osudio Presentation marketing momentum Victor TerpstraOsudio Presentation marketing momentum Victor Terpstra
Osudio Presentation marketing momentum Victor Terpstra
 
A Short History of Digital Marketing
A Short History of Digital MarketingA Short History of Digital Marketing
A Short History of Digital Marketing
 
Digitalizing retail experience 1.1
Digitalizing retail experience 1.1Digitalizing retail experience 1.1
Digitalizing retail experience 1.1
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
Emerging Trends for Digital marketing in 2022 you should look out for?
Emerging Trends for Digital marketing in 2022 you should look out for?Emerging Trends for Digital marketing in 2022 you should look out for?
Emerging Trends for Digital marketing in 2022 you should look out for?
 
Emerging Trends for Digital marketing in 2022 you should look out for?
Emerging Trends for Digital marketing in 2022 you should look out for?Emerging Trends for Digital marketing in 2022 you should look out for?
Emerging Trends for Digital marketing in 2022 you should look out for?
 
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
 
Perception Management in The Digital Age: A Presentation at the MARKCOMM Stud...
Perception Management in The Digital Age: A Presentation at the MARKCOMM Stud...Perception Management in The Digital Age: A Presentation at the MARKCOMM Stud...
Perception Management in The Digital Age: A Presentation at the MARKCOMM Stud...
 

More from eCommerce Institute

More from eCommerce Institute (20)

Suiwen He - eCommerce Day Chile 2024
Suiwen He  -  eCommerce  Day  Chile 2024Suiwen He  -  eCommerce  Day  Chile 2024
Suiwen He - eCommerce Day Chile 2024
 
Felipe González - eCommerce Day Chile 2024
Felipe González - eCommerce Day Chile 2024Felipe González - eCommerce Day Chile 2024
Felipe González - eCommerce Day Chile 2024
 
Alexander Rubilar, Enzo Tapia - eCommerce Day Chile 2024
Alexander Rubilar, Enzo Tapia - eCommerce Day Chile 2024Alexander Rubilar, Enzo Tapia - eCommerce Day Chile 2024
Alexander Rubilar, Enzo Tapia - eCommerce Day Chile 2024
 
Enrique Amarista Graterol - eCommerce Day Chile 2024
Enrique Amarista Graterol - eCommerce Day Chile 2024Enrique Amarista Graterol - eCommerce Day Chile 2024
Enrique Amarista Graterol - eCommerce Day Chile 2024
 
Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024
Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024
Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024
 
José Ignacio Calle, Nathalie Jacobs - eCommerce Day Chile 2024
José Ignacio Calle, Nathalie Jacobs - eCommerce Day Chile 2024José Ignacio Calle, Nathalie Jacobs - eCommerce Day Chile 2024
José Ignacio Calle, Nathalie Jacobs - eCommerce Day Chile 2024
 
Nicolás von Graevenitz, Rodrigo Guajardo, Fabián Müller, Alberto Banano Pardo...
Nicolás von Graevenitz, Rodrigo Guajardo, Fabián Müller, Alberto Banano Pardo...Nicolás von Graevenitz, Rodrigo Guajardo, Fabián Müller, Alberto Banano Pardo...
Nicolás von Graevenitz, Rodrigo Guajardo, Fabián Müller, Alberto Banano Pardo...
 
Pablo Scasso - eCommerce Day Chile 2024
Pablo Scasso -  eCommerce Day Chile 2024Pablo Scasso -  eCommerce Day Chile 2024
Pablo Scasso - eCommerce Day Chile 2024
 
Francisco Irarrazaval, Marcos Pueyrredon - eCommerce Day Chile 2024
Francisco Irarrazaval, Marcos Pueyrredon - eCommerce Day Chile 2024Francisco Irarrazaval, Marcos Pueyrredon - eCommerce Day Chile 2024
Francisco Irarrazaval, Marcos Pueyrredon - eCommerce Day Chile 2024
 
Mercedes Tomas, Florencia Bianchini - eCommerce Day Chile 2024
Mercedes Tomas, Florencia Bianchini - eCommerce Day Chile 2024Mercedes Tomas, Florencia Bianchini - eCommerce Day Chile 2024
Mercedes Tomas, Florencia Bianchini - eCommerce Day Chile 2024
 
Sebastián Iturriaga - eCommerce Day Chile 2024
Sebastián Iturriaga - eCommerce Day Chile 2024Sebastián Iturriaga - eCommerce Day Chile 2024
Sebastián Iturriaga - eCommerce Day Chile 2024
 
George Lever - eCommerce Day Chile 2024
George Lever -  eCommerce Day Chile 2024George Lever -  eCommerce Day Chile 2024
George Lever - eCommerce Day Chile 2024
 
Brissia Benavente Araoz - eCommerce Day 2024
Brissia Benavente Araoz - eCommerce Day 2024Brissia Benavente Araoz - eCommerce Day 2024
Brissia Benavente Araoz - eCommerce Day 2024
 
Nathaly Del Pozo, Salvador Azarola - eCommerce Day Bolivia 2024
Nathaly Del Pozo, Salvador Azarola - eCommerce Day Bolivia 2024Nathaly Del Pozo, Salvador Azarola - eCommerce Day Bolivia 2024
Nathaly Del Pozo, Salvador Azarola - eCommerce Day Bolivia 2024
 
Eduardo Aranda - eCommerce Day Bolivia 2024
Eduardo Aranda - eCommerce Day Bolivia 2024Eduardo Aranda - eCommerce Day Bolivia 2024
Eduardo Aranda - eCommerce Day Bolivia 2024
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
 
Camilo Albarracin Zelada - eCommerce Day Bolivia 2024
Camilo Albarracin Zelada - eCommerce Day Bolivia 2024Camilo Albarracin Zelada - eCommerce Day Bolivia 2024
Camilo Albarracin Zelada - eCommerce Day Bolivia 2024
 
Luis Curia - eCommerce Day Bolivia 2024
Luis Curia - eCommerce Day Bolivia 2024Luis Curia - eCommerce Day Bolivia 2024
Luis Curia - eCommerce Day Bolivia 2024
 
Sofía Pérez, Pablo Javier Figueroa Bresler - eCommerce Day Bolivia 2024
Sofía Pérez, Pablo Javier Figueroa Bresler - eCommerce Day Bolivia 2024Sofía Pérez, Pablo Javier Figueroa Bresler - eCommerce Day Bolivia 2024
Sofía Pérez, Pablo Javier Figueroa Bresler - eCommerce Day Bolivia 2024
 
Álvaro Guzmán Gálvez - eCommerce Day Bolivia 2024
Álvaro Guzmán Gálvez - eCommerce Day Bolivia 2024Álvaro Guzmán Gálvez - eCommerce Day Bolivia 2024
Álvaro Guzmán Gálvez - eCommerce Day Bolivia 2024
 

Recently uploaded

Recently uploaded (9)

DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
 
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfMicrosoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnaire
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptx
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf